Predicting the Future of the Job Market

I believe diverse recommendations exist dependent upon the job positions in the different industry sectors. Generally speaking, even marketing-related jobs encompass numerous functional areas in many business organizations, such as advertising and PR, branding, customer experience and service, digital marketing, new product development, product management, sales and promotions, social media marketing, and more.
Regardless of the diversity above, I commonly recommend two skills to enhance marketing-related competence: 1) communication skills as a soft skill and 2) analytical skills as a hard skill responding to the concurrent marketing environment. These two skills would be fundamental skills to be marketers since marketing job activities always interplay with people (colleagues, consumers, partners, etc.) and products/services, and therefore, job seekers should understand human behavior and are capable of comprehending the marketability of products/services.
To obtain these two skills, I suggest that students need repetitive practices by conducting continuous observations and interacting with others in the college and workplace. In this process, I urge them to keep asking three essential questions - what (it is), why (it occurs), and how (to act) questions, according to the principle of 5W and 1H, when facing the situation needed to react or solve. In my opinion, this continuous training would help to develop the recommended skills: communication and analytical skillsets.