Frederick's of Hollywood history

Mellinger took his fancy foundations to more permissive California in 1947, changing the name of the catalog business to Frederick's of Hollywood that same year.

He designed his first push-up bra, dubbed the "Rising Star," in 1948.

Frederick opened his first retail store in California in 1952 and others soon followed.

Frederick Mellinger, like the 1955 DeSoto, was very much a creation of postwar American culture.

1962: The company is incorporated as Frederick's of Hollywood, Inc.

1972: The company goes public, but the Mellinger family continues to own a majority stake.

They met at a Dennis Selinger dinner party in 1976 after Frederick had

1984: Frederick's suffers a net loss for the year, its first ever; Mellinger retires.

In May 1985, they hired former Carter Hawley Hale home furnishings division chief George Townson to take the reigns at Frederick's.

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By 1988, Victoria's Secret had more than triple the annual sales volume with about the same number of stores.

Los Angeles Mayor Tom Bradley declared "Frederick's of Hollywood Day" on the occasion of the grand reopening, November 8, 1989.

The vast majority (80 percent) of Frederick's nearly 200 stores had been redecorated by 1991.

In 1992, Fredericks lingerie museum drew national media attention when it was looted during the Los Angeles riots.

Frederick Mellinger's widow had died in 1993, and the family members were in need of cash to pay off estate taxes of between $11 million and $12 million that were coming due.

Indeed, Townson's 1995 letter to shareholders noted that "department stores, mass merchandisers and specialty stores have significantly expanded their intimate apparel lines." By this time, Victoria's Secret alone had $1.8 billion sales and 600 retail outlets.

Following the company's announcement of a loss of $438,000 for the fiscal year ending in August 1996, the stock dipped below the $4 mark.

In June 1996 the Mellinger family put its 50.2 percent stake in Frederick's up for sale. It rebounded, however, after a strong earnings report of $2.9 million for the first half of fiscal 1997.

Originally a mail-order house, by 1998 it had expanded to include 205 retail outlets and an on-line presence at its web site at www.fredericks.com.

In July 1999 Linda LoRe, former president and CEO of upscale fragrance retailer Giorgio Beverly Hills, stepped in as president and CEO of Frederick's.

In June 2000 Knightsbridge sold the company to Wilshire Partners, a private investment firm based in Newport Beach, California, for an undisclosed price.

Cost-cutting came to the fore over the next few years, and during 2001 alone Frederick's reduced expenses by $6.5 million.

Part of these savings came from the closure of more than 40 underperforming stores, bringing the total to around 160 by early 2003.

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Frederick s personal lifeHollywood Dreams is a 2006 American comedy - drama film written and directed by Henry Jaglom.

More recent efforts by the company to update and elevate its image included a Dita Von Teese for Frederick’s of Hollywood line, introduced in 2007 but unaccountably discontinued.

In 2008, the company changed its name to Fredericks of Hollywood Group Inc.

The company was traded on the American Stock Exchange under the ticker symbol FOHL, but in May 2014, the company was taken private by Harbinger Group and other investors.

In 2015, the company closed its stores and again filed for Chapter 11 bankruptcy.

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