General agent vs insurance sales representative

The differences between general agents and insurance sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an insurance sales representative has an average salary of $61,386, which is higher than the $39,307 average annual salary of a general agent.

The top three skills for a general agent include health insurance products, life insurance policies and life insurance. The most important skills for an insurance sales representative are customer service, excellent time management, and work ethic.

General agent vs insurance sales representative overview

	General Agent	Insurance Sales Representative
Yearly salary	$39,307	$61,386
Hourly rate	$18.90	$29.51
Growth rate	6%	6%
Number of jobs	94,740	201,879
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 59%
Average age	46	46
Years of experience	-	-

General agent vs insurance sales representative salary

General agents and insurance sales representatives have different pay scales, as shown below.

	General Agent	Insurance Sales Representative
Average salary	$39,307	$61,386
Salary range	Between $27,000 And $55,000	Between $38,000 And $97,000
Highest paying City	-	Washington, DC
Highest paying state	-	New York
Best paying company	-	FFL Partners
Best paying industry	-	Finance

Differences between general agent and insurance sales representative education

There are a few differences between a general agent and an insurance sales representative in terms of educational background:

	General Agent	Insurance Sales Representative
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 59%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

General agent vs insurance sales representative demographics

Here are the differences between general agents' and insurance sales representatives' demographics:

	General Agent	Insurance Sales Representative
Average age	46	46
Gender ratio	Male, 73.5% Female, 26.5%	Male, 53.9% Female, 46.1%
Race ratio	Black or African American, 9.3% Unknown, 3.6% Hispanic or Latino, 15.9% Asian, 4.9% White, 66.3% American Indian and Alaska Native, 0.1%	Black or African American, 9.4% Unknown, 3.6% Hispanic or Latino, 16.2% Asian, 4.9% White, 65.8% American Indian and Alaska Native, 0.1%
LGBT Percentage	7%	7%

Differences between general agent and insurance sales representative duties and responsibilities

General agent example responsibilities.

Increase sales of life, annuities, disability and securities from [] to []
Operate remote telecommunications using applications and secure computer communications to troubleshoot and resolve issues on customer Samsung devices.
Help maintain Primerica as the number one source for insurance needs by directly switching accounts over to the company.

Insurance sales representative example responsibilities.

Used consultative upselling techniques to provide leads
Translate and assign diagnosis and medical procedures into CPT, ICD-9 and ICD-10 codes.
Lead rep for major payer.
Monitor the performance of each account rep.
Educate physicians and clinic staff on current ICD 9 and CPT coding regulations.
Comply with company policy, procedures, and pertinent laws and regulation such a HIPAA.

General agent vs insurance sales representative skills

Common general agent skills

Health Insurance Products, 11%
Life Insurance Policies, 10%
Life Insurance, 8%
Life Insurance Products, 7%
Long-Term Care, 7%
Disability Insurance, 6%

Common insurance sales representative skills

Customer Service, 17%
Excellent Time Management, 16%
Work Ethic, 12%
Strong Customer Service, 11%
Strong Work Ethic, 11%
Lead Generation, 4%

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General Agent
General Agent vs Insurance Sales Representative

Updated January 8, 2025

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