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His first research study was for a bank in Cedar Rapids in 1956.
Magid is survived by his wife, the former Marilyn Young, whom he married in 1956; another son, Creighton, known as Chip; a brother, Gail; and four grandchildren.
Magid (pronounced MAGG-id) founded Frank N. Magid Associates, a market research company, in 1957.
Magid helped ABC develop “Good Morning America.” First broadcast in January 1975 as “AM America,” it featured youthful hosts delivering the news in lively, conversational style; profiles of celebrities and ordinary people; and features on subjects like beauty and personal finance.
When Magers arrived in Chicago from Minneapolis in 1982, he told the Chicago Tribune part of the reason he left KSTP was "continuing differences with Frank Magid," who consulted the station and was tight with its owner.
Magid’s company was also instrumental in the birth of the United States Football League, which began play in 1983.
Magid retired as chief executive in 2002; he remained chairman until his death.
As a result, “ratings jump and the format is widely imitated,” the trade publication Broadcasting & Cable wrote in 2007.
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|---|---|---|---|---|
| Insight Strategies | 1994 | $1.8M | 50 | - |
| SIS International Research | 1984 | $13.4M | 100 | - |
| Pearl Meyer | 1989 | $3.2M | 50 | - |
| Hartman Group | 1989 | $4.7M | 35 | 5 |
| Datanalisis | 1985 | $11.0M | 117 | - |
| iResearch Services | 2008 | $17.0M | 375 | - |
| Perception Research Services International (now PRS IN VIVO) | 1972 | - | 200 | - |
| Shipley Associates | 1972 | $15.2M | 50 | - |
| Global Health Strategies | 2002 | $7.1M | 50 | 2 |
| Prtm Management Consultants | - | $14.0M | 63 | - |
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