Digital Marketing Analyst jobs at Ford Motor - 150 jobs
Marketing Analyst - Vehicle Personalization
Ford Motor Company 4.7
Digital marketing analyst job at Ford Motor
... You will support the Ford Custom Garage and Commercial Upfits Marketing Manager through a variety of functions that are critical to the business and drive revenue and profit through execution of marketing assets that support the Ford Custom Garage and Commercial Upfit business. The focus of this role is to support marketing actions needed to grow awareness, consideration and demand of in-market products and support the Dealers, FADs and Field staff with marketing needs to support the business.
Ford Custom Garage and Commercial Upfits MarketingAnalyst We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves?
What You'll do...
Ford Custom Garage Marketing Support:
* Attend Ford Custom Garage meetings as Marketing support and maintain marketing project timing and deliverables.
* Support photo shoots and marketing material creation (hero cards, sell sheets) with creative agency for launch of each package ensuring timelines are met
* Support creation of program training materials, as needed
* Maintain accuracy of existing marketing materials (model year changes, BOM changes, etc)
* Manage maintenance of FCG website ensuring creative assets are kept accurate and posted on time to support package launch
* Ad Hoc projects, as needed
* Targeted objectives to include FCG Revenue & Ship Through Orders
Commercial Upfit Packages Marketing Support:
* Support Ford Custom Garage and Commercial Upfit Manager in creation of marketing needs
* Ensure completion of directed materials with adherence to timing and budget
* Support messaging and product integration in Commercial events in partnership with FordPro, as needed
* Ad Hoc projects, as needed
* Targeted Objectives to include Commercial Upfit Revenue
What You'll do...
Ford Custom Garage Marketing Support:
* Attend Ford Custom Garage meetings as Marketing support and maintain marketing project timing and deliverables.
* Support photo shoots and marketing material creation (hero cards, sell sheets) with creative agency for launch of each package ensuring timelines are met
* Support creation of program training materials, as needed
* Maintain accuracy of existing marketing materials (model year changes, BOM changes, etc)
* Manage maintenance of FCG website ensuring creative assets are kept accurate and posted on time to support package launch
* Ad Hoc projects, as needed
* Targeted objectives to include FCG Revenue & Ship Through Orders
Commercial Upfit Packages Marketing Support:
* Support Ford Custom Garage and Commercial Upfit Manager in creation of marketing needs
* Ensure completion of directed materials with adherence to timing and budget
* Support messaging and product integration in Commercial events in partnership with FordPro, as needed
* Ad Hoc projects, as needed
* Targeted Objectives to include Commercial Upfit Revenue
$64k-86k yearly est. Auto-Apply 7d ago
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Brand Marketing Analyst II
Cox Enterprises 4.4
Draper, UT jobs
Company Cox Automotive - USA Job Family Group Marketing Job Profile Brand MarketingAnalyst II Management Level Individual Contributor Flexible Work Option Hybrid - Ability to work remotely part of the week Travel % Yes, 5% of the time Work Shift Day Compensation Compensation includes a base salary of $74,000.00 - $111,000.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Job Description
Cox Automotive is seeking a Brand and Content MarketingAnalyst II to join our marketing team. This role requires a detail-oriented communicator with strong messaging and content creation skills. This position supports a portfolio of market leading software brands serving the automotive (especially dealers) industry, including VinSolutions, Xtime, Dealertrack, and Deal Central. The role will report to a Brand Marketing Manager within the Cox Automotive Retail Solutions marketing team. This job is based in Atlanta, but qualified applicants based in Salt Lake City will also be considered.
Primary function will be the creation and maintenance of brand level thought leadership content used in marketing campaigns and thought leadership programs, as well as collaborating with peers and colleagues on strategy and reporting. It is expected that this person will have a background in brand marketing and hands-on familiarity with AI tools to help write prompts, manage a content library, and scale overall production of content on behalf of the portfolio. Brand marketing acumen and familiarity with AI tools for producing content are musts. Be ready to hustle and produce quality work.
What You'll Do
In effect, this role is about running a content studio, seeding the marketplace with thought leadership narratives on behalf of a strategically assembled portfolio of individual brands. Primary responsibility is to develop and catalog content supporting the Cox Automotive Retail Solutions brand-level thought leadership and executive visibility program, with an eye toward continuous measurable progress in content quality and efficiency/scale of production.
Day to day:
* Work with business, product, and sales leaders to craft, personalize and help deliver brand level thought leadership in the form of speaking opportunities, interviews, etc.
* Leverage and develop AI prompts to draft/produce video scripts, presentation talking points, scripts, and blog articles for Cox Automotive leaders, capturing their personal voice
* Develop a working understanding of the Retail portfolio story and the brands/products within it to serve as human editor and finalize content for publication
* Building and optimizing living content libraries for 1) prompts written to generate content, and 2) the cultivated content (recent/pertinent videos, scripts, blogs, etc.) that fuels the intelligence of AI tools
* Work with internal research team to initiate studies and translate findings into client-facing educational content
* Brainstorm topics for brand awareness and educational content opportunities
* Partner with creative agency and leverage AI tools to develop assets including eBooks, presentations, and videos
* Manage project timelines and communicate with stakeholders to ensure timely project completion
This position might also be called on to assist in the development of product-touching marketing campaigns, including:
* Translate key product information into succinct, persuasive copy
* Partner with Product Marketing partners to ensure effective, up to date product info
* Review content and creative to ensure compliance with brand voice, strategy and guidelines
* Proof and provide constructive feedback on messaging in brand assets, including emails, display ads and landing pages
* Project manage marketing team members and agency partners as needed
What's in It for You?
Here's a sneak peek at the benefits you could experience as a Cox employee:
* A competitive salary and top-notch bonus/incentive plans.
* Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
* Comprehensive healthcare, with multiple options for individuals and families.
* Generous 401(k) retirement plans with company match.
* Professional development and continuing education opportunities.
* Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
* Extra perks like pet insurance, employee discounts and much more.
Who You Are
Minimum:
* Bachelor's degree in related discipline and 2 years of marketing and/or editorial experience. The right candidate could also have a different combination, such as a master's degree and up to 2 years' experience or 6 years' experience in a related field.
* Demonstrated familiarity with using AI tools (such as ChatGPT) to develop content
* Demonstrated success in a content marketing or content strategy role, including experience developing topic ideas, writing, editing and proofreading
* Excellent communication (written and verbal) and interpersonal skills
* Above average command of language, grammar, and writing skills
* Marketing or public relations agency experience
* Experience interfacing with creative design partners to develop marketing assets
* Detail-oriented and effective organizational skills
* Ability to work in a high performance, fastāpaced team environment
* Demonstrated commitment to hustle and work quality
* Proficient in Microsoft Office applications. Monday.com project management tool not required but preferred in addition to standard suite (Word, Excel, PowerPoint)
Join the Cox family of businesses and make your mark today!
Drug Testing
To be employed in this role, you'll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited.
Benefits
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
About Us
Through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells - or simply uses - cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.
$74k-111k yearly Auto-Apply 5d ago
Digital Marketing Strategist Communications Manager (Cox Media)
Cox Enterprises 4.4
Tucson, AZ jobs
Company Cox Communications, Inc. Job Family Group Marketing Job Profile DigitalMarketing / Communications Manager Management Level Manager - Non People Leader Flexible Work Option Hybrid - Ability to work remotely part of the week Travel % No Work Shift Day Compensation
Compensation includes a base salary of $92,300.00 - $153,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Job Description
Summary:
The Strategist plays a pivotal role in revenue goal achievement by partnering directly with sales representatives and engaging face-to-face with clients to understand their advertising strategy, goals, and key performance indicators (KPIs). This strategist leverages the full breadth and scale of Cox Media assets, including digital media, linear solutions, and creative services, to create solutions that address client's advertising objectives. Focused on top-tier client and prospect accounts, the strategist develops tailored and effective solutions and narratives that meet the specific needs of the advertiser and their marketing goals, setting Media Consultants up for strategic success in their pitches and client meetings.
To achieve this, the Cox Media Strategist collaborates closely with Media Consultants to develop customized strategies and solutions aimed at growing and protecting revenue within the top segments of the client base. This role demands a comprehensive knowledge of the Cox Media product portfolio, including digital, linear, and services (YurView, etc.), ensuring client solutions are thoughtfully balanced to meet their needs. In today's dynamic environment, a strong emphasis on digital advertising solutions including streaming video, online video, display, paid social, paid search, and more will be central to many campaign strategies.
This role involves regular face-to-face meetings with an assigned set of high-value external clients throughout all stages of the sales process, from client business analysis to proposal and closing the business to account maintenance and growth. Additionally, the Strategist ensures alignment with other centralized support teams, including but not limited to the digital fulfillment team to bring the strategy to life and provide post-sale campaign support for assigned clients.
A key accountability of this role is the ability to understand client needs and translate those into a multi-channel advertising solution in alignment with the client's marketing goals, creating client-facing proposals that inform and persuade the client regarding the best marketing solution for their objectives. Key success measures for this role include increased revenue or decreased churn on assigned accounts.
Location: This is a hybrid role, and the schedule is a mix of work-from-office/work-from-home.
Accountabilities by Stage of the Sales Cycle - The Strategist role is a critical in-market team member during all stages of the sales cycle and is accountable for active participation with the seller in each. Specific duties by stage include:
Understanding Client Needs
* Engage with clients in-person and, as necessary, at the client's location to thoroughly understand their business goals and objectives in person and virtually
* Translate these goals into clear, actionable performance KPIs to guide campaign planning and execution
Developing Proposals & Creating Solutions
* Lead ideation and brainstorming sessions with internal partners to create strategies using the full breadth of the Cox Media product portfolio that solve an advertiser's short and long-term business challenges, and in turn, grow revenue for Cox Media.
* Identify and include in the proposal the most effective digital channels in partnership with our media planning team, including streaming video, online video, display, paid social, paid search, and more to reach consumers at different stages of the purchase funnel.
* Using key research tools or with research partners, develop presentation materials that compellingly articulate the value proposition of the proposed Cox Media solution; own the storytelling aspect of the narrative that helps the client understand how their KPIs are integrated into the strategy.
* For appropriate clients, create strategic advertising solutions in response to RFPs by integrating data and insights with Cox Media's full portfolio of products into a customer-centric advertising solution.
Engaging Clients in the Solution
* Actively present strategy and recommendations to clients and internal stakeholders in partnership with the seller as they pitch the business.
* Partner with Sales Consultants to respond to client questions in real time as a portfolio SME.
Implementing Strategies
* Design and support the implementation of the approved campaign, including working with key boundary partners who own digital and linear fulfillment activities
* Act as a key in-market POC for our centralized team of Media Planners on our digital team throughout campaign development and implementation.
* In partnership with the campaign manager, activate optimization recommendations to improve campaign effectiveness and ROI.
Analyzing Campaign Results for Future Opportunities
* Receive appropriate reporting, insights, and recommendations from campaign managers and translate those results to a client's next best opportunity with Cox Media, translating to increased organizational revenue or decreased Cox Media churn.
* Share actionable insights with clients, providing knowledge-based insights on how they can improve campaign effectiveness and ROI.
* Build an effective consultative relationship with clients to ensure client satisfaction and develop future business opportunities.
QUALIFICATIONS AND EXPERIENCE:
Minimum
* Bachelor's degree in a related discipline and 6 years' experience in a DigitalMarketing related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field
* Ability to think strategically, understand a client's advertising goals as it relates to their marketing strategy, and creatively translate these needs into client-focused solutions with positive ROI
* Proven experience in digital media advertising, including the ability to thoughtfully articulate and apply complex digital concepts in client conversations and campaign development
* Ability to craft a compelling pitch that is client focused -- clearly articulating the recommendation, the strategy behind it, and the benefits of activating it.
* Excellent oral and written communication and presentation skills.
* Proficient in PowerPoints and articulating narratives for storytelling
* Must live in assigned Cox market, report to Cox office in alignment with current work policies (currently two days per week), and meet with clients in the Cox office or client location as assigned.
Preferred
* Degree in related discipline strongly desired
* Experience with multiple Demand Side Platforms, Streaming Platforms, Google Ads, DV360, YouTube, Amazon DSP, Paid Social Media environment (Meta), Google Analytics4, and/or Google Tag Manager
* Strong analytical skills and working knowledge of Google Analytics (Universal Analytics and GA4)
* Experience with pixel strategy development, conversion tracking, and attribution
* Experience in consumer-focused industries.
* Knowledge of customer segmentation and personalization techniques.
* Certifications in digitalmarketing platforms (e.g., Google Ads, Facebook Blueprint).
* Experience with tools to develop effective linear television solution including experience with audience impressions and ratings points
Benefits
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
About Us
Cox Communications is all about creating moments of real human connection; and for employees, that's true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we're creating a world that is smarter and more connected. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.
$44k-56k yearly est. Auto-Apply 3d ago
Digital Marketing Strategist Communications Manager (Cox Media)
Cox Enterprises 4.4
Wichita, KS jobs
Company Cox Communications, Inc. Job Family Group Marketing Job Profile DigitalMarketing / Communications Manager Management Level Manager - Non People Leader Flexible Work Option Hybrid - Ability to work remotely part of the week Travel % No Work Shift Day Compensation
Compensation includes a base salary of $92,300.00 - $153,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Job Description
Summary:
The Strategist plays a pivotal role in revenue goal achievement by partnering directly with sales representatives and engaging face-to-face with clients to understand their advertising strategy, goals, and key performance indicators (KPIs). This strategist leverages the full breadth and scale of Cox Media assets, including digital media, linear solutions, and creative services, to create solutions that address client's advertising objectives. Focused on top-tier client and prospect accounts, the strategist develops tailored and effective solutions and narratives that meet the specific needs of the advertiser and their marketing goals, setting Media Consultants up for strategic success in their pitches and client meetings.
To achieve this, the Cox Media Strategist collaborates closely with Media Consultants to develop customized strategies and solutions aimed at growing and protecting revenue within the top segments of the client base. This role demands a comprehensive knowledge of the Cox Media product portfolio, including digital, linear, and services (YurView, etc.), ensuring client solutions are thoughtfully balanced to meet their needs. In today's dynamic environment, a strong emphasis on digital advertising solutions including streaming video, online video, display, paid social, paid search, and more will be central to many campaign strategies.
This role involves regular face-to-face meetings with an assigned set of high-value external clients throughout all stages of the sales process, from client business analysis to proposal and closing the business to account maintenance and growth. Additionally, the Strategist ensures alignment with other centralized support teams, including but not limited to the digital fulfillment team to bring the strategy to life and provide post-sale campaign support for assigned clients.
A key accountability of this role is the ability to understand client needs and translate those into a multi-channel advertising solution in alignment with the client's marketing goals, creating client-facing proposals that inform and persuade the client regarding the best marketing solution for their objectives. Key success measures for this role include increased revenue or decreased churn on assigned accounts.
Location: This is a hybrid role, and the schedule is a mix of work-from-office/work-from-home.
Accountabilities by Stage of the Sales Cycle - The Strategist role is a critical in-market team member during all stages of the sales cycle and is accountable for active participation with the seller in each. Specific duties by stage include:
Understanding Client Needs
* Engage with clients in-person and, as necessary, at the client's location to thoroughly understand their business goals and objectives in person and virtually
* Translate these goals into clear, actionable performance KPIs to guide campaign planning and execution
Developing Proposals & Creating Solutions
* Lead ideation and brainstorming sessions with internal partners to create strategies using the full breadth of the Cox Media product portfolio that solve an advertiser's short and long-term business challenges, and in turn, grow revenue for Cox Media.
* Identify and include in the proposal the most effective digital channels in partnership with our media planning team, including streaming video, online video, display, paid social, paid search, and more to reach consumers at different stages of the purchase funnel.
* Using key research tools or with research partners, develop presentation materials that compellingly articulate the value proposition of the proposed Cox Media solution; own the storytelling aspect of the narrative that helps the client understand how their KPIs are integrated into the strategy.
* For appropriate clients, create strategic advertising solutions in response to RFPs by integrating data and insights with Cox Media's full portfolio of products into a customer-centric advertising solution.
Engaging Clients in the Solution
* Actively present strategy and recommendations to clients and internal stakeholders in partnership with the seller as they pitch the business.
* Partner with Sales Consultants to respond to client questions in real time as a portfolio SME.
Implementing Strategies
* Design and support the implementation of the approved campaign, including working with key boundary partners who own digital and linear fulfillment activities
* Act as a key in-market POC for our centralized team of Media Planners on our digital team throughout campaign development and implementation.
* In partnership with the campaign manager, activate optimization recommendations to improve campaign effectiveness and ROI.
Analyzing Campaign Results for Future Opportunities
* Receive appropriate reporting, insights, and recommendations from campaign managers and translate those results to a client's next best opportunity with Cox Media, translating to increased organizational revenue or decreased Cox Media churn.
* Share actionable insights with clients, providing knowledge-based insights on how they can improve campaign effectiveness and ROI.
* Build an effective consultative relationship with clients to ensure client satisfaction and develop future business opportunities.
QUALIFICATIONS AND EXPERIENCE:
Minimum
* Bachelor's degree in a related discipline and 6 years' experience in a DigitalMarketing related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field
* Ability to think strategically, understand a client's advertising goals as it relates to their marketing strategy, and creatively translate these needs into client-focused solutions with positive ROI
* Proven experience in digital media advertising, including the ability to thoughtfully articulate and apply complex digital concepts in client conversations and campaign development
* Ability to craft a compelling pitch that is client focused -- clearly articulating the recommendation, the strategy behind it, and the benefits of activating it.
* Excellent oral and written communication and presentation skills.
* Proficient in PowerPoints and articulating narratives for storytelling
* Must live in assigned Cox market, report to Cox office in alignment with current work policies (currently two days per week), and meet with clients in the Cox office or client location as assigned.
Preferred
* Degree in related discipline strongly desired
* Experience with multiple Demand Side Platforms, Streaming Platforms, Google Ads, DV360, YouTube, Amazon DSP, Paid Social Media environment (Meta), Google Analytics4, and/or Google Tag Manager
* Strong analytical skills and working knowledge of Google Analytics (Universal Analytics and GA4)
* Experience with pixel strategy development, conversion tracking, and attribution
* Experience in consumer-focused industries.
* Knowledge of customer segmentation and personalization techniques.
* Certifications in digitalmarketing platforms (e.g., Google Ads, Facebook Blueprint).
* Experience with tools to develop effective linear television solution including experience with audience impressions and ratings points
Benefits
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
About Us
Cox Communications is all about creating moments of real human connection; and for employees, that's true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we're creating a world that is smarter and more connected. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.
$41k-53k yearly est. Auto-Apply 3d ago
Digital Marketing Strategist Communications Manager (Cox Media)
Cox Enterprises 4.4
Springdale, AR jobs
Company Cox Communications, Inc. Job Family Group Marketing Job Profile DigitalMarketing / Communications Manager Management Level Manager - Non People Leader Flexible Work Option Hybrid - Ability to work remotely part of the week Travel % No Work Shift Day Compensation
Compensation includes a base salary of $92,300.00 - $153,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Job Description
Summary:
The Strategist plays a pivotal role in revenue goal achievement by partnering directly with sales representatives and engaging face-to-face with clients to understand their advertising strategy, goals, and key performance indicators (KPIs). This strategist leverages the full breadth and scale of Cox Media assets, including digital media, linear solutions, and creative services, to create solutions that address client's advertising objectives. Focused on top-tier client and prospect accounts, the strategist develops tailored and effective solutions and narratives that meet the specific needs of the advertiser and their marketing goals, setting Media Consultants up for strategic success in their pitches and client meetings.
To achieve this, the Cox Media Strategist collaborates closely with Media Consultants to develop customized strategies and solutions aimed at growing and protecting revenue within the top segments of the client base. This role demands a comprehensive knowledge of the Cox Media product portfolio, including digital, linear, and services (YurView, etc.), ensuring client solutions are thoughtfully balanced to meet their needs. In today's dynamic environment, a strong emphasis on digital advertising solutions including streaming video, online video, display, paid social, paid search, and more will be central to many campaign strategies.
This role involves regular face-to-face meetings with an assigned set of high-value external clients throughout all stages of the sales process, from client business analysis to proposal and closing the business to account maintenance and growth. Additionally, the Strategist ensures alignment with other centralized support teams, including but not limited to the digital fulfillment team to bring the strategy to life and provide post-sale campaign support for assigned clients.
A key accountability of this role is the ability to understand client needs and translate those into a multi-channel advertising solution in alignment with the client's marketing goals, creating client-facing proposals that inform and persuade the client regarding the best marketing solution for their objectives. Key success measures for this role include increased revenue or decreased churn on assigned accounts.
Location: This is a hybrid role, and the schedule is a mix of work-from-office/work-from-home.
Accountabilities by Stage of the Sales Cycle - The Strategist role is a critical in-market team member during all stages of the sales cycle and is accountable for active participation with the seller in each. Specific duties by stage include:
Understanding Client Needs
* Engage with clients in-person and, as necessary, at the client's location to thoroughly understand their business goals and objectives in person and virtually
* Translate these goals into clear, actionable performance KPIs to guide campaign planning and execution
Developing Proposals & Creating Solutions
* Lead ideation and brainstorming sessions with internal partners to create strategies using the full breadth of the Cox Media product portfolio that solve an advertiser's short and long-term business challenges, and in turn, grow revenue for Cox Media.
* Identify and include in the proposal the most effective digital channels in partnership with our media planning team, including streaming video, online video, display, paid social, paid search, and more to reach consumers at different stages of the purchase funnel.
* Using key research tools or with research partners, develop presentation materials that compellingly articulate the value proposition of the proposed Cox Media solution; own the storytelling aspect of the narrative that helps the client understand how their KPIs are integrated into the strategy.
* For appropriate clients, create strategic advertising solutions in response to RFPs by integrating data and insights with Cox Media's full portfolio of products into a customer-centric advertising solution.
Engaging Clients in the Solution
* Actively present strategy and recommendations to clients and internal stakeholders in partnership with the seller as they pitch the business.
* Partner with Sales Consultants to respond to client questions in real time as a portfolio SME.
Implementing Strategies
* Design and support the implementation of the approved campaign, including working with key boundary partners who own digital and linear fulfillment activities
* Act as a key in-market POC for our centralized team of Media Planners on our digital team throughout campaign development and implementation.
* In partnership with the campaign manager, activate optimization recommendations to improve campaign effectiveness and ROI.
Analyzing Campaign Results for Future Opportunities
* Receive appropriate reporting, insights, and recommendations from campaign managers and translate those results to a client's next best opportunity with Cox Media, translating to increased organizational revenue or decreased Cox Media churn.
* Share actionable insights with clients, providing knowledge-based insights on how they can improve campaign effectiveness and ROI.
* Build an effective consultative relationship with clients to ensure client satisfaction and develop future business opportunities.
QUALIFICATIONS AND EXPERIENCE:
Minimum
* Bachelor's degree in a related discipline and 6 years' experience in a DigitalMarketing related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field
* Ability to think strategically, understand a client's advertising goals as it relates to their marketing strategy, and creatively translate these needs into client-focused solutions with positive ROI
* Proven experience in digital media advertising, including the ability to thoughtfully articulate and apply complex digital concepts in client conversations and campaign development
* Ability to craft a compelling pitch that is client focused -- clearly articulating the recommendation, the strategy behind it, and the benefits of activating it.
* Excellent oral and written communication and presentation skills.
* Proficient in PowerPoints and articulating narratives for storytelling
* Must live in assigned Cox market, report to Cox office in alignment with current work policies (currently two days per week), and meet with clients in the Cox office or client location as assigned.
Preferred
* Degree in related discipline strongly desired
* Experience with multiple Demand Side Platforms, Streaming Platforms, Google Ads, DV360, YouTube, Amazon DSP, Paid Social Media environment (Meta), Google Analytics4, and/or Google Tag Manager
* Strong analytical skills and working knowledge of Google Analytics (Universal Analytics and GA4)
* Experience with pixel strategy development, conversion tracking, and attribution
* Experience in consumer-focused industries.
* Knowledge of customer segmentation and personalization techniques.
* Certifications in digitalmarketing platforms (e.g., Google Ads, Facebook Blueprint).
* Experience with tools to develop effective linear television solution including experience with audience impressions and ratings points
Benefits
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
About Us
Cox Communications is all about creating moments of real human connection; and for employees, that's true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we're creating a world that is smarter and more connected. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.
$46k-59k yearly est. Auto-Apply 3d ago
Digital Marketing Strategist Communications Manager (Cox Media)
Cox Enterprises 4.4
Oklahoma City, OK jobs
Company Cox Communications, Inc. Job Family Group Marketing Job Profile DigitalMarketing / Communications Manager Management Level Manager - Non People Leader Flexible Work Option Hybrid - Ability to work remotely part of the week Travel % No Work Shift Day Compensation
Compensation includes a base salary of $92,300.00 - $153,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Job Description
Summary:
The Strategist plays a pivotal role in revenue goal achievement by partnering directly with sales representatives and engaging face-to-face with clients to understand their advertising strategy, goals, and key performance indicators (KPIs). This strategist leverages the full breadth and scale of Cox Media assets, including digital media, linear solutions, and creative services, to create solutions that address client's advertising objectives. Focused on top-tier client and prospect accounts, the strategist develops tailored and effective solutions and narratives that meet the specific needs of the advertiser and their marketing goals, setting Media Consultants up for strategic success in their pitches and client meetings.
To achieve this, the Cox Media Strategist collaborates closely with Media Consultants to develop customized strategies and solutions aimed at growing and protecting revenue within the top segments of the client base. This role demands a comprehensive knowledge of the Cox Media product portfolio, including digital, linear, and services (YurView, etc.), ensuring client solutions are thoughtfully balanced to meet their needs. In today's dynamic environment, a strong emphasis on digital advertising solutions including streaming video, online video, display, paid social, paid search, and more will be central to many campaign strategies.
This role involves regular face-to-face meetings with an assigned set of high-value external clients throughout all stages of the sales process, from client business analysis to proposal and closing the business to account maintenance and growth. Additionally, the Strategist ensures alignment with other centralized support teams, including but not limited to the digital fulfillment team to bring the strategy to life and provide post-sale campaign support for assigned clients.
A key accountability of this role is the ability to understand client needs and translate those into a multi-channel advertising solution in alignment with the client's marketing goals, creating client-facing proposals that inform and persuade the client regarding the best marketing solution for their objectives. Key success measures for this role include increased revenue or decreased churn on assigned accounts.
Location: This is a hybrid role, and the schedule is a mix of work-from-office/work-from-home.
Accountabilities by Stage of the Sales Cycle - The Strategist role is a critical in-market team member during all stages of the sales cycle and is accountable for active participation with the seller in each. Specific duties by stage include:
Understanding Client Needs
* Engage with clients in-person and, as necessary, at the client's location to thoroughly understand their business goals and objectives in person and virtually
* Translate these goals into clear, actionable performance KPIs to guide campaign planning and execution
Developing Proposals & Creating Solutions
* Lead ideation and brainstorming sessions with internal partners to create strategies using the full breadth of the Cox Media product portfolio that solve an advertiser's short and long-term business challenges, and in turn, grow revenue for Cox Media.
* Identify and include in the proposal the most effective digital channels in partnership with our media planning team, including streaming video, online video, display, paid social, paid search, and more to reach consumers at different stages of the purchase funnel.
* Using key research tools or with research partners, develop presentation materials that compellingly articulate the value proposition of the proposed Cox Media solution; own the storytelling aspect of the narrative that helps the client understand how their KPIs are integrated into the strategy.
* For appropriate clients, create strategic advertising solutions in response to RFPs by integrating data and insights with Cox Media's full portfolio of products into a customer-centric advertising solution.
Engaging Clients in the Solution
* Actively present strategy and recommendations to clients and internal stakeholders in partnership with the seller as they pitch the business.
* Partner with Sales Consultants to respond to client questions in real time as a portfolio SME.
Implementing Strategies
* Design and support the implementation of the approved campaign, including working with key boundary partners who own digital and linear fulfillment activities
* Act as a key in-market POC for our centralized team of Media Planners on our digital team throughout campaign development and implementation.
* In partnership with the campaign manager, activate optimization recommendations to improve campaign effectiveness and ROI.
Analyzing Campaign Results for Future Opportunities
* Receive appropriate reporting, insights, and recommendations from campaign managers and translate those results to a client's next best opportunity with Cox Media, translating to increased organizational revenue or decreased Cox Media churn.
* Share actionable insights with clients, providing knowledge-based insights on how they can improve campaign effectiveness and ROI.
* Build an effective consultative relationship with clients to ensure client satisfaction and develop future business opportunities.
QUALIFICATIONS AND EXPERIENCE:
Minimum
* Bachelor's degree in a related discipline and 6 years' experience in a DigitalMarketing related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field
* Ability to think strategically, understand a client's advertising goals as it relates to their marketing strategy, and creatively translate these needs into client-focused solutions with positive ROI
* Proven experience in digital media advertising, including the ability to thoughtfully articulate and apply complex digital concepts in client conversations and campaign development
* Ability to craft a compelling pitch that is client focused -- clearly articulating the recommendation, the strategy behind it, and the benefits of activating it.
* Excellent oral and written communication and presentation skills.
* Proficient in PowerPoints and articulating narratives for storytelling
* Must live in assigned Cox market, report to Cox office in alignment with current work policies (currently two days per week), and meet with clients in the Cox office or client location as assigned.
Preferred
* Degree in related discipline strongly desired
* Experience with multiple Demand Side Platforms, Streaming Platforms, Google Ads, DV360, YouTube, Amazon DSP, Paid Social Media environment (Meta), Google Analytics4, and/or Google Tag Manager
* Strong analytical skills and working knowledge of Google Analytics (Universal Analytics and GA4)
* Experience with pixel strategy development, conversion tracking, and attribution
* Experience in consumer-focused industries.
* Knowledge of customer segmentation and personalization techniques.
* Certifications in digitalmarketing platforms (e.g., Google Ads, Facebook Blueprint).
* Experience with tools to develop effective linear television solution including experience with audience impressions and ratings points
Benefits
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
About Us
Cox Communications is all about creating moments of real human connection; and for employees, that's true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we're creating a world that is smarter and more connected. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.
$41k-52k yearly est. Auto-Apply 3d ago
Digital Marketing Strategist Communications Manager (Cox Media)
Cox Enterprises 4.4
Baton Rouge, LA jobs
Company Cox Communications, Inc. Job Family Group Marketing Job Profile DigitalMarketing / Communications Manager Management Level Manager - Non People Leader Flexible Work Option Hybrid - Ability to work remotely part of the week Travel % No Work Shift Day Compensation
Compensation includes a base salary of $92,300.00 - $153,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Job Description
Summary:
The Strategist plays a pivotal role in revenue goal achievement by partnering directly with sales representatives and engaging face-to-face with clients to understand their advertising strategy, goals, and key performance indicators (KPIs). This strategist leverages the full breadth and scale of Cox Media assets, including digital media, linear solutions, and creative services, to create solutions that address client's advertising objectives. Focused on top-tier client and prospect accounts, the strategist develops tailored and effective solutions and narratives that meet the specific needs of the advertiser and their marketing goals, setting Media Consultants up for strategic success in their pitches and client meetings.
To achieve this, the Cox Media Strategist collaborates closely with Media Consultants to develop customized strategies and solutions aimed at growing and protecting revenue within the top segments of the client base. This role demands a comprehensive knowledge of the Cox Media product portfolio, including digital, linear, and services (YurView, etc.), ensuring client solutions are thoughtfully balanced to meet their needs. In today's dynamic environment, a strong emphasis on digital advertising solutions including streaming video, online video, display, paid social, paid search, and more will be central to many campaign strategies.
This role involves regular face-to-face meetings with an assigned set of high-value external clients throughout all stages of the sales process, from client business analysis to proposal and closing the business to account maintenance and growth. Additionally, the Strategist ensures alignment with other centralized support teams, including but not limited to the digital fulfillment team to bring the strategy to life and provide post-sale campaign support for assigned clients.
A key accountability of this role is the ability to understand client needs and translate those into a multi-channel advertising solution in alignment with the client's marketing goals, creating client-facing proposals that inform and persuade the client regarding the best marketing solution for their objectives. Key success measures for this role include increased revenue or decreased churn on assigned accounts.
Location: This is a hybrid role, and the schedule is a mix of work-from-office/work-from-home.
Accountabilities by Stage of the Sales Cycle - The Strategist role is a critical in-market team member during all stages of the sales cycle and is accountable for active participation with the seller in each. Specific duties by stage include:
Understanding Client Needs
* Engage with clients in-person and, as necessary, at the client's location to thoroughly understand their business goals and objectives in person and virtually
* Translate these goals into clear, actionable performance KPIs to guide campaign planning and execution
Developing Proposals & Creating Solutions
* Lead ideation and brainstorming sessions with internal partners to create strategies using the full breadth of the Cox Media product portfolio that solve an advertiser's short and long-term business challenges, and in turn, grow revenue for Cox Media.
* Identify and include in the proposal the most effective digital channels in partnership with our media planning team, including streaming video, online video, display, paid social, paid search, and more to reach consumers at different stages of the purchase funnel.
* Using key research tools or with research partners, develop presentation materials that compellingly articulate the value proposition of the proposed Cox Media solution; own the storytelling aspect of the narrative that helps the client understand how their KPIs are integrated into the strategy.
* For appropriate clients, create strategic advertising solutions in response to RFPs by integrating data and insights with Cox Media's full portfolio of products into a customer-centric advertising solution.
Engaging Clients in the Solution
* Actively present strategy and recommendations to clients and internal stakeholders in partnership with the seller as they pitch the business.
* Partner with Sales Consultants to respond to client questions in real time as a portfolio SME.
Implementing Strategies
* Design and support the implementation of the approved campaign, including working with key boundary partners who own digital and linear fulfillment activities
* Act as a key in-market POC for our centralized team of Media Planners on our digital team throughout campaign development and implementation.
* In partnership with the campaign manager, activate optimization recommendations to improve campaign effectiveness and ROI.
Analyzing Campaign Results for Future Opportunities
* Receive appropriate reporting, insights, and recommendations from campaign managers and translate those results to a client's next best opportunity with Cox Media, translating to increased organizational revenue or decreased Cox Media churn.
* Share actionable insights with clients, providing knowledge-based insights on how they can improve campaign effectiveness and ROI.
* Build an effective consultative relationship with clients to ensure client satisfaction and develop future business opportunities.
QUALIFICATIONS AND EXPERIENCE:
Minimum
* Bachelor's degree in a related discipline and 6 years' experience in a DigitalMarketing related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field
* Ability to think strategically, understand a client's advertising goals as it relates to their marketing strategy, and creatively translate these needs into client-focused solutions with positive ROI
* Proven experience in digital media advertising, including the ability to thoughtfully articulate and apply complex digital concepts in client conversations and campaign development
* Ability to craft a compelling pitch that is client focused -- clearly articulating the recommendation, the strategy behind it, and the benefits of activating it.
* Excellent oral and written communication and presentation skills.
* Proficient in PowerPoints and articulating narratives for storytelling
* Must live in assigned Cox market, report to Cox office in alignment with current work policies (currently two days per week), and meet with clients in the Cox office or client location as assigned.
Preferred
* Degree in related discipline strongly desired
* Experience with multiple Demand Side Platforms, Streaming Platforms, Google Ads, DV360, YouTube, Amazon DSP, Paid Social Media environment (Meta), Google Analytics4, and/or Google Tag Manager
* Strong analytical skills and working knowledge of Google Analytics (Universal Analytics and GA4)
* Experience with pixel strategy development, conversion tracking, and attribution
* Experience in consumer-focused industries.
* Knowledge of customer segmentation and personalization techniques.
* Certifications in digitalmarketing platforms (e.g., Google Ads, Facebook Blueprint).
* Experience with tools to develop effective linear television solution including experience with audience impressions and ratings points
Benefits
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
About Us
Cox Communications is all about creating moments of real human connection; and for employees, that's true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we're creating a world that is smarter and more connected. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.
$41k-52k yearly est. Auto-Apply 3d ago
Digital Marketing Strategist Communications Manager (Cox Media)
Cox Enterprises 4.4
San Diego, CA jobs
Company Cox Communications, Inc. Job Family Group Marketing Job Profile DigitalMarketing / Communications Manager Management Level Manager - Non People Leader Flexible Work Option Hybrid - Ability to work remotely part of the week Travel % No Work Shift Day Compensation
Compensation includes a base salary of $92,300.00 - $153,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Job Description
Summary:
The Strategist plays a pivotal role in revenue goal achievement by partnering directly with sales representatives and engaging face-to-face with clients to understand their advertising strategy, goals, and key performance indicators (KPIs). This strategist leverages the full breadth and scale of Cox Media assets, including digital media, linear solutions, and creative services, to create solutions that address client's advertising objectives. Focused on top-tier client and prospect accounts, the strategist develops tailored and effective solutions and narratives that meet the specific needs of the advertiser and their marketing goals, setting Media Consultants up for strategic success in their pitches and client meetings.
To achieve this, the Cox Media Strategist collaborates closely with Media Consultants to develop customized strategies and solutions aimed at growing and protecting revenue within the top segments of the client base. This role demands a comprehensive knowledge of the Cox Media product portfolio, including digital, linear, and services (YurView, etc.), ensuring client solutions are thoughtfully balanced to meet their needs. In today's dynamic environment, a strong emphasis on digital advertising solutions including streaming video, online video, display, paid social, paid search, and more will be central to many campaign strategies.
This role involves regular face-to-face meetings with an assigned set of high-value external clients throughout all stages of the sales process, from client business analysis to proposal and closing the business to account maintenance and growth. Additionally, the Strategist ensures alignment with other centralized support teams, including but not limited to the digital fulfillment team to bring the strategy to life and provide post-sale campaign support for assigned clients.
A key accountability of this role is the ability to understand client needs and translate those into a multi-channel advertising solution in alignment with the client's marketing goals, creating client-facing proposals that inform and persuade the client regarding the best marketing solution for their objectives. Key success measures for this role include increased revenue or decreased churn on assigned accounts.
Location: This is a hybrid role, and the schedule is a mix of work-from-office/work-from-home.
Accountabilities by Stage of the Sales Cycle - The Strategist role is a critical in-market team member during all stages of the sales cycle and is accountable for active participation with the seller in each. Specific duties by stage include:
Understanding Client Needs
* Engage with clients in-person and, as necessary, at the client's location to thoroughly understand their business goals and objectives in person and virtually
* Translate these goals into clear, actionable performance KPIs to guide campaign planning and execution
Developing Proposals & Creating Solutions
* Lead ideation and brainstorming sessions with internal partners to create strategies using the full breadth of the Cox Media product portfolio that solve an advertiser's short and long-term business challenges, and in turn, grow revenue for Cox Media.
* Identify and include in the proposal the most effective digital channels in partnership with our media planning team, including streaming video, online video, display, paid social, paid search, and more to reach consumers at different stages of the purchase funnel.
* Using key research tools or with research partners, develop presentation materials that compellingly articulate the value proposition of the proposed Cox Media solution; own the storytelling aspect of the narrative that helps the client understand how their KPIs are integrated into the strategy.
* For appropriate clients, create strategic advertising solutions in response to RFPs by integrating data and insights with Cox Media's full portfolio of products into a customer-centric advertising solution.
Engaging Clients in the Solution
* Actively present strategy and recommendations to clients and internal stakeholders in partnership with the seller as they pitch the business.
* Partner with Sales Consultants to respond to client questions in real time as a portfolio SME.
Implementing Strategies
* Design and support the implementation of the approved campaign, including working with key boundary partners who own digital and linear fulfillment activities
* Act as a key in-market POC for our centralized team of Media Planners on our digital team throughout campaign development and implementation.
* In partnership with the campaign manager, activate optimization recommendations to improve campaign effectiveness and ROI.
Analyzing Campaign Results for Future Opportunities
* Receive appropriate reporting, insights, and recommendations from campaign managers and translate those results to a client's next best opportunity with Cox Media, translating to increased organizational revenue or decreased Cox Media churn.
* Share actionable insights with clients, providing knowledge-based insights on how they can improve campaign effectiveness and ROI.
* Build an effective consultative relationship with clients to ensure client satisfaction and develop future business opportunities.
QUALIFICATIONS AND EXPERIENCE:
Minimum
* Bachelor's degree in a related discipline and 6 years' experience in a DigitalMarketing related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field
* Ability to think strategically, understand a client's advertising goals as it relates to their marketing strategy, and creatively translate these needs into client-focused solutions with positive ROI
* Proven experience in digital media advertising, including the ability to thoughtfully articulate and apply complex digital concepts in client conversations and campaign development
* Ability to craft a compelling pitch that is client focused -- clearly articulating the recommendation, the strategy behind it, and the benefits of activating it.
* Excellent oral and written communication and presentation skills.
* Proficient in PowerPoints and articulating narratives for storytelling
* Must live in assigned Cox market, report to Cox office in alignment with current work policies (currently two days per week), and meet with clients in the Cox office or client location as assigned.
Preferred
* Degree in related discipline strongly desired
* Experience with multiple Demand Side Platforms, Streaming Platforms, Google Ads, DV360, YouTube, Amazon DSP, Paid Social Media environment (Meta), Google Analytics4, and/or Google Tag Manager
* Strong analytical skills and working knowledge of Google Analytics (Universal Analytics and GA4)
* Experience with pixel strategy development, conversion tracking, and attribution
* Experience in consumer-focused industries.
* Knowledge of customer segmentation and personalization techniques.
* Certifications in digitalmarketing platforms (e.g., Google Ads, Facebook Blueprint).
* Experience with tools to develop effective linear television solution including experience with audience impressions and ratings points
Benefits
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
About Us
Cox Communications is all about creating moments of real human connection; and for employees, that's true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we're creating a world that is smarter and more connected. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.
$46k-59k yearly est. Auto-Apply 3d ago
Digital Marketing Strategist Communications Manager (Cox Media)
Cox Enterprises 4.4
New Orleans, LA jobs
Company Cox Communications, Inc. Job Family Group Marketing Job Profile DigitalMarketing / Communications Manager Management Level Manager - Non People Leader Flexible Work Option Hybrid - Ability to work remotely part of the week Travel % No Work Shift Day Compensation
Compensation includes a base salary of $92,300.00 - $153,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Job Description
Summary:
The Strategist plays a pivotal role in revenue goal achievement by partnering directly with sales representatives and engaging face-to-face with clients to understand their advertising strategy, goals, and key performance indicators (KPIs). This strategist leverages the full breadth and scale of Cox Media assets, including digital media, linear solutions, and creative services, to create solutions that address client's advertising objectives. Focused on top-tier client and prospect accounts, the strategist develops tailored and effective solutions and narratives that meet the specific needs of the advertiser and their marketing goals, setting Media Consultants up for strategic success in their pitches and client meetings.
To achieve this, the Cox Media Strategist collaborates closely with Media Consultants to develop customized strategies and solutions aimed at growing and protecting revenue within the top segments of the client base. This role demands a comprehensive knowledge of the Cox Media product portfolio, including digital, linear, and services (YurView, etc.), ensuring client solutions are thoughtfully balanced to meet their needs. In today's dynamic environment, a strong emphasis on digital advertising solutions including streaming video, online video, display, paid social, paid search, and more will be central to many campaign strategies.
This role involves regular face-to-face meetings with an assigned set of high-value external clients throughout all stages of the sales process, from client business analysis to proposal and closing the business to account maintenance and growth. Additionally, the Strategist ensures alignment with other centralized support teams, including but not limited to the digital fulfillment team to bring the strategy to life and provide post-sale campaign support for assigned clients.
A key accountability of this role is the ability to understand client needs and translate those into a multi-channel advertising solution in alignment with the client's marketing goals, creating client-facing proposals that inform and persuade the client regarding the best marketing solution for their objectives. Key success measures for this role include increased revenue or decreased churn on assigned accounts.
Location: This is a hybrid role, and the schedule is a mix of work-from-office/work-from-home.
Accountabilities by Stage of the Sales Cycle - The Strategist role is a critical in-market team member during all stages of the sales cycle and is accountable for active participation with the seller in each. Specific duties by stage include:
Understanding Client Needs
* Engage with clients in-person and, as necessary, at the client's location to thoroughly understand their business goals and objectives in person and virtually
* Translate these goals into clear, actionable performance KPIs to guide campaign planning and execution
Developing Proposals & Creating Solutions
* Lead ideation and brainstorming sessions with internal partners to create strategies using the full breadth of the Cox Media product portfolio that solve an advertiser's short and long-term business challenges, and in turn, grow revenue for Cox Media.
* Identify and include in the proposal the most effective digital channels in partnership with our media planning team, including streaming video, online video, display, paid social, paid search, and more to reach consumers at different stages of the purchase funnel.
* Using key research tools or with research partners, develop presentation materials that compellingly articulate the value proposition of the proposed Cox Media solution; own the storytelling aspect of the narrative that helps the client understand how their KPIs are integrated into the strategy.
* For appropriate clients, create strategic advertising solutions in response to RFPs by integrating data and insights with Cox Media's full portfolio of products into a customer-centric advertising solution.
Engaging Clients in the Solution
* Actively present strategy and recommendations to clients and internal stakeholders in partnership with the seller as they pitch the business.
* Partner with Sales Consultants to respond to client questions in real time as a portfolio SME.
Implementing Strategies
* Design and support the implementation of the approved campaign, including working with key boundary partners who own digital and linear fulfillment activities
* Act as a key in-market POC for our centralized team of Media Planners on our digital team throughout campaign development and implementation.
* In partnership with the campaign manager, activate optimization recommendations to improve campaign effectiveness and ROI.
Analyzing Campaign Results for Future Opportunities
* Receive appropriate reporting, insights, and recommendations from campaign managers and translate those results to a client's next best opportunity with Cox Media, translating to increased organizational revenue or decreased Cox Media churn.
* Share actionable insights with clients, providing knowledge-based insights on how they can improve campaign effectiveness and ROI.
* Build an effective consultative relationship with clients to ensure client satisfaction and develop future business opportunities.
QUALIFICATIONS AND EXPERIENCE:
Minimum
* Bachelor's degree in a related discipline and 6 years' experience in a DigitalMarketing related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field
* Ability to think strategically, understand a client's advertising goals as it relates to their marketing strategy, and creatively translate these needs into client-focused solutions with positive ROI
* Proven experience in digital media advertising, including the ability to thoughtfully articulate and apply complex digital concepts in client conversations and campaign development
* Ability to craft a compelling pitch that is client focused -- clearly articulating the recommendation, the strategy behind it, and the benefits of activating it.
* Excellent oral and written communication and presentation skills.
* Proficient in PowerPoints and articulating narratives for storytelling
* Must live in assigned Cox market, report to Cox office in alignment with current work policies (currently two days per week), and meet with clients in the Cox office or client location as assigned.
Preferred
* Degree in related discipline strongly desired
* Experience with multiple Demand Side Platforms, Streaming Platforms, Google Ads, DV360, YouTube, Amazon DSP, Paid Social Media environment (Meta), Google Analytics4, and/or Google Tag Manager
* Strong analytical skills and working knowledge of Google Analytics (Universal Analytics and GA4)
* Experience with pixel strategy development, conversion tracking, and attribution
* Experience in consumer-focused industries.
* Knowledge of customer segmentation and personalization techniques.
* Certifications in digitalmarketing platforms (e.g., Google Ads, Facebook Blueprint).
* Experience with tools to develop effective linear television solution including experience with audience impressions and ratings points
Benefits
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
About Us
Cox Communications is all about creating moments of real human connection; and for employees, that's true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we're creating a world that is smarter and more connected. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.
$41k-52k yearly est. Auto-Apply 3d ago
Digital Marketing Strategist Communications Manager (Cox Media)
Cox Enterprises 4.4
Pensacola, FL jobs
Company Cox Communications, Inc. Job Family Group Marketing Job Profile DigitalMarketing / Communications Manager Management Level Manager - Non People Leader Flexible Work Option Hybrid - Ability to work remotely part of the week Travel % No Work Shift Day Compensation
Compensation includes a base salary of $92,300.00 - $153,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Job Description
Summary:
The Strategist plays a pivotal role in revenue goal achievement by partnering directly with sales representatives and engaging face-to-face with clients to understand their advertising strategy, goals, and key performance indicators (KPIs). This strategist leverages the full breadth and scale of Cox Media assets, including digital media, linear solutions, and creative services, to create solutions that address client's advertising objectives. Focused on top-tier client and prospect accounts, the strategist develops tailored and effective solutions and narratives that meet the specific needs of the advertiser and their marketing goals, setting Media Consultants up for strategic success in their pitches and client meetings.
To achieve this, the Cox Media Strategist collaborates closely with Media Consultants to develop customized strategies and solutions aimed at growing and protecting revenue within the top segments of the client base. This role demands a comprehensive knowledge of the Cox Media product portfolio, including digital, linear, and services (YurView, etc.), ensuring client solutions are thoughtfully balanced to meet their needs. In today's dynamic environment, a strong emphasis on digital advertising solutions including streaming video, online video, display, paid social, paid search, and more will be central to many campaign strategies.
This role involves regular face-to-face meetings with an assigned set of high-value external clients throughout all stages of the sales process, from client business analysis to proposal and closing the business to account maintenance and growth. Additionally, the Strategist ensures alignment with other centralized support teams, including but not limited to the digital fulfillment team to bring the strategy to life and provide post-sale campaign support for assigned clients.
A key accountability of this role is the ability to understand client needs and translate those into a multi-channel advertising solution in alignment with the client's marketing goals, creating client-facing proposals that inform and persuade the client regarding the best marketing solution for their objectives. Key success measures for this role include increased revenue or decreased churn on assigned accounts.
Location: This is a hybrid role, and the schedule is a mix of work-from-office/work-from-home.
Accountabilities by Stage of the Sales Cycle - The Strategist role is a critical in-market team member during all stages of the sales cycle and is accountable for active participation with the seller in each. Specific duties by stage include:
Understanding Client Needs
* Engage with clients in-person and, as necessary, at the client's location to thoroughly understand their business goals and objectives in person and virtually
* Translate these goals into clear, actionable performance KPIs to guide campaign planning and execution
Developing Proposals & Creating Solutions
* Lead ideation and brainstorming sessions with internal partners to create strategies using the full breadth of the Cox Media product portfolio that solve an advertiser's short and long-term business challenges, and in turn, grow revenue for Cox Media.
* Identify and include in the proposal the most effective digital channels in partnership with our media planning team, including streaming video, online video, display, paid social, paid search, and more to reach consumers at different stages of the purchase funnel.
* Using key research tools or with research partners, develop presentation materials that compellingly articulate the value proposition of the proposed Cox Media solution; own the storytelling aspect of the narrative that helps the client understand how their KPIs are integrated into the strategy.
* For appropriate clients, create strategic advertising solutions in response to RFPs by integrating data and insights with Cox Media's full portfolio of products into a customer-centric advertising solution.
Engaging Clients in the Solution
* Actively present strategy and recommendations to clients and internal stakeholders in partnership with the seller as they pitch the business.
* Partner with Sales Consultants to respond to client questions in real time as a portfolio SME.
Implementing Strategies
* Design and support the implementation of the approved campaign, including working with key boundary partners who own digital and linear fulfillment activities
* Act as a key in-market POC for our centralized team of Media Planners on our digital team throughout campaign development and implementation.
* In partnership with the campaign manager, activate optimization recommendations to improve campaign effectiveness and ROI.
Analyzing Campaign Results for Future Opportunities
* Receive appropriate reporting, insights, and recommendations from campaign managers and translate those results to a client's next best opportunity with Cox Media, translating to increased organizational revenue or decreased Cox Media churn.
* Share actionable insights with clients, providing knowledge-based insights on how they can improve campaign effectiveness and ROI.
* Build an effective consultative relationship with clients to ensure client satisfaction and develop future business opportunities.
QUALIFICATIONS AND EXPERIENCE:
Minimum
* Bachelor's degree in a related discipline and 6 years' experience in a DigitalMarketing related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field
* Ability to think strategically, understand a client's advertising goals as it relates to their marketing strategy, and creatively translate these needs into client-focused solutions with positive ROI
* Proven experience in digital media advertising, including the ability to thoughtfully articulate and apply complex digital concepts in client conversations and campaign development
* Ability to craft a compelling pitch that is client focused -- clearly articulating the recommendation, the strategy behind it, and the benefits of activating it.
* Excellent oral and written communication and presentation skills.
* Proficient in PowerPoints and articulating narratives for storytelling
* Must live in assigned Cox market, report to Cox office in alignment with current work policies (currently two days per week), and meet with clients in the Cox office or client location as assigned.
Preferred
* Degree in related discipline strongly desired
* Experience with multiple Demand Side Platforms, Streaming Platforms, Google Ads, DV360, YouTube, Amazon DSP, Paid Social Media environment (Meta), Google Analytics4, and/or Google Tag Manager
* Strong analytical skills and working knowledge of Google Analytics (Universal Analytics and GA4)
* Experience with pixel strategy development, conversion tracking, and attribution
* Experience in consumer-focused industries.
* Knowledge of customer segmentation and personalization techniques.
* Certifications in digitalmarketing platforms (e.g., Google Ads, Facebook Blueprint).
* Experience with tools to develop effective linear television solution including experience with audience impressions and ratings points
Benefits
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
About Us
Cox Communications is all about creating moments of real human connection; and for employees, that's true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we're creating a world that is smarter and more connected. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.
$47k-60k yearly est. Auto-Apply 3d ago
Digital Marketing Strategist Communications Manager (Cox Media)
Cox Enterprises 4.4
West Warwick, RI jobs
Company Cox Communications, Inc. Job Family Group Marketing Job Profile DigitalMarketing / Communications Manager Management Level Manager - Non People Leader Flexible Work Option Hybrid - Ability to work remotely part of the week Travel % No Work Shift Day Compensation
Compensation includes a base salary of $92,300.00 - $153,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Job Description
Summary:
The Strategist plays a pivotal role in revenue goal achievement by partnering directly with sales representatives and engaging face-to-face with clients to understand their advertising strategy, goals, and key performance indicators (KPIs). This strategist leverages the full breadth and scale of Cox Media assets, including digital media, linear solutions, and creative services, to create solutions that address client's advertising objectives. Focused on top-tier client and prospect accounts, the strategist develops tailored and effective solutions and narratives that meet the specific needs of the advertiser and their marketing goals, setting Media Consultants up for strategic success in their pitches and client meetings.
To achieve this, the Cox Media Strategist collaborates closely with Media Consultants to develop customized strategies and solutions aimed at growing and protecting revenue within the top segments of the client base. This role demands a comprehensive knowledge of the Cox Media product portfolio, including digital, linear, and services (YurView, etc.), ensuring client solutions are thoughtfully balanced to meet their needs. In today's dynamic environment, a strong emphasis on digital advertising solutions including streaming video, online video, display, paid social, paid search, and more will be central to many campaign strategies.
This role involves regular face-to-face meetings with an assigned set of high-value external clients throughout all stages of the sales process, from client business analysis to proposal and closing the business to account maintenance and growth. Additionally, the Strategist ensures alignment with other centralized support teams, including but not limited to the digital fulfillment team to bring the strategy to life and provide post-sale campaign support for assigned clients.
A key accountability of this role is the ability to understand client needs and translate those into a multi-channel advertising solution in alignment with the client's marketing goals, creating client-facing proposals that inform and persuade the client regarding the best marketing solution for their objectives. Key success measures for this role include increased revenue or decreased churn on assigned accounts.
Location: This is a hybrid role, and the schedule is a mix of work-from-office/work-from-home.
Accountabilities by Stage of the Sales Cycle - The Strategist role is a critical in-market team member during all stages of the sales cycle and is accountable for active participation with the seller in each. Specific duties by stage include:
Understanding Client Needs
* Engage with clients in-person and, as necessary, at the client's location to thoroughly understand their business goals and objectives in person and virtually
* Translate these goals into clear, actionable performance KPIs to guide campaign planning and execution
Developing Proposals & Creating Solutions
* Lead ideation and brainstorming sessions with internal partners to create strategies using the full breadth of the Cox Media product portfolio that solve an advertiser's short and long-term business challenges, and in turn, grow revenue for Cox Media.
* Identify and include in the proposal the most effective digital channels in partnership with our media planning team, including streaming video, online video, display, paid social, paid search, and more to reach consumers at different stages of the purchase funnel.
* Using key research tools or with research partners, develop presentation materials that compellingly articulate the value proposition of the proposed Cox Media solution; own the storytelling aspect of the narrative that helps the client understand how their KPIs are integrated into the strategy.
* For appropriate clients, create strategic advertising solutions in response to RFPs by integrating data and insights with Cox Media's full portfolio of products into a customer-centric advertising solution.
Engaging Clients in the Solution
* Actively present strategy and recommendations to clients and internal stakeholders in partnership with the seller as they pitch the business.
* Partner with Sales Consultants to respond to client questions in real time as a portfolio SME.
Implementing Strategies
* Design and support the implementation of the approved campaign, including working with key boundary partners who own digital and linear fulfillment activities
* Act as a key in-market POC for our centralized team of Media Planners on our digital team throughout campaign development and implementation.
* In partnership with the campaign manager, activate optimization recommendations to improve campaign effectiveness and ROI.
Analyzing Campaign Results for Future Opportunities
* Receive appropriate reporting, insights, and recommendations from campaign managers and translate those results to a client's next best opportunity with Cox Media, translating to increased organizational revenue or decreased Cox Media churn.
* Share actionable insights with clients, providing knowledge-based insights on how they can improve campaign effectiveness and ROI.
* Build an effective consultative relationship with clients to ensure client satisfaction and develop future business opportunities.
QUALIFICATIONS AND EXPERIENCE:
Minimum
* Bachelor's degree in a related discipline and 6 years' experience in a DigitalMarketing related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field
* Ability to think strategically, understand a client's advertising goals as it relates to their marketing strategy, and creatively translate these needs into client-focused solutions with positive ROI
* Proven experience in digital media advertising, including the ability to thoughtfully articulate and apply complex digital concepts in client conversations and campaign development
* Ability to craft a compelling pitch that is client focused -- clearly articulating the recommendation, the strategy behind it, and the benefits of activating it.
* Excellent oral and written communication and presentation skills.
* Proficient in PowerPoints and articulating narratives for storytelling
* Must live in assigned Cox market, report to Cox office in alignment with current work policies (currently two days per week), and meet with clients in the Cox office or client location as assigned.
Preferred
* Degree in related discipline strongly desired
* Experience with multiple Demand Side Platforms, Streaming Platforms, Google Ads, DV360, YouTube, Amazon DSP, Paid Social Media environment (Meta), Google Analytics4, and/or Google Tag Manager
* Strong analytical skills and working knowledge of Google Analytics (Universal Analytics and GA4)
* Experience with pixel strategy development, conversion tracking, and attribution
* Experience in consumer-focused industries.
* Knowledge of customer segmentation and personalization techniques.
* Certifications in digitalmarketing platforms (e.g., Google Ads, Facebook Blueprint).
* Experience with tools to develop effective linear television solution including experience with audience impressions and ratings points
Benefits
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
About Us
Cox Communications is all about creating moments of real human connection; and for employees, that's true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we're creating a world that is smarter and more connected. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.
$92.3k-153.9k yearly Auto-Apply 3d ago
Digital Marketing Strategist Communications Manager (Cox Media)
Cox Enterprises 4.4
Las Vegas, NV jobs
Company Cox Communications, Inc. Job Family Group Marketing Job Profile DigitalMarketing / Communications Manager Management Level Manager - Non People Leader Flexible Work Option Hybrid - Ability to work remotely part of the week Travel % No Work Shift Day Compensation
Compensation includes a base salary of $92,300.00 - $153,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Job Description
Summary:
The Strategist plays a pivotal role in revenue goal achievement by partnering directly with sales representatives and engaging face-to-face with clients to understand their advertising strategy, goals, and key performance indicators (KPIs). This strategist leverages the full breadth and scale of Cox Media assets, including digital media, linear solutions, and creative services, to create solutions that address client's advertising objectives. Focused on top-tier client and prospect accounts, the strategist develops tailored and effective solutions and narratives that meet the specific needs of the advertiser and their marketing goals, setting Media Consultants up for strategic success in their pitches and client meetings.
To achieve this, the Cox Media Strategist collaborates closely with Media Consultants to develop customized strategies and solutions aimed at growing and protecting revenue within the top segments of the client base. This role demands a comprehensive knowledge of the Cox Media product portfolio, including digital, linear, and services (YurView, etc.), ensuring client solutions are thoughtfully balanced to meet their needs. In today's dynamic environment, a strong emphasis on digital advertising solutions including streaming video, online video, display, paid social, paid search, and more will be central to many campaign strategies.
This role involves regular face-to-face meetings with an assigned set of high-value external clients throughout all stages of the sales process, from client business analysis to proposal and closing the business to account maintenance and growth. Additionally, the Strategist ensures alignment with other centralized support teams, including but not limited to the digital fulfillment team to bring the strategy to life and provide post-sale campaign support for assigned clients.
A key accountability of this role is the ability to understand client needs and translate those into a multi-channel advertising solution in alignment with the client's marketing goals, creating client-facing proposals that inform and persuade the client regarding the best marketing solution for their objectives. Key success measures for this role include increased revenue or decreased churn on assigned accounts.
Location: This is a hybrid role, and the schedule is a mix of work-from-office/work-from-home.
Accountabilities by Stage of the Sales Cycle - The Strategist role is a critical in-market team member during all stages of the sales cycle and is accountable for active participation with the seller in each. Specific duties by stage include:
Understanding Client Needs
* Engage with clients in-person and, as necessary, at the client's location to thoroughly understand their business goals and objectives in person and virtually
* Translate these goals into clear, actionable performance KPIs to guide campaign planning and execution
Developing Proposals & Creating Solutions
* Lead ideation and brainstorming sessions with internal partners to create strategies using the full breadth of the Cox Media product portfolio that solve an advertiser's short and long-term business challenges, and in turn, grow revenue for Cox Media.
* Identify and include in the proposal the most effective digital channels in partnership with our media planning team, including streaming video, online video, display, paid social, paid search, and more to reach consumers at different stages of the purchase funnel.
* Using key research tools or with research partners, develop presentation materials that compellingly articulate the value proposition of the proposed Cox Media solution; own the storytelling aspect of the narrative that helps the client understand how their KPIs are integrated into the strategy.
* For appropriate clients, create strategic advertising solutions in response to RFPs by integrating data and insights with Cox Media's full portfolio of products into a customer-centric advertising solution.
Engaging Clients in the Solution
* Actively present strategy and recommendations to clients and internal stakeholders in partnership with the seller as they pitch the business.
* Partner with Sales Consultants to respond to client questions in real time as a portfolio SME.
Implementing Strategies
* Design and support the implementation of the approved campaign, including working with key boundary partners who own digital and linear fulfillment activities
* Act as a key in-market POC for our centralized team of Media Planners on our digital team throughout campaign development and implementation.
* In partnership with the campaign manager, activate optimization recommendations to improve campaign effectiveness and ROI.
Analyzing Campaign Results for Future Opportunities
* Receive appropriate reporting, insights, and recommendations from campaign managers and translate those results to a client's next best opportunity with Cox Media, translating to increased organizational revenue or decreased Cox Media churn.
* Share actionable insights with clients, providing knowledge-based insights on how they can improve campaign effectiveness and ROI.
* Build an effective consultative relationship with clients to ensure client satisfaction and develop future business opportunities.
QUALIFICATIONS AND EXPERIENCE:
Minimum
* Bachelor's degree in a related discipline and 6 years' experience in a DigitalMarketing related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field
* Ability to think strategically, understand a client's advertising goals as it relates to their marketing strategy, and creatively translate these needs into client-focused solutions with positive ROI
* Proven experience in digital media advertising, including the ability to thoughtfully articulate and apply complex digital concepts in client conversations and campaign development
* Ability to craft a compelling pitch that is client focused -- clearly articulating the recommendation, the strategy behind it, and the benefits of activating it.
* Excellent oral and written communication and presentation skills.
* Proficient in PowerPoints and articulating narratives for storytelling
* Must live in assigned Cox market, report to Cox office in alignment with current work policies (currently two days per week), and meet with clients in the Cox office or client location as assigned.
Preferred
* Degree in related discipline strongly desired
* Experience with multiple Demand Side Platforms, Streaming Platforms, Google Ads, DV360, YouTube, Amazon DSP, Paid Social Media environment (Meta), Google Analytics4, and/or Google Tag Manager
* Strong analytical skills and working knowledge of Google Analytics (Universal Analytics and GA4)
* Experience with pixel strategy development, conversion tracking, and attribution
* Experience in consumer-focused industries.
* Knowledge of customer segmentation and personalization techniques.
* Certifications in digitalmarketing platforms (e.g., Google Ads, Facebook Blueprint).
* Experience with tools to develop effective linear television solution including experience with audience impressions and ratings points
Benefits
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
About Us
Cox Communications is all about creating moments of real human connection; and for employees, that's true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we're creating a world that is smarter and more connected. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.
$44k-56k yearly est. Auto-Apply 3d ago
Digital Marketing Strategist Communications Manager (Cox Media)
Cox Enterprises 4.4
Atlanta, GA jobs
Company Cox Communications, Inc. Job Family Group Marketing Job Profile DigitalMarketing / Communications Manager Management Level Manager - Non People Leader Flexible Work Option Hybrid - Ability to work remotely part of the week Travel % No Work Shift Day Compensation
Compensation includes a base salary of $92,300.00 - $153,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Job Description
Summary:
The Strategist plays a pivotal role in revenue goal achievement by partnering directly with sales representatives and engaging face-to-face with clients to understand their advertising strategy, goals, and key performance indicators (KPIs). This strategist leverages the full breadth and scale of Cox Media assets, including digital media, linear solutions, and creative services, to create solutions that address client's advertising objectives. Focused on top-tier client and prospect accounts, the strategist develops tailored and effective solutions and narratives that meet the specific needs of the advertiser and their marketing goals, setting Media Consultants up for strategic success in their pitches and client meetings.
To achieve this, the Cox Media Strategist collaborates closely with Media Consultants to develop customized strategies and solutions aimed at growing and protecting revenue within the top segments of the client base. This role demands a comprehensive knowledge of the Cox Media product portfolio, including digital, linear, and services (YurView, etc.), ensuring client solutions are thoughtfully balanced to meet their needs. In today's dynamic environment, a strong emphasis on digital advertising solutions including streaming video, online video, display, paid social, paid search, and more will be central to many campaign strategies.
This role involves regular face-to-face meetings with an assigned set of high-value external clients throughout all stages of the sales process, from client business analysis to proposal and closing the business to account maintenance and growth. Additionally, the Strategist ensures alignment with other centralized support teams, including but not limited to the digital fulfillment team to bring the strategy to life and provide post-sale campaign support for assigned clients.
A key accountability of this role is the ability to understand client needs and translate those into a multi-channel advertising solution in alignment with the client's marketing goals, creating client-facing proposals that inform and persuade the client regarding the best marketing solution for their objectives. Key success measures for this role include increased revenue or decreased churn on assigned accounts.
Location: This is a hybrid role, and the schedule is a mix of work-from-office/work-from-home.
Accountabilities by Stage of the Sales Cycle - The Strategist role is a critical in-market team member during all stages of the sales cycle and is accountable for active participation with the seller in each. Specific duties by stage include:
Understanding Client Needs
* Engage with clients in-person and, as necessary, at the client's location to thoroughly understand their business goals and objectives in person and virtually
* Translate these goals into clear, actionable performance KPIs to guide campaign planning and execution
Developing Proposals & Creating Solutions
* Lead ideation and brainstorming sessions with internal partners to create strategies using the full breadth of the Cox Media product portfolio that solve an advertiser's short and long-term business challenges, and in turn, grow revenue for Cox Media.
* Identify and include in the proposal the most effective digital channels in partnership with our media planning team, including streaming video, online video, display, paid social, paid search, and more to reach consumers at different stages of the purchase funnel.
* Using key research tools or with research partners, develop presentation materials that compellingly articulate the value proposition of the proposed Cox Media solution; own the storytelling aspect of the narrative that helps the client understand how their KPIs are integrated into the strategy.
* For appropriate clients, create strategic advertising solutions in response to RFPs by integrating data and insights with Cox Media's full portfolio of products into a customer-centric advertising solution.
Engaging Clients in the Solution
* Actively present strategy and recommendations to clients and internal stakeholders in partnership with the seller as they pitch the business.
* Partner with Sales Consultants to respond to client questions in real time as a portfolio SME.
Implementing Strategies
* Design and support the implementation of the approved campaign, including working with key boundary partners who own digital and linear fulfillment activities
* Act as a key in-market POC for our centralized team of Media Planners on our digital team throughout campaign development and implementation.
* In partnership with the campaign manager, activate optimization recommendations to improve campaign effectiveness and ROI.
Analyzing Campaign Results for Future Opportunities
* Receive appropriate reporting, insights, and recommendations from campaign managers and translate those results to a client's next best opportunity with Cox Media, translating to increased organizational revenue or decreased Cox Media churn.
* Share actionable insights with clients, providing knowledge-based insights on how they can improve campaign effectiveness and ROI.
* Build an effective consultative relationship with clients to ensure client satisfaction and develop future business opportunities.
QUALIFICATIONS AND EXPERIENCE:
Minimum
* Bachelor's degree in a related discipline and 6 years' experience in a DigitalMarketing related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field
* Ability to think strategically, understand a client's advertising goals as it relates to their marketing strategy, and creatively translate these needs into client-focused solutions with positive ROI
* Proven experience in digital media advertising, including the ability to thoughtfully articulate and apply complex digital concepts in client conversations and campaign development
* Ability to craft a compelling pitch that is client focused -- clearly articulating the recommendation, the strategy behind it, and the benefits of activating it.
* Excellent oral and written communication and presentation skills.
* Proficient in PowerPoints and articulating narratives for storytelling
* Must live in assigned Cox market, report to Cox office in alignment with current work policies (currently two days per week), and meet with clients in the Cox office or client location as assigned.
Preferred
* Degree in related discipline strongly desired
* Experience with multiple Demand Side Platforms, Streaming Platforms, Google Ads, DV360, YouTube, Amazon DSP, Paid Social Media environment (Meta), Google Analytics4, and/or Google Tag Manager
* Strong analytical skills and working knowledge of Google Analytics (Universal Analytics and GA4)
* Experience with pixel strategy development, conversion tracking, and attribution
* Experience in consumer-focused industries.
* Knowledge of customer segmentation and personalization techniques.
* Certifications in digitalmarketing platforms (e.g., Google Ads, Facebook Blueprint).
* Experience with tools to develop effective linear television solution including experience with audience impressions and ratings points
Benefits
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
About Us
Cox Communications is all about creating moments of real human connection; and for employees, that's true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we're creating a world that is smarter and more connected. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.
$41k-52k yearly est. Auto-Apply 3d ago
Marketing Research & Analytics Manager
Zoox 3.4
Foster City, CA jobs
The Zoox Communications team brings Zoox's mission, strategy, and values to life through clear, consistent, and engaging communications and programs. We embrace telling compelling stories through high quality content and community engagement. Our process is collaborative and creative. We are growing a team of exceptional people to help bring Zoox to the world!
We are inventors, builders, and doers, passionate and purposeful in the work we do. We have a once-in-a-century opportunity to reinvent personal transportation-and we need your help. At Zoox, you'll find a creative, collaborative environment where great ideas thrive and where everyone is driven by the same big purpose.
We are seeking a Senior Marketing Research & Analytics Manager to serve as the critical bridge between our marketing activities and business outcomes (Ridership, Reputation, and Brand Awareness). This role will be the definitive owner of our marketing data, responsible for defining success, building the data infrastructure, calculating marketing ROI, and delivering actionable insights that directly inform marketing spend and strategy.
This is a highly visible role that requires a blend of technical expertise, business acumen, and strong communication skills, combined with deep market research and analytics expertise to build the marketing data foundation from the ground up.In this role you will:
Partner with Marketing, Operations, and Executive teams to finalize and maintain the definitions of core KPIs: Ridership, Reputation (e.g., NPS, Sentiment), and Brand Awareness (e.g., Share of Voice, Branded Search Volume).
Oversee the data flow and integrity across the core analytics stack: Salesforce Data Cloud, AppsFlyer, GA4, Sprinklr, and Salesforce Marketing Cloud.
Lead, where applicable, to successfully integrate proprietary data into the tools and applications to ensure accurate linking of marketing IDs (from AppsFlyer/GA4) to custom
Define, implement, and maintain the Position-Based Attribution Model to accurately allocate credit for Ridership conversions across all paid and organic channels.
Lead the design and implementation of scalable marketing processes and operating rhythms that translate strategy into consistent, measurable execution across the team.
Lead the calculation and reporting of Marketing Return on Investment (MROI), Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and CLV:CPAR (Cost Per Acquired Rider) ratio by channel.
Conduct proactive analyses to identify growth opportunities, diagnose drops in ridership, and determine the causal relationship between improvements in Reputation (e.g., rising NPS) and increases in Ridership Retention.
Support the team by analyzing and proposing controlled experiments across digital channels (ad creative, landing pages, in-app promotions) to generate statistically significant findings.
Design and build automated, integrated dashboards in the BI tool that leverage internal and external datasets .
Create or contribute to reports and presentations summarizing marketing performance against the core KPIs for executive leadership, clearly translating complex data into strategic recommendations.
Create dashboards, reports, and presentations that show the performance of marketing activities.
Establish and enforce standards for data quality, UTM usage, and naming conventions across all marketing campaigns to ensure reporting accuracy.
Provide insights and strategic recommendations from competitive, category, and product analyses provided from cross-functional teams to inform marketing plans.
Drive end-to-end customer and market insights initiatives, integrating quantitative analytics with qualitative research to uncover emerging behaviors, unmet needs, and new opportunities for differentiation.
Manage Voice of Consumer (VoC) programs, including social sentiment, customer feedback, and review analysis into actionable insights informing brand messaging, product, and service decisions.
Qualifications
Experience: 8+ years of experience in Marketing Analytics, Data Science, or a related quantitative field, preferably within a D2C, mobility, or subscription business.
Technical Stack Expertise: Demonstrated experience with a modern data stack, including proficiency in:
SQL for querying and manipulating large datasets.
A Cloud Data Warehouse (e.g., Databricks, BigQuery, Snowflake, or a similar CDP/DataCloud).
A Business Intelligence tool (e.g., Tableau, Power BI, Looker Studio).
Domain Knowledge: Solid understanding of digitalmarketing metrics (Impression, Reach, CTR, Conversion Rate) and mobile app attribution (AppsFlyer/Branch).
Quantitative Skills: Proven ability to build models for CAC, CLV, perform segmentation, and conduct rigorous statistical analysis.
Comfortable navigating ambiguity and iterating quickly in a fast-paced, high-growth environment.
Demonstrated ability to lead research end-to-end-from planning and execution through analysis and implementation-and translate findings into clear, strategic recommendations.
Demonstrated project management proficiency, with the ability to effectively coordinate and deliver multiple reports and dashboards.
Bonus Qualifications
Direct experience integrating proprietary software with a Data Warehouse.
Familiarity with marketing platforms in our current stack (Sprinklr, Data Cloud, Marketing Cloud, Tracksuit, Lucid, G4, Appsflyer, AppsFollow).
Familiarity reporting on the role of longer-term tactics, like measures of Brand Awareness, and how they contribute to the business objective
$128k-168k yearly est. Auto-Apply 7d ago
Digital Marketing Strategist Communications Manager (Cox Media)
Cox Enterprises 4.4
Tulsa, OK jobs
Company Cox Communications, Inc. Job Family Group Marketing Job Profile DigitalMarketing / Communications Manager Management Level Manager - Non People Leader Flexible Work Option Hybrid - Ability to work remotely part of the week Travel % No Work Shift Day Compensation
Compensation includes a base salary of $92,300.00 - $153,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Job Description
Summary:
The Strategist plays a pivotal role in revenue goal achievement by partnering directly with sales representatives and engaging face-to-face with clients to understand their advertising strategy, goals, and key performance indicators (KPIs). This strategist leverages the full breadth and scale of Cox Media assets, including digital media, linear solutions, and creative services, to create solutions that address client's advertising objectives. Focused on top-tier client and prospect accounts, the strategist develops tailored and effective solutions and narratives that meet the specific needs of the advertiser and their marketing goals, setting Media Consultants up for strategic success in their pitches and client meetings.
To achieve this, the Cox Media Strategist collaborates closely with Media Consultants to develop customized strategies and solutions aimed at growing and protecting revenue within the top segments of the client base. This role demands a comprehensive knowledge of the Cox Media product portfolio, including digital, linear, and services (YurView, etc.), ensuring client solutions are thoughtfully balanced to meet their needs. In today's dynamic environment, a strong emphasis on digital advertising solutions including streaming video, online video, display, paid social, paid search, and more will be central to many campaign strategies.
This role involves regular face-to-face meetings with an assigned set of high-value external clients throughout all stages of the sales process, from client business analysis to proposal and closing the business to account maintenance and growth. Additionally, the Strategist ensures alignment with other centralized support teams, including but not limited to the digital fulfillment team to bring the strategy to life and provide post-sale campaign support for assigned clients.
A key accountability of this role is the ability to understand client needs and translate those into a multi-channel advertising solution in alignment with the client's marketing goals, creating client-facing proposals that inform and persuade the client regarding the best marketing solution for their objectives. Key success measures for this role include increased revenue or decreased churn on assigned accounts.
Location: This is a hybrid role, and the schedule is a mix of work-from-office/work-from-home.
Accountabilities by Stage of the Sales Cycle - The Strategist role is a critical in-market team member during all stages of the sales cycle and is accountable for active participation with the seller in each. Specific duties by stage include:
Understanding Client Needs
* Engage with clients in-person and, as necessary, at the client's location to thoroughly understand their business goals and objectives in person and virtually
* Translate these goals into clear, actionable performance KPIs to guide campaign planning and execution
Developing Proposals & Creating Solutions
* Lead ideation and brainstorming sessions with internal partners to create strategies using the full breadth of the Cox Media product portfolio that solve an advertiser's short and long-term business challenges, and in turn, grow revenue for Cox Media.
* Identify and include in the proposal the most effective digital channels in partnership with our media planning team, including streaming video, online video, display, paid social, paid search, and more to reach consumers at different stages of the purchase funnel.
* Using key research tools or with research partners, develop presentation materials that compellingly articulate the value proposition of the proposed Cox Media solution; own the storytelling aspect of the narrative that helps the client understand how their KPIs are integrated into the strategy.
* For appropriate clients, create strategic advertising solutions in response to RFPs by integrating data and insights with Cox Media's full portfolio of products into a customer-centric advertising solution.
Engaging Clients in the Solution
* Actively present strategy and recommendations to clients and internal stakeholders in partnership with the seller as they pitch the business.
* Partner with Sales Consultants to respond to client questions in real time as a portfolio SME.
Implementing Strategies
* Design and support the implementation of the approved campaign, including working with key boundary partners who own digital and linear fulfillment activities
* Act as a key in-market POC for our centralized team of Media Planners on our digital team throughout campaign development and implementation.
* In partnership with the campaign manager, activate optimization recommendations to improve campaign effectiveness and ROI.
Analyzing Campaign Results for Future Opportunities
* Receive appropriate reporting, insights, and recommendations from campaign managers and translate those results to a client's next best opportunity with Cox Media, translating to increased organizational revenue or decreased Cox Media churn.
* Share actionable insights with clients, providing knowledge-based insights on how they can improve campaign effectiveness and ROI.
* Build an effective consultative relationship with clients to ensure client satisfaction and develop future business opportunities.
QUALIFICATIONS AND EXPERIENCE:
Minimum
* Bachelor's degree in a related discipline and 6 years' experience in a DigitalMarketing related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field
* Ability to think strategically, understand a client's advertising goals as it relates to their marketing strategy, and creatively translate these needs into client-focused solutions with positive ROI
* Proven experience in digital media advertising, including the ability to thoughtfully articulate and apply complex digital concepts in client conversations and campaign development
* Ability to craft a compelling pitch that is client focused -- clearly articulating the recommendation, the strategy behind it, and the benefits of activating it.
* Excellent oral and written communication and presentation skills.
* Proficient in PowerPoints and articulating narratives for storytelling
* Must live in assigned Cox market, report to Cox office in alignment with current work policies (currently two days per week), and meet with clients in the Cox office or client location as assigned.
Preferred
* Degree in related discipline strongly desired
* Experience with multiple Demand Side Platforms, Streaming Platforms, Google Ads, DV360, YouTube, Amazon DSP, Paid Social Media environment (Meta), Google Analytics4, and/or Google Tag Manager
* Strong analytical skills and working knowledge of Google Analytics (Universal Analytics and GA4)
* Experience with pixel strategy development, conversion tracking, and attribution
* Experience in consumer-focused industries.
* Knowledge of customer segmentation and personalization techniques.
* Certifications in digitalmarketing platforms (e.g., Google Ads, Facebook Blueprint).
* Experience with tools to develop effective linear television solution including experience with audience impressions and ratings points
Benefits
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
About Us
Cox Communications is all about creating moments of real human connection; and for employees, that's true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we're creating a world that is smarter and more connected. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.
$41k-52k yearly est. Auto-Apply 3d ago
Digital Marketing Strategist Communications Manager (Cox Media)
Cox Enterprises 4.4
Phoenix, AZ jobs
Company Cox Communications, Inc. Job Family Group Marketing Job Profile DigitalMarketing / Communications Manager Management Level Manager - Non People Leader Flexible Work Option Hybrid - Ability to work remotely part of the week Travel % No Work Shift Day Compensation
Compensation includes a base salary of $92,300.00 - $153,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Job Description
Summary:
The Strategist plays a pivotal role in revenue goal achievement by partnering directly with sales representatives and engaging face-to-face with clients to understand their advertising strategy, goals, and key performance indicators (KPIs). This strategist leverages the full breadth and scale of Cox Media assets, including digital media, linear solutions, and creative services, to create solutions that address client's advertising objectives. Focused on top-tier client and prospect accounts, the strategist develops tailored and effective solutions and narratives that meet the specific needs of the advertiser and their marketing goals, setting Media Consultants up for strategic success in their pitches and client meetings.
To achieve this, the Cox Media Strategist collaborates closely with Media Consultants to develop customized strategies and solutions aimed at growing and protecting revenue within the top segments of the client base. This role demands a comprehensive knowledge of the Cox Media product portfolio, including digital, linear, and services (YurView, etc.), ensuring client solutions are thoughtfully balanced to meet their needs. In today's dynamic environment, a strong emphasis on digital advertising solutions including streaming video, online video, display, paid social, paid search, and more will be central to many campaign strategies.
This role involves regular face-to-face meetings with an assigned set of high-value external clients throughout all stages of the sales process, from client business analysis to proposal and closing the business to account maintenance and growth. Additionally, the Strategist ensures alignment with other centralized support teams, including but not limited to the digital fulfillment team to bring the strategy to life and provide post-sale campaign support for assigned clients.
A key accountability of this role is the ability to understand client needs and translate those into a multi-channel advertising solution in alignment with the client's marketing goals, creating client-facing proposals that inform and persuade the client regarding the best marketing solution for their objectives. Key success measures for this role include increased revenue or decreased churn on assigned accounts.
Location: This is a hybrid role, and the schedule is a mix of work-from-office/work-from-home.
Accountabilities by Stage of the Sales Cycle - The Strategist role is a critical in-market team member during all stages of the sales cycle and is accountable for active participation with the seller in each. Specific duties by stage include:
Understanding Client Needs
* Engage with clients in-person and, as necessary, at the client's location to thoroughly understand their business goals and objectives in person and virtually
* Translate these goals into clear, actionable performance KPIs to guide campaign planning and execution
Developing Proposals & Creating Solutions
* Lead ideation and brainstorming sessions with internal partners to create strategies using the full breadth of the Cox Media product portfolio that solve an advertiser's short and long-term business challenges, and in turn, grow revenue for Cox Media.
* Identify and include in the proposal the most effective digital channels in partnership with our media planning team, including streaming video, online video, display, paid social, paid search, and more to reach consumers at different stages of the purchase funnel.
* Using key research tools or with research partners, develop presentation materials that compellingly articulate the value proposition of the proposed Cox Media solution; own the storytelling aspect of the narrative that helps the client understand how their KPIs are integrated into the strategy.
* For appropriate clients, create strategic advertising solutions in response to RFPs by integrating data and insights with Cox Media's full portfolio of products into a customer-centric advertising solution.
Engaging Clients in the Solution
* Actively present strategy and recommendations to clients and internal stakeholders in partnership with the seller as they pitch the business.
* Partner with Sales Consultants to respond to client questions in real time as a portfolio SME.
Implementing Strategies
* Design and support the implementation of the approved campaign, including working with key boundary partners who own digital and linear fulfillment activities
* Act as a key in-market POC for our centralized team of Media Planners on our digital team throughout campaign development and implementation.
* In partnership with the campaign manager, activate optimization recommendations to improve campaign effectiveness and ROI.
Analyzing Campaign Results for Future Opportunities
* Receive appropriate reporting, insights, and recommendations from campaign managers and translate those results to a client's next best opportunity with Cox Media, translating to increased organizational revenue or decreased Cox Media churn.
* Share actionable insights with clients, providing knowledge-based insights on how they can improve campaign effectiveness and ROI.
* Build an effective consultative relationship with clients to ensure client satisfaction and develop future business opportunities.
QUALIFICATIONS AND EXPERIENCE:
Minimum
* Bachelor's degree in a related discipline and 6 years' experience in a DigitalMarketing related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field
* Ability to think strategically, understand a client's advertising goals as it relates to their marketing strategy, and creatively translate these needs into client-focused solutions with positive ROI
* Proven experience in digital media advertising, including the ability to thoughtfully articulate and apply complex digital concepts in client conversations and campaign development
* Ability to craft a compelling pitch that is client focused -- clearly articulating the recommendation, the strategy behind it, and the benefits of activating it.
* Excellent oral and written communication and presentation skills.
* Proficient in PowerPoints and articulating narratives for storytelling
* Must live in assigned Cox market, report to Cox office in alignment with current work policies (currently two days per week), and meet with clients in the Cox office or client location as assigned.
Preferred
* Degree in related discipline strongly desired
* Experience with multiple Demand Side Platforms, Streaming Platforms, Google Ads, DV360, YouTube, Amazon DSP, Paid Social Media environment (Meta), Google Analytics4, and/or Google Tag Manager
* Strong analytical skills and working knowledge of Google Analytics (Universal Analytics and GA4)
* Experience with pixel strategy development, conversion tracking, and attribution
* Experience in consumer-focused industries.
* Knowledge of customer segmentation and personalization techniques.
* Certifications in digitalmarketing platforms (e.g., Google Ads, Facebook Blueprint).
* Experience with tools to develop effective linear television solution including experience with audience impressions and ratings points
Benefits
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
About Us
Cox Communications is all about creating moments of real human connection; and for employees, that's true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we're creating a world that is smarter and more connected. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.
$44k-56k yearly est. Auto-Apply 3d ago
Digital Marketing Strategist Communications Manager (Cox Media)
Cox Enterprises 4.4
Omaha, NE jobs
Company Cox Communications, Inc. Job Family Group Marketing Job Profile DigitalMarketing / Communications Manager Management Level Manager - Non People Leader Flexible Work Option Hybrid - Ability to work remotely part of the week Travel % No Work Shift Day Compensation
Compensation includes a base salary of $92,300.00 - $153,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Job Description
Summary:
The Strategist plays a pivotal role in revenue goal achievement by partnering directly with sales representatives and engaging face-to-face with clients to understand their advertising strategy, goals, and key performance indicators (KPIs). This strategist leverages the full breadth and scale of Cox Media assets, including digital media, linear solutions, and creative services, to create solutions that address client's advertising objectives. Focused on top-tier client and prospect accounts, the strategist develops tailored and effective solutions and narratives that meet the specific needs of the advertiser and their marketing goals, setting Media Consultants up for strategic success in their pitches and client meetings.
To achieve this, the Cox Media Strategist collaborates closely with Media Consultants to develop customized strategies and solutions aimed at growing and protecting revenue within the top segments of the client base. This role demands a comprehensive knowledge of the Cox Media product portfolio, including digital, linear, and services (YurView, etc.), ensuring client solutions are thoughtfully balanced to meet their needs. In today's dynamic environment, a strong emphasis on digital advertising solutions including streaming video, online video, display, paid social, paid search, and more will be central to many campaign strategies.
This role involves regular face-to-face meetings with an assigned set of high-value external clients throughout all stages of the sales process, from client business analysis to proposal and closing the business to account maintenance and growth. Additionally, the Strategist ensures alignment with other centralized support teams, including but not limited to the digital fulfillment team to bring the strategy to life and provide post-sale campaign support for assigned clients.
A key accountability of this role is the ability to understand client needs and translate those into a multi-channel advertising solution in alignment with the client's marketing goals, creating client-facing proposals that inform and persuade the client regarding the best marketing solution for their objectives. Key success measures for this role include increased revenue or decreased churn on assigned accounts.
Location: This is a hybrid role, and the schedule is a mix of work-from-office/work-from-home.
Accountabilities by Stage of the Sales Cycle - The Strategist role is a critical in-market team member during all stages of the sales cycle and is accountable for active participation with the seller in each. Specific duties by stage include:
Understanding Client Needs
* Engage with clients in-person and, as necessary, at the client's location to thoroughly understand their business goals and objectives in person and virtually
* Translate these goals into clear, actionable performance KPIs to guide campaign planning and execution
Developing Proposals & Creating Solutions
* Lead ideation and brainstorming sessions with internal partners to create strategies using the full breadth of the Cox Media product portfolio that solve an advertiser's short and long-term business challenges, and in turn, grow revenue for Cox Media.
* Identify and include in the proposal the most effective digital channels in partnership with our media planning team, including streaming video, online video, display, paid social, paid search, and more to reach consumers at different stages of the purchase funnel.
* Using key research tools or with research partners, develop presentation materials that compellingly articulate the value proposition of the proposed Cox Media solution; own the storytelling aspect of the narrative that helps the client understand how their KPIs are integrated into the strategy.
* For appropriate clients, create strategic advertising solutions in response to RFPs by integrating data and insights with Cox Media's full portfolio of products into a customer-centric advertising solution.
Engaging Clients in the Solution
* Actively present strategy and recommendations to clients and internal stakeholders in partnership with the seller as they pitch the business.
* Partner with Sales Consultants to respond to client questions in real time as a portfolio SME.
Implementing Strategies
* Design and support the implementation of the approved campaign, including working with key boundary partners who own digital and linear fulfillment activities
* Act as a key in-market POC for our centralized team of Media Planners on our digital team throughout campaign development and implementation.
* In partnership with the campaign manager, activate optimization recommendations to improve campaign effectiveness and ROI.
Analyzing Campaign Results for Future Opportunities
* Receive appropriate reporting, insights, and recommendations from campaign managers and translate those results to a client's next best opportunity with Cox Media, translating to increased organizational revenue or decreased Cox Media churn.
* Share actionable insights with clients, providing knowledge-based insights on how they can improve campaign effectiveness and ROI.
* Build an effective consultative relationship with clients to ensure client satisfaction and develop future business opportunities.
QUALIFICATIONS AND EXPERIENCE:
Minimum
* Bachelor's degree in a related discipline and 6 years' experience in a DigitalMarketing related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field
* Ability to think strategically, understand a client's advertising goals as it relates to their marketing strategy, and creatively translate these needs into client-focused solutions with positive ROI
* Proven experience in digital media advertising, including the ability to thoughtfully articulate and apply complex digital concepts in client conversations and campaign development
* Ability to craft a compelling pitch that is client focused -- clearly articulating the recommendation, the strategy behind it, and the benefits of activating it.
* Excellent oral and written communication and presentation skills.
* Proficient in PowerPoints and articulating narratives for storytelling
* Must live in assigned Cox market, report to Cox office in alignment with current work policies (currently two days per week), and meet with clients in the Cox office or client location as assigned.
Preferred
* Degree in related discipline strongly desired
* Experience with multiple Demand Side Platforms, Streaming Platforms, Google Ads, DV360, YouTube, Amazon DSP, Paid Social Media environment (Meta), Google Analytics4, and/or Google Tag Manager
* Strong analytical skills and working knowledge of Google Analytics (Universal Analytics and GA4)
* Experience with pixel strategy development, conversion tracking, and attribution
* Experience in consumer-focused industries.
* Knowledge of customer segmentation and personalization techniques.
* Certifications in digitalmarketing platforms (e.g., Google Ads, Facebook Blueprint).
* Experience with tools to develop effective linear television solution including experience with audience impressions and ratings points
Benefits
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
About Us
Cox Communications is all about creating moments of real human connection; and for employees, that's true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we're creating a world that is smarter and more connected. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.
$40k-52k yearly est. Auto-Apply 3d ago
Brand Marketing Analyst II
Cox Enterprises 4.4
Atlanta, GA jobs
Company Cox Automotive - USA Job Family Group Marketing Job Profile Brand MarketingAnalyst II Management Level Individual Contributor Flexible Work Option Hybrid - Ability to work remotely part of the week Travel % Yes, 5% of the time Work Shift Day Compensation Compensation includes a base salary of $74,000.00 - $111,000.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Job Description
Cox Automotive is seeking a Brand and Content MarketingAnalyst II to join our marketing team. This role requires a detail-oriented communicator with strong messaging and content creation skills. This position supports a portfolio of market leading software brands serving the automotive (especially dealers) industry, including VinSolutions, Xtime, Dealertrack, and Deal Central. The role will report to a Brand Marketing Manager within the Cox Automotive Retail Solutions marketing team. This job is based in Atlanta, but qualified applicants based in Salt Lake City will also be considered.
Primary function will be the creation and maintenance of brand level thought leadership content used in marketing campaigns and thought leadership programs, as well as collaborating with peers and colleagues on strategy and reporting. It is expected that this person will have a background in brand marketing and hands-on familiarity with AI tools to help write prompts, manage a content library, and scale overall production of content on behalf of the portfolio. Brand marketing acumen and familiarity with AI tools for producing content are musts. Be ready to hustle and produce quality work.
What You'll Do
In effect, this role is about running a content studio, seeding the marketplace with thought leadership narratives on behalf of a strategically assembled portfolio of individual brands. Primary responsibility is to develop and catalog content supporting the Cox Automotive Retail Solutions brand-level thought leadership and executive visibility program, with an eye toward continuous measurable progress in content quality and efficiency/scale of production.
Day to day:
* Work with business, product, and sales leaders to craft, personalize and help deliver brand level thought leadership in the form of speaking opportunities, interviews, etc.
* Leverage and develop AI prompts to draft/produce video scripts, presentation talking points, scripts, and blog articles for Cox Automotive leaders, capturing their personal voice
* Develop a working understanding of the Retail portfolio story and the brands/products within it to serve as human editor and finalize content for publication
* Building and optimizing living content libraries for 1) prompts written to generate content, and 2) the cultivated content (recent/pertinent videos, scripts, blogs, etc.) that fuels the intelligence of AI tools
* Work with internal research team to initiate studies and translate findings into client-facing educational content
* Brainstorm topics for brand awareness and educational content opportunities
* Partner with creative agency and leverage AI tools to develop assets including eBooks, presentations, and videos
* Manage project timelines and communicate with stakeholders to ensure timely project completion
This position might also be called on to assist in the development of product-touching marketing campaigns, including:
* Translate key product information into succinct, persuasive copy
* Partner with Product Marketing partners to ensure effective, up to date product info
* Review content and creative to ensure compliance with brand voice, strategy and guidelines
* Proof and provide constructive feedback on messaging in brand assets, including emails, display ads and landing pages
* Project manage marketing team members and agency partners as needed
What's in It for You?
Here's a sneak peek at the benefits you could experience as a Cox employee:
* A competitive salary and top-notch bonus/incentive plans.
* Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
* Comprehensive healthcare, with multiple options for individuals and families.
* Generous 401(k) retirement plans with company match.
* Professional development and continuing education opportunities.
* Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
* Extra perks like pet insurance, employee discounts and much more.
Who You Are
Minimum:
* Bachelor's degree in related discipline and 2 years of marketing and/or editorial experience. The right candidate could also have a different combination, such as a master's degree and up to 2 years' experience or 6 years' experience in a related field.
* Demonstrated familiarity with using AI tools (such as ChatGPT) to develop content
* Demonstrated success in a content marketing or content strategy role, including experience developing topic ideas, writing, editing and proofreading
* Excellent communication (written and verbal) and interpersonal skills
* Above average command of language, grammar, and writing skills
* Marketing or public relations agency experience
* Experience interfacing with creative design partners to develop marketing assets
* Detail-oriented and effective organizational skills
* Ability to work in a high performance, fastāpaced team environment
* Demonstrated commitment to hustle and work quality
* Proficient in Microsoft Office applications. Monday.com project management tool not required but preferred in addition to standard suite (Word, Excel, PowerPoint)
Join the Cox family of businesses and make your mark today!
Drug Testing
To be employed in this role, you'll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited.
Benefits
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
About Us
Through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells - or simply uses - cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.
$74k-111k yearly Auto-Apply 5d ago
Digital Experience Analyst - Test and Learn
FCA Us LLC 4.2
Auburn Hills, MI jobs
The Digital Experience Analyst - Test and Learn role's key Responsibilities include but not limited to:
Experience Optimization & A/B Testing
Assist in designing and executing A/B and multivariate tests to improve user experience and conversion.
Monitor test performance and help interpret results to guide optimization strategies.
Collaborate with UX, media, and development teams to implement test learnings.
Cross-Tier Analytics Support
Help align tracking and reporting across Tier 1 and Tier 3 digital platforms.
Support data consistency and integration across websites, media, and lead systems.
Tagging & Data Quality
Assist with analytics tagging implementation and QA to ensure accurate data collection.
Monitor dashboards for anomalies and escalate issues as needed.
Performance Reporting
Build and maintain reports and dashboards using tools like Tableau or Power BI.
Track KPIs such as website engagement, lead conversion, and campaign performance.
Insights & Recommendations
Analyze user behavior and funnel performance to identify friction points.
Provide actionable insights to improve digital experiences and business outcomes.
$80k-103k yearly est. 3h ago
Digital Marketing Specialist
Crown Motors 4.2
Redding, CA jobs
Crown Motors is a premier automotive dealership dedicated to providing exceptional customer service and a wide selection of high-quality vehicles. We are seeking a talented DigitalMarketing Specialist to join our team and drive our online presence to new heights.
Job Summary
The DigitalMarketing Specialist will be responsible for developing, implementing, and managing digitalmarketing campaigns to promote Crown Motors' brand, vehicles, and services. This role focuses on enhancing our online visibility through search engine optimization (SEO), search engine marketing (SEM), and other digital advertising strategies, with a strong emphasis on Google Ads and social media platforms.
Key Responsibilities
Campaign Development: Design and execute digitalmarketing campaigns, including Google Ads, social media ads, and email marketing, to drive traffic, leads, and sales.
Search Engine Optimization (SEO): Optimize website content, landing pages, and blogs to improve organic search rankings on Google and other search engines.
Search Engine Marketing (SEM): Manage and optimize Google Ads campaigns, including keyword research, ad creation, bid management, and performance tracking.
Content Strategy: Collaborate with the marketing team to create engaging content (e.g., blog posts, videos, and social media posts) that aligns with SEO best practices and promotes Crown Motors' inventory and services.
Analytics & Reporting: Monitor campaign performance using tools like Google Analytics, Google Ads, and social media analytics; provide regular reports with insights and recommendations to improve ROI.
Social Media Management: Develop and manage social media advertising campaigns on platforms like Facebook, Instagram, and X to increase brand awareness and engagement.
Website Optimization: Work with web developers to ensure the Crown Motors website is user-friendly, mobile-optimized, and aligned with SEO and conversion best practices.
Market Research: Stay updated on automotive industry trends, competitor strategies, and digitalmarketing innovations to maintain a competitive edge.
Budget Management: Oversee digitalmarketing budgets to ensure cost-effective campaigns with maximum impact.
Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
Experience: 2+ years of experience in digitalmarketing, with a focus on SEO, SEM, and Google Ads. Experience in the automotive industry is a plus.
Skills:
Proficiency in Google Ads, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
Strong understanding of keyword research, on-page and off-page SEO, and PPC campaign management.
Experience with social media advertising platforms (e.g., Facebook Ads Manager).
Excellent written and verbal communication skills for creating compelling ad copy and content.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Familiarity with content management systems (e.g., WordPress) and basic HTML/CSS is a plus.
Certifications: Google Ads certification and/or Google Analytics certification preferred.
Attributes: Detail-oriented, creative, proactive, and able to work independently and collaboratively in a fast-paced environment.
Work Environment
Location: On-site at Crown Motors' dealership office
Schedule: Full-time, Monday through Friday, with occasional evening or weekend work for campaign launches or events.
Benefits: Competitive salary, health insurance, paid time off, and employee discounts on vehicles and services.
Why Join Crown Motors?
At Crown Motors, you'll have the opportunity to make a direct impact on our dealership's growth by connecting with customers in innovative ways. Join a dynamic team that values creativity, collaboration, and a passion for the automotive industry.