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General manager salary

Average general manager salary

$71,581

$34.41 hourly rate

Entry-level general manager salary
$40,000 yearly salary
Updated January 8, 2025

Average General Manager Salary

The average salary for a General Manager as of October 2025 is $71,581 annually, equating to about $34 per hour. This role commands competitive compensation, influenced by industry, location, and years of experience. For example, General Managers in high-demand sectors such as technology or finance may earn significantly more than those in retail or hospitality.

Salary Variability by State

Salaries also vary by state. States like California and New York often offer higher salaries due to the cost of living and competitive job markets. On the other hand, states with lower costs of living may present lower average salaries. For instance, the highest paying states include:

  • California
  • New York
  • Texas
  • Florida

Experience Level Impact

Experience plays a critical role in salary potential. Entry-level General Managers may start at lower salaries, but with experience, they can command significantly higher wages. Understanding these factors is essential for those considering a career in management.

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Where can a General Manager earn more?

Compare salary by location
Vs
126k
106k
86k
66k
46k
26k
Columbus, OH$98,643
Albuquerque, NM$56,429
Compare salary by company
Vs
226k
206k
186k
166k
146k
126k
NVIDIA$209,406
CITGO Petroleum$155,812

General manager salaries by experience level

Experience levelAvg. salaryHourly rate
Entry-level general manager$29,500$14.18
Mid-level general manager$45,500$21.89
Senior-level general manager$82,600$39.69

General manager salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Indeed, Ziprecruiter, SalaryExpert, Comparably and Payscale, the average salary for a general manager typically falls between $60,760 and $331,301.
zippia
$71,581yearly
indeed[1]
$61,259yearly
comparably[2]
$253,450yearly
Salary.com[3]
$165,242yearly
ZipRecruiter[4]
$65,026yearly
payscale[5]
$60,760yearly
SalaryExpert[6]
$331,301yearly

Average general manager salary by state

The average general manager salary in Hawaii, California, and New Jersey are the highest in the U.S. The lowest average general manager salary states are Wyoming, Missouri, and Kansas.

  • State view
  • County view
Average salary:

Highest paying states for general managers

RankStateAvg. salaryHourly rate
1Hawaii$95,591$45.96
2New York$90,157$43.34
3California$92,259$44.36
4New Jersey$92,019$44.24
5Connecticut$90,471$43.50
6Washington$91,758$44.11
7Nevada$79,007$37.98
8North Carolina$63,122$30.35
9Alaska$87,142$41.90
10Delaware$74,659$35.89
11District of Columbia$90,433$43.48
12Pennsylvania$67,353$32.38
13Massachusetts$81,767$39.31
14Virginia$69,783$33.55
15Maryland$69,927$33.62
16Texas$59,105$28.42
17Wisconsin$60,591$29.13
18Michigan$59,071$28.40
19Rhode Island$73,099$35.14
20Alabama$57,627$27.71
21Ohio$56,892$27.35
22New Hampshire$63,577$30.57
23Tennessee$54,522$26.21
24Oregon$67,572$32.49
25Louisiana$54,753$26.32
26Illinois$59,334$28.53
27Maine$58,393$28.07
28Indiana$52,897$25.43
29Colorado$61,035$29.34
30Florida$56,483$27.16
31South Dakota$58,600$28.17
32South Carolina$51,063$24.55
33Georgia$53,419$25.68
34Kentucky$48,777$23.45
35West Virginia$51,089$24.56
36Minnesota$56,162$27.00
37New Mexico$56,980$27.39
38Arizona$55,772$26.81
39Utah$50,614$24.33
40Oklahoma$46,895$22.55
41Idaho$54,168$26.04
42Missouri$44,623$21.45
43Wyoming$44,767$21.52
44Kansas$44,521$21.40
45Montana$46,694$22.45
46Mississippi$40,819$19.62
47Iowa$45,231$21.75
48Arkansas$40,623$19.53
49Vermont$50,305$24.19
50North Dakota$44,255$21.28
51Nebraska$45,451$21.85

Highest paying cities for general managers

The highest-paying cities for general managers are San Francisco, CA, Des Moines, WA, and New York, NY.

RankCityAvg. salaryHourly rate
1San Francisco, CA$98,643$47.42
2Des Moines, WA$93,660$45.03
3New York, NY$90,656$43.58
4Washington, DC$90,607$43.56
5Boston, MA$81,775$39.31
6Las Vegas, NV$78,488$37.73
7Virginia Beach, VA$70,308$33.80
8Baltimore, MD$70,146$33.72
9Philadelphia, PA$67,980$32.68
10Portland, OR$67,193$32.30
11Jacksonville, NC$65,097$31.30
12San Antonio, TX$62,095$29.85
13Colorado Springs, CO$61,412$29.52
14Milwaukee, WI$61,061$29.36
15Chicago, IL$59,793$28.75
16Detroit, MI$59,551$28.63
17Portland, ME$59,128$28.43
18Miami, FL$58,994$28.36
19Cleveland, OH$58,539$28.14
20Albuquerque, NM$56,429$27.13

General Managers are the most in-demand in these five cities:

  1. San Francisco, CA
  2. New York, NY
  3. Washington, DC
  4. Boston, MA
  5. Las Vegas, NV

General manager salary details

A general manager's salary ranges from $40,000 a year at the 10th percentile to $126,000 at the 90th percentile.

Average general manager salary graph
Average general manager salary graph, trends, and summary

What is a general manager's salary?

PercentileAnnual salaryMonthly salaryHourly rate
90th Percentile$126,000$10,500$61
75th Percentile$96,000$8,000$46
Average$71,581$5,965$34
25th Percentile$53,000$4,417$25
10th Percentile$40,000$3,333$19

Highest paying general manager jobs

The highest paying types of general managers are vice president & general manager, general sales manager, and district manager.

Job titleAnnual salaryMonthly salaryHourly rateJob openings
Manager On Duty$37,423$3,119$17.99318,375
Multi-Unit Manager$64,703$5,392$31.11369,227
District Manager$96,909$8,076$46.59373,525
Branch Operations Manager$55,450$4,621$26.66354,841
Retail Operation Manager$76,518$6,377$36.79408,776
Area Operations Manager$49,256$4,105$23.68340,513

Which companies pay general managers the most?

General manager salaries at NVIDIA and Google are the highest-paying according to our most recent salary estimates. In addition, the average general manager salary at companies like Meta and Bristol-Myers Squibb are highly competitive.

RankCompanyAverage salaryHourly rate
1NVIDIA$209,406$100.68
2Google$194,200$93.37
3Meta$193,727$93.14
4Bristol-Myers Squibb$178,290$85.72
5VMware$177,416$85.30
6Exxon Mobil$175,656$84.45
7Microsoft$174,650$83.97
8Zoetis$172,301$82.84
9Abbott$169,824$81.65
10AEA Investors$168,631$81.07
11Apple$167,846$80.70
12Golden State Water$165,811$79.72
13Amphenol$165,595$79.61
14Bridgewater Associates$163,672$78.69
15UST Global$163,428$78.57
16General Electric$162,696$78.22
17Fluke$162,058$77.91
18Mapbox$161,163$77.48
19Clean Harbors$159,864$76.86
20CITGO Petroleum$155,812$74.91

Wage gap by gender, race and education

$76,000$73,800$71,600$69,400$67,200$65,000
MaleFemale

General manager salary trends

The average general manager salary has risen by $5,870 over the last ten years. In 2014, the average general manager earned $65,711 annually, but today, they earn $71,581 a year. That works out to a 4% change in pay for general managers over the last decade.

Compare general manager salaries for cities or states with the national average over time.

Average general manager salary over time

Compare general manager salaries for individual cities or states with the national average.

General manager salary by year

YearAvg. salaryHourly rate% Change
2025$71,600$34.41+2.8%
2024$69,600$33.46-0.1%
2023$69,700$33.51+0.5%
2022$69,300$33.34+1.1%
2021$68,600$32.97+1.6%

Recently added general manager salaries

CompanyJobLocationDate addedSalary
BroadridgeGeneral Manager-Sentry (Hybrid-Flexible Options)Day, NY06/30/2025$250,000
Sonesta HotelsGeneral Manager-Sonesta Simply Suites Chicago O'HareSchiller Park, IL06/30/2025$81,000
Philips HealthcareDistrict Service Manager-Imaging SystemsPortland, OR06/30/2025$113,000
TrugreenGeneral Manager TraineeSouth Plainfield, NJ06/30/2025$60,482
U-HaulMoving Center General Manager TraineeChicago, IL06/30/2025$31,305
U-HaulU-Haul Moving Center General ManagerLittleton, CO06/30/2025$41,740
U-HaulU-Haul Moving Center General ManagerRochester, NY06/30/2025$55,344
U-HaulGeneral Manager TraineeBlaine, MN06/30/2025$36,627
WawaGeneral ManagerSuffolk, VA06/30/2025$70,000
WawaGeneral ManagerMobile, AL06/30/2025$70,000

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