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Fresh company history timeline

1992

In 1992, with 29 Western Steers and nine Prime Sirloin Steak and Seafood restaurants to its name, WSMP grossed $150 million from its underperforming dining establishments.

1993

Hash stayed with the company until 1993, when he was replaced by James Richardson as chair and chief executive officer.

Meanwhile Mom 'n' Pop's Bakery was generating the best revenue within the company, the division having grown to $30 million by 1993 from $10 million five years prior.

1994

In 1994, in another attempt to branch out beyond the family steakhouse theme, WSMP teamed up with the Denver-based Bennett's Bar-B-Que to launch Bennett's Smokehouse & Saloon.

1996

In a further move toward developing and streamlining its system, Fresh America signed a 1996 agreement with DoleFresh Vegetables, Inc., agreeing to provide forward distribution of packaged salads and other fresh-cut produce through its Chicago distribution center.

Programs with Alliant and Dole showed an increase of 35 percent, while their specialty food service companies increased revenues 47 percent over the fourth quarter of 1996.

1997

In February 1997 the company announced that Sam's Club exercised an option under its agreement to distribute to 40 clubs directly, in effect beginning in May of the same year, meaning that Sam's would take over the produce business for 40 clubs previously supplied by Fresh America.

The original agreement allowed for the company's servicing of 10 Alliant districts in the Northeast, which soon grew to 16 additional districts, and should encompass Alliant's remaining 13 districts by the end of 1997, with the size of deliveries in each district steadily increasing.

1998

In June 1998, it acquired Pierre Foods for $122 million cash after issuing $155 million of senior unsecured notes and securing a $75 million syndicated bank loan.

Since shoppers apparently preferred branded items to generics, WSMP focused its efforts in 1998 on creating a national network of restaurant brand sandwich lines for distribution to grocery stores, convenience stores, discount club stores, and coin-operated vending machines.

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Founded
1991
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Headquarters
New York, NY
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Zippia gives an in-depth look into the details of Fresh, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Fresh. The employee data is based on information from people who have self-reported their past or current employments at Fresh. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Fresh. The data presented on this page does not represent the view of Fresh and its employees or that of Zippia.

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