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General director vs general manager

The differences between general directors and general managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a general director, becoming a general manager takes usually requires 4-6 years. Additionally, a general director has an average salary of $109,550, which is higher than the $71,581 average annual salary of a general manager.

The top three skills for a general director include digital marketing, SEO and lead generation. The most important skills for a general manager are customer service, cleanliness, and food safety.

General director vs general manager overview

General DirectorGeneral Manager
Yearly salary$109,550$71,581
Hourly rate$52.67$34.41
Growth rate6%6%
Number of jobs74,664442,690
Job satisfaction-4.25
Most common degreeBachelor's Degree, 55%Bachelor's Degree, 56%
Average age4844
Years of experience46

What does a general director do?

A general director is required to oversee all the business operations of their company, including its financial performance and investments. Part of a general director's job is to supervise executives and delegate work to them. They may also be required to assess problematic situations and developments and resolve them. Moreover, they must ensure that their company is constantly moving towards both its long-term and short-term goals.

What does a general manager do?

A general manager is responsible for handling the overall operations in the business. General managers manage the staff tasks efficiently, monitor the productivity and efficiency of the work environment, implement new strategies to improve the business performance, recognize the team's best efforts, and effective allocation of budget resources. A general manager must have excellent communication, decision-making, and critical-thinking skills to identify areas of improvement in handling customer complaints, connecting with vendors and other lines of businesses that will direct the company towards its successful objectives.

General director vs general manager salary

General directors and general managers have different pay scales, as shown below.

General DirectorGeneral Manager
Average salary$109,550$71,581
Salary rangeBetween $69,000 And $172,000Between $40,000 And $126,000
Highest paying CitySunnyvale, CASan Francisco, CA
Highest paying stateCaliforniaHawaii
Best paying companyRegeneronNVIDIA
Best paying industryHealth CareManufacturing

Differences between general director and general manager education

There are a few differences between a general director and a general manager in terms of educational background:

General DirectorGeneral Manager
Most common degreeBachelor's Degree, 55%Bachelor's Degree, 56%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

General director vs general manager demographics

Here are the differences between general directors' and general managers' demographics:

General DirectorGeneral Manager
Average age4844
Gender ratioMale, 71.1% Female, 28.9%Male, 70.7% Female, 29.3%
Race ratioBlack or African American, 6.9% Unknown, 3.5% Hispanic or Latino, 10.0% Asian, 2.7% White, 76.5% American Indian and Alaska Native, 0.3%Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5%
LGBT Percentage17%10%

Differences between general director and general manager duties and responsibilities

General director example responsibilities.

  • Manage business start-up from formation including development of business and marketing plans, equipment selection/installation, staffing, and product offerings.
  • Maintain all payroll records for administrative and artistic staff.
  • Maintain portfolio of donors to increase relationships and donor revenue.
  • Assemble a team of direct marketing professionals to develop an integrate CRM solution.
  • Develop core-satellite portfolio compose of 3 fund of funds and 28 direct hedge fund investments.
  • Assist in the creation of a payroll distribution database used after the elimination of the mainframe.
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General manager example responsibilities.

  • Generate positive EBITDA and improve cash flow by managing costs and inventory.
  • Manage all recruiting and training efforts, and develop systems to track ROI comparison results.
  • Work as a FOH AGM and train to manage all staff functions including training, hiring, food and labor controls.
  • Develop yearly budget for multiple hotels that include revenue, labor, fix and variable costs to achieve overall EBITDA goal.
  • Task primarily with building logistics infrastructure, managing operational expenses, and supporting start up strategies.
  • Train and manage FOH staff and improve overall quality, organization and professionalism of restaurant and bakery.
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General director vs general manager skills

Common general director skills
  • Digital Marketing, 11%
  • SEO, 10%
  • Lead Generation, 9%
  • Marketing Campaigns, 9%
  • ROI, 7%
  • HubSpot, 7%
Common general manager skills
  • Customer Service, 20%
  • Cleanliness, 18%
  • Food Safety, 7%
  • Guest Service, 4%
  • Payroll, 4%
  • Math, 4%

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