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What does a general manager/director do?

Updated January 8, 2025
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General manager/director responsibilities

Here are examples of responsibilities from real general manager/director resumes:

  • Manage hotel website, online rates and RFP's.
  • Manage and all OEM port actions and recalls ensuring compliance.
  • Create a plan and schedule to achieve ISO 9000 2000 certification.
  • Developed/Monitore key performance metrics (KPI's) and manage DC's performance to these KPI's.
  • Manage the marketing automation transition from Marketo to Pardot.
  • Prepare invoices, manage all administrative office paperwork and payroll.
  • Implement, monitor, and maintain CRM database to improve office efficiency and service quality.
  • Conduct commercial and residential property inspections covering plumbing, electrical, HVAC, and structural systems.
  • Oversee sales department to include CSI, sales growth, training, prospecting, and hiring/firing decisions.
  • Install a POS system and establish cash handling procedures making tracking and reporting of revenues and expenditures more efficient.
  • Receive and update all regional monthly KPI's, along with all require reports to support indicate targeted goals.
  • Identify and resolve existing or potential sales and management problems to improve CSI and increase repeat / referral business opportunities.
  • Develop internal CRM system via internal database.
  • Maintain company POS system to add/delete/modify new products.
  • Simplify an outdate payroll system and supervise the payroll operation

General manager/director skills and personality traits

We calculated that 12% of General Managers/Director are proficient in Customer Service, Financial Performance, and Payroll. They’re also known for soft skills such as Management skills, Problem-solving skills, and Time-management skills.

We break down the percentage of General Managers/Director that have these skills listed on their resume here:

  • Customer Service, 12%

    Direct strategy development, marketing, online commerce and telesales, customer service/support, pricing, inventory management and reverse logistics.

  • Financial Performance, 11%

    Implemented customer sensing and targeting activities along with dedicated brand building which improved the revenue and financial performance of all disciplines.

  • Payroll, 7%

    Conducted labor evaluations significantly reducing overtime thus resulting in a payroll reduction of 6%.

  • Beverage Operations, 5%

    Direct, oversee and manage all food and beverage operations in catering, generating sales of over 2.0 million.

  • Human Resources, 5%

    General Management of operation (managed an office of 6), accounting, human resources, all aspects of operation.

  • R, 4%

    Key customer engagements as Service Delivery Head: Cummins, Johnson & Johnson, AIG, Toys R Us.

"customer service," "financial performance," and "payroll" are among the most common skills that general managers/director use at work. You can find even more general manager/director responsibilities below, including:

Problem-solving skills. Another soft skill that's essential for fulfilling general manager/director duties is problem-solving skills. The role rewards competence in this skill because "top executives need to identify and resolve issues within an organization." According to a general manager/director resume, here's how general managers/director can utilize problem-solving skills in their job responsibilities: "presented solutions-based methodology on erp investments that would maximize roi. "

Time-management skills. This is an important skill for general managers/director to perform their duties. For an example of how general manager/director responsibilities depend on this skill, consider that "top executives do many tasks concurrently to ensure that their work gets done and that the organization meets its goals." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a general manager/director: "decreased late delivery complaints by 11%, improving the kpi to 98% for on time delivery success rate. ".

Communication skills. A big part of what general managers/director do relies on "communication skills." You can see how essential it is to general manager/director responsibilities because "top executives must be able to convey information clearly and persuasively." Here's an example of how this skill is used from a resume that represents typical general manager/director tasks: "exceeded all 2002 financial goals and outperformed all product lines in the communication sector of motorola in q4 of 2002. "

Leadership skills. Another common skill required for general manager/director responsibilities is "leadership skills." This skill comes up in the duties of general managers/director all the time, as "top executives must be able to shape and direct an organization by coordinating policies, people, and resources." An excerpt from a real general manager/director resume shows how this skill is central to what a general manager/director does: "provided daily leadership and operational management. "

See the full list of general manager/director skills

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General Manager/Director Resume
General Manager/Director Resume
General Manager/Director Resume
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General Manager/Director Resume
General Manager/Director Resume
General Manager/Director Resume

Compare different general managers/director

General manager/director vs. Director/manager

A director/manager is responsible for developing strategic techniques to boost the operational efficiency of an organization in delivering high-quality services and satisfaction for the customers and business clients. Directors/managers identify business opportunities that would support the company's long-term goals and objectives, generating more revenues and closing contract deals for the business. They also handle the departmental budgets, allocating adequate resources for operations and project management. A director/manager must have excellent communication and leadership skills, especially in overseeing staff performance and handling their concerns.

The annual salary of director/managers is $1,461 higher than the average salary of general managers/director.While their salaries may differ, the common ground between general managers/director and director/managers are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like customer service, payroll, and human resources.

While similarities exist, there are also some differences between general managers/director and director/manager. For instance, general manager/director responsibilities require skills such as "financial performance," "beverage operations," "general management," and "logistics." Whereas a director/manager is skilled in "healthcare," "patients," "home health," and "rehabilitation." This is part of what separates the two careers.

Director/managers really shine in the technology industry with an average salary of $131,566. Comparatively, general managers/director tend to make the most money in the transportation industry with an average salary of $109,824.director/managers tend to reach similar levels of education than general managers/director. In fact, director/managers are 0.8% more likely to graduate with a Master's Degree and 0.2% more likely to have a Doctoral Degree.

General manager/director vs. Division manager

Division managers supervise a section of the company and are responsible for that division's success. General duties include organizing, planning, allocating resources, and managing the daily operations of the sector. Part of their duty is to evaluate the division's performance and develop strategies for performance improvement. They ensure that compliance to policies and procedures is maintained by the team members. Also, they assist in employee recruitment and performance evaluation for promotion, retention, and termination undertakings. Additionally, division managers need to fix issues that hinder achieving division goals and success.

Division manager positions earn lower pay than general manager/director roles. They earn a $45,519 lower salary than general managers/director per year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both general managers/director and division managers have skills such as "customer service," "payroll," and "human resources. "

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that general manager/director responsibilities requires skills like "financial performance," "beverage operations," "general management," and "membership sales." But a division manager might use other skills in their typical duties, such as, "project management," "safety program," "professional development," and "personnel management."

Division managers earn a lower average salary than general managers/director. But division managers earn the highest pay in the finance industry, with an average salary of $95,992. Additionally, general managers/director earn the highest salaries in the transportation with average pay of $109,824 annually.division managers earn similar levels of education than general managers/director in general. They're 1.0% less likely to graduate with a Master's Degree and 0.2% less likely to earn a Doctoral Degree.

General manager/director vs. Division director

A division director is an individual who is responsible for managing team members and business operations that are assigned in his/her or her division to achieve the goals of a company. Division directors are required to evaluate division performance and ensure that the team's work complies with the company policies and procedures. They must lead new business development efforts with customers or brokers and should work closely with legal to ensure the protection of the company's interest. Division directors also assist in employee recruitment and provide training to the team if there are skill gaps.

On average, division directors earn lower salaries than general managers/director, with a $6,517 difference per year.By looking over several general managers/director and division directors resumes, we found that both roles require similar skills in their day-to-day duties, such as "customer service," "human resources," and "r." But beyond that, the careers look very different.

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a general manager/director is likely to be skilled in "financial performance," "payroll," "beverage operations," and "general management," while a typical division director is skilled in "healthcare," "patients," "project management," and "customer satisfaction."

Division directors earn the best pay in the finance industry, where they command an average salary of $161,467. General managers/director earn the highest pay from the transportation industry, with an average salary of $109,824.division directors typically earn higher educational levels compared to general managers/director. Specifically, they're 8.0% more likely to graduate with a Master's Degree, and 1.5% more likely to earn a Doctoral Degree.

General manager/director vs. Unit manager

Unit managers are responsible for managing the nursing unit. They primarily supervise the daily care of patients and ensure quality patient care. Usually, they perform tasks like evaluating staff performance, conducting orientation for new staff, and training new members. Also, they manage schedules, minimize expenditures, and enforce health as well as safety regulations. Unit managers are registered nursing professionals with an undergraduate or graduate degree. They are honest, adaptable, and analytical professionals with strong management and leadership skills and relevant experience in nursing and patient assessment.

Unit managers typically earn lower pay than general managers/director. On average, unit managers earn a $66,713 lower salary per year.While both general managers/director and unit managers complete day-to-day tasks using similar skills like customer service, payroll, and inventory control, the two careers vary in some skills.

Even though a few skill sets overlap between general managers/director and unit managers, there are some differences that are important to note. For one, a general manager/director might have more use for skills like "financial performance," "beverage operations," "human resources," and "r." Meanwhile, some responsibilities of unit managers require skills like "quality care," "patients," "federal regulations," and "resident care. "

Unit managers enjoy the best pay in the finance industry, with an average salary of $85,767. For comparison, general managers/director earn the highest salary in the transportation industry.In general, unit managers hold similar degree levels compared to general managers/director. Unit managers are 3.4% less likely to earn their Master's Degree and 1.0% less likely to graduate with a Doctoral Degree.

Types of general manager/director

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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