Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for general managers in the United States. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:

  • There are over 1,204,568 general managers currently employed in the United States.
  • 29.3% of all general managers are women, while 70.7% are men.
  • The average age of an employed general manager is 44 years old.
  • The most common ethnicity of general managers is White (67.1%), followed by Hispanic or Latino (15.4%), Asian (6.4%) and Black or African American (6.2%).
  • General managers are most in-demand in New York, NY.
  • San Francisco, CA pays an annual average wage of $98,643, the highest in the US.
  • In 2021, women earned 87% of what men earned.
  • Hawaii is the best state for general managers to live.
  • General managers are 62% more likely to work at private companies in comparison to public companies.

General Manager Statistics By Gender

29.3% of general managers are women and 70.7% of general managers are men.

  • Male, 70.7%
  • Female, 29.3%

General Managers By Gender

GenderPercentages
Male70.7%
Female29.3%

Gender Pay Gap For General Manager

Women Earn 87¢ For Every $1 Earned By Men

male-income
Male Income
$75,335
female-income
Female Income
$65,452

General Manager Gender Over Time

This data shows how men and women predominate in the general manager position over time.

Male
Female
100%
80%
60%
40%
20%
0%
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021

General Manager Gender By Year

YearMaleFemale
201075.54%24.46%
201174.99%25.01%
201274.32%25.68%
201374.76%25.24%
201476.23%23.77%
201575.19%24.81%
201675.92%24.08%
201773.77%26.23%
201873.71%26.29%
201972.04%27.96%
202072.14%27.86%
202170.66%29.34%

General Manager Male to Female Ratio

We compared this job title with other job titles to see how gender percentages varied. As you can see, district commercial superintendent and street superintendent have the biggest difference in gender.

Job TitleMaleFemale
Administrative Assistant To General Manager9%91%
Manager Stylist9%91%
Salon Manager12%88%
General Manager71%29%
General Superintendent97%3%
Street Superintendent97%3%
District Commercial Superintendent98%2%

General Manager Statistics By Race

The most common ethnicity among general managers is White, which makes up 67.1% of all general managers. Comparatively, there are 15.4% of the Hispanic or Latino ethnicity and 6.4% of the Asian ethnicity.

  • White, 67.1%
  • Hispanic or Latino, 15.4%
  • Asian, 6.4%
  • Black or African American, 6.2%
  • Unknown, 4.3%
  • American Indian and Alaska Native, 0.6%

General Manager Race

General Manager RacePercentages
White67.1%
Hispanic or Latino15.4%
Asian6.4%
Black or African American6.2%
Unknown4.3%
American Indian and Alaska Native0.6%

General Manager Race And Ethnicity Over Time

Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2010-2019 among general managers.

  • White
  • Asian
  • Hispanic or Latino
  • Black or African American

General Manager Race By Year

YearWhiteBlack or African AmericanAsianHispanic or Latino
201074.84%6.34%5.30%11.21%
201174.68%6.50%5.32%10.93%
201274.33%6.07%5.46%12.01%
201374.84%5.90%5.50%11.37%
201473.73%5.87%5.40%12.72%
201573.74%5.93%5.34%12.64%
201671.41%6.44%5.79%13.86%
201772.77%5.92%5.53%13.36%
201872.33%5.70%6.10%13.22%
201970.95%5.97%6.14%14.30%
202069.19%6.01%5.79%14.19%
202167.14%6.24%6.42%15.39%

General Manager Wage Gap By Race

Asian general managers have the highest average salary compared to other ethnicities. Black or african american general managers have the lowest average salary at $71,065.
$82,000
$80,000
$78,000
$76,000
$74,000
$72,000
$70,000
Unknown
White
Black or African American
Asian
Hispanic or Latino
EthnicitySalary
Unknown$73,872
White$77,590
Black or African American$71,065
Asian$79,223
Hispanic or Latino$75,194

Average Age of a General Manager

We determined the average age of general managers based on ethnicity and gender.

Male
Female

General Manager Age By Race

RaceMale AgeFemale Age
Black or African American4245
Unknown4241
Asian4341
Hispanic or Latino4240
White4544
American Indian and Alaska Native4344

General Manager Age Breakdown

This chart breaks down the ages of general manager employees. Interestingly enough, the average age of general managers is 40+ years old, which represents 64% of the population.

40+ years

30-40 years

20-30 years


General Manager Age

General Manager YearsPercentages
40+ years64%
30-40 years30%
20-30 years6%

Types of General Manager Degree Levels

The most common degree for general managers is bachelor's degree 56% of general managers earn that degree. A close second is associate degree with 19% and rounding it off is high school diploma with 12%.

  • Bachelors, 56%
  • Associate, 19%
  • High School Diploma, 12%
  • Masters, 7%
  • Other Degrees, 6%

General Managers By Education

General Manager DegreePercentages
Bachelors56%
Associate19%
High School Diploma12%
Masters7%
Other Degrees6%

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General Manager Wage Gap By Education

General managers with a Masters degree earn more than those without, at $101,212 annually. With a Doctorate degree, general managers earn a median annual income of $96,229 compared to $82,827 for general managers with an Bachelors degree.
$104,000
$96,000
$88,000
$80,000
$72,000
$64,000
$56,000
High School Diploma or Less
Master's Degree
Bachelor's Degree
Doctorate Degree
Some College/ Associate Degree
EducationSalary
High School Diploma or Less$63,000
Master's Degree$101,212
Bachelor's Degree$82,827
Doctorate Degree$96,229
Some College/ Associate Degree$65,624

General Manager Employment Statistics

This section highlights information about where general managers work. We found most general managers work for a private company. In addition, the industry that employs the most general managers is the hospitality industry.

Company Size

We created this chart to show you the average size of companies that typically hire general managers.

< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

General Manager Jobs By Employer Size

Company SizePercentages
< 50 employees3%
50 - 100 employees8%
100 - 500 employees10%
500 - 1,000 employees2%
1,000 - 10,000 employees36%
> 10,000 employees41%

The Types Of Companies General Manager Work In

Employees with the general manager job title have their preferences when it comes to working for a company. For instance, most general managers prefer to work at private companies over public companies.

Education

Public

Private

General Manager Jobs By Sector

Company TypePercentages
Education1%
Public37%
Private62%
Government0%

Top Industries Hiring General Managers

Just based on the number of employees within each industry, we were able to determine the most common industries that employ general managers. Those industries include hospitality, retail and automotive.

Hospitality

Retail

Fortune 500

Automotive

Manufacturing

General Manager Turnover And Employment Statistics

General Manager Unemployment Rate Over Time

The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of general managers changed.

  • Unemployment rate

General Manager Unemployment Rate By Year

YearGeneral Manager Unemployment Rate
20106.02%
20115.17%
20124.50%
20133.74%
20143.19%
20152.83%
20162.57%
20172.68%
20182.15%
20192.22%
20203.68%
20214.01%

The Average Number of Years That General Manager Stay in a Job

By looking over 327,520 general managers resumes, we figured out that the average general manager enjoys staying at their job for 1-2 years for a percentage of 32%.

Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years

General Manager Tenure

Number or YearsPercentages
Less than 1 year11%
1-2 years32%
3-4 years19%
5-7 years18%
8-10 years7%
11+ years13%

Comparing The LGBT Ratio of General Managers with Other Job Titles

After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to general managers.

Job TitleLGBTJob Openings
Facilities Manager7.93%13,167
Supply Chain Management Internship8.41%127,737
Parts Sales Manager9.38%190,506
General Manager10.39%-
Delegate11.63%575
Human Resources Executive13.02%109,172
Advertising Director14.95%16,270

General Manager LGBT Demographics

ProfessionPercentages of LGBT Job Openings
Facilities Manager7.93%13,167
Supply Chain Management Internship8.41%127,737
Parts Sales Manager9.38%190,506
Delegate11.63%575
Human Resources Executive13.02%109,172
Advertising Director14.95%16,270

Foreign Languages Spoken By General Managers

The most common foreign language among general managers is Spanish at 54.9%. The second-most popular foreign language spoken is French at 8.4% and Portuguese is the third-most popular at 4.2%.

  • Spanish, 54.9%
  • French, 8.4%
  • Portuguese, 4.2%
  • German, 4.2%
  • Italian, 3.8%
  • Other, 24.5%

General Manager Languages Spoken

Foreign LanguagePercentages
Spanish54.9%
French8.4%
Portuguese4.2%
German4.2%
Italian3.8%
Other24.5%

General Manager Jobs

General Manager Heatmaps

The amount you can make as a general manager can depend on where you live. For example, the highest salary of general managers is $82,563. Use our chart to find out where that salary is located.

Where Do General Managers Earn The Most?

General managers earn the most in Hawaii, where the average general manager salary is $95,591. The map here shows where general managers earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.

Average Salary

Which State Has The Most General Managers?

By looking through more than 327,520 resumes, we found that the most popular places for general managers are New York, NY and Houston, TX.

Number of General Managers

Number Of General Manager Jobs By State

Where Are General Managers In High Demand?

General managers are in high demand in New York, NY. There are currently 318 job openings for general managers here. We looked over job openings to determine where in the country general managers are in the most demand.

Jobs Openings

General Manager Demographics FAQs

What Percentage Of General Managers Are Female?

30.5% of general managers are female in the United States. This is 1.8 percentage points higher than last year. Additionally, the percentage of female general managers has increased by 3.7 percentage points since 2010. That means there are a total of 297,337 female general managers in the U.S. and 677,541 male general managers in the United States. Note that Zippia's estimate accounts only for the 974,878 people with the specific job title of general manager and doesn't include grouping similar job titles, or people with potentially similar credentialing.

How Many General Manager Are There In The Us?

There are over 1,204,568 General Managers in the United States.

What Percentage Of General Managers Are Black?

6.2% of General Managers are Black or African American

What Race Are Most General Managers?

Most a are White, with 67.1% of General Managers belonging to this ethnicity. 15.4% of General Managers are Hispanic or Latino, 6.4% of General Managers are Asian, 6.2% of General Managers are Black or African American, 4.3% of General Managers are Unknown, and 0.6% of General Managers are American Indian and Alaska Native

Are General Manager Jobs Male - Dominated?

Yes, General Manager jobs are male - dominated. 70% of General Managers are male, and 29% are female, so there are more male General Managers than female General Managers in the United States.

How Old Is The Average General Manager?

The average General Manager is 44 years old. 64% of General Managers are 40+ years old or older, 30% are between the ages of 30-40 years, and 6% are between 20-30 years old

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