General directors manage business start-ups from inception. They are responsible for overseeing daily business operations, developing and implementing growth strategies, improving overall business functions, training heads of departments, and communicating business goals. They also train low-level managers and staff and analyze accounting and financial data. General directors earn an average salary of $98,000 annually or $47 per hour.

General directors design strategy and set goals for growth. They primarily ensure employees work productively and develop professionally by creating a positive and productive environment in the workplace. They also assist in budget preparation and expense management activities as well as evaluate the effectiveness of the marketing program and recommend improvements.

In terms of academic qualifications, general directors typically hold a bachelor's or master's degree in business, management, or other related fields. They are expected to have some experience as a director or in a similar role. Some employers prefer candidates with the ability to develop strategies to improve overall quality and productivity.

What Does a General Director Do

There are certain skills that many general directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed management skills, problem-solving skills and communication skills.

Learn more about what a General Director does

How To Become a General Director

If you're interested in becoming a general director, one of the first things to consider is how much education you need. We've determined that 55.4% of general directors have a bachelor's degree. In terms of higher education levels, we found that 25.9% of general directors have master's degrees. Even though most general directors have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a General Director

General Director Career Paths

Average Salary for a General Director

General Directors in America make an average salary of $109,550 per year or $53 per hour. The top 10 percent makes over $172,000 per year, while the bottom 10 percent under $69,000 per year.
Average General Director Salary
$109,550 Yearly
$52.67 hourly
10 %
90 %

What Am I Worth?


General Director Education

General Director Majors

29.7 %
6.3 %

General Director Degrees


55.4 %


25.9 %


6.9 %

Top Colleges for General Directors

1. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

2. Emory University

Atlanta, GA • Private

In-State Tuition

3. Northwestern University

Evanston, IL • Private

In-State Tuition

4. Stanford University

Stanford, CA • Private

In-State Tuition

5. Johns Hopkins University

Baltimore, MD • Private

In-State Tuition

6. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

7. Oklahoma Baptist University

Shawnee, OK • Private

In-State Tuition

8. Duke University

Durham, NC • Private

In-State Tuition

9. Duquesne University

Pittsburgh, PA • Private

In-State Tuition

10. University of Southern California

Los Angeles, CA • Private

In-State Tuition

Top Skills For a General Director

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 14.2% of general directors listed seo on their resume, but soft skills such as management skills and problem-solving skills are important as well.

Choose From 10+ Customizable General Director Resume templates

Zippia allows you to choose from different easy-to-use General Director templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your General Director resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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General Director Demographics

General Director Gender Distribution


After extensive research and analysis, Zippia's data science team found that:

  • Among general directors, 28.9% of them are women, while 71.1% are men.

  • The most common race/ethnicity among general directors is White, which makes up 78.6% of all general directors.

  • The most common foreign language among general directors is Spanish at 34.8%.

Online Courses For General Director That You May Like

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Strategic Planning Basics for Human Resources

Learn to collaborate with your organizational leaders on the development and implementation of a strategic plan...

Managing Employees Young & Old (Multi-Generation Mgmt)

Get to know the different generations, learn their advantages, build strong teams, and build generational bridges...

Audit - Financial Statement

Learn the audit process from planning to audit report form a Certified Public Accountant (CPA)...

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Best States For a General Director

Some places are better than others when it comes to starting a career as a general director. The best states for people in this position are California, Nevada, Maine, and Rhode Island. General directors make the most in California with an average salary of $145,513. Whereas in Nevada and Maine, they would average $128,819 and $123,665, respectively. While general directors would only make an average of $123,229 in Rhode Island, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. California

Total General Director Jobs:
Highest 10% Earn:
Location Quotient:

2. Maine

Total General Director Jobs:
Highest 10% Earn:
Location Quotient:

3. Rhode Island

Total General Director Jobs:
Highest 10% Earn:
Location Quotient:
Full List Of Best States For General Directors

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Top General Director Employers

Most Common Employers For General Director

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1General Motors$158,390$76.155
2Publicis Sapient$149,760$72.004
4United Rentals$137,047$65.892
5Northrop Grumman$136,375$65.562
8John Hancock$119,059$57.243
9Union Pacific$117,416$56.457
10BNSF Railway$114,860$55.224

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