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What Does A General Manager Do?

A general manager is responsible for handling the overall operations in the business. General managers manage the staff tasks efficiently, monitor the productivity and efficiency of the work environment, implement new strategies to improve the business performance, recognize the team's best efforts, and effective allocation of budget resources. A general manager must have excellent communication, decision-making, and critical-thinking skills to identify areas of improvement in handling customer complaints, connecting with vendors and other lines of businesses that will direct the company towards its successful objectives.

Here are examples of responsibilities from real general manager resumes representing typical tasks they are likely to perform in their roles.

  • Manage the acquisition and resale of appropriate property investments maximizing ROI for all partner investors.
  • Work as a FOH AGM and train to manage all staff functions including training, hiring, food and labor controls.
  • Manage, supervise and monitor all areas of food production, menu preparation and planning, trainings, P/L and BOH.
  • Task primarily with building logistics infrastructure, managing operational expenses, and supporting start up strategies.
  • Train and manage FOH staff and improve overall quality, organization and professionalism of restaurant and bakery.
  • Develop and implement strategic merchandising plans to achieve revenue objectives and reduce expenditures while ensuring payroll remains within budget.
  • Spearhead implementation of POS system to improve accuracy, efficiency and speed of restaurant operations.
  • Promote to oversee comprehensive operations for the furniture manufacture, which includes oversight of sales and business development activities.
  • Re-Structure accounting, human resources and operating procedures to insure maximum profitability, increase sales and productivity and retain employees.
  • Establish KPI's by implementing standards and accountability within the facility in order to improve the overall operating efficiency and profitability.
General Manager Traits
Communication skills shows that you are able to relay your thoughts, opinions and ideas clearly to those around you.
Leadership skills directly correlate with a person's ability to lead others toward success or an accomplishment.
Management skills directly correlate with a person's ability to communicate and lead others while being able to solve problems..

General Manager Overview

Perhaps the hardest question to answer when deciding on a career as a general manager is "should I become a general manager?" You might find this info to be helpful. When compared to other jobs, general manager careers are projected to have a growth rate described as "as fast as average" at 6% from 2018 through 2028. This is in accordance with the Bureau of Labor Statistics. What's more, is that the projected number of opportunities that are predicted to become available for a general manager by 2028 is 150,600.

On average, the general manager annual salary is $82,775 per year, which translates to $39.8 an hour. Generally speaking, general managers earn anywhere from $53,000 to $128,000 a year, which means that the top-earning general managers make $75,000 more than the ones at the lower end of the spectrum.

It's hard work to become a general manager, but even the most dedicated employees consider switching careers from time to time. Whether you're interested in a more challenging position or just looking for a fresh start, we've compiled extensive information on becoming a manager on duty, multi-unit manager, associate manager, and district manager.

General Manager Jobs You Might Like

General Manager Skills and Personality Traits

We calculated that 23% of General Managers are proficient in Customer Service, Food Safety, and Guest Service. They’re also known for soft skills such as Communication skills, Leadership skills, and Management skills.

We break down the percentage of General Managers that have these skills listed on their resume here:

  • Customer Service, 23%

    Managed catering events personally to ensure excellent customer service to establish a catering revenue stream and increase off-season sales.

  • Food Safety, 8%

    Ensured food safety procedures are executed according to company policy and health/sanitation regulations and take necessary corrective actions.

  • Guest Service, 6%

    Outperformed competing properties by leveraging Four- and Five-Star/Diamond rating guidelines to establish brand standards and initiatives for guest service excellence.

  • Sales Goals, 5%

    Developed and created sales goals for individual team members; delegated and organized departmental responsibilities accordingly to generate sales revenue.

  • GM, 5%

    Demonstrated exceptional leadership capacity by maintaining Production Manager responsibilities and supervision of Assistant Production Manager through tenure as Interim GM.

  • Payroll, 4%

    Supervised all operational activities including payroll, ordering, shipping and receiving and benefits procedures.

Most general managers list "customer service," "food safety," and "guest service" as skills on their resumes. We go into more details on the most important general manager responsibilities here:

  • The most important skills for a general manager to have in this position are communication skills. In this excerpt that we gathered from a general manager resume, you'll understand why: "top executives must be able to communicate clearly and persuasively" According to resumes we found, communication skills can be used by a general manager in order to "maintain communication with district manager, loss prevention manager and corporate partners to stay abreast of company initiatives. "
  • While it may not be the most important skill, we found that many general manager duties rely on leadership skills. This example from a general manager explains why: "top executives must be able to lead an organization successfully by coordinating policies, people, and resources." This resume example is just one of many ways general managers are able to utilize leadership skills: "created exceptional leadership team to deliver strong results in overall sales, customer service scores, and improvement in loss prevention. "
  • Management skills is also an important skill for general managers to have. This example of how general managers use this skill comes from a general manager resume, "top executives must shape and direct the operations of an organization" Read this excerpt from a resume to understand how vital it is to their everyday roles and responsibilities, "directed all departments on daily management of operations, to include standardization of merchandise, departmental zoning and loss prevention strategies. "
  • A thorough review of lots of resumes revealed to us that "problem-solving skills" is important to completing general manager responsibilities. This resume example shows just one way general managers use this skill: "top executives need to identify and resolve issues within an organization" Here's an example of how this skill is used from a resume that represents typical general manager tasks: "performed inventory controls, ordering, counts, and resolved loss prevention issues. "
  • Yet another important skill that a general manager must demonstrate is "time-management skills." Top executives do many tasks at the same time, typically under their own direction, to ensure that their work gets done and that they meet their goals. This is clearly demonstrated in this example from a general manager who stated: "facilitated the new store opening on time and within budget with planned sales of $34m. "
  • See the full list of general manager skills.

    After discovering the most helpful skills, we moved onto what kind of education might be helpful in becoming a general manager. We found that 47.1% of general managers have graduated with a bachelor's degree and 6.0% of people in this position have earned their master's degrees. While most general managers have a college degree, you may find it's also true that generally it's possible to be successful in this career with only a high school degree. In fact, our research shows that one out of every five general managers were not college graduates.

    Those general managers who do attend college, typically earn either a business degree or a management degree. Less commonly earned degrees for general managers include a accounting degree or a marketing degree.

    When you're ready to become a general manager, you might wonder which companies hire general managers. According to our research through general manager resumes, general managers are mostly hired by Domino's Pizza, Wendy's, and Sonic. Now is a good time to apply as Domino's Pizza has 1,350 general managers job openings, and there are 1,176 at Wendy's and 1,062 at Sonic.

    If you're interested in companies where general managers make the most money, you'll want to apply for positions at Jet-i Leasing, Microsoft, and Nvidia. We found that at Jet-i Leasing, the average general manager salary is $211,187. Whereas at Microsoft, general managers earn roughly $191,034. And at Nvidia, they make an average salary of $183,642.

    View more details on general manager salaries across the United States.

    If you earned a degree from the top 100 educational institutions in the United States, you might want to take a look at Abercrombie & Fitch, Starbucks, and McDonald's. These three companies have hired a significant number of general managers from these institutions.

    The three companies that hire the most prestigious general managers are:

      What Manager On Dutys Do

      A manager on duty's role is to oversee operations in a store or a particular department, ensuring efficient workflow and workforce performance. They mainly evaluate and delegate tasks among employees, arrange schedules, set goals and budget, handle issues and concerns, and impose disciplinary actions. Moreover, a manager on duty may also perform clerical tasks such as producing progress reports, processing paperwork, maintaining an inventory of supplies, reporting to supervisors, coordinating with other managers, and implementing the company's policies and standards.

      In this section, we compare the average general manager annual salary with that of a manager on duty. Typically, managers on duty earn a $35,165 lower salary than general managers earn annually.

      While their salaries may differ, one common ground between general managers and managers on duty are a few of the skills required in each craft. In both careers, employees bring forth skills like customer service, guest service, and sales goals.

      As far as similarities go, this is where it ends because a general manager responsibility requires skills such as "food safety," "action plans," "cost control," and "restaurant operations." Whereas a manager on duty is skilled in "safety procedures," "cpr," "safe environment," and "front desk operations." So if you're looking for what truly separates the two careers, you've found it.

      Managers on duty receive the highest salaries in the retail industry coming in with an average yearly salary of $48,562. But general managers are paid more in the manufacturing industry with an average salary of $92,350.

      Managers on duty tend to reach similar levels of education than general managers. In fact, managers on duty are 4.3% less likely to graduate with a Master's Degree and 0.6% less likely to have a Doctoral Degree.

      What Are The Duties Of a Multi-Unit Manager?

      A multi-unit manager is responsible for supervising multiple departments and overseeing various process sectors within an organization. Multi-unit managers handle the budget limitations for each unit, allocating adequate resources to support business functions and client requirements. They recruit and train new staff, review compensation details with the human resources department, respond to employees' concerns, and facilitate training and programs that would maximize the staff's productivity and efficiency. A multi-unit manager must have excellent communication and leadership skills, especially in determining and achieving goals for the team and ensuring the highest customer satisfaction.

      Now we're going to look at the multi-unit manager profession. On average, multi-unit managers earn a $24,279 lower salary than general managers a year.

      While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both general managers and multi-unit managers are known to have skills such as "customer service," "food safety," and "guest service. "

      But both careers also use different skills, according to real general manager resumes. While general manager responsibilities can utilize skills like "high volume," "business development," "financial goals," and "corporate office," some multi-unit managers use skills like "product knowledge," "multiple units," "multiple locations," and "full service."

      Multi-unit managers may earn a lower salary than general managers, but multi-unit managers earn the most pay in the retail industry with an average salary of $64,605. On the other side of things, general managers receive higher paychecks in the manufacturing industry where they earn an average of $92,350.

      In general, multi-unit managers study at similar levels of education than general managers. They're 0.8% more likely to obtain a Master's Degree while being 0.6% less likely to earn a Doctoral Degree.

      How an Associate Manager Compares

      Associate managers are responsible for overseeing the support and clerical staff of the company. They recruit and train employees who perform different tasks that include greeting customers, answering phones, and faxing documents. They also perform other duties, including keeping employees' motivation, ensuring that everyone understands the company's guidelines and policies, and supervising other staff members. To be qualified as an associate manager, one should have a high school diploma, leadership skills, and a strong work ethic. One should also have the necessary computer skills, bookkeeping skills, and customer service skills.

      The third profession we take a look at is associate manager. On an average scale, these workers bring in higher salaries than general managers. In fact, they make a $21,412 higher salary per year.

      By looking over several general managers and associate managers resumes, we found that both roles utilize similar skills, such as "customer service," "food safety," and "guest service." But beyond that the careers look very different.

      Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from general manager resumes include skills like "cost control," "product quality," "business development," and "service standards," whereas an associate manager might be skilled in "procedures," "sales floor," "product knowledge," and "patience. "

      Additionally, associate managers earn a higher salary in the finance industry compared to other industries. In this industry, they receive an average salary of $115,149. Additionally, general managers earn an average salary of $92,350 in the manufacturing industry.

      When it comes to education, associate managers tend to earn similar education levels than general managers. In fact, they're 2.4% more likely to earn a Master's Degree, and 0.2% more likely to graduate with a Doctoral Degree.

      Description Of a District Manager

      District managers oversee the operations of a group of stores or areas covered by the assigned district. They are responsible for ensuring that the sales, marketing, quality control, and people management of their community align with the company's direction. They review the district's financial statement, draft ways to improve the district's key metrics, and mitigate any challenges that may come their way. They are also responsible for hiring store or area managers and training them to ensure that they will be significant contributors to the organization.

      Now, we'll look at district managers, who generally average a higher pay when compared to general managers annual salary. In fact, the difference is about $15,916 per year.

      While both general managers and district managers complete day-to-day tasks using similar skills like customer service, sales goals, and gm, the two careers also vary in other skills.

      While some skills are shared by these professions, there are some differences to note. "food safety," "guest service," "high volume," and "cost control" are skills that have shown up on general managers resumes. Additionally, district manager uses skills like multi-unit, territory, performance management, and sales process on their resumes.

      In general, district managers make a higher salary in the pharmaceutical industry with an average of $109,721. The highest general manager annual salary stems from the manufacturing industry.

      The average resume of district managers showed that they earn similar levels of education to general managers. So much so that the likelihood of them earning a Master's Degree is 1.1% more. Additionally, they're more likely to earn a Doctoral Degree by 0.1%.