Explore Jobs
Find Specific Jobs
Explore Careers
Explore Professions
Best Companies
Explore Companies
Forrester history
Forrester company history timeline
1983: Company is founded by George Forrester Colony.
By 1988 his technology predictions were proving to be accurate and useful for his Fortune 1000 clients.
In 1990 Forrester Research reported revenues of $2.5 million, twice as much as the year before.
He told G. Christian Hill of the Wall Street Journal in June 1995, 20 million United States homes had PCs and predicted in three years "it will be up to thirty-three million homes.
By 1995 Colony made predictions that household multimedia PCs and online services would drive the next technology advances.
Forrester gears its services, which cost anywhere from $5,000 to $10,000, toward senior managers, marketing and technology executives, and business strategists at major corporations. Its early focus on Internet technology, which began in 1995, helped to bolster the firm's image as an Internet industry expert capable of predicting future trends in technology, business practices, and customer behavior.
In November 1996 Forrester Research completed an initial public offering (IPO) on the NASDAQ stock market, selling its shares for $16 each.
After much speculation about whether or not the firm would succeed if it were required to answer to shareholders, who might want to tone down predictions in the interest of profits, Forrester conducted its initial public offering in November of 1996.
In 1996 Forrester was focused on three markets: strategic management; corporate information technology (IT); and new media research, which included the Internet.
Earnings in 1998 grew to $7.5 million on sales of $61.6 million.
1998: Forrester expands into Europe.
In 1999 Forrester had 1,793 clients, and its European business represented 17 percent of fourth quarter revenue.
In a second public offering in February 2000, shares were sold at $39 each.
In fact Forrester Research predicted in April 2000 that weak financials, too much competition, and fleeing investors would cause many dot com retailers to go out of business within a year.
Forrester teamed up with Information Resources Inc. in June of 2000 to create Netquity, a brand marketing research service targeting brand managers selling products on the Internet.
With roughly 2,500 business clients, nearly 745 employees, and sales of $157.1 million in 2000, Cambridge, Massachusetts-based Forrester Research Inc. is one of the leading market research firms covering the Internet and related technology.
2000: William Bluestein is appointed president and COO.
In the first quarter of 2001, both sales and earnings grew nearly 40 percent.
2001: Forrester combines efforts with Experian, Mediamark, and Net Ratings to create new marketing tools; Bluestein dies and Colony resumes the role of president.
In January 2002 Forrester laid off 126 people, or approximately 22 percent of its global workforce, to save an estimated $20 million annually.
In studies predicting increases in IT spending, Forrester said spending would increase 2.3 percent during 2002, while Aberdeen Group said spending would increase 3.7 percent during the next six months.
2002: Colony predicts a new software architecture called X Internet.
In 2009, Forrester launched Business Technographics, which uses data-driven insights to understand the changing B2B tech buyer.
He said there were 500 million PCs at that time, and with the X Internet the numbers would extend to 14 billion devices connected to the Internet by 2010.
In 2018, Forrester is scheduled to publish 130 Waves for marketing and technology leaders.
"Forrester Research Inc ." Gale Encyclopedia of E-Commerce. . Retrieved June 22, 2022 from Encyclopedia.com: https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/forrester-research-inc
Rate how well Forrester lives up to its initial vision.
Forrester jobs
Do you work at Forrester?
Does Forrester communicate its history to new hires?
Forrester competitors
| Company Name | Founded Date | Revenue | Employee Size | Job Openings |
|---|---|---|---|---|
| Gartner | 1979 | $5.5B | 16,724 | 373 |
| 1998 | $282.8B | 139,995 | 2,714 | |
| QuinStreet | 1999 | $580.6M | 637 | 26 |
| eMarketer | 1996 | $10.0M | 201 | 7 |
| Citrix | 1989 | $3.2B | 9,000 | 4 |
| Juniper Networks | 1996 | $5.3B | 9,400 | 198 |
| Upwork | 1999 | $618.3M | 540 | 44 |
| Zendesk | 2007 | $1.3B | 5,921 | 141 |
| Survata | 2012 | $29.0M | 50 | - |
| Sumo Logic | 2010 | $300.7M | 800 | 18 |
Forrester history FAQs
Zippia gives an in-depth look into the details of Forrester, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Forrester. The employee data is based on information from people who have self-reported their past or current employments at Forrester. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Forrester. The data presented on this page does not represent the view of Forrester and its employees or that of Zippia.
Forrester may also be known as or be related to Forrester, Forrester Research, Forrester Research Inc, Forrester Research Inc. and Forrester Research, Inc.