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Franchise sales representative skills for your resume and career

Updated January 8, 2025
2 min read
Quoted expert
E. Duff Wrobbel Ph.D.
Below we've compiled a list of the most critical franchise sales representative skills. We ranked the top skills for franchise sales representatives based on the percentage of resumes they appeared on. For example, 42.2% of franchise sales representative resumes contained crm as a skill. Continue reading to find out what skills a franchise sales representative needs to be successful in the workplace.

11 franchise sales representative skills for your resume and career

1. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how franchise sales representatives use crm:
  • Maintained records of customer contact through CRM and generated reports on request for individual customers both internally and externally.
  • Managed prospective leads and existing accounts through a CRM platform to accurately forecast revenue and develop long-term business partnerships.

2. Sales Process

Here's how franchise sales representatives use sales process:
  • Awarded protected franchise territories to candidates nationwide, taking them through the entire sales process of application to Discovery Day.
  • Facilitate successful implementation of new programs by ensuring a well-defined and efficient sales process is selected and implemented prior to launch.

3. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how franchise sales representatives use cold calls:
  • Increased referral business by initiating an aggressive campaign of cold calling, offering referral incentives, and participating in networking events.
  • Position required extensive customer contact and cold calling as well as accurate record keeping and creativity in product selection and presentation.

4. Lead Generation

Here's how franchise sales representatives use lead generation:
  • Closed more than 5000 transactions resulting in $125K in revenue through aggressive lead generation and follow-up.
  • Improved the company's branding and lead generation by initiating network strategies.

5. Franchise Prospects

Here's how franchise sales representatives use franchise prospects:
  • Key Responsibilities: Worked with franchise prospects through the affiliation process, conducted appropriate due diligence and negotiations.

6. Financial Statements

A financial statement is a report of an individual or a company that includes all the information about the declared assets, the use of money, income, and also the contribution of shareholders over a certain period.

Here's how franchise sales representatives use financial statements:
  • Analyzed quarterly financial statements to identify and develop action plans for problem areas.

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8. Business Plan

Here's how franchise sales representatives use business plan:
  • Provide guidance on business plan and projections; conduct final review of business plan prior to making offer.
  • Evaluate business plans, cash flow statements, balance sheets, and P&L forecast.

9. Primary Care

Here's how franchise sales representatives use primary care:
  • Engage daily with physicians specializing in Oncology, Pain Management, Rheumatology, Internal Medicine and Primary Care.
  • Cultivated relationships with primary care physicians, cardiologists, and endocrinologists, resulting in increased market share and meeting company goals.

10. Inventory Control

Here's how franchise sales representatives use inventory control:
  • Developed and installed inventory control procedures.
  • Inventory control and payables for businesses with $3M in sales.

11. Payroll

Payroll is the sum of all the compensation that an organization has to pay to employees at a specified time. Payroll is managed by the finance or HR department while small business owners may handle it themselves. Payroll isn't fixed as it varies every month due to sick leaves, overtime, etc.

Here's how franchise sales representatives use payroll:
  • Process payroll, payroll tax deposits, and quarterly reports.
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E. Duff Wrobbel Ph.D.

Chair, Southern Illinois University Edwardsville

All things social media are important, and so writing skills still matter.

List of franchise sales representative skills to add to your resume

Franchise sales representative skills

The most important skills for a franchise sales representative resume and required skills for a franchise sales representative to have include:

  • CRM
  • Sales Process
  • Cold Calls
  • Lead Generation
  • Franchise Prospects
  • Financial Statements
  • Legal Compliance
  • Business Plan
  • Primary Care
  • Inventory Control
  • Payroll

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.