A freelance copywriter writes content and advertising concepts for commercial use, but they are not employed fulltime by a company or an agency. They work on a project-by-project basis or at an hourly or daily rate. Their role involves conducting research and interviews, writing content for publications and websites, using search engine optimizing principles to ensure a wider reach, and sourcing for images and other visual content.
Freelance copywriters work closely with designers, public relations professionals, and marketing personnel to help them execute their mandate efficiently. They can work directly with clients or through advertising agencies. A successful freelance copywriter must be highly creative, imaginative, analytical, detail-oriented, communicative, and organized.
Freelance copywriters usually set their own working hours. Depending on the projects they are handling, they may work during the night and over the weekends.
There is more than meets the eye when it comes to being a freelance copywriter. For example, did you know that they make an average of $36.82 an hour? That's $76,577 a year!
Between 2018 and 2028, the career is expected to grow 0% and produce -100 job opportunities across the U.S.
There are certain skills that many freelance copywriters have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be a freelance copywriter, we found that a lot of resumes listed 26.2% of freelance copywriters included web content, while 8.4% of resumes included blog posts, and 8.3% of resumes included content marketing. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the freelance copywriter job title. But what industry to start with? Most freelance copywriters actually find jobs in the retail and media industries.
If you're interested in becoming a freelance copywriter, one of the first things to consider is how much education you need. We've determined that 81.7% of freelance copywriters have a bachelor's degree. In terms of higher education levels, we found that 11.3% of freelance copywriters have master's degrees. Even though most freelance copywriters have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a freelance copywriter. When we researched the most common majors for a freelance copywriter, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on freelance copywriter resumes include associate degree degrees or diploma degrees.
You may find that experience in other jobs will help you become a freelance copywriter. In fact, many freelance copywriter jobs require experience in a role such as senior copywriter. Meanwhile, many freelance copywriters also have previous career experience in roles such as internship or editor.