Freelance Copywriter Careers

A freelance copywriter writes content and advertising concepts for commercial use, but they are not employed fulltime by a company or an agency. They work on a project-by-project basis or at an hourly or daily rate. Their role involves conducting research and interviews, writing content for publications and websites, using search engine optimizing principles to ensure a wider reach, and sourcing for images and other visual content.

Freelance copywriters work closely with designers, public relations professionals, and marketing personnel to help them execute their mandate efficiently. They can work directly with clients or through advertising agencies. A successful freelance copywriter must be highly creative, imaginative, analytical, detail-oriented, communicative, and organized.

Freelance copywriters usually set their own working hours. Depending on the projects they are handling, they may work during the night and over the weekends.

There is more than meets the eye when it comes to being a freelance copywriter. For example, did you know that they make an average of $36.82 an hour? That's $76,577 a year!

Between 2018 and 2028, the career is expected to grow 0% and produce -100 job opportunities across the U.S.

What Does a Freelance Copywriter Do

There are certain skills that many freelance copywriters have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

When it comes to the most important skills required to be a freelance copywriter, we found that a lot of resumes listed 26.2% of freelance copywriters included web content, while 8.4% of resumes included blog posts, and 8.3% of resumes included content marketing. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the freelance copywriter job title. But what industry to start with? Most freelance copywriters actually find jobs in the retail and media industries.

How To Become a Freelance Copywriter

If you're interested in becoming a freelance copywriter, one of the first things to consider is how much education you need. We've determined that 81.7% of freelance copywriters have a bachelor's degree. In terms of higher education levels, we found that 11.3% of freelance copywriters have master's degrees. Even though most freelance copywriters have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a freelance copywriter. When we researched the most common majors for a freelance copywriter, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on freelance copywriter resumes include associate degree degrees or diploma degrees.

You may find that experience in other jobs will help you become a freelance copywriter. In fact, many freelance copywriter jobs require experience in a role such as senior copywriter. Meanwhile, many freelance copywriters also have previous career experience in roles such as internship or editor.

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Freelance Copywriter Career Paths

Top Careers Before Freelance Copywriter

8.7 %

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Average Salary for a Freelance Copywriter

Freelance Copywriters in America make an average salary of $76,577 per year or $37 per hour. The top 10 percent makes over $105,000 per year, while the bottom 10 percent under $55,000 per year.
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Freelance Copywriter Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Freelance Copywriter. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Freelance Copywriter Resume

At Zippia, we went through countless Freelance Copywriter resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Freelance Copywriter Resume Examples And Templates

Freelance Copywriter Demographics



50.5 %


45.5 %


4.0 %



79.8 %

Hispanic or Latino

7.5 %

Black or African American

5.2 %

Foreign Languages Spoken


46.9 %


26.0 %


5.6 %
Show More Freelance Copywriter Demographics

Freelance Copywriter Education


22.8 %



81.7 %


11.3 %


4.2 %

Top Colleges for Freelance Copywriters

1. Massachusetts Institute of Technology

Cambridge, MA • Private

In-State Tuition

2. Harvard University

Cambridge, MA • Private

In-State Tuition

3. Northwestern University

Evanston, IL • Private

In-State Tuition

4. Columbia University in the City of New York

New York, NY • Private

In-State Tuition

5. University of California, Berkeley

Berkeley, CA • Private

In-State Tuition

6. University of North Carolina at Chapel Hill

Chapel Hill, NC • Private

In-State Tuition

7. California Polytechnic State University-San Luis Obispo

San Luis Obispo, CA • Private

In-State Tuition

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition

9. Emory University

Atlanta, GA • Private

In-State Tuition

10. University of Texas at Austin

Austin, TX • Private

In-State Tuition
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Online Courses For Freelance Copywriter That You May Like

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Copywriting - Become a Freelance Copywriter, your own boss

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Top Skills For a Freelance Copywriter

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 26.2% of freelance copywriters listed web content on their resume, but soft skills such as analytical skills and communication skills are important as well.

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Top Freelance Copywriter Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ freelance copywriters and discovered their number of freelance copywriter opportunities and average salary. Through our research, we concluded that LivingSocial Inc. was the best, especially with an average salary of $108,851. Interact follows up with an average salary of $98,538, and then comes Creative Group with an average of $102,117. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a freelance copywriter. The employers include Kforce, Quad, and Weber Shandwick

1. LivingSocial
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2. Interact
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3. Creative Group
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4. Scholastic
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5. Macy's
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6. Rancho Los Amigos National Rehabilitation Center
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Freelance Copywriter Videos

Updated August 18, 2021