General manager demographics and statistics in the US
General manager demographics research summary. Zippia estimates general manager demographics and statistics in the United States by using a database of 30 million profiles. Our general manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about general managers after extensive research and analysis:
- There are over 1,204,568 general managers currently employed in the United States.
- 29.3% of all general managers are women, while 70.7% are men.
- The average general manager age is 44 years old.
- The most common ethnicity of general managers is White (67.1%), followed by Hispanic or Latino (15.4%), Asian (6.4%) and Black or African American (6.2%).
- General managers are most in-demand in New York, NY.
- San Francisco, CA pays an annual average wage of $98,643, the highest in the US.
- In 2022, women general managers earned 87% of what men earned.
- Hawaii is the best state for general managers to live.
- General managers are 62% more likely to work at private companies in comparison to public companies.
On this page
General manager demographics by:
General manager gender statistics
29.3% of general managers are women and 70.7% of general managers are men.
- Male, 70.7%
- Female, 29.3%
General manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 70.7% |
| Female | 29.3% |
General manager gender pay gap
Women earn 87¢ for every $1 earned by men
Male income
$75,335
Female income
$65,452
General manager gender ratio over time
This data breaks down the percentage of men and women in general manager positions over time. Currently, 29.3% of general managers are female.
General manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 75.54% | 24.46% |
| 2011 | 74.99% | 25.01% |
| 2012 | 74.32% | 25.68% |
| 2013 | 74.76% | 25.24% |
| 2014 | 76.23% | 23.77% |
| 2015 | 75.19% | 24.81% |
| 2016 | 75.92% | 24.08% |
| 2017 | 73.77% | 26.23% |
| 2018 | 73.71% | 26.29% |
| 2019 | 72.04% | 27.96% |
| 2020 | 72.14% | 27.86% |
| 2021 | 70.66% | 29.34% |
General manager related jobs gender ratio
We compared general managers with similar job titles to see how gender ratios vary. As you can see, district commercial superintendent and street superintendent have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Administrative Assistant To General Manager | 9% | 91% |
| Manager Stylist | 9% | 91% |
| Salon Manager | 12% | 88% |
| General Manager | 71% | 29% |
| General Superintendent | 97% | 3% |
| Street Superintendent | 97% | 3% |
| District Commercial Superintendent | 98% | 2% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
General manager demographics by race
The most common ethnicity among general managers is White, which makes up 67.1% of all general managers. Comparatively, 15.4% of general managers are Hispanic or Latino and 6.4% of general managers are Asian.
- White, 67.1%
- Hispanic or Latino, 15.4%
- Asian, 6.4%
- Black or African American, 6.2%
- Unknown, 4.3%
- American Indian and Alaska Native, 0.6%
General manager race
| General manager race | Percentages |
|---|---|
| White | 67.1% |
| Hispanic or Latino | 15.4% |
| Asian | 6.4% |
| Black or African American | 6.2% |
| Unknown | 4.3% |
| American Indian and Alaska Native | 0.6% |
General manager race and ethnicity over time
See how general manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
General manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.84% | 6.34% | 5.30% | 11.21% |
| 2011 | 74.68% | 6.50% | 5.32% | 10.93% |
| 2012 | 74.33% | 6.07% | 5.46% | 12.01% |
| 2013 | 74.84% | 5.90% | 5.50% | 11.37% |
| 2014 | 73.73% | 5.87% | 5.40% | 12.72% |
| 2015 | 73.74% | 5.93% | 5.34% | 12.64% |
| 2016 | 71.41% | 6.44% | 5.79% | 13.86% |
| 2017 | 72.77% | 5.92% | 5.53% | 13.36% |
| 2018 | 72.33% | 5.70% | 6.10% | 13.22% |
| 2019 | 70.95% | 5.97% | 6.14% | 14.30% |
| 2020 | 69.19% | 6.01% | 5.79% | 14.19% |
| 2021 | 67.14% | 6.24% | 6.42% | 15.39% |
General manager wage gap by race
According to our data, asian general managers have the highest average salary compared to other ethnicities. Black or african american general managers have the lowest average salary at $71,065.
| Ethnicity | Salary |
|---|---|
| Unknown | $73,872 |
| White | $77,590 |
| Black or African American | $71,065 |
| Asian | $79,223 |
| Hispanic or Latino | $75,194 |
Average general manager age
See how the average age of general managers varies based on ethnicity and gender.
Male
Female
General manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 42 | 45 |
| Unknown | 42 | 41 |
| Asian | 43 | 41 |
| Hispanic or Latino | 42 | 40 |
| White | 45 | 44 |
| American Indian and Alaska Native | 43 | 44 |
General manager age breakdown
The average age of general managers is 40+ years years old, representing 64% of the general manager population.
General manager age breakdown
| General Manager Years | Percentages |
|---|---|
| 40+ years | 64% |
| 30-40 years | 30% |
| 20-30 years | 6% |
General manager educational attainment
The most common degree for general managers is bachelor's degree, with 56% of general managers earning that degree. The second and third most common degree levels are associate degree degree at 19% and associate degree degree at 12%.
- Bachelor's, 56%
- Associate, 19%
- High School Diploma, 12%
- Master's, 7%
- Other Degrees, 6%
General managers by degree level
| General manager degree | Percentages |
|---|---|
| Bachelor's | 56% |
| Associate | 19% |
| High School Diploma | 12% |
| Master's | 7% |
| Other Degrees | 6% |
General manager jobs you might like
General manager wage gap by degree level
According to the data, general managers with a Master's degree earn more than those without, at $101,212 annually. With a Doctorate degree, general managers earn a median annual income of $96,229 compared to $82,827 for general managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $101,212 |
| High School Diploma or Less | $63,000 |
| Bachelor's Degree | $82,827 |
| Doctorate Degree | $96,229 |
| Some College/ Associate Degree | $65,624 |
General manager employment statistics
Most general managers work for a private in the hospitality industry.
Company size where general managers work
Below, you can see the size of companies where general managers work.
General manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 3% |
| 50 - 100 employees | 8% |
| 100 - 500 employees | 10% |
| 500 - 1,000 employees | 2% |
| 1,000 - 10,000 employees | 36% |
| > 10,000 employees | 41% |
General manager jobs by company type
Employees with the general manager job title have their preferences when it comes to working for a company. For instance, most general managers prefer to work at private companies over public companies.
General manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 1% |
| Public | 37% |
| Private | 62% |
| Government | 0% |
General manager jobs by industry
The most common industries for general managers are hospitality, retail and automotive.
General manager industry statistics
| Industry | Percentages |
|---|---|
| Hospitality | 40% |
| Retail | 21% |
| Fortune 500 | 13% |
| Automotive | 3% |
| Manufacturing | 3% |
| Health Care | 3% |
| Professional | 3% |
| Media | 2% |
| Transportation | 2% |
| Telecommunication | 2% |
| Finance | 2% |
| Technology | 2% |
| Utilities | 1% |
| Energy | 1% |
General manager turnover and employment statistics
General manager unemployment rate over time
The unemployment rate for general managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
General manager unemployment rate by year
| Year | General manager unemployment rate |
|---|---|
| 2010 | 6.02% |
| 2011 | 5.17% |
| 2012 | 4.50% |
| 2013 | 3.74% |
| 2014 | 3.19% |
| 2015 | 2.83% |
| 2016 | 2.57% |
| 2017 | 2.68% |
| 2018 | 2.15% |
| 2019 | 2.22% |
| 2020 | 3.68% |
| 2021 | 4.01% |
Average general manager tenure
The average general manager stays at their job for 1-2 years, based on the 327,520 general managers resumes in Zippia's database.
General manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 11% |
| 1-2 years | 32% |
| 3-4 years | 19% |
| 5-7 years | 18% |
| 8-10 years | 7% |
| 11+ years | 13% |
General manager LGBT ratio compared to similar jobs
Review the percent of general managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Facilities Manager | 7.93% | 13,167 |
| Supply Chain Management Internship | 8.41% | 127,737 |
| Parts Sales Manager | 9.38% | 190,506 |
| General Manager | 10.39% | - |
| Delegate | 11.63% | 575 |
| Human Resources Executive | 13.02% | 109,172 |
| Advertising Director | 14.95% | 16,270 |
Similar general manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Facilities Manager | 7.93% | 13,167 |
| Supply Chain Management Internship | 8.41% | 127,737 |
| Parts Sales Manager | 9.38% | 190,506 |
| Delegate | 11.63% | 575 |
| Human Resources Executive | 13.02% | 109,172 |
| Advertising Director | 14.95% | 16,270 |
Foreign languages spoken by general managers
The most common foreign language among general managers is Spanish at 54.9%. The second-most popular foreign language spoken is French at 8.4% and Portuguese is the third-most popular at 4.2%.
- Spanish, 54.9%
- French, 8.4%
- Portuguese, 4.2%
- German, 4.2%
- Italian, 3.8%
- Other, 24.5%
General manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 54.9% |
| French | 8.4% |
| Portuguese | 4.2% |
| German | 4.2% |
| Italian | 3.8% |
| Other | 24.5% |
