Freelance copywriter demographics and statistics in the US
Freelance copywriter demographics research summary. Zippia estimates freelance copywriter demographics and statistics in the United States by using a database of 30 million profiles. Our freelance copywriter estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about freelance copywriters after extensive research and analysis:
- There are over 4,882 freelance copywriters currently employed in the United States.
- 53.7% of all freelance copywriters are women, while 46.3% are men.
- The average freelance copywriter age is 42 years old.
- The most common ethnicity of freelance copywriters is White (75.7%), followed by Hispanic or Latino (7.6%), Black or African American (5.9%) and Unknown (5.6%).
- In 2022, women earned 96% of what men earned.
- 16% of all freelance copywriters are LGBT.
- Freelance copywriters are 69% more likely to work at private companies in comparison to public companies.
On this page
Freelance copywriter demographics by:
Freelance copywriter gender statistics
53.7% of freelance copywriters are women and 46.3% of freelance copywriters are men.
- Female, 53.7%
- Male, 46.3%
Freelance copywriter gender ratio
| Gender | Percentages |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
Freelance copywriter gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$68,381
Female income
$65,445
Freelance copywriter gender ratio over time
This data breaks down the percentage of men and women in freelance copywriter positions over time. Currently, 53.7% of freelance copywriters are female.
Freelance copywriter gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 44.51% | 55.49% |
| 2011 | 45.76% | 54.24% |
| 2012 | 46.31% | 53.69% |
| 2013 | 48.29% | 51.71% |
| 2014 | 47.76% | 52.24% |
| 2015 | 45.21% | 54.79% |
| 2016 | 42.15% | 57.85% |
| 2017 | 42.93% | 57.07% |
| 2018 | 46.39% | 53.61% |
| 2019 | 42.43% | 57.57% |
| 2020 | 44.54% | 55.46% |
| 2021 | 46.33% | 53.67% |
Freelance copywriter related jobs gender ratio
We compared freelance copywriters with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Freelance Copywriter | 46% | 54% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Freelance copywriter demographics by race
The most common ethnicity among freelance copywriters is White, which makes up 75.7% of all freelance copywriters. Comparatively, 7.6% of freelance copywriters are Hispanic or Latino and 5.9% of freelance copywriters are Black or African American.
- White, 75.7%
- Hispanic or Latino, 7.6%
- Black or African American, 5.9%
- Unknown, 5.6%
- Asian, 4.9%
- American Indian and Alaska Native, 0.3%
Freelance copywriter race
| Freelance copywriter race | Percentages |
|---|---|
| White | 75.7% |
| Hispanic or Latino | 7.6% |
| Black or African American | 5.9% |
| Unknown | 5.6% |
| Asian | 4.9% |
| American Indian and Alaska Native | 0.3% |
Freelance copywriter race and ethnicity over time
See how freelance copywriter racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Freelance copywriter race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 5.02% | 4.18% | 4.60% |
| 2011 | 83.34% | 5.23% | 3.56% | 5.36% |
| 2012 | 81.27% | 5.77% | 4.34% | 5.69% |
| 2013 | 81.32% | 5.06% | 3.98% | 6.22% |
| 2014 | 80.07% | 5.86% | 4.00% | 6.64% |
| 2015 | 80.87% | 5.16% | 4.42% | 6.60% |
| 2016 | 80.94% | 5.58% | 4.26% | 6.24% |
| 2017 | 82.01% | 5.21% | 4.47% | 5.47% |
| 2018 | 80.65% | 4.83% | 4.15% | 7.05% |
| 2019 | 79.56% | 5.79% | 3.99% | 7.10% |
| 2020 | 76.57% | 5.80% | 4.33% | 7.50% |
| 2021 | 75.72% | 5.88% | 4.90% | 7.57% |
Freelance copywriter wage gap by race
According to our data, unknown freelance copywriters have the highest average salary compared to other ethnicities. Asian freelance copywriters have the lowest average salary at $66,322.
| Ethnicity | Salary |
|---|---|
| Unknown | $69,992 |
| White | $68,728 |
| Black or African American | $68,954 |
| Asian | $66,322 |
| Hispanic or Latino | $67,962 |
Average freelance copywriter age
See how the average age of freelance copywriters varies based on ethnicity and gender.
Male
Female
Freelance copywriter age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34.5 | 36 |
| White | 44 | 41 |
| Black or African American | 38.5 | 41 |
| Asian | 34 | 35 |
| Hispanic or Latino | 30.5 | 34 |
Freelance copywriter age breakdown
The average age of freelance copywriters is 40+ years years old, representing 52% of the freelance copywriter population.
Freelance copywriter age breakdown
| Freelance Copywriter Years | Percentages |
|---|---|
| 40+ years | 52% |
| 30-40 years | 30% |
| 20-30 years | 18% |
Freelance copywriter educational attainment
The most common degree for freelance copywriters is bachelor's degree, with 82% of freelance copywriters earning that degree. The second and third most common degree levels are master's degree degree at 11% and master's degree degree at 4%.
- Bachelor's, 82%
- Master's, 11%
- Associate, 4%
- Diploma, 1%
- Other Degrees, 2%
Freelance copywriters by degree level
| Freelance copywriter degree | Percentages |
|---|---|
| Bachelor's | 82% |
| Master's | 11% |
| Associate | 4% |
| Diploma | 1% |
| Other Degrees | 2% |
Freelance copywriter jobs you might like
Freelance copywriter wage gap by degree level
According to the data, freelance copywriters with a Doctorate degree earn more than those without, at $79,000 annually. With a Master's degree, freelance copywriters earn a median annual income of $73,782 compared to $73,520 for freelance copywriters with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $73,782 |
| Bachelor's Degree | $73,520 |
| Doctorate Degree | $79,000 |
Freelance copywriter employment statistics
Most freelance copywriters work for a private in the media industry.
Company size where freelance copywriters work
Below, you can see the size of companies where freelance copywriters work.
Freelance copywriter jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 17% |
| 100 - 500 employees | 23% |
| 500 - 1,000 employees | 11% |
| 1,000 - 10,000 employees | 20% |
| > 10,000 employees | 23% |
Freelance copywriter jobs by company type
Employees with the freelance copywriter job title have their preferences when it comes to working for a company. For instance, most freelance copywriters prefer to work at private companies over public companies.
Freelance copywriter jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 26% |
| Private | 69% |
| Government | 2% |
Freelance copywriter jobs by industry
The most common industries for freelance copywriters are media, retail and professional.
Freelance copywriter industry statistics
| Industry | Percentages |
|---|---|
| Media | 19% |
| Retail | 15% |
| Fortune 500 | 12% |
| Professional | 11% |
| Internet | 6% |
| Start-up | 6% |
| Technology | 6% |
| Hospitality | 4% |
| Manufacturing | 4% |
| Finance | 3% |
| Government | 2% |
| Health Care | 2% |
| Real Estate | 2% |
| Education | 2% |
| Transportation | 1% |
| Telecommunication | 1% |
| Non Profits | 1% |
| Insurance | 1% |
| Energy | 1% |
Freelance copywriter turnover and employment statistics
Freelance copywriter unemployment rate over time
The unemployment rate for freelance copywriters between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Freelance copywriter unemployment rate by year
| Year | Freelance copywriter unemployment rate |
|---|---|
| 2010 | 7.42% |
| 2011 | 6.99% |
| 2012 | 6.73% |
| 2013 | 6.55% |
| 2014 | 7.00% |
| 2015 | 5.19% |
| 2016 | 5.17% |
| 2017 | 5.38% |
| 2018 | 5.51% |
| 2019 | 5.71% |
| 2020 | 6.81% |
| 2021 | 7.01% |
Average freelance copywriter tenure
The average freelance copywriter stays at their job for 1-2 years, based on the 3,438 freelance copywriters resumes in Zippia's database.
Freelance copywriter tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 24% |
| 1-2 years | 18% |
| 3-4 years | 10% |
| 5-7 years | 18% |
| 8-10 years | 10% |
| 11+ years | 20% |
Freelance copywriter LGBT ratio compared to similar jobs
Review the percent of freelance copywriters that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Foreign Correspondent | 10.10% | 3,144 |
| Morning Show Host | 10.34% | 10,174 |
| Publicity Expert | 12.01% | 8,695 |
| Offline Editor | 12.38% | 4,437 |
| Translator | 14.90% | 1,206 |
| Freelance Copywriter | 16.36% | - |
| Public Address Announcer | 16.36% | 9,474 |
Similar freelance copywriter jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Foreign Correspondent | 10.10% | 3,144 |
| Morning Show Host | 10.34% | 10,174 |
| Publicity Expert | 12.01% | 8,695 |
| Offline Editor | 12.38% | 4,437 |
| Translator | 14.90% | 1,206 |
| Public Address Announcer | 16.36% | 9,474 |
Foreign languages spoken by freelance copywriters
The most common foreign language among freelance copywriters is Spanish at 46.9%. The second-most popular foreign language spoken is French at 26.0% and German is the third-most popular at 5.6%.
- Spanish, 46.9%
- French, 26.0%
- German, 5.6%
- Italian, 5.1%
- Portuguese, 2.3%
- Other, 14.1%
Freelance copywriter languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 46.9% |
| French | 26.0% |
| German | 5.6% |
| Italian | 5.1% |
| Portuguese | 2.3% |
| Other | 14.1% |
