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Genera company history timeline

1991

1991 TYC established its first United States-based head-office and distribution center in Sante Fe Springs, CA.

1993

1993 Changed name from TYC USA to Genera Corporation.

1995

1995 Established 2nd distribution center in Monroe, New Jersey.

1996

1996 Side Mirrors launched.

1997

1997 AC Condensers launched

1998

1998 Established 3rd distribution center in Coppell, Texas

1999

1999 Established fifth United States Sales and Distribution Center for GENERA CORP in Georgia.

2000

General Motors became the sole owner of Saab Automobile AB in 2000.

2000 Chartered MQVP (Mfg Quality and Validation Program); the 1st aftermarket quality lighting program.

2001

2001 Became Tier-1 supplier to Visteon/Ford.

2002

2002 Genera sales reached the $100MM Milestone.

2005

2005 Became Tier-1 supplier to Suzuki.

2006

In 2006 GM sold a 51 percent stake in GMAC to Cerberus Capital Management, and GMAC was later renamed Ally Financial.

2006 Became Tier-1 supplier to Daimler Truck.

2007

In 2007, the State of Tennessee and the University of Tennessee made an unprecedented and unparalleled commitment to invest in a comprehensive and integrated switchgrass-to-ethanol initiative.

Genera sales broke $200MM USD Milestone despite the economic impact from an over 40% drop in new vehicle production/sales since the 2007 recession and its lagged impact.

2008

Genera Energy® Inc has been working exclusively in the biomass business since 2008, with a proven track record, experienced management team, and a solid reputation as a leader in biomass supply and logistics.

2009

The loans would allow the auto companies to continue operating through March 2009, by which time the plan required them to demonstrate “financial viability” or return the money within 30 days.

As its financial troubles mounted—the company claimed to be some $173 billion in debt—GM filed for Chapter 11 bankruptcy protection in June 2009.

2010

The downsizing left GM with four vehicle divisions: Buick, Cadillac, Chevrolet, and GMC. In November 2010 GM returned to the stock market with one of the largest IPOs in United States history.

In 2010 the company officially discontinued both the Pontiac and Saturn brands and sold Saab.

2010 Relocated our United States-based head office and support center to Brea, California.

2011

In 2011 GE sold a majority stake in NBCUniversal to Comcast, which acquired the remaining shares two years later.

2011 Launched i-Store, enabling our distributors 24/7 access to check inventory, applications, prices, and to place orders.

In 2011, Edward H. Maier retired after 42 years of service in the family business.

2012

Since the launch of Genera Energy® Inc. in 2012, the company has had significant growth in both business and investment.

2013

2013 Fuel Pumps launched.

2013 Deployed OP WHAM; Warehouse Allocation Management System, streamlining sales order management with warehouse operations to increase efficiency in picking cycle-time, accuracy and priority for valued distribution partners.

2014

Additionally, Genera successfully completed a significant capital financing round in December 2014.

The company’s handling of the scandal—which was overseen by Mary Barra, GM’s first female CEO—was widely praised, and GM posted strong earnings, with record sales in 2014–16.

2014 TYC became the first aftermarket lighting company and brand to distribute primarily certified lamps.

2014 First aftermarket lighting company and brand to distribute primarily certified lamps (unification to only certified on lighting).

2016

2016 Became Tier-1 supplier to Harley Davidson

2017

However, its European division continued to struggle, and in 2017 GM sold Opel and Vauxhall to the PSA Group, the French manufacturer of Peugeot and Citroën automobiles.

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Founded
1990
Company founded
Headquarters
Brea, CA
Company headquarter
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Genera may also be known as or be related to GENERA CORP, GENERA CORPORATION, Genera, Genera Corp., Genera Corporation and Genera Energy Inc.