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General director vs executive director

The differences between general directors and executive directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a general director and an executive director. Additionally, an executive director has an average salary of $127,956, which is higher than the $109,550 average annual salary of a general director.

The top three skills for a general director include digital marketing, SEO and lead generation. The most important skills for an executive director are oversight, patients, and customer service.

General director vs executive director overview

General DirectorExecutive Director
Yearly salary$109,550$127,956
Hourly rate$52.67$61.52
Growth rate6%-8%
Number of jobs74,66497,471
Job satisfaction-4.5
Most common degreeBachelor's Degree, 55%Bachelor's Degree, 63%
Average age4849
Years of experience44

What does a general director do?

A general director is required to oversee all the business operations of their company, including its financial performance and investments. Part of a general director's job is to supervise executives and delegate work to them. They may also be required to assess problematic situations and developments and resolve them. Moreover, they must ensure that their company is constantly moving towards both its long-term and short-term goals.

What does an executive director do?

Executive directors are top management employees who usually function as a chief executive officer. This role is usually seen in non-profit organizations. Executive directors provide strategic direction to the organization, and they ensure that the organization's goals are actualized. They provide guidance to the employees and ensure that the employees have the organization's advocacies at the center of every project or program. They oversee the policies of the organization and create strategies that will bring the organization's programs forward. Executive directors are also responsible for making crucial decisions for the betterment of the organization.

General director vs executive director salary

General directors and executive directors have different pay scales, as shown below.

General DirectorExecutive Director
Average salary$109,550$127,956
Salary rangeBetween $69,000 And $172,000Between $76,000 And $213,000
Highest paying CitySunnyvale, CANew York, NY
Highest paying stateCaliforniaNew York
Best paying companyRegeneronGenentech
Best paying industryHealth CareFinance

Differences between general director and executive director education

There are a few differences between a general director and an executive director in terms of educational background:

General DirectorExecutive Director
Most common degreeBachelor's Degree, 55%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

General director vs executive director demographics

Here are the differences between general directors' and executive directors' demographics:

General DirectorExecutive Director
Average age4849
Gender ratioMale, 71.1% Female, 28.9%Male, 47.0% Female, 53.0%
Race ratioBlack or African American, 6.9% Unknown, 3.5% Hispanic or Latino, 10.0% Asian, 2.7% White, 76.5% American Indian and Alaska Native, 0.3%Black or African American, 7.6% Unknown, 4.8% Hispanic or Latino, 11.2% Asian, 5.0% White, 71.0% American Indian and Alaska Native, 0.4%
LGBT Percentage17%10%

Differences between general director and executive director duties and responsibilities

General director example responsibilities.

  • Manage business start-up from formation including development of business and marketing plans, equipment selection/installation, staffing, and product offerings.
  • Maintain all payroll records for administrative and artistic staff.
  • Maintain portfolio of donors to increase relationships and donor revenue.
  • Assemble a team of direct marketing professionals to develop an integrate CRM solution.
  • Develop core-satellite portfolio compose of 3 fund of funds and 28 direct hedge fund investments.
  • Assist in the creation of a payroll distribution database used after the elimination of the mainframe.
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Executive director example responsibilities.

  • Manage 10 department heads who supervise a staff of 350 FTE's.
  • Develop and manage sales teams to assure the highest ROI on the client's investment.
  • Create and manage a call center for lead programs to support the prospecting activity needs of the FSR.
  • Freelance blogging to increase website views and ultimately to turn organic content into leads and ROI for small businesses.
  • Market and manage group and individual insurance programs including health, life, disability, long term care and annuities.
  • Major accomplishment are to achieve initial NAEYC accreditation.
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General director vs executive director skills

Common general director skills
  • Digital Marketing, 11%
  • SEO, 10%
  • Lead Generation, 9%
  • Marketing Campaigns, 9%
  • ROI, 7%
  • HubSpot, 7%
Common executive director skills
  • Oversight, 10%
  • Patients, 9%
  • Customer Service, 5%
  • Financial Management, 5%
  • Business Development, 4%
  • Home Health, 4%

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