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General director skills for your resume and career

Updated January 8, 2025

5 min read

Below we've compiled a list of the most critical general director skills. We ranked the top skills for general directors based on the percentage of resumes they appeared on. For example, 10.7% of general director resumes contained digital marketing as a skill. Continue reading to find out what skills a general director needs to be successful in the workplace.

15 general director skills for your resume and career

1. Digital Marketing

Here's how general directors use digital marketing:

Leveraged best practices in content marketing, digital marketing, and marketing automation to create successful demand generation campaigns.
Have led the sales of digital marketing managers' graduates in Venezuela.

2. SEO

Here's how general directors use seo:

Developed and managed marketing campaigns (Email, PPC, Mailer, SEO, Social Media).
Implemented a new SEO, PPC, social, affiliate, programmatic and email strategies.

3. Lead Generation

Here's how general directors use lead generation:

Managed and optimized lead generation and nurturing programs to meet pipeline and acquisition sales targets.
Manage team of BDR's (Business Development Representatives), and direct their outbound lead generation efforts.

4. Marketing Campaigns

Here's how general directors use marketing campaigns:

Cultivated relationships with senior level leadership within key channel partners and strategically developed co-marketing campaigns to mutually drive revenue.
Oversee the development and the execution of targeted integrated marketing campaigns, including strategy, campaign objectives and measurement.

5. ROI

Here's how general directors use roi:

Expanded revenue-generating capabilities and maximized ROI.
Provided consulting services to the Director General through managing to showcase ROI for any projects and business related issues.

6. HubSpot

Here's how general directors use hubspot:

Ensured tight integration of Hubspot with Salesforce.com.

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7. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how general directors use crm:

Participated in CRM (Customer Relationship Management) software design to meet requirements of the Ministry of Health.
Assembled a team of direct marketing professionals to develop an integrated CRM solution.

8. Content Marketing

Here's how general directors use content marketing:

Key Responsibilities and Achievements: Implemented comprehensive digital and content marketing strategy.

9. Portfolio

Here's how general directors use portfolio:

Developed core-satellite portfolio composed of 3 fund of funds and 28 direct hedge fund investments.
Directed all strategic planning functions for CPS Energy's 5,000 megawatt power generation portfolio.

10. Email Marketing

Here's how general directors use email marketing:

Test and refine mix of email marketing, content syndication, display advertising, paid search, webinars and events.
Created new coupons & promotions; used email marketing to advertise promotions.

11. Content Syndication

Here's how general directors use content syndication:

Leverage various marketing channels to deliver quarterly pipeline including email, display, content syndication, events, and partner marketing.

12. Integrated Marketing

Here's how general directors use integrated marketing:

Designed and implemented integrated marketing campaign targeting 100+ employee companies.

13. Financial Statements

A financial statement is a report of an individual or a company that includes all the information about the declared assets, the use of money, income, and also the contribution of shareholders over a certain period.

Here's how general directors use financial statements:

Control budgets and financial statements.
Report directly to the Board of Director, presented a monthly financial statements with variance report and recommendation.

14. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how general directors use business development:

Coordinated strategic planning, international business development, investment recruiting, industry trade shows and trade missions.
Identified new business development opportunities resulting in improved efficiency, productivity, revenue and market dominance.

15. Channel Marketing

Here's how general directors use channel marketing:

Led Channel Marketing Support for channel partners and account management.
Supported the product and channel marketing teams in the development of sales enablement tools.

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List of general director skills to add to your resume

The most important skills for a general director resume and required skills for a general director to have include:

Digital Marketing
SEO
Lead Generation
Marketing Campaigns
ROI
HubSpot
CRM
Content Marketing
Portfolio
Email Marketing
Content Syndication
Integrated Marketing
Financial Statements
Business Development
Channel Marketing

Brand Awareness
Strategic Direction
Direct Reports
Trade Shows
Customer Relationships
Payroll
Logistics
Business Plan
Capital Projects
R
Product Development
Environmental Services
Program Development
Human Resources
Americas

Event Planning
General Management
Ministry
Infrastructure
Economic Development
Technical Assistance
USD
Brand Development
Sales Strategies
Real Estate
Joint Venture
Press Releases
Strategic Plan

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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