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General agent vs insurance broker

The differences between general agents and insurance brokers can be seen in a few details. Each job has different responsibilities and duties. Additionally, an insurance broker has an average salary of $94,006, which is higher than the $39,307 average annual salary of a general agent.

The top three skills for a general agent include health insurance products, life insurance policies and life insurance. The most important skills for an insurance broker are customer service, life insurance products, and lead generation.

General agent vs insurance broker overview

General AgentInsurance Broker
Yearly salary$39,307$94,006
Hourly rate$18.90$45.20
Growth rate6%6%
Number of jobs94,74038,403
Job satisfaction--
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 64%
Average age4646
Years of experience--

General agent vs insurance broker salary

General agents and insurance brokers have different pay scales, as shown below.

General AgentInsurance Broker
Average salary$39,307$94,006
Salary rangeBetween $27,000 And $55,000Between $62,000 And $141,000
Highest paying City-Birmingham, AL
Highest paying state-Washington
Best paying company-Liberty Mutual Insurance
Best paying industry-Insurance

Differences between general agent and insurance broker education

There are a few differences between a general agent and an insurance broker in terms of educational background:

General AgentInsurance Broker
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 64%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

General agent vs insurance broker demographics

Here are the differences between general agents' and insurance brokers' demographics:

General AgentInsurance Broker
Average age4646
Gender ratioMale, 73.5% Female, 26.5%Male, 62.5% Female, 37.5%
Race ratioBlack or African American, 9.3% Unknown, 3.6% Hispanic or Latino, 15.9% Asian, 4.9% White, 66.3% American Indian and Alaska Native, 0.1%Black or African American, 9.3% Unknown, 3.6% Hispanic or Latino, 15.9% Asian, 4.9% White, 66.2% American Indian and Alaska Native, 0.1%
LGBT Percentage7%7%

Differences between general agent and insurance broker duties and responsibilities

General agent example responsibilities.

  • Increase sales of life, annuities, disability and securities from [] to []
  • Operate remote telecommunications using applications and secure computer communications to troubleshoot and resolve issues on customer Samsung devices.
  • Help maintain Primerica as the number one source for insurance needs by directly switching accounts over to the company.

Insurance broker example responsibilities.

  • Used consultative upselling techniques to provide leads
  • Work as an independent financial planner selling life insurance and annuities to individuals and families
  • Facilitate communications between doctors, hospitals, third party insurance companies and patients to obtain and verify patient billing information.
  • Deliver on the GEICO promise to customers by solving problems and giving competent insurance advice in a courteous and proficient manner.

General agent vs insurance broker skills

Common general agent skills
  • Health Insurance Products, 11%
  • Life Insurance Policies, 10%
  • Life Insurance, 8%
  • Life Insurance Products, 7%
  • Long-Term Care, 7%
  • Disability Insurance, 6%
Common insurance broker skills
  • Customer Service, 11%
  • Life Insurance Products, 8%
  • Lead Generation, 8%
  • Financial Resources, 8%
  • Annuities, 8%
  • Insurance Carriers, 6%

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Updated January 8, 2025

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