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Become A Freelance Web Designer

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Working As A Freelance Web Designer

  • Thinking Creatively
  • Interacting With Computers
  • Getting Information
  • Making Decisions and Solving Problems
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Repetitive

  • Stressful

  • $55,720

    Average Salary

What Does A Freelance Web Designer Do

Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as for advertisements, brochures, magazines, and corporate reports.

Duties

Graphic designers typically do the following: 

  • Meet with clients or the art director to determine the scope of a project
  • Use digital illustration, photo-editing software, and layout software to create designs
  • Create visual elements such as logos, original images, and illustrations that help deliver a desired message
  • Design layouts and select colors, images, and typefaces to use
  • Present design concepts to clients or art directors
  • Incorporate changes recommended by clients or art directors into final designs
  • Review designs for errors before printing or publishing them

Graphic designers combine art and technology to communicate ideas through images and the layout of websites and printed pages. They may use a variety of design elements to achieve artistic or decorative effects.

Graphic designers work with both text and images. They often select the type, font, size, color, and line length of headlines, headings, and text. Graphic designers also decide how images and text will go together on a print or webpage, including how much space each will have. When using text in layouts, graphic designers collaborate closely with writers who choose the words and decide whether the words will be put into paragraphs, lists, or tables. Through the use of images, text, and color, graphic designers can transform statistical data into visual graphics and diagrams, which can make complex ideas more accessible.

Graphic design is important to marketing and selling products, and is a critical component of brochures and logos. Therefore, graphic designers, also referred to as graphic artists or communication designers, often work closely with people in advertising and promotions, public relations, and marketing.

Frequently, designers specialize in a particular category or type of client. For example, some create the graphics used on retail products packaging, still others may work on the visual designs used on book jackets.

Graphic designers need to keep up to date with the latest software and computer technologies to remain competitive.

Some individuals with a background in graphic design teach in design schools, colleges, and universities. For more information, see the profile on postsecondary teachers.

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How To Become A Freelance Web Designer

Graphic designers usually need a bachelor’s degree in graphic design or a related field. Candidates for graphic design positions should demonstrate their creativity and originality through a professional portfolio that features their best designs.

Education

A bachelor’s degree in graphic design or a related field is usually required. However, those with a bachelor’s degree in another field may pursue technical training in graphic design to meet most hiring qualifications.

The National Association of Schools of Art and Design accredits about 320 postsecondary colleges, universities, and independent institutes with programs in art and design. Most schools include studio art, principles of design, computerized design, commercial graphics production, printing techniques, and website design. In addition, students should consider courses in writing, marketing, and business, all of which are useful in helping designers work effectively on project teams.

High school students interested in graphic design should take basic art and design courses in high school, if the courses are available. Many bachelor's degree programs require students to complete a year of basic art and design courses before being admitted to a formal degree program. Some schools require applicants to submit sketches and other examples of their artistic ability.

Many programs provide students with the opportunity to build a professional portfolio of their designs. For many artists, including graphic designers, developing a portfolio—a collection of design ideas that demonstrates their styles and abilities—is essential because employers rely heavily on a designer’s portfolio in deciding whether to hire the individual.

Graphic designers must keep up with new and updated computer graphics and design software, either on their own or through formal software training programs. Professional associations that specialize in graphic design, such as AIGA, offer courses intended to keep the skills of their members up to date.

Other Experience

Graphic designers often gain their initial experience through internships. It provides aspiring graphic designers an opportunity to work with designers and experience the design process from concept to completion while completing a design program.

Licenses, Certifications, and Registrations

Certification programs are generally available through software product vendors. Certification in graphic design software can demonstrate a level of competence and may provide a jobseeker with a competitive advantage.

Advancement

Experienced graphic designers may advance to chief designer, art director, or other supervisory positions.

Important Qualities

Analytical skills. Graphic designers must be able to look at their work from the point of view of their consumers and examine how the designs they develop will be perceived by consumers to ensure they convey the client’s desired message.

Artistic ability. Graphic designers must be able to create designs that are artistically interesting and appealing to clients and consumers. They produce rough illustrations of design ideas, either by hand sketching or by using computer programs.

Communication skills. Graphic designers must communicate with clients, customers, and other designers to ensure that their designs accurately reflect the desired message and effectively express information.

Computer skills. Most graphic designers use specialized graphic design software to prepare their designs.

Creativity. Graphic designers must be able to think of new approaches to communicating ideas to consumers. They develop unique designs that convey a recognizable meaning on behalf of their clients.

Time-management skills. Graphic designers often work on multiple projects at the same time, each with a different deadline.

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Freelance Web Designer Jobs

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Freelance Web Designer Career Paths

Freelance Web Designer
Senior Graphic Designer Creative Director
Chief Creative Officer
9 Yearsyrs
Front End Developer Interactive Developer Senior Software Engineer
Chief Technology Officer
11 Yearsyrs
Creative Director Marketing Director Writer And Editor
Content Manager
5 Yearsyrs
Interactive Developer User Experience Designer Senior Designer
Creative Manager
6 Yearsyrs
Design Consultant Graphic Design Consultant Senior Graphic Designer
Creative Services Manager
7 Yearsyrs
Front End Developer Engineer Design Engineer
Design Manager
7 Yearsyrs
Design Consultant Project Manager/Design Manager Senior Graphic Designer
Designation Marketing Director
5 Yearsyrs
Creative Director Marketing Consultant Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Lead Graphic Designer Marketing Manager Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Senior Web Designer Creative Director Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
User Experience Designer User Experience Architect User Experience Manager
Director Of User Experience
10 Yearsyrs
Senior Graphic Designer Art Director Creative Director
Marketing And Creative Director
7 Yearsyrs
Marketing Manager Communications Manager Social Media Manager
Marketing/Social Media Manager
5 Yearsyrs
Freelance Web Developer Co-Founder Media Consultant
Media Director
5 Yearsyrs
User Experience Designer Product Designer Senior Designer
Senior Designer/Project Manager
8 Yearsyrs
Senior Web Designer Senior User Experience Designer User Experience Architect
User Experience Manager
9 Yearsyrs
Marketing Manager Writer And Editor Content Manager
Web Content Manager
5 Yearsyrs
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Do you work as a Freelance Web Designer?

Help others decide if this is a good career for them

Average Length of Employment
Web Site Designer 3.4 years
Webmaster 2.6 years
Freelance Designer 2.6 years
Web Specialist 2.5 years
Digital Designer 2.3 years
Lead Web Designer 2.3 years
Web Designer 2.2 years
Web Developer 2.0 years
Web Page Designer 1.8 years
Top Careers Before Freelance Web Designer
Web Designer 11.1%
Internship 6.6%
Designer 2.6%
Volunteer 2.1%
Webmaster 1.9%
Top Careers After Freelance Web Designer
Web Designer 11.8%
Webmaster 3.5%
Internship 2.8%
Designer 2.3%

Do you work as a Freelance Web Designer?

Freelance Web Designer Demographics

Gender

Male

59.1%

Female

38.9%

Unknown

2.0%
Ethnicity

White

60.8%

Hispanic or Latino

14.6%

Black or African American

10.3%

Asian

10.1%

Unknown

4.2%
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Foreign Languages Spoken

Spanish

34.6%

French

11.0%

German

7.1%

Italian

6.3%

Mandarin

5.5%

Chinese

5.5%

Japanese

4.7%

Arabic

3.9%

Korean

3.1%

Cantonese

3.1%

Portuguese

3.1%

Russian

2.4%

Polish

2.4%

Romanian

1.6%

Malay

1.6%

Vietnamese

0.8%

Dutch

0.8%

Shan

0.8%

Cree

0.8%

Norwegian

0.8%
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Freelance Web Designer Education

Schools

Savannah College of Art and Design

11.9%

University of Phoenix

8.6%

Art Institute of Pittsburgh

7.4%

Full Sail University

6.2%

University of Central Florida

5.8%

New York University

5.3%

Virginia Commonwealth University

5.3%

Rochester Institute of Technology

4.9%

Temple University

4.5%

Fashion Institute of Technology

4.5%

School of Visual Arts

4.1%

Columbia College Chicago

4.1%

Academy of Art University

3.7%

Portland State University

3.7%

San Francisco State University

3.3%

Arizona State University

3.3%

West Virginia University

3.3%

Clark University

3.3%

Portland Community College

3.3%

International Academy of Design and Technology

3.3%
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Majors

Graphic Design

26.2%

Computer Applications

12.4%

Computer Science

9.3%

Business

6.8%

Fine Arts

6.7%

Computer Information Systems

6.3%

Communication

5.3%

Information Technology

4.9%

Design And Visual Communication

3.7%

Marketing

3.4%

Psychology

2.5%

Photography

2.1%

English

1.8%

Graphic Communications

1.5%

Digital Media

1.3%

Entertainment Business

1.2%

Public Relations

1.2%

Animation

1.2%

Computer Engineering

1.1%

Drafting And Design

1.0%
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Degrees

Bachelors

49.2%

Other

17.6%

Associate

13.2%

Masters

10.7%

Certificate

7.6%

Diploma

1.2%

Doctorate

0.5%

License

0.0%
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Freelance Web Designer Videos

Why Becoming a Freelance Web Designer is Great Right Now

WATCH THIS IF YOU WANT TO BECOME A WEB DEVELOPER! - Web Development Career advice

How To Be A Freelance Web Designer: The 4 Key Actions

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Top Skills for A Freelance Web Designer

  1. Company Website
  2. Web Design
  3. Adobe Photoshop
You can check out examples of real life uses of top skills on resumes here:
  • Converted an antiquated company website into a modern web-based store solution.
  • Recommended improvements in web design format and marketing ideas.
  • Design and maintenance of http://www.deathward.net * Created graphics and buttons in Adobe Photoshop and designed illustrations in Adobe Illustrator.
  • Developed a product used as an outlet for unique expression and creativity by hand coding with HTML5, CSS3 and JavaScript.
  • Project managed and executed client design requests Optimized web, video and CSS code Retouched and enhanced images creating high quality assets

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Top Freelance Web Designer Employers

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Jobs From Top Freelance Web Designer Employers

Freelance Web Designer Videos

Why Becoming a Freelance Web Designer is Great Right Now

WATCH THIS IF YOU WANT TO BECOME A WEB DEVELOPER! - Web Development Career advice

How To Be A Freelance Web Designer: The 4 Key Actions

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