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General manager vs branch manager

The differences between general managers and branch managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a general manager, becoming a branch manager takes usually requires 6-8 years. Additionally, a general manager has an average salary of $71,581, which is higher than the $56,291 average annual salary of a branch manager.

The top three skills for a general manager include customer service, cleanliness and food safety. The most important skills for a branch manager are customer satisfaction, business development, and branch management.

General manager vs branch manager overview

General ManagerBranch Manager
Yearly salary$71,581$56,291
Hourly rate$34.41$27.06
Growth rate6%17%
Number of jobs442,690333,883
Job satisfaction4.25-
Most common degreeBachelor's Degree, 56%Bachelor's Degree, 65%
Average age4446
Years of experience68

What does a general manager do?

A general manager is responsible for handling the overall operations in the business. General managers manage the staff tasks efficiently, monitor the productivity and efficiency of the work environment, implement new strategies to improve the business performance, recognize the team's best efforts, and effective allocation of budget resources. A general manager must have excellent communication, decision-making, and critical-thinking skills to identify areas of improvement in handling customer complaints, connecting with vendors and other lines of businesses that will direct the company towards its successful objectives.

What does a branch manager do?

Branch managers oversee the company's field office. This position is usually present in industries such as banking and food service. Branch managers are responsible for all aspects of the branch operations, including, but not limited to, finances, marketing, quality control, and human resources. They ensure that the goals of the branch are met in the most efficient way possible. They balance the needs of both the organization and the employees in the department. Branch managers are also expected to have a hand in training the employees to be useful members of the organization.

General manager vs branch manager salary

General managers and branch managers have different pay scales, as shown below.

General ManagerBranch Manager
Average salary$71,581$56,291
Salary rangeBetween $40,000 And $126,000Between $39,000 And $80,000
Highest paying CitySan Francisco, CAOakland, CA
Highest paying stateHawaiiAlaska
Best paying companyNVIDIAFNB
Best paying industryManufacturingProfessional

Differences between general manager and branch manager education

There are a few differences between a general manager and a branch manager in terms of educational background:

General ManagerBranch Manager
Most common degreeBachelor's Degree, 56%Bachelor's Degree, 65%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaStanford University

General manager vs branch manager demographics

Here are the differences between general managers' and branch managers' demographics:

General ManagerBranch Manager
Average age4446
Gender ratioMale, 70.7% Female, 29.3%Male, 59.8% Female, 40.2%
Race ratioBlack or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5%Black or African American, 8.0% Unknown, 4.1% Hispanic or Latino, 15.4% Asian, 7.8% White, 64.3% American Indian and Alaska Native, 0.3%
LGBT Percentage10%11%

Differences between general manager and branch manager duties and responsibilities

General manager example responsibilities.

  • Generate positive EBITDA and improve cash flow by managing costs and inventory.
  • Manage all recruiting and training efforts, and develop systems to track ROI comparison results.
  • Work as a FOH AGM and train to manage all staff functions including training, hiring, food and labor controls.
  • Develop yearly budget for multiple hotels that include revenue, labor, fix and variable costs to achieve overall EBITDA goal.
  • Task primarily with building logistics infrastructure, managing operational expenses, and supporting start up strategies.
  • Train and manage FOH staff and improve overall quality, organization and professionalism of restaurant and bakery.
  • Show more

Branch manager example responsibilities.

  • Manage and coordinate a high volume sales pipeline from beginning to closing while ensuring all RESPA regulations are met.
  • Warehouse operations plus office duties, A/P, A/R.
  • Support A/R, A/P, and provide data analyzation from 12 branches to assist with annual budgeting projections/forecasting.
  • Provide leadership for sales, customer service, operations, compliance, and ethics as branch manager of an in-store branch.
  • Educate staff in areas of bank secrecy, bank regulations, and internal audit policy.
  • Train agents and managers using office generate PowerPoint presentations, company flip charts and training videos.
  • Show more

General manager vs branch manager skills

Common general manager skills
  • Customer Service, 20%
  • Cleanliness, 18%
  • Food Safety, 7%
  • Guest Service, 4%
  • Payroll, 4%
  • Math, 4%
Common branch manager skills
  • Customer Satisfaction, 8%
  • Business Development, 7%
  • Branch Management, 5%
  • Human Resources, 5%
  • Financial Statements, 5%
  • Performance Management, 4%

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