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Job outlook for franchise owners in the United States
Franchise owner job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected franchise owner job growth rate is 6% from 2018-2028.
About 189,200 new jobs for franchise owners are projected over the next decade.
Franchise owner salaries have increased 4% for franchise owners in the last 5 years.
There are over 712,274 franchise owners currently employed in the United States.
There are 91,048 active franchise owner job openings in the US.
The average franchise owner salary is $49,588.
Are franchise owner jobs in demand?
Franchise owner job and salary trends over time
Franchise owner jobs over time
Franchise owner job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 712,274 | 0.21% |
| 2020 | 654,388 | 0.19% |
| 2019 | 673,796 | 0.20% |
| 2018 | 650,709 | 0.20% |
| 2017 | 636,539 | 0.19% |
Average franchise owner salary over time
Franchise owner salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $49,588 | $23.84 | +2.8% |
| 2025 | $48,215 | $23.18 | --0.1% |
| 2024 | $48,287 | $23.21 | +0.5% |
| 2023 | $48,038 | $23.10 | +1.1% |
| 2022 | $47,512 | $22.84 | +1.6% |
Franchise owner jobs by state
Most common states for franchise owners
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Alabama | 4,874,747 | 2,925 | 60% |
| 2 | West Virginia | 1,815,857 | 1,057 | 58% |
| 3 | Kentucky | 4,454,189 | 2,475 | 56% |
| 4 | Iowa | 3,145,711 | 1,767 | 56% |
| 5 | Idaho | 1,716,943 | 911 | 53% |
| 6 | Louisiana | 4,684,333 | 2,138 | 46% |
| 7 | Wyoming | 579,315 | 265 | 46% |
| 8 | Tennessee | 6,715,984 | 2,732 | 41% |
| 9 | Virginia | 8,470,020 | 3,143 | 37% |
| 10 | South Carolina | 5,024,369 | 1,863 | 37% |
| 11 | Georgia | 10,429,379 | 3,632 | 35% |
| 12 | Wisconsin | 5,795,483 | 1,873 | 32% |
| 13 | Michigan | 9,962,311 | 3,082 | 31% |
| 14 | Indiana | 6,666,818 | 2,074 | 31% |
| 15 | Kansas | 2,913,123 | 895 | 31% |
| 16 | Pennsylvania | 12,805,537 | 3,601 | 28% |
| 17 | Illinois | 12,802,023 | 3,590 | 28% |
| 18 | Utah | 3,101,833 | 870 | 28% |
| 19 | Arkansas | 3,004,279 | 830 | 28% |
| 20 | Ohio | 11,658,609 | 3,182 | 27% |
Most common cities for franchise owners
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Daytona Beach | 1 | 2% | $39,170 |
| 2 | Jupiter | 1 | 2% | $39,977 |
| 3 | Mentor | 1 | 2% | $53,842 |
| 4 | Port Charlotte | 1 | 2% | $39,852 |
| 5 | Sarasota | 1 | 2% | $39,700 |
| 6 | Akron | 1 | 1% | $53,327 |
| 7 | Boca Raton | 1 | 1% | $40,155 |
| 8 | Fort Lauderdale | 1 | 1% | $40,215 |
| 9 | Fort Myers | 1 | 1% | $39,985 |
| 10 | Spring Hill | 1 | 1% | $39,283 |
| 11 | Tallahassee | 1 | 1% | $38,593 |
| 12 | Miami | 2 | 0% | $40,307 |
| 13 | Cincinnati | 1 | 0% | $49,457 |
| 14 | Jacksonville | 1 | 0% | $38,839 |
| 15 | Orlando | 1 | 0% | $39,391 |
| 16 | Tampa | 1 | 0% | $39,466 |
Franchise Owner job outlook: Expert opinions
Our panel of franchise owner experts
Pennsylvania State University - Greater Allegheny
Culver-Stockton College
University of Minnesota - Twin Cities
Ohio Christian University
North Carolina State University
University of North Carolina
What Franchise Owner skills would you recommend for someone trying to advance their career?
Dr. Kim Roberts: Business professionals lead organizations by focused efforts that revolve around products/services, processes, and people. Business professionals work to ensure the firm's products and/or services meet customer expectations, with an eye toward an ever-changing market. They manage processes that produce or support the firm's products. This requires the ability to analyze data to make informed decisions, to drive continuous improvement, and to solve problems through critical thinking. Successful business professionals must also create climates that promote teamwork and foster collaboration.
Bernie Cerasaro
Assistant Teaching ProfessorPennsylvania State University - Greater Allegheny
Business Department
What skills stand out on Franchise Owner resumes?
Bernie Cerasaro: Skills employers would be looking for would be functional skills and interpersonal skills. Functional skills should stand out on a resume and be aligned to the business job in question. For example, if focused on marketing positions, marketing skills such as data analytics, market research, consumer behavior, global marketing, and professional selling skills would be areas for which employers would be looking. If the job market is looking for someone in accounting, then functional skills that would stand out would be intermediate financial accounting skills and courses on taxation and auditing. For those seeking positions in project management or supply chain management, skills that would stand out would encompass subject matter such as project management, portfolio management, operations planning and control, purchasing and materials management, and knowledge of ERP type systems and other business processes.
Skill sets can be enhanced via various types of certification. For example, those interested in accounting might pursue a CPA (Certified Public Accountant) license, which requires 150 credits. As most universities require 120 credits for a bachelor's degree in business, a CPA would require just an additional 30 credits, which students can start accumulating while still at college. Project management certification is also an opportunity to enhance the aforementioned skills and would certainly stand out on an applicant's resume. The Project Management Institute (PMI) promotes PMP certification, which validates that you are highly skilled in soft skills to lead project teams and have the required technical aspects of managing projects. Some universities are working with the PMI to have PMI-approved courses. Approved courses are used toward the PMP training hours required to sit for the exam. For example, Penn State University has received approval for two such courses, Portfolio Management and Organizations and Project Planning and Resource Management.
Due to the high rate of interaction with the global marketplace and the complexity of international business, managers are looking more closely at applicants who have some familiarity with global markets and international culture, such as applicants who may have study abroad experience, traveled internationally, speak a foreign language or have lived or worked in another country.
Robin Jarvis
Director of Career and Internship ServicesCulver-Stockton College
Business Department
What Franchise Owner skills would you recommend for someone trying to advance their career?
Robin Jarvis: Certain soft skills always are in demand from employers. Creativity in problem-solving is frequently at the top of the list. Collaboration and effectiveness in a team setting, also are important to the business. Along with this goes communication. Employers seek applicants who have emotional intelligence with the ability to manage and express their emotions. Adaptability is high on the list, and we all learned a great deal about adaptability this year. I've received a lot of feedback from employers looking for technical skills, Excel in particular. Students seeking to improve in any of these areas should actively engage in the learning opportunities offered in their classroom environments. LinkedIn offers certificate classes in many of these subjects. And, as with any skill, one has to practice, practice, practice to gain and maintain proficiency.
What general advice would you give to a Franchise Owner?
Robin Jarvis: Be flexible. Employment trends were shifting and changing, before the pandemic hit, and we can expect more change in the days ahead. Opportunities are still out there, and we will recover from these challenges. I anticipate growth after stabilization and the creation of jobs that don't exist today. Be willing to take the skills you learned in college and apply them to a wide array of opportunities. Explore careers outside your area of study, and never stop learning. Most important - network, network, network!
What are the biggest trends we'll see in the Franchise Owner job market given the pandemic?
Susan Meyer-Goldstein: While the pandemic remains disruptive and dangerous for workers and the broader public, there are both "typical" business activities in many sectors and "atypical" activities in others. For those hoping to get their foot in the door with a new employer, there are industries where demand is robust - some health care industries, some food industries, logistics, certain types of retail (online, for example). Some industries, such as travel, are on hold now but will begin to recover as pent-up demand returns. Many professional services - accounting, consulting - and many tech-based industries continue to see strong demand, which means that those job markets are likely to be healthy.
What technology do you think will become more important and prevalent for Franchise Owners in the next 3-5 years?
Susan Meyer-Goldstein: Well, all of them?
In addition to pre-pandemic tech development, many organizations are transitioning into new technologies, including more extensive use of some and experimentation with others. Recall that, while Zoom existed a year ago, most organizations barely used it. Now, it is ubiquitous, along with similar communication tools. The health care industry will likely be significantly transformed by technology over the next few years - not just telemedicine, but home-based medical treatments, artificial intelligence creeping into many processes, and enhanced use of information to drive activities across the industry - from tech development to insurance, pharm, elder care, etc. Many other industries will experience similar.
Will there be an increase or decrease in demand for Franchise Owners in the next 5 years?
Susan Meyer-Goldstein: There is an exciting combination of factors coinciding shortly. On the declining side, some workers will be replaced by automation. But also declining is the number of kids coming out of high school and into college. But on the upside, the demand for many skills and positions that cannot be automated will be as strong as ever. That means those fewer numbers entering the job market will have opportunities, as long as they "build skills" and prepare for today's jobs.
What type of skills will young Franchise Owners need?
Dr. Jon Tomlinson Ph.D.: Introductory management textbooks often cite CEOs' skills that include the core components of most undergraduate business programs. These skills would consist of oral and written communication, creative thinking, time management, technological skills, and most certainly understanding of the functional areas of marketing for a marketing student. You also can't discount integrity and honesty.
Lewis Sheats
Assistant Vice Provost for Entrepreneurship and Executive Director of Entrepreneurship ClinicNorth Carolina State University
Management, Innovation & Entrepreneurship Department
What type of skills will young Franchise Owners need?
Lewis Sheats: More than ever, students are going to need critical & entrepreneurial thinking skills and be good communicators. For clarity, we define entrepreneurial thinking as the ability to identify opportunities, build teams or solutions to address these opportunities, and the ability to articulate this to the correct stakeholders.
How do you envision technology impacting Franchise Owners in the next 5 years?
Lewis Sheats: Technology is embedded in every aspect of our lives; this can lead to great positives and negatives. From a positive perspective, technology can lead to a greater reach for a recent graduate and increased efficiencies in accomplishing defined goals. This reliance on technology also leads to negatives, for example, the inability to disconnect and driving personal growth outside of the job.
What type of skills will young Franchise Owners need?
Randy Myer: Communication skills, like those of a good salesperson, are first and foremost. You have to sell yourself, if you are going to get the job, and then convince others that you are worth moving to the next level in your dreams.
Are there any particularly good places in the United States for Franchise Owners to find work opportunities?
Randy Myer: The major technology centers in the country are driving innovation and new companies. Job growth is most prevalent in young companies, and most of those start in hubs like Austin, TX or Raleigh Durham, NC. Yes, Silicon Valley is a major hub but so expensive, and CA is in trouble at so many levels, pick a hub that still knows how to manage growth