Post job

Franchise manager vs general manager

The differences between franchise managers and general managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a franchise manager and a general manager. Additionally, a franchise manager has an average salary of $74,597, which is higher than the $71,581 average annual salary of a general manager.

The top three skills for a franchise manager include customer service, business development and powerpoint. The most important skills for a general manager are customer service, cleanliness, and food safety.

Franchise manager vs general manager overview

Franchise ManagerGeneral Manager
Yearly salary$74,597$71,581
Hourly rate$35.86$34.41
Growth rate6%6%
Number of jobs244,362442,690
Job satisfaction-4.25
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 56%
Average age4444
Years of experience66

What does a franchise manager do?

The franchise manager will be responsible for managing and planning the franchising business of the company. They will be accountable for developing franchising opportunities and for offering constant support to franchisees to ensure the total success of the business franchisor and franchisee. They make marketing strategy opportunities for franchisors to attract newer franchisees, research potential markets, and screen potential franchisees by analyzing investment requirements and financial statements. Moreover, they also develop budget plans for franchise development and closely monitor and ensure that budgets are met.

What does a general manager do?

A general manager is responsible for handling the overall operations in the business. General managers manage the staff tasks efficiently, monitor the productivity and efficiency of the work environment, implement new strategies to improve the business performance, recognize the team's best efforts, and effective allocation of budget resources. A general manager must have excellent communication, decision-making, and critical-thinking skills to identify areas of improvement in handling customer complaints, connecting with vendors and other lines of businesses that will direct the company towards its successful objectives.

Franchise manager vs general manager salary

Franchise managers and general managers have different pay scales, as shown below.

Franchise ManagerGeneral Manager
Average salary$74,597$71,581
Salary rangeBetween $43,000 And $128,000Between $40,000 And $126,000
Highest paying CityParsippany-Troy Hills, NJSan Francisco, CA
Highest paying stateNew JerseyHawaii
Best paying companyAstraZenecaNVIDIA
Best paying industryProfessionalManufacturing

Differences between franchise manager and general manager education

There are a few differences between a franchise manager and a general manager in terms of educational background:

Franchise ManagerGeneral Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 56%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Franchise manager vs general manager demographics

Here are the differences between franchise managers' and general managers' demographics:

Franchise ManagerGeneral Manager
Average age4444
Gender ratioMale, 71.8% Female, 28.2%Male, 70.7% Female, 29.3%
Race ratioBlack or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.2% Asian, 6.4% White, 67.5% American Indian and Alaska Native, 0.5%Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5%
LGBT Percentage10%10%

Differences between franchise manager and general manager duties and responsibilities

Franchise manager example responsibilities.

  • Prospect for leads and run a direct marketing campaign, within assign territory that meet weekly quotas.
  • Conduct cold calling, schedule client meetings, develop quotations, negotiate contracts, oversee payroll, and manage profitability.
  • Provide leadership and direction to facility management and program owners while motivating and interacting with employees to achieve continuous improvement.
  • Educate and fully engage in best practices and full compliance with relevant employment laws, payroll reporting and financial documentation and tracking
  • Facilitate safety training meetings and exercises using Microsoft PowerPoint to help employees understand the potential safety hazards in their work environment.
  • Used Xactimate estimating software and QuickBooks extensively and are the contact person for those areas within the business.
  • Show more

General manager example responsibilities.

  • Generate positive EBITDA and improve cash flow by managing costs and inventory.
  • Manage all recruiting and training efforts, and develop systems to track ROI comparison results.
  • Work as a FOH AGM and train to manage all staff functions including training, hiring, food and labor controls.
  • Develop yearly budget for multiple hotels that include revenue, labor, fix and variable costs to achieve overall EBITDA goal.
  • Task primarily with building logistics infrastructure, managing operational expenses, and supporting start up strategies.
  • Train and manage FOH staff and improve overall quality, organization and professionalism of restaurant and bakery.
  • Show more

Franchise manager vs general manager skills

Common franchise manager skills
  • Customer Service, 40%
  • Business Development, 19%
  • PowerPoint, 15%
  • Financial Management, 4%
  • Payroll, 4%
  • Franchise Operations, 2%
Common general manager skills
  • Customer Service, 20%
  • Cleanliness, 18%
  • Food Safety, 7%
  • Guest Service, 4%
  • Payroll, 4%
  • Math, 4%

Browse executive management jobs