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Footwear sales associate skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Joseph Hancock,

Sonya DiPalma Ph.D.

Below we've compiled a list of the most critical footwear sales associate skills. We ranked the top skills for footwear sales associates based on the percentage of resumes they appeared on. For example, 27.8% of footwear sales associate resumes contained cash handling as a skill. Continue reading to find out what skills a footwear sales associate needs to be successful in the workplace.

15 footwear sales associate skills for your resume and career

1. Cash Handling

Here's how footwear sales associates use cash handling:

Provide customer service through cash handling, answering and transferring calls upon customer inquiry and inventory maintenance
Completed daily Manager on Duty responsibilities throughout the store, including Visa compliance and cash handling.

2. Apparel

Apparel is anything worn especially formal clothes; outerwear; garments; attire; raiment worn on an important occasion to protect, wrap, adorn or beautify the body. Apparel also refers to clothing of a specific type that is sold in stores. Product categories include everything from basic items like underwear, badges, jewelry to luxury items. The general classification of clothing is as follows: men's wear, women's wear, children's wear, and others.

Here's how footwear sales associates use apparel:

Uphold DICK S Sporting Goods standards for merchandise presentation of the best apparel and equipment brands in sporting goods.
Assisted in other departments such as Team Sports, Bikes and Fitness, Apparel, and CSS

3. Customer Engagement

Customer engagement is an ongoing relationship/interaction that a business maintains with its customers through various online or offline channels to attract and retain loyal customers and gathering valuable customer information that transcends the sales transaction. Highly engaged customers buy and promote more, and show more loyalty. Providing a high-quality customer experience is an important component in customer engagement strategy.

Here's how footwear sales associates use customer engagement:

Create a world-class customer experience by providing passionate customer service and selling through customer engagement.
Create a world-class customer experience by providing passionate customer service and selling through customer engagement.

4. Merchandise Presentation

Here's how footwear sales associates use merchandise presentation:

Uphold merchandise presentation standards by executing visual directives.
Maintained merchandise presentation by stocking and rotating merchandise.

5. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how footwear sales associates use customer service:

Direct marketing and advertising strategy, display of merchandise, customer service and communication, stock and merchandise education and management.
Processed shipments and participated in inventory control and management processes - Administered exceptional customer service while diligently completing all day-to-day operational tasks

6. Sales Floor

The sales floor is the area in a company or a business that is specified for retail activities or is designated as the selling area of the shop. A car showroom can be considered a sales floor, as it has cars in its display which are to be sold. A sales floor is generally crowded with sales assistants who are there to help you out while you can search and check out the products. Generally a sales floor has free access to the public and they can observe, view and get information about the product that is being sold.

Here's how footwear sales associates use sales floor:

Assisted customers with sizing, fitting, and locating of items on sales floor, in addition to ordering stock.
Assisted managers with sales floor recovery, stocking items, daily customers and frequent high profile clientele and celebrity appearance

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7. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how footwear sales associates use product knowledge:

Achieved product knowledge certification and provided knowledge-based assistance on products ranging from footwear to running electronics (Nike+, etc.)
Consolidate footwear products on monthly basis, improve product knowledge through online training, learned to assist multiple customers simultaneously

8. Basic Math

Here's how footwear sales associates use basic math:

Used basic Math Skills and excellent interpersonal communication-Effectively managed my time and prioritized tasks-Strong product knowledge and understanding of target customers.
Processed all kind of transactions at register and applied basic mathematical knowledge to apply non-automatic discount promotions.

9. Stock Shelves

To "stock shelves" is referred as the process of putting the supplies on the shelves in the store. It is important to stock the shelves timely as empty shelves can cost a business too much.

Here's how footwear sales associates use stock shelves:

Stock shelves with inventory, assist with price changes and deals.
Apply tags/sensors to merchandise and restock shelves accordingly.

10. Loss Prevention

The steps taken by a business to prevent theft is called loss prevention. There are multiple methods for loss prevention for example usage of automated cash handling, secure physical location, product security staff buy-in, and attentive customer service.

Here's how footwear sales associates use loss prevention:

Partnered with loss prevention agents in merchandise recovery and theft prevention.
Ensured compliance to loss prevention standards and audit requirements.

11. Seasonal Promotions

Here's how footwear sales associates use seasonal promotions:

Promoted company loyalty program, seasonal promotions, and lastly liquidation sales as the company prepared to close.
Confirmed and changed prices according to seasonal promotions.

12. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how footwear sales associates use pos:

Completed purchases with cash, credit and debit payment methods while operating a POS system.
Performed all POS, operating & cash procedures.

13. Merchandise Displays

Here's how footwear sales associates use merchandise displays:

Organized and maintained merchandise display above company standards.
Maintain stockroom orderliness and cleanliness as well as merchandise displays according to MC Sports Guidelines.

14. Warranty Sales

Here's how footwear sales associates use warranty sales:

uphold company standards, gave customersinformative information of current promotions, warranty sales, loyalty programs, and more.
Promote company programs including warranty sales, Scorecard (loyalty program), private-label credit cards, and other seasonal promotions.

15. Equipment Brands

Here's how footwear sales associates use equipment brands:

Light floor maintenance, main duty was to uphold Modell's standards for merchandisepresentation of the best apparel and equipment brands.

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What skills help Footwear Sales Associates find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What technical skills for a footwear sales associate stand out to employers?

Joseph Hancock

Research Professor, Program Director, Former Retail Operations Manager, Drexel University, Antoinette Westphal College of Media Arts & Design

Technologically savvy is necessary, so what will set you apart are your soft skills, patience, the ability to think beyond yourself. Again, don't be ethnocentric, be multi-centric. I believe technology only exposes us to a virtual world of acceptance, and really if you are going to be sales, you need to be cultured beyond the computer and social media. Understand others and their needs, be a person who tells the potential employer how you are going to go the extra mile to care for customers and make sure their needs are met through your excellent customers service skills (and give solid examples). Most importantly, know what you are selling and realize that the person you are talking to, might know more than you! There have been so many times I walk into a retail store only to have the store associate or manager talk to me as if I know nothing about the product they are selling. Ask your customers questions do not just talk at them, talk with them.

What soft skills should all footwear sales associates possess?

Sonya DiPalma Ph.D.

Associate Professor, Chair, Academic Policies Committee, Director of MCOM Internship Program, University of North Carolina at Asheville

Be personable and a person someone wants to talk with and work with on a continuing basis. Listening and note-taking skills will be critical. Great employees listen well and ask good follow up questions. Be versatile and adaptable. If you find some downtime between projects, ask how you may help with another project.

Do you want to know more?

List of footwear sales associate skills to add to your resume

The most important skills for a footwear sales associate resume and required skills for a footwear sales associate to have include:

Cash Handling
Apparel
Customer Engagement
Merchandise Presentation
Customer Service
Sales Floor
Product Knowledge
Basic Math
Stock Shelves
Loss Prevention
Seasonal Promotions

POS
Merchandise Displays
Warranty Sales
Equipment Brands
Stock Room
Credit Card Transactions
PowerPoint
Inventory Control
Customer Complaints
Training Seminars
Customer Inquiries

Stock Merchandise
Store Merchandise
Footwear Products
Security Practices
Inventory Management
Gait Analysis
Select Product
Footwear Accessories
Visual Presentation

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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