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How to hire a fitness instructor

Fitness instructor hiring summary. Here are some key points about hiring fitness instructors in the United States:

  • HR departments typically spend 15% of their expenses on recruitment.
  • It usually takes about 12 weeks for a new employee to reach full productivity levels.
  • It typically takes 36-42 days to fill a job opening.
  • The median cost to hire a fitness instructor is $1,633.
  • Small businesses spend an average of $1,105 per fitness instructor on training each year, while large companies spend $658.
  • There are currently 63,049 fitness instructors in the US and 31,212 job openings.
  • Washington, DC, has the highest demand for fitness instructors, with 12 job openings.
  • New York, NY has the highest concentration of fitness instructors.

How to hire a fitness instructor, step by step

To hire a fitness instructor, consider the skills and experience you are looking for in a candidate, allocate a budget for the position, and post and promote the job opening to reach potential candidates. Follow these steps to hire a fitness instructor:

Here's a step-by-step fitness instructor hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a fitness instructor job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new fitness instructor
  • Step 8: Go through the hiring process checklist

What does a fitness instructor do?

A fitness instructor advocates good physical health by crafting different fitness programs and providing fitness training sessions to a group of clients or individuals. They focus on different kinds of work-out and exercise routines. A fitness instructor mostly works at a gym; however, there are instances when one can work independently or by providing house calls. Furthermore, a fitness instructor needs to build rapport with clients, making them feel at ease during sessions, which will also be beneficial in gaining a strong client base.

Learn more about the specifics of what a fitness instructor does
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  1. Identify your hiring needs

    First, determine the employments status of the fitness instructor you need to hire. Certain fitness instructor roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    A fitness instructor's background is also an important factor in determining whether they'll be a good fit for the position. For example, fitness instructors from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

    This list presents fitness instructor salaries for various positions.

    Type of Fitness InstructorDescriptionHourly rate
    Fitness InstructorFitness trainers and instructors lead, instruct, and motivate individuals or groups in exercise activities, including cardiovascular exercises (exercises for the heart and blood circulation), strength training, and stretching. They work with people of all ages and skill levels.$11-25
    Certified Personal Trainer A Certified Personal Trainer is a person who will guide, help, and motivate you to move forward and become successful. Anyone with a mastery of a specific subject can become a personal trainer; however, certification is given only by accredited organizations that can offer licensure or certification programs... Show more$10-22
    Manager/Personal TrainerA manager/personal trainer performs fitness training, human resource management, and sales in a single job role. First-aid certification is one of the main requirements for the role... Show more$18-48
  2. Create an ideal candidate profile

    Common skills:
    • CPR
    • Customer Service
    • Work Ethic
    • Front Desk
    • Yoga
    • Cleanliness
    • Cardio
    • Group Fitness Classes
    • Safety Rules
    • Strength Training
    • Fitness Programs
    • AFAA
    • Fitness Equipment
    • Water Aerobics
    Check all skills
    Responsibilities:
    • Provide market research and generate leads using social media (facebook) in order to target prospective clients.
    • Train in community water safety as well as deep water aerobics, first aid, life-guard assistance, and CPR.
    • Teach adult swimming lessons; staff lifeguard; implement department staff training
    • Step aerobic instructor, lifeguard and swim instructor, swim team coach.
    • Engage kids with a learning activity, and communicate achievements and behaviors to parents
    • Host and participate in company workshops, health fairs, and kids' day events.
    More fitness instructor duties
  3. Make a budget

    Including a salary range in the fitness instructor job description is a good way to get more applicants. A fitness instructor salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

    For example, the average salary for a fitness instructor in Missouri may be lower than in California, and an entry-level engineer typically earns less than a senior-level fitness instructor. Additionally, a fitness instructor with lots of experience in the field may command a higher salary as a result.

    Average fitness instructor salary

    $35,495yearly

    $17.06 hourly rate

    Entry-level fitness instructor salary
    $23,000 yearly salary
    Updated January 21, 2026

    Average fitness instructor salary by state

    RankStateAvg. salaryHourly rate
    1California$51,740$25
    2Texas$41,027$20
    3Oregon$39,867$19
    4Arizona$39,384$19
    5Colorado$39,276$19
    6Washington$37,017$18
    7Minnesota$36,492$18
    8Virginia$34,368$17
    9Massachusetts$34,349$17
    10Delaware$34,009$16
    11New York$33,403$16
    12Florida$31,432$15
    13New Jersey$31,305$15
    14Illinois$31,249$15
    15North Carolina$30,310$15
    16Pennsylvania$27,963$13
    17Missouri$26,663$13
    18Wisconsin$24,591$12
    19Iowa$22,468$11

    Average fitness instructor salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1Massachusetts General Hospital$56,922$27.37
    2STG International$50,982$24.513
    3University of California-Berkeley$49,176$23.64
    4City of Roseville Michigan$48,939$23.53
    5City and County of Denver Government$48,432$23.282
    6Delta State University$48,302$23.224
    7PSEA$45,832$22.0337
    8University of California$44,967$21.6216
    9City of Lakewood$44,597$21.44
    10Lexington Medical Center$41,812$20.10
    11City of Boise$41,784$20.093
    12Retail$41,215$19.81
    13Oregon Health & Science University$40,779$19.611
    14Educational Alliance$40,372$19.412
    15City of Portland$40,223$19.34
    16EXOS$39,842$19.1549
    17Apollo Professional Solutions$39,644$19.06
    18Hyatt Hotels$39,585$19.035
    19City of Aurora$39,315$18.90
    20City of Durham$39,303$18.902
  4. Writing a fitness instructor job description

    A good fitness instructor job description should include a few things:

    • Summary of the role
    • List of responsibilities
    • Required skills and experience

    Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a fitness instructor job description:

    Fitness instructor job description example

    Overview: RiverWoods Durham is currently hiring for a Contract Zumba instructor to come join our team! Under the supervision of the RiverWoods Director of Fitness, the primary role of the Fitness Instructor is to provide Fitness services for Residents. This is a contract position to work on an as needed basis but will have the ability to establish personal training schedules with clients. The ideal candidate would be available to teach two 30 minutes classes a day in the afternoons either Monday and Wednesday or Tuesday and Thursday back to back offering a gentle class and a more dynamic class. Within established company and departmental policies and procedures, the RiverWoods Fitness Associate performs the following functions: Responsibilities:
    ESSENTIAL FUNCTIONS
    Teaches group fitness classes for staff and residents with a positive attitude and a commitment to safe and effective performance of various kinds of physical exercise. Teaches a variety of fitness classes for residents. Contributes to an active, healthy culture for all RiverWoods residents and staff. Provides quality customer service with a positive attitude and commitment to teamwork. Maintain clean, organized work spaces for Fitness (classroom, gym, storage areas at all campuses). Maintain a high degree of confidentiality within the department and RiverWoods. Abides by the RiverWoods Code of Conduct at all times. Qualifications:
    WORK SCHEDULE: Two 30 minutes classes a day in the afternoons either Monday and Wednesday or Tuesday and Thursday

    EXPERIENCE: Three-year experience teaching group exercise instruction; experience working with a geriatric population is preferred.

    SPECIAL QUALIFICATIONS: Knowledge and training to provide services to geriatric residents. Good time management and organizations skills. Ability to work independently.

    RiverWoods is committed to providing the highest level of service and care to our residents and team members.

    In an effort to do this all employees would be required to be vaccinated against COVID-19
  5. Post your job

    There are various strategies that you can use to find the right fitness instructor for your business:

    • Consider promoting from within or recruiting from your existing workforce.
    • Ask for referrals from friends, family members, and current employees.
    • Attend job fairs at local colleges to find candidates who meet your education requirements.
    • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.
    Post your job online:
    • Post your fitness instructor job on Zippia to find and recruit fitness instructor candidates who meet your exact specifications.
    • Use field-specific websites.
    • Post a job on free websites.
  6. Interview candidates

    During your first interview to recruit fitness instructors, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

    It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new fitness instructor

    Once you've selected the best fitness instructor candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

    It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

    To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a fitness instructor?

Recruiting fitness instructors involves both the one-time costs of hiring and the ongoing costs of adding a new employee to your team. Your spending during the hiring process will mostly be on things like promoting the job on job boards, reviewing and interviewing candidates, and onboarding the new hire. Ongoing costs will obviously involve the employee's salary, but also may include things like benefits.

You can expect to pay around $35,495 per year for a fitness instructor, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for fitness instructors in the US typically range between $11 and $25 an hour.

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