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Fremont Street Experience company history timeline

1906

Pictures of the Overland Hotel dating back to 1906 can be found on old postcards and at Special Collections and the Nevada State Museum.

1909

According to the city’s official website, the population of Las Vegas in 1909 was just 800 residents.

1926

George Foley, Sr recalls a trip to Las Vegas with his father in 1926 when George was just a boy.

1931

But the real growth spurt happened, uh, in 1931.

My favorite casino, however, was the aforementioned Hotel Nevada, which, at one point in 1931, changed its name to the “Sal Saveg” (which is “Las Vegas” spelled backward).

1935

The dam would open in 1935.

1946

Las Vegas Club Sign 1946

1950

Have you seen the large neon cowboy standing tall above the street? That’s Vegas Vic, an iconic part of Las Vegas signage who part of the Pioneer Club’s facade back in the 1950’s.

1961

In 1961, Jackie Gaughan and Mel Exber bought the Las Vegas Club and redid the facade, adding much more neon.

1979

(Photo of Fremont Street in 1979 before it became the Fremont Street Experience is courtesy of Vintage Las Vegas.)

1989

Mayor Jones: “Well in 1989, when the Mirage opened, you saw a huge change of people's interest in coming to downtown Las Vegas.

1992

April 1992-- The City purchases the First Western Bank property downtown for future development use.

June 23, 1992-- Architect Jon Jerde presents a plan for the Fremont Street Experience.

By 1992, 80 percent of the Las Vegas casino market was on the Las Vegas Strip.

1993

May 20, 1993-- The state approves an initiative to increase the room tax at specific downtown hotels as a funding mechanism for the Fremont Street Experience (AB433).

July 1, 1993-- The state passes a bill enabling the creation of a pedestrian mall on Fremont Street (AB411).

September 30, 1993-- The eight owners of 10 downtown hotel/casinos unite to form the Fremont Street Experience Company.

November 3, 1993-- Project management agreement is signed by the Fremont Street Experience Company and Atlandia Design.

November 1993-- The City of Las Vegas begins acquiring the remaining property in the 400 block of Fremont Street, the future site of the Parking Plaza and the Plaza Shops at Fremont Street.

1994

March 1994-- Asbestos removal and demolition of the First Western Bank and buildings in the 400 block of Fremont Street begin.

1995

January 1995-- Approval and passage of solicitation ordinances, including a complete prohibition of panhandling within the Fremont Street Experience once the project becomes substantially complete.

On February 15, 1995, the space frames were brought in and the roof began to take shape.

But in 1995 to compliment what Mayor Jones was saying, um, originally the canopy was incandescent light bulbs that were secured to the underside of the canopy and to give context, they had 32 computers that they needed to control the lights.

The first New Year's party was held on December 31, 1995.

The light show was opened on December 14, 1995.

Information provided by the Fremont Street Experience - Las Vegas (1995)

1996

In 1996, a horse-and-rider neon sign from the Hacienda hotel-casino was placed at the FSE's east entrance, at the intersection of Las Vegas Boulevard and Fremont Street.

1999

In 1999, Sassy Sallie's became Mermaids home of the deep fried twinkie and long plastic go cups.

2004

In 2004, they spent about $17 million to upgrade to the LEDs and they had 12 and a half million LEDs and they added a 550,000, um, watts stereo system.

2019

A $32 million renovation of the video screen began in May 2019 and was scheduled to conclude six months later.

In November 2019, plans were announced for a new LED sign, 27 feet by 14 feet, that would show images of Fremont Street throughout its history.

Work on the canopy video display was concluded as of December 2019, with the official unveiling scheduled for New Year's Eve.

2020

Andrew Simon, current CEO [of the Fremont Street Experience], joined up September of 2020, which was very brave of you in the middle of a pandemic.

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Fremont Street Experience may also be known as or be related to Fremont Street Experience and The Fremont Street Experience Limited Liability Company.