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Become A Founding Partner

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Working As A Founding Partner

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $92,248

    Average Salary

What Does A Founding Partner Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Founding Partner

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Founding Partner Jobs

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Founding Partner Career Paths

Founding Partner
Managing Partner Business Developer
Business Development Account Manager
8 Yearsyrs
Founder And Chief Executive Officer Business Development Representative
Business Development Lead
8 Yearsyrs
Chief Operating Officer Business Developer
Business Development Sales Manager
9 Yearsyrs
Sales And Marketing Vice President Managing Director
Chief Strategy Officer
14 Yearsyrs
Sales And Marketing Vice President Business Development Executive
Client Partner
12 Yearsyrs
President And Founder Senior Product Manager
Director Of Marketing And Product Management
10 Yearsyrs
Co-Founder Business Development Director
Director Of Sales & Business Development
12 Yearsyrs
Account Manager National Account Manager
Director, National Accounts
12 Yearsyrs
Co-Founder Director Of Sales And Marketing
Executive Vice President Of Sales
13 Yearsyrs
Marketing Manager Account Director
Group Account Director
10 Yearsyrs
Account Manager Product Manager
Group Product Manager
8 Yearsyrs
Marketing Manager Online Marketing Manager
Internet Marketing Manager
5 Yearsyrs
Managing Partner Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Chief Operating Officer President/Chief Executive Officer
Senior Partner
10 Yearsyrs
President And Founder Business Development Director
Solutions Director
13 Yearsyrs
Marketing Director Director Of Sales
Vice President Of Sales & Operations
11 Yearsyrs
Marketing Director Vice President, Business Development
Vice President, Corporate Development
13 Yearsyrs
Chief Executive Officer Founder And Chief Executive Officer
Vice President, Product Management
13 Yearsyrs
Chief Executive Officer Director Of Strategy
Vice President, Strategy
13 Yearsyrs
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Do you work as a Founding Partner?

Founding Partner Demographics

Gender

Male

75.4%

Female

21.8%

Unknown

2.7%
Ethnicity

White

61.2%

Hispanic or Latino

14.5%

Black or African American

11.1%

Asian

8.7%

Unknown

4.5%
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Foreign Languages Spoken

Spanish

41.1%

French

8.9%

Portuguese

7.8%

Italian

4.4%

Mandarin

4.4%

Chinese

4.4%

Japanese

4.4%

Arabic

4.4%

Russian

3.3%

German

3.3%

Hindi

2.2%

Korean

2.2%

Swedish

1.1%

Turkish

1.1%

Marathi

1.1%

Gujarati

1.1%

Ukrainian

1.1%

Wolof

1.1%

Bengali

1.1%

Assamese

1.1%
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Founding Partner Education

Schools

New York University

10.6%

Georgetown University

6.9%

Villanova University

6.4%

Harvard University

6.4%

Boston University

6.4%

University of Pennsylvania

5.3%

Cornell University

5.3%

University of Chicago

5.3%

University of Miami

4.8%

Ohio State University

4.3%

San Diego State University

4.3%

Emory University

4.3%

Iowa State University

4.3%

Syracuse University

3.7%

Brigham Young University

3.7%

Temple University

3.7%

Pennsylvania State University

3.7%

University of Iowa

3.7%

University of Utah

3.7%

George Washington University

3.2%
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Majors

Business

19.6%

Law

19.0%

Finance

11.6%

Management

6.8%

Communication

4.6%

Political Science

4.6%

Marketing

4.6%

Economics

4.0%

Psychology

2.9%

Computer Science

2.6%

Legal Research And Advanced Professional Studies

2.4%

Graphic Design

2.4%

Fine Arts

2.3%

Journalism

2.3%

Electrical Engineering

2.0%

Accounting

2.0%

Architecture

1.8%

Photography

1.5%

Liberal Arts

1.5%

English

1.5%
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Degrees

Bachelors

36.9%

Masters

28.6%

Doctorate

14.9%

Other

13.7%

Certificate

2.9%

Associate

2.8%

Diploma

0.2%

License

0.1%
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Top Skills for A Founding Partner

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  1. Financial Services
  2. Business Strategy
  3. Web Design
You can check out examples of real life uses of top skills on resumes here:
  • Originated transactions executed with clients including insurance, reinsurance, utility, municipal and financial services companies.
  • Developed business strategy for investment target entities to maximize return on investment and minimize business risks associated with enterprise rapid growth.
  • Developed advertising and partnership sales, market expansions, web design, and implementation.
  • Grow revenue over 12 years through business development, demonstration of budgetary and financial acumen
  • Developed our online business platform and customer relationship management system using a combination of cloud-based tools.

How Would You Rate Working As a Founding Partner?

Are you working as a Founding Partner? Help us rate Founding Partner as a Career.

Top Founding Partner Employers

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Jobs From Top Founding Partner Employers

Founding Partner Videos

Choosing a Founding Partner

Davos Annual Meeting 2010 - Rethinking Compensation Models

Shaun Paul, President & Founding Partner Reinventure Capital

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