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During 1908, General Motors founder William C. Durant began buying up Rapid's stock and the company soon found itself being represented by GM's sales force.
GM was growing quickly and brought Rapid fully under the corporate umbrella in 1909 - the year that a Rapid truck made headlines by climbing to the top of Pike's Peak.
The company was fairly successful, with their truck to be the first to conquer ‘Pike’s Peak’ in a road competition in 1909.
The GMC logo - which stands for General Motors Truck Company - was first seen on trucks in 1912.
In 1916, William Warwick drove a GMC truck carrying a ton of Carnation canned milk from Seattle, Washington, to New York and back.
In 1925, General Motors' top management noticed that bus manufacturing was a fast-growing business.
During 1927, "Cannonball" Baker broke all records for an Atlantic-to-Pacific run by driving a six-cylinder-powered GMC 2-ton tanker from New York to San Francisco in 5 days and 17-1/2 hours.
In the years to come the GMC initiated a string of major projects, including expressways, the public museum, the Milwaukee County Zoo, County Stadium, Miller Park, the Performing Arts Center and the Medical College of Wisconsin. For example, in 1948, the GMC pushed for the development of a downtown arena – now the United States Cellular Arena.
In 1950, the United States War Department designated the institution a “Military Junior College.” Today GMC is one of only five Military Junior Colleges in the United States.
The famous Jimmy name was resurrected to identify GMC's first real Sport Utility Vehicle, which bowed in 1970.
A new compact pickup called the S-15 was GM's response to the imported-mini-pickup sales threat in 1982.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Clayton Block Co | 1951 | $7.3M | 200 | - |
| Double L | 1975 | $1.7M | 10 | 27 |
| PSC Metals | 1889 | $600.0M | 3,000 | - |
| Valley Fresh | 1990 | $16.0M | 75 | - |
| Framerica | 1969 | $33.0M | 200 | - |
| Advance Paper Box Co. | 1922 | $80.9M | 200 | - |
| Main Electric Supply | 1946 | $6.4M | 25 | - |
| Hughes Equipment Company | 1961 | $2.2M | 15 | - |
| Ohio Mulch Supply | - | - | - | - |
| Nedco Supply | - | $28.0M | 350 | - |
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gmco may also be known as or be related to GENERAL MACHINERY CO INC, General Machinery Company Inc. and gmco.