General manager/director demographics and statistics in the US
General manager/director demographics research summary. Zippia estimates general manager/director demographics and statistics in the United States by using a database of 30 million profiles. Our general manager/director estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about general managers/director after extensive research and analysis:
- There are over 17,959 general managers/director currently employed in the United States.
- 18.0% of all general managers/director are women, while 82.0% are men.
- The average general manager/director age is 44 years old.
- The most common ethnicity of general managers/director is White (67.3%), followed by Hispanic or Latino (15.3%), Asian (6.4%) and Black or African American (6.2%).
- General managers/director are most in-demand in San Jose, CA.
- The transportation industry is the highest-paying for general managers/director.
- Boston, MA pays an annual average wage of $155,158, the highest in the US.
- In 2022, women general managers/director earned 90% of what men earned.
- 10% of all general managers/director are LGBT.
- Virginia is the best state for general managers/director to live.
- General managers/director are 61% more likely to work at private companies in comparison to public companies.
On this page
General manager/director demographics by:
General manager/director gender statistics
18.0% of general managers/director are women and 82.0% of general managers/director are men.
- Male, 82.0%
- Female, 18.0%
General manager/director gender ratio
| Gender | Percentages |
|---|---|
| Male | 82.0% |
| Female | 18.0% |
General manager/director gender pay gap
Women earn 90¢ for every $1 earned by men
Male income
$132,033
Female income
$119,349
General manager/director gender ratio over time
This data breaks down the percentage of men and women in general manager/director positions over time. Currently, 18.0% of general managers/director are female.
General manager/director gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 85.35% | 14.65% |
| 2011 | 84.97% | 15.03% |
| 2012 | 84.52% | 15.48% |
| 2013 | 84.82% | 15.18% |
| 2014 | 85.82% | 14.18% |
| 2015 | 85.11% | 14.89% |
| 2016 | 85.61% | 14.39% |
| 2017 | 84.14% | 15.86% |
| 2018 | 84.10% | 15.90% |
| 2019 | 82.94% | 17.06% |
| 2020 | 83.01% | 16.99% |
| 2021 | 81.96% | 18.04% |
General manager/director related jobs gender ratio
We compared general managers/director with similar job titles to see how gender ratios vary. As you can see, district commercial superintendent and street superintendent have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Administrative Assistant To General Manager | 9% | 91% |
| Manager Stylist | 9% | 91% |
| Salon Manager | 12% | 88% |
| General Manager/Director | 82% | 18% |
| General Superintendent | 97% | 3% |
| Street Superintendent | 97% | 3% |
| District Commercial Superintendent | 98% | 2% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
General manager/director demographics by race
The most common ethnicity among general managers/director is White, which makes up 67.3% of all general managers/director. Comparatively, 15.3% of general managers/director are Hispanic or Latino and 6.4% of general managers/director are Asian.
- White, 67.3%
- Hispanic or Latino, 15.3%
- Asian, 6.4%
- Black or African American, 6.2%
- Unknown, 4.3%
- American Indian and Alaska Native, 0.5%
General manager/director race
| General manager/director race | Percentages |
|---|---|
| White | 67.3% |
| Hispanic or Latino | 15.3% |
| Asian | 6.4% |
| Black or African American | 6.2% |
| Unknown | 4.3% |
| American Indian and Alaska Native | 0.5% |
General manager/director race and ethnicity over time
See how general manager/director racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
General manager/director race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 75.00% | 6.31% | 5.28% | 11.12% |
| 2011 | 74.84% | 6.47% | 5.30% | 10.83% |
| 2012 | 74.49% | 6.04% | 5.44% | 11.91% |
| 2013 | 75.00% | 5.87% | 5.48% | 11.27% |
| 2014 | 73.89% | 5.84% | 5.38% | 12.62% |
| 2015 | 73.90% | 5.90% | 5.32% | 12.55% |
| 2016 | 71.57% | 6.41% | 5.76% | 13.76% |
| 2017 | 72.93% | 5.89% | 5.50% | 13.26% |
| 2018 | 72.49% | 5.67% | 6.08% | 13.13% |
| 2019 | 71.11% | 5.94% | 6.12% | 14.20% |
| 2020 | 69.35% | 5.98% | 5.76% | 14.09% |
| 2021 | 67.30% | 6.21% | 6.39% | 15.29% |
General manager/director wage gap by race
According to our data, asian general managers/director have the highest average salary compared to other ethnicities. Black or african american general managers/director have the lowest average salary at $126,614.
| Ethnicity | Salary |
|---|---|
| Unknown | $130,187 |
| White | $134,859 |
| Black or African American | $126,614 |
| Asian | $136,893 |
| Hispanic or Latino | $131,856 |
Average general manager/director age
See how the average age of general managers/director varies based on ethnicity and gender.
Male
Female
General manager/director age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 42 | 45 |
| Unknown | 42 | 41 |
| Asian | 43 | 41 |
| Hispanic or Latino | 42 | 40 |
| White | 45 | 44 |
| American Indian and Alaska Native | 43 | 44 |
General manager/director age breakdown
The average age of general managers/director is 40+ years years old, representing 64% of the general manager/director population.
General manager/director age breakdown
| General Manager/Director Years | Percentages |
|---|---|
| 40+ years | 64% |
| 30-40 years | 30% |
| 20-30 years | 6% |
General manager/director educational attainment
The most common degree for general managers/director is bachelor's degree, with 67% of general managers/director earning that degree. The second and third most common degree levels are associate degree degree at 14% and associate degree degree at 12%.
- Bachelor's, 67%
- Associate, 14%
- Master's, 12%
- High School Diploma, 3%
- Other Degrees, 4%
General managers/director by degree level
| General manager/director degree | Percentages |
|---|---|
| Bachelor's | 67% |
| Associate | 14% |
| Master's | 12% |
| High School Diploma | 3% |
| Other Degrees | 4% |
General manager/director jobs you might like
General manager/director wage gap by degree level
According to the data, general managers/director with a Master's degree earn more than those without, at $163,225 annually. With a Doctorate degree, general managers/director earn a median annual income of $157,412 compared to $141,337 for general managers/director with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $163,225 |
| High School Diploma or Less | $116,121 |
| Bachelor's Degree | $141,337 |
| Doctorate Degree | $157,412 |
| Some College/ Associate Degree | $119,574 |
General manager/director employment statistics
Most general managers/director work for a private in the hospitality industry.
Company size where general managers/director work
Below, you can see the size of companies where general managers/director work.
General manager/director jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 10% |
| 100 - 500 employees | 21% |
| 500 - 1,000 employees | 5% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 38% |
General manager/director jobs by company type
Employees with the general manager/director job title have their preferences when it comes to working for a company. For instance, most general managers/director prefer to work at private companies over public companies.
General manager/director jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 34% |
| Private | 61% |
| Government | 2% |
General manager/director jobs by industry
The most common industries for general managers/director are hospitality, retail and technology.
General manager/director industry statistics
| Industry | Percentages |
|---|---|
| Hospitality | 24% |
| Fortune 500 | 14% |
| Retail | 9% |
| Technology | 9% |
| Media | 6% |
| Manufacturing | 6% |
| Health Care | 5% |
| Telecommunication | 4% |
| Professional | 4% |
| Transportation | 3% |
| Automotive | 3% |
| Education | 3% |
| Internet | 2% |
| Government | 2% |
| Energy | 2% |
| Construction | 1% |
| Finance | 1% |
| Start-up | 1% |
| Non Profits | 1% |
| Real Estate | 1% |
| Agriculture | 1% |
General manager/director turnover and employment statistics
General manager/director unemployment rate over time
The unemployment rate for general managers/director between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
General manager/director unemployment rate by year
| Year | General manager/director unemployment rate |
|---|---|
| 2010 | 6.02% |
| 2011 | 5.17% |
| 2012 | 4.50% |
| 2013 | 3.74% |
| 2014 | 3.19% |
| 2015 | 2.83% |
| 2016 | 2.57% |
| 2017 | 2.68% |
| 2018 | 2.15% |
| 2019 | 2.22% |
| 2020 | 3.68% |
| 2021 | 4.01% |
Average general manager/director tenure
The average general manager/director stays at their job for 1-2 years, based on the 3,805 general managers/director resumes in Zippia's database.
General manager/director tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 6% |
| 1-2 years | 30% |
| 3-4 years | 21% |
| 5-7 years | 18% |
| 8-10 years | 8% |
| 11+ years | 15% |
General manager/director LGBT ratio compared to similar jobs
Review the percent of general managers/director that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Business Office Manager | 7.93% | 102,287 |
| Junior Project Manager | 8.41% | 116,530 |
| International Sales Manager | 9.38% | 97,905 |
| General Manager/Director | 10.39% | - |
| Selectman | 11.63% | 1 |
| Senior Human Resources Manager | 13.02% | 46,602 |
| Promotions Director | 14.95% | 8,812 |
Similar general manager/director jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Business Office Manager | 7.93% | 102,287 |
| Junior Project Manager | 8.41% | 116,530 |
| International Sales Manager | 9.38% | 97,905 |
| Selectman | 11.63% | 1 |
| Senior Human Resources Manager | 13.02% | 46,602 |
| Promotions Director | 14.95% | 8,812 |
Foreign languages spoken by general managers/director
The most common foreign language among general managers/director is Spanish at 43.8%. The second-most popular foreign language spoken is French at 13.1% and Italian is the third-most popular at 6.2%.
- Spanish, 43.8%
- French, 13.1%
- Italian, 6.2%
- German, 5.4%
- Japanese, 4.6%
- Other, 26.9%
General manager/director languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 43.8% |
| French | 13.1% |
| Italian | 6.2% |
| German | 5.4% |
| Japanese | 4.6% |
| Other | 26.9% |
