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First Market Research Corporation history
First Market Research Corporation company history timeline
In 1974, Jerry Yoram Wind and Richard Cardozo published their seminal article ‘Industrial Market Segmentation’. It detailed a new model for categorising customers to guide strategic and tactical decision-making.
The first website went live on the internet in 1991 and it soon became possible to start tracking consumer behaviour online.
Launched in the same year as Amazon, Craigslist and eBay, Doctor Stephen Turner’s software paved the way for more advanced web analytics systems like Google Analytics, which debuted in 2005.
Founded by Jeremy King (pictured, middle) in 2015, Attest quickly became a leader in its field, attracting big brand names like Deliveroo, Fever-Tree, Uber, TransferWise and Samsung.
Simon Tunna joins RbD Leadership Team Research by Design joins Box Delta group RbD’s Member Value Proposition Playbook – register today to be among the first to receive it! RbD's Macmillan Coffee Morning 2018
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