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What is a freelance marketing consultant and how to become one

Updated January 8, 2025
3 min read
Quoted Experts
Dr. Gail Hudson Ph.D.,
Michelle R. Eubanks
introduction image
The average freelance marketing consultant salary is $84,834. The most common degree is a bachelor's degree degree with an business major. It usually takes 4-6 years of experience to become a freelance marketing consultant. Freelance marketing consultants with a Google Data Analytics Professional Certificate certification earn more money. Between 2018 and 2028, the career is expected to grow 19% and produce 150,300 job opportunities across the U.S.

What general advice would you give to a Freelance Marketing Consultant?

Dr. Gail Hudson Ph.D.Dr. Gail Hudson Ph.D. LinkedIn Profile

Director, College of Business Internship Program, Arkansas State University

As the world has shown us most recently, we need to be flexible as the marketplace can change, without warning.
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.
ScoreFreelance Marketing ConsultantUS Average
Salary
6.6

Avg. Salary $84,834

Avg. Salary $59,228

Stability Level
4.9

Growth Rate 19%

Growth Rate 0.3%

Diversity
3.0
Race

American Indian and Alaska Native 0.13%

Asian 11.03%

Black or African American 5.20%

Hispanic or Latino 12.43%

Unknown 5.01%

White 66.20%

Gender

female 52.27%

male 47.73%

Age - 34
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34
Stress Level
4.9

Stress level is manageable

7.1 - high

Complexity Level
8.2

Complexity Level is challenging

7 - challenging

Work Life Balance
4.6

Work Life balance is fair

6.4 - fair

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Freelance Marketing Consultant career paths

Key steps to become a freelance marketing consultant

  1. Explore freelance marketing consultant education requirements

    Most common freelance marketing consultant degrees

    Bachelor's

    72.1 %

    Master's

    14.4 %

    Associate

    8.5 %
  2. Start to develop specific freelance marketing consultant skills

    SkillsPercentages
    Web Content24.47%
    Email Campaigns6.48%
    Facebook4.33%
    Press Releases4.05%
    Graphic Design3.71%
  3. Complete relevant freelance marketing consultant training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New freelance marketing consultants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a freelance marketing consultant based on U.S. Bureau of Labor Statistics data and data from real freelance marketing consultant resumes.
  4. Research freelance marketing consultant duties and responsibilities

    • Manage Pinterest, Instagram, LinkedIn, Google+ pages as well.
    • Develop annual direct and traditional marketing campaign, which lead to an increase in ROI, profitability, and new business
    • Design, write, manage marketing collateral productions/communications (websites, corporate videos/brochures/newsletters, PowerPoint presentations, public relations).
    • Design, write, manage marketing collateral productions/communications (sponsorship decks/programs, websites, PowerPoint presentations, event programs/brochures/agendas/invitations/speeches/public relations).
  5. Prepare your freelance marketing consultant resume

    When your background is strong enough, you can start writing your freelance marketing consultant resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a freelance marketing consultant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose From 10+ Customizable Freelance Marketing Consultant Resume templates

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    Freelance Marketing Consultant Resume
  6. Apply for freelance marketing consultant jobs

    Now it's time to start searching for a freelance marketing consultant job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How Did You Land Your First Freelance Marketing Consultant Job

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Average freelance marketing consultant salary

The average Freelance Marketing Consultant salary in the United States is $84,834 per year or $41 per hour. Freelance marketing consultant salaries range between $49,000 and $144,000 per year.

Average Freelance Marketing Consultant Salary
$84,834 Yearly
$40.79 hourly

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Freelance Marketing Consultant reviews

profile
A zippia user wrote a review on Nov 2019
Pros

Being able to help enhance websites for clients.

Cons

There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.


profile
A zippia user wrote a review on May 2019
Cons

Unreasonable deadlines.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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