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The average salary for a General Manager as of October 2025 is $71,581 annually, equating to about $34 per hour. This role commands competitive compensation, influenced by industry, location, and years of experience. For example, General Managers in high-demand sectors such as technology or finance may earn significantly more than those in retail or hospitality.
Salaries also vary by state. States like California and New York often offer higher salaries due to the cost of living and competitive job markets. On the other hand, states with lower costs of living may present lower average salaries. For instance, the highest paying states include:
Experience plays a critical role in salary potential. Entry-level General Managers may start at lower salaries, but with experience, they can command significantly higher wages. Understanding these factors is essential for those considering a career in management.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level general manager | $29,500 | $14.18 |
| Mid-level general manager | $45,500 | $21.89 |
| Senior-level general manager | $82,600 | $39.69 |
The average general manager salary in Hawaii, California, and New Jersey are the highest in the U.S. The lowest average general manager salary states are Wyoming, Missouri, and Kansas.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Hawaii | $95,591 | $45.96 |
| 2 | New York | $90,157 | $43.34 |
| 3 | California | $92,259 | $44.36 |
| 4 | New Jersey | $92,019 | $44.24 |
| 5 | Connecticut | $90,471 | $43.50 |
| 6 | Washington | $91,758 | $44.11 |
| 7 | Nevada | $79,007 | $37.98 |
| 8 | North Carolina | $63,122 | $30.35 |
| 9 | Alaska | $87,142 | $41.90 |
| 10 | Delaware | $74,659 | $35.89 |
| 11 | District of Columbia | $90,433 | $43.48 |
| 12 | Pennsylvania | $67,353 | $32.38 |
| 13 | Massachusetts | $81,767 | $39.31 |
| 14 | Virginia | $69,783 | $33.55 |
| 15 | Maryland | $69,927 | $33.62 |
| 16 | Texas | $59,105 | $28.42 |
| 17 | Wisconsin | $60,591 | $29.13 |
| 18 | Michigan | $59,071 | $28.40 |
| 19 | Rhode Island | $73,099 | $35.14 |
| 20 | Alabama | $57,627 | $27.71 |
| 21 | Ohio | $56,892 | $27.35 |
| 22 | New Hampshire | $63,577 | $30.57 |
| 23 | Tennessee | $54,522 | $26.21 |
| 24 | Oregon | $67,572 | $32.49 |
| 25 | Louisiana | $54,753 | $26.32 |
| 26 | Illinois | $59,334 | $28.53 |
| 27 | Maine | $58,393 | $28.07 |
| 28 | Indiana | $52,897 | $25.43 |
| 29 | Colorado | $61,035 | $29.34 |
| 30 | Florida | $56,483 | $27.16 |
| 31 | South Dakota | $58,600 | $28.17 |
| 32 | South Carolina | $51,063 | $24.55 |
| 33 | Georgia | $53,419 | $25.68 |
| 34 | Kentucky | $48,777 | $23.45 |
| 35 | West Virginia | $51,089 | $24.56 |
| 36 | Minnesota | $56,162 | $27.00 |
| 37 | New Mexico | $56,980 | $27.39 |
| 38 | Arizona | $55,772 | $26.81 |
| 39 | Utah | $50,614 | $24.33 |
| 40 | Oklahoma | $46,895 | $22.55 |
| 41 | Idaho | $54,168 | $26.04 |
| 42 | Missouri | $44,623 | $21.45 |
| 43 | Wyoming | $44,767 | $21.52 |
| 44 | Kansas | $44,521 | $21.40 |
| 45 | Montana | $46,694 | $22.45 |
| 46 | Mississippi | $40,819 | $19.62 |
| 47 | Iowa | $45,231 | $21.75 |
| 48 | Arkansas | $40,623 | $19.53 |
| 49 | Vermont | $50,305 | $24.19 |
| 50 | North Dakota | $44,255 | $21.28 |
| 51 | Nebraska | $45,451 | $21.85 |
The highest-paying cities for general managers are San Francisco, CA, Des Moines, WA, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $98,643 | $47.42 |
| 2 | Des Moines, WA | $93,660 | $45.03 |
| 3 | New York, NY | $90,656 | $43.58 |
| 4 | Washington, DC | $90,607 | $43.56 |
| 5 | Boston, MA | $81,775 | $39.31 |
| 6 | Las Vegas, NV | $78,488 | $37.73 |
| 7 | Virginia Beach, VA | $70,308 | $33.80 |
| 8 | Baltimore, MD | $70,146 | $33.72 |
| 9 | Philadelphia, PA | $67,980 | $32.68 |
| 10 | Portland, OR | $67,193 | $32.30 |
| 11 | Jacksonville, NC | $65,097 | $31.30 |
| 12 | San Antonio, TX | $62,095 | $29.85 |
| 13 | Colorado Springs, CO | $61,412 | $29.52 |
| 14 | Milwaukee, WI | $61,061 | $29.36 |
| 15 | Chicago, IL | $59,793 | $28.75 |
| 16 | Detroit, MI | $59,551 | $28.63 |
| 17 | Portland, ME | $59,128 | $28.43 |
| 18 | Miami, FL | $58,994 | $28.36 |
| 19 | Cleveland, OH | $58,539 | $28.14 |
| 20 | Albuquerque, NM | $56,429 | $27.13 |
General Managers are the most in-demand in these five cities:
A general manager's salary ranges from $40,000 a year at the 10th percentile to $126,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $126,000 | $10,500 | $61 |
| 75th Percentile | $96,000 | $8,000 | $46 |
| Average | $71,581 | $5,965 | $34 |
| 25th Percentile | $53,000 | $4,417 | $25 |
| 10th Percentile | $40,000 | $3,333 | $19 |
The highest paying types of general managers are vice president & general manager, general sales manager, and district manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Manager On Duty | $37,423 | $3,119 | $17.99 | 318,375 |
| Multi-Unit Manager | $64,703 | $5,392 | $31.11 | 369,227 |
| District Manager | $96,909 | $8,076 | $46.59 | 373,525 |
| Branch Operations Manager | $55,450 | $4,621 | $26.66 | 354,841 |
| Retail Operation Manager | $76,518 | $6,377 | $36.79 | 408,776 |
| Area Operations Manager | $49,256 | $4,105 | $23.68 | 340,513 |
Top companies hiring general managers now:
General manager salaries at NVIDIA and Google are the highest-paying according to our most recent salary estimates. In addition, the average general manager salary at companies like Meta and Bristol-Myers Squibb are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | NVIDIA | $209,406 | $100.68 |
| 2 | $194,200 | $93.37 | |
| 3 | Meta | $193,727 | $93.14 |
| 4 | Bristol-Myers Squibb | $178,290 | $85.72 |
| 5 | VMware | $177,416 | $85.30 |
| 6 | Exxon Mobil | $175,656 | $84.45 |
| 7 | Microsoft | $174,650 | $83.97 |
| 8 | Zoetis | $172,301 | $82.84 |
| 9 | Abbott | $169,824 | $81.65 |
| 10 | AEA Investors | $168,631 | $81.07 |
| 11 | Apple | $167,846 | $80.70 |
| 12 | Golden State Water | $165,811 | $79.72 |
| 13 | Amphenol | $165,595 | $79.61 |
| 14 | Bridgewater Associates | $163,672 | $78.69 |
| 15 | UST Global | $163,428 | $78.57 |
| 16 | General Electric | $162,696 | $78.22 |
| 17 | Fluke | $162,058 | $77.91 |
| 18 | Mapbox | $161,163 | $77.48 |
| 19 | Clean Harbors | $159,864 | $76.86 |
| 20 | CITGO Petroleum | $155,812 | $74.91 |
The average general manager salary has risen by $5,870 over the last ten years. In 2014, the average general manager earned $65,711 annually, but today, they earn $71,581 a year. That works out to a 4% change in pay for general managers over the last decade.
Compare general manager salaries for cities or states with the national average over time.
Compare general manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $71,600 | $34.41 | +2.8% |
| 2024 | $69,600 | $33.46 | -0.1% |
| 2023 | $69,700 | $33.51 | +0.5% |
| 2022 | $69,300 | $33.34 | +1.1% |
| 2021 | $68,600 | $32.97 | +1.6% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Broadridge | General Manager-Sentry (Hybrid-Flexible Options) | Day, NY | 06/30/2025 | $250,000 |
| Sonesta Hotels | General Manager-Sonesta Simply Suites Chicago O'Hare | Schiller Park, IL | 06/30/2025 | $81,000 |
| Philips Healthcare | District Service Manager-Imaging Systems | Portland, OR | 06/30/2025 | $113,000 |
| Trugreen | General Manager Trainee | South Plainfield, NJ | 06/30/2025 | $60,482 |
| U-Haul | Moving Center General Manager Trainee | Chicago, IL | 06/30/2025 | $31,305 |
| U-Haul | U-Haul Moving Center General Manager | Littleton, CO | 06/30/2025 | $41,740 |
| U-Haul | U-Haul Moving Center General Manager | Rochester, NY | 06/30/2025 | $55,344 |
| U-Haul | General Manager Trainee | Blaine, MN | 06/30/2025 | $36,627 |
| Wawa | General Manager | Suffolk, VA | 06/30/2025 | $70,000 |
| Wawa | General Manager | Mobile, AL | 06/30/2025 | $70,000 |
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