General directors manage business start-ups from inception. They are responsible for overseeing daily business operations, developing and implementing growth strategies, improving overall business functions, training heads of departments, and communicating business goals. They also train low-level managers and staff and analyze accounting and financial data. General directors earn an average salary of $98,000 annually or $47 per hour.
General directors design strategy and set goals for growth. They primarily ensure employees work productively and develop professionally by creating a positive and productive environment in the workplace. They also assist in budget preparation and expense management activities as well as evaluate the effectiveness of the marketing program and recommend improvements.
In terms of academic qualifications, general directors typically hold a bachelor's or master's degree in business, management, or other related fields. They are expected to have some experience as a director or in a similar role. Some employers prefer candidates with the ability to develop strategies to improve overall quality and productivity.