Gaiam history

1995: The company's growth phase begins with the acquisition of the catalog business Seventh Generation, Inc.

His vision was to serve the "conscious consumer", a group subsequently named the "Cultural Creatives" by sociologist Paul Ray in 1996: educated consumers who make purchasing decisions based on their values.

Gaiam's web site, launched in late 1998, contributed to the company's success with a 50 percent gross profit margin and an average order of $100, more than double industry averages at 17 percent to 20 percent and $40, respectively.

Rysavy's resignation became official in February 1999, when he took the position of CEO; Powers became COO and retained the position of president.

In September 2000 Gaiam launched an upgraded Internet site at www.gaiam.com, expanding the line of products for sale at the site and powering the site with a stronger engine.

Living Arts gained exposure on mainstream television as well, including yoga instructor Rodney Yee's guest appearance on The Oprah Winfrey Show in April 2001.

Gaiam Inc of Colorado USA and Interfine Holdings finalised a Joint Venture Company in September 2004.

In 2005, Gaiam acquired the media assets of GoodTimes Entertainment and Jetlag Productions.

In 2012, Gaiam acquired Vivendi Entertainment, a DVD distributor from Vivendi subsidiary Universal Music Group Distribution, merging it with its home entertainment division to form Gaiam Vivendi Entertainment.

In 2018, criticism by a filmmaker formerly employed by Gaia, Patty Greer, ended with a public apology to Gaia by Greer after he accused them of "promoting Luciferianism and using directed-energy weapons against critics."

In June 2019, Gaia started live streaming events from a new event center at its Louisville campus.