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Become A Fitness Director

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Working As A Fitness Director

  • Performing General Physical Activities
  • Updating and Using Relevant Knowledge
  • Establishing and Maintaining Interpersonal Relationships
  • Performing for or Working Directly with the Public
  • Handling and Moving Objects
  • Outdoors/walking/standing

  • Make Decisions

  • $81,000

    Average Salary

What Does A Fitness Director Do

Fitness trainers and instructors lead, instruct, and motivate individuals or groups in exercise activities, including cardiovascular exercises (exercises for the heart and blood circulation), strength training, and stretching. They work with people of all ages and skill levels.

Duties

Fitness trainers and instructors typically do the following:

  • Demonstrate how to perform various exercises and routines
  • Watch clients do exercises
  • Demonstrate or explain correct exercise techniques to minimize injuries and improve fitness
  • Provide alternative exercises during workouts or classes for different levels of fitness and skill
  • Monitor clients’ progress and adapt programs as needed
  • Explain and enforce safety rules and regulations on sports, recreational activities, and the use of exercise equipment
  • Give clients information or resources about nutrition, weight control, and lifestyle issues
  • Give emergency first aid if needed

Both group fitness instructors and specialized fitness instructors plan or choreograph their own classes. Classes may include cardiovascular exercises, such as aerobics or dance; strength training, such as lifting weights; or both. Instructors choose music that is appropriate for their exercise class and create a routine or a set of moves for participants to follow. Some may teach prechoreographed routines that were originally created by fitness companies or other organizations.

Personal fitness trainers design and carry out workout routines specific to the needs of their clients. They may work with individual clients or teach group classes. In larger facilities, personal trainers often sell their training sessions to gym members. They start by evaluating their clients’ current fitness level, personal goals, and skills. Then, they develop personalized training programs for their clients to follow, and they monitor the clients’ progress.

Fitness trainers and instructors in smaller facilities often do a variety of tasks in addition to their fitness duties, such as tending the front desk, signing up new members, giving tours of the facility, or supervising the weight-training and cardiovascular equipment areas. Fitness trainers and instructors also may promote their facilities and instruction by various means, such as through social media, by writing newsletters or blog articles, or by creating posters and flyers.

Gyms and other types of health clubs offer many different activities for clients. However, trainers and instructors frequently specialize in only a few areas. The following are examples of types of fitness trainers and instructors:

Personal fitness trainers work with an individual client or a small group. They may train in a gym or in the clients’ homes. Personal fitness trainers assess the clients’ level of physical fitness and help them set and reach their fitness goals.

Group fitness instructors organize and lead group exercise classes, which can include aerobic exercises, stretching, or muscle conditioning. Some classes are set to music. In these classes, instructors may select the music and choreograph an exercise sequence.

Specialized fitness instructors teach popular conditioning methods, such as Pilates or yoga. In these classes, instructors show the different moves and positions of the particular method. They also watch students and correct those who are doing the exercises improperly.

Fitness directors oversee the fitness-related aspects of a gym or other type of health club. They often handle administrative duties, such as scheduling personal training sessions for clients and creating workout incentive programs. They may select and order fitness equipment for their facility.

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How To Become A Fitness Director

The education and training required for fitness trainers and instructors varies by type of specialty, and employers often hire those with certification. Personal fitness trainers, group fitness instructors, and specialized fitness instructors each need different preparation. Requirements also vary by facility.

Education

Almost all trainers and instructors have at least a high school diploma before entering the occupation. An increasing number of employers are requiring fitness workers, particularly personal trainers, to have an associate’s or bachelor’s degree related to a health or fitness field, such as exercise science, kinesiology, or physical education. Programs often include courses in nutrition, exercise techniques, biology, anatomy, and group fitness. Personal trainers also learn how to develop fitness programs for clients of all ages.

Licenses, Certifications, and Registrations

Employers prefer to hire fitness trainers and instructors who are certified. Many personal trainers must be certified before they begin working with clients or with members of a gym or other type of health club. Group fitness instructors can begin work without certification, but employers often encourage or require them to become certified. Most specialized fitness instructors receive certification for their preferred type of training, such as yoga or Pilates.

Many organizations offer certification. The National Commission for Certifying Agencies (NCCA), part of the Institute for Credentialing Excellence, lists certifying organizations that are accredited.

All certification exams have a written part, and some also have a practical part. The exams measure the candidate’s knowledge of human physiology, understanding of proper exercise techniques, and ability to assess clients’ fitness levels and develop appropriate exercise programs. Many certifying organizations offer study materials to prepare for the exam, including books, webinars, other audio and visual materials, and exam preparation workshops and seminars.

Advanced certification requires an associate’s or bachelor’s degree in an exercise-related subject that includes more-specialized instruction, such as training athletes, working with people who are injured or ill, or advising clients on general health. For more information, see the profiles on athletic trainers and exercise physiologists.

Most trainers or instructors need certification in cardiopulmonary resuscitation (CPR) and automated external defibrillators before applying for certification in physical fitness.

Training

After becoming a certified personal trainer, new trainers typically work alongside an experienced trainer before they are allowed to train clients alone.

Training for specialized fitness instructors can vary greatly. For example, the duration of programs for yoga instructors can range from a few days to more than 2 years. The Yoga Alliance offers several credentials that require a minimum of between 200 and 500 hours, with a specified number of hours in techniques, teaching methods, anatomy, physiology, philosophy, and other areas.

Important Qualities

Customer-service skills. Many fitness trainers and instructors must sell their services, motivating clients to hire them as personal trainers or to sign up for the classes they lead. Fitness trainers and instructors must therefore be polite, friendly, and encouraging, to maintain relationships with their clients.

Communication skills. Fitness trainers and instructors must be able to clearly explain or demonstrate exercises to clients.

Listening skills. Fitness trainers and instructors must be able to listen carefully to what clients tell them in order to determine the clients’ fitness levels and desired fitness goals.

Motivational skills. Getting fit and staying fit takes a lot of work for many clients. To keep clients coming back for more classes or to continue personal training, fitness trainers and instructors must keep their clients motivated.

Physical fitness. Fitness trainers and instructors need to be physically fit because their job requires a considerable amount of exercise. Group instructors often participate in classes, and personal trainers often need to demonstrate exercises to their clients.

Problem-solving skills. Fitness trainers and instructors must evaluate each client’s level of fitness and create an appropriate fitness plan to meet the client’s individual needs.

Advancement

Fitness trainers and instructors who are interested in management positions should get a bachelor’s degree in exercise science, physical education, kinesiology, or a related subject. Experience often is required in order for a trainer or instructor to advance to a management position in a health club or fitness center. Many organizations prefer a master’s degree for certain positions.

Personal trainers may eventually advance to a head trainer position and become responsible for hiring and overseeing the personal training staff or for bringing in new personal training clients. Head trainers also are responsible for procuring athletic equipment, such as weights or fitness machines. Some fitness trainers and instructors go into business for themselves and open their own fitness centers.

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Fitness Director Demographics

Gender

Male

49.0%

Female

42.1%

Unknown

8.9%
Ethnicity

White

63.7%

Hispanic or Latino

14.7%

Black or African American

11.8%

Asian

6.2%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

59.8%

French

7.6%

German

6.5%

Arabic

5.4%

Russian

4.3%

Mandarin

2.2%

Korean

2.2%

Italian

2.2%

Swedish

1.1%

Portuguese

1.1%

Dutch

1.1%

Hebrew

1.1%

Serbian

1.1%

Aramaic

1.1%

Polish

1.1%

Croatian

1.1%

Thai

1.1%
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Fitness Director Education

Schools

California University of Pennsylvania

11.0%

Arizona State University

8.1%

University of Phoenix

8.1%

Florida State University

5.2%

Liberty University

5.2%

Springfield College

4.7%

Western Illinois University

4.7%

The Academy

4.4%

State University of New York College at Cortland

4.4%

Old Dominion University

4.4%

East Carolina University

4.2%

University of North Texas

4.2%

West Virginia University

4.2%

Western Michigan University

4.2%

Virginia Commonwealth University

3.9%

Temple University

3.9%

San Diego State University

3.9%

Montclair State University

3.9%

Texas Tech University

3.7%

Ohio State University

3.7%
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Majors

Kinesiology

38.0%

Business

12.6%

Health Education

8.1%

Exercise Physiology

6.2%

Education

3.8%

Psychology

3.5%

Management

3.3%

Health And Wellness

2.5%

Communication

2.2%

Criminal Justice

2.2%

Elementary Education

2.1%

Public Health Education

2.0%

Marketing

1.9%

Physical Therapy

1.8%

Food And Nutrition

1.7%

Nursing

1.7%

Biology

1.7%

Health Care Administration

1.7%

Recreation Management

1.6%

Liberal Arts

1.4%
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Degrees

Bachelors

48.5%

Masters

22.8%

Other

16.2%

Associate

6.5%

Certificate

2.9%

Doctorate

2.2%

Diploma

0.6%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$81,000
View Detailed Salary Report
$38,000
Min 10%
$81,000
Median 50%
$81,000
Median 50%
$81,000
Median 50%
$81,000
Median 50%
$81,000
Median 50%
$81,000
Median 50%
$81,000
Median 50%
$169,000
Max 90%
Best Paying Company
Harbor Bay Club
Highest Paying City
Jackson, TN
Highest Paying State
North Dakota
Avg Experience Level
3.0 years
How much does a Fitness Director make at top companies?
The national average salary for a Fitness Director in the United States is $81,231 per year or $39 per hour. Those in the bottom 10 percent make under $38,000 a year, and the top 10 percent make over $169,000.

Real Fitness Director Salaries

Job Title Company Location Start Date Salary
Fitness Director Town Sports International, LLC New York, NY Jun 02, 2013 $78,000
Assistant Fitness Director/Instructor Healthworks Fitness Centers MA Sep 26, 2013 $53,320 -
$65,120
Assistant Fitness Director/Instructor Healthworks Fitness Centers Brookline, MA Sep 26, 2013 $53,320 -
$62,120
Fitness Director Miller Packing Company, Inc. Lodi, CA Sep 20, 2013 $51,945
Athletic Fitness Director H2Q Fitness and Nutrition LLC Atlanta, GA Feb 18, 2015 $50,000
Athletic Fitness Director H2Q Fitness and Nutrition LLC Atlanta, GA Feb 23, 2015 $50,000
Fitness Director Lady of America Franchise Corporation Fort Lauderdale, FL Oct 11, 2007 $50,000
Fitness Director WB Fitness LLC Woodstock, GA Oct 01, 2010 $49,650 -
$24
Director of Fitness & Conditioning Pure Sports La Mirada, CA Nov 01, 2009 $42,000
Director of Department-Health and Fitness Jackson Country Club Jackson, TN Nov 01, 2013 $40,000
Fitness Director Stanford New York, LLC New York, NY Sep 26, 2010 $40,000
Director of Department-Health and Fitness Jackson Country Club Jackson, TN Nov 01, 2010 $40,000
Director of Fitness & Conditioning Pure Sports Pomona, CA Aug 03, 2016 $36,003

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Top Skills for A Fitness Director

  1. Group Fitness Program
  2. Fitness Facility
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Developed and implemented personal training and group fitness programs.
  • Prepared equipment and facility recommendations for $3.5M renovation and expansion of the fitness facility.
  • Provided top quality customer service and programming to ensure contract renewal between Corporate Fitness Midwest and Boeing Corporation.
  • Managed the group exercise and personal training teams (including: hiring, firing, payroll and performance management issues).
  • Monitored and evaluated the installations group fitness instructors.

What is it like to work as a Fitness Director

5.0

Fitness director

October 26, 2019 on Zippia

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What do you like the most about working as Fitness Director?

I love and believe in Fitness. I like I can do what I love and make great money. I love working around people. I love keeping a healthy lifestyle... Show More

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There is nothing I don't like... Show More

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Top 10 Best States for Fitness Directors

  1. Virginia
  2. Colorado
  3. District of Columbia
  4. New York
  5. Rhode Island
  6. Connecticut
  7. Massachusetts
  8. New Jersey
  9. Maryland
  10. Alabama
  • (29 jobs)
  • (26 jobs)
  • (5 jobs)
  • (56 jobs)
  • (1 jobs)
  • (14 jobs)
  • (40 jobs)
  • (29 jobs)
  • (8 jobs)
  • (3 jobs)

Top Fitness Director Employers

Jobs From Top Fitness Director Employers

Fitness Director Videos

DAY IN THE LIFE OF A FITNESS YOUTUBER

Casey Edmondson — Fit Method Fitness Director

Zac Smith - A Day in the Life of a Fitness Model

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