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Since 1960, nature's been in our DNAFjällräven began in one man’s basement and then branched out all over the world.
In 1960, Åke Nordin founded Fjällräven in his basement in the Swedish town of Örnsköldsvik.
In the 1950’s, 14 year-old Åke Nordin from Örnsköldsvik in Northern Sweden spent more time outdoors than indoors. It also meant he could carry more weight with ease. Åke’s innovation quickly caught on and in 1960 Fjällräven became the first to commercially make and distribute framed backpacks.
Named after his influential Greenland expedition, the jacket remains as popular and functional today as it was in 1966.
1968 proved to be an especially iconic year for the brand following the invention of the Greenland Jacket.
Now reimagined by Fjällräven with sustainability in mind, the 1974 Expedition Series continues to be a glowing example of its founder’s appreciation for the natural world and pioneering nature.
The Kånken backpack, which was produced in cooperation with the Swedish Guide and Scout Association, was introduced just in time for the beginning of the school year in 1978, and was very well received.
Fjällräven also re-launches the Akka tent series, an updated version of the 1992 original.
His dream became a reality in 2005 with the launch of Fjällräven Classic: a 110km-long trek through northern Sweden.
The first Fjällräven retailer opened in a rickety Nolita location in Manhattan in 2012 and the company currently has 23 North American locations, including a pair of prominent new spots in Los Angeles.
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|---|---|---|---|---|
| The Impeccable Pig | 2002 | $1.0M | 30 | - |
| Cathy Jean | - | $170,000 | 2 | - |
| Danforth Pewter | 1975 | $2.5M | 29 | - |
| Geoclassics | - | $6.1M | 25 | - |
| Cato Fashions | 1946 | $575.1M | 10,500 | 72 |
| Ashley Stewart Holdings, Inc. | 2010 | $26.0M | 50 | - |
| Cotelac | - | $37.5M | 96 | - |
| Cameo Water Wear | - | $500,000 | 7 | - |
| 618 Main Clothing Corp | - | $92.0M | 900 | 77 |
| Gadzooks 21 Inc | 2005 | - | 2,504 | - |
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