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Floral designers, also called florists, cut and arrange live, dried, and silk flowers and greenery to make decorative displays. They also help customers select flowers, containers, ribbons, and other accessories.Duties
Floral designers typically do the following:
Floral designers may create a single arrangement for a special occasion or design floral displays for rooms and open spaces for large-scale functions, such as weddings, funerals, or banquets. They use their sense of artistry and their knowledge of different types of flowers to choose the appropriate flowers for each occasion. Floral designers may also create single arrangements to serve a customer’s emotional needs, helping the customers to relax. Floral designers need to know what flowers are in season and when they will be available.
Floral designers also need to know the properties of each flower. Some flowers, such as carnations, can last for many hours outside of water. Other flowers are more delicate and wilt more quickly. Some plants are poisonous to certain types of animals. For example, lilies are toxic to cats.
Floral designers must know the color varieties of each flower and the average size of each type of flower. They may calculate the number of flowers that will fit into a particular vase or how many rose petals are needed to cover a carpet.
Floral designers use their knowledge to recommend flowers and designs to customers. After the customer selects the flowers, the designer arranges them in a visually appealing display. The designer may include items such as stuffed animals or balloons, or may use decorative vases, when designing a floral arrangement.
Although more complex displays must be ordered in advance, designers often will create small bouquets or arrangements while customers wait. When they are responsible for floral arrangements for a special occasion, such as a wedding or banquet, floral designers usually set up the floral decorations just before the event, then tear them down afterwards. Some designers work with event planners on a contract basis when creating arrangements for events such as weddings.
Floral designers also give customers instructions on how to care for flowers, including what the ideal temperature is and how often the water should be changed. For cut flowers, floral designers often will provide flower food to the customer.
Floral designers also order new flowers from suppliers. They process newly arrived flowers by stripping leaves that would be below the water line. They cut new flowers, mix flower food solutions, fill floral containers with the food solutions, and sanitize workspaces. They keep most flowers in cool display cases so that the flowers stay fresh and live longer.
Some designers have long-term agreements with hotels and restaurants or the owners of office buildings and private homes to replace old flowers with new flower arrangements on a recurring schedule—usually daily, weekly, or monthly—to keep areas looking fresh and appealing. Some work with interior designers in creating displays.
Floral designers who are self-employed or have their own shop also must do business tasks. They must keep track of income, expenses, and taxes. Some hire and supervise staff to help with those tasks.
Most floral designers have a high school diploma or the equivalent and learn their skills on the job over the course of a few months.Education
Most floral designers have a high school diploma or the equivalent. There are postsecondary programs that are useful for florists who want to start their own businesses. Programs in floral design and caring techniques for flowers are available through private floral schools, vocational schools, and community colleges. Most offer a certificate or diploma. Classes in flower and plant identification, floral design concepts, and advertising, as well as other business courses, plus experience working in a greenhouse are part of many certificate and diploma programs.
Some community colleges and universities offer associate’s or bachelor’s degree programs in floral design.Training
New floral designers typically get hands-on experience working with an experienced floral designer. They may start by preparing simple flower arrangements and practicing the basics of tying bows and ribbons, cutting stems to appropriate lengths, and learning about the proper handling and care of flowers. They also learn about the different types of flowers, their growth properties, and how to use them in more complex floral designs.Licenses, Certifications, and Registrations
The American Institute of Floral Designers offers the Certified Floral Designer credential. Although certification in floral design is voluntary, it indicates a measure of achievement and expertise. To become certified, a floral designer must demonstrate a grasp of floral design knowledge gained through work experience or education.Advancement
Taking formal floral design training can help people who are interested in opening their own business or in becoming a chief floral designer or supervisor.Important Qualities
Artistic ability. Designers use their sense of style to develop aesthetically pleasing designs.
Creativity. Floral designers use their artistic abilities and knowledge of design to develop appropriate designs for different occasions. They also must be open to new ideas, because trends in floral design change quickly.
Customer-service skills. Floral designers spend a substantial part of their day interacting with customers and suppliers. They must be able to understand what a customer is looking for, explain options, and provide high-quality flowers and service.
Organizational skills. Floral designers need to be well organized, to keep the business operating smoothly and to ensure that orders are completed on time.
|Job Title||Company||Location||Start Date||Salary|
|Floral Designer||L'Olivier Inc.||New York, NY||Jan 30, 2008||$50,000|
|Senior Floral Designer||Ah Sam Inc.||San Mateo, CA||Dec 14, 2010||$49,774|
|Floral and Garden Designer||ZEZE Choice Flowers, Inc.||New York, NY||Oct 26, 2009||$42,000|
|SR. Floral Designer||L'Olivier Inc.||New York, NY||Dec 17, 2015||$40,165|
|Floral Designer||International Garden Inc.||New York, NY||May 16, 2008||$39,423|
|Senior Floral Designer||The Dutch Floral Garden, LLC||Baltimore, MD||Feb 24, 2016||$37,211|
|Fruit/Floral Designer||Kaneusch LLC D/B/A Edible Arrangements||Pompton Lakes, NJ||Oct 15, 2010||$35,667|
|Floral Designer||Glendale Florist||Morristown, NJ||Sep 30, 2008||$34,436|
|Floral Designers||Clinton Floral, Inc.||Clinton, MD||Sep 29, 2008||$34,394|
|Floral Designer||Karen's Garden, Inc.||Los Angeles, CA||Sep 14, 2015||$34,320|
|Floral Designers||Flowers By Giorgie Inc.||NY||Jul 07, 2011||$33,966|
|Fruit/Floral Designer||Kaneusch LLC D/B/A Edible Arrangements||Pompton Lakes, NJ||Aug 18, 2010||$33,809|
|Floral Designers||Better Gardens Florist Inc.||New York, NY||Dec 06, 2011||$33,717|
|Floral Designers||Better Gardens Florist Inc.||New York, NY||Jul 24, 2012||$33,717|
|Floral Designers||Row B Inc.||Los Angeles, CA||May 13, 2008||$30,324|
|Floral Designer||The Flowerman, Inc.||Pasadena, CA||May 13, 2008||$30,324|
|Floral Designers||Row B Inc.||Los Angeles, CA||Oct 02, 2008||$30,324|
|Floral Designer||Kim's Garden Inc.||Santa Monica, CA||Aug 31, 2016||$29,702|
|Floral Designer||Walteria Flowers & Gifts||Torrance, CA||Nov 02, 2007||$29,260|
|Floral Designer||Palacios Flower Desing||New York, NY||Jun 14, 2016||$29,120|
|Floral Designers||Westchester Floral Decorators, Inc.||Pelham, NY||Oct 04, 2010||$29,120|
|Floral Designer||P.P.S. Flowers, Ltd.||Garden City Park, NY||Sep 08, 2008||$29,030|
|Floral Designer||Chris Anthony-Christy's Florist||East Brunswick, NJ||Mar 12, 2009||$28,488|
|Floral Designer||Belle Fleur LLC||New York, NY||Aug 25, 2008||$27,528|
|Floral Designers||Atlas Floral Decorators, Inc.||NY||May 18, 2009||$27,528|
|Floral Designers||Atlas Floral Deecorators, Inc.||NY||Aug 21, 2009||$27,528|
|Floral Designer||Greensleeves Inc.||Fairfax, VA||Mar 25, 2010||$27,006|
|Floral Designer||Creech's Florist, Inc.||Charleston, SC||May 29, 2009||$26,651|
|Floral Designer||Weathers Flowers of Slidell, Inc.||Slidell, LA||Feb 20, 2009||$26,547|
|Floral Design Assistants||L'Olivier Inc.||New York, NY||Dec 17, 2015||$26,395|
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