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What is a general manager, marketing director and how to become one

Updated January 8, 2025
3 min read
Quoted experts
Tobias Sellier,
Richard Tate
There is more than meets the eye when it comes to being a general manager, marketing director. For example, did you know that they make an average of $50.45 an hour? That's $104,933 a year! Between 2018 and 2028, the career is expected to grow 6% and produce 189,200 job opportunities across the U.S.

What general advice would you give to a general manager, marketing director?

Tobias SellierTobias Sellier LinkedIn profile

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.
ScoreGeneral Manager, Marketing DirectorUS Average
Salary
7.7

Avg. Salary $104,933

Avg. Salary $59,228

Stability level
9.6

Growth rate 6%

Growth rate 0.3%

Diversity
3.5
Race

American Indian and Alaska Native 0.47%

Asian 6.37%

Black or African American 6.19%

Hispanic or Latino 15.21%

Unknown 4.34%

White 67.42%

Gender

female 34.70%

male 65.30%

Age - 44
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 44
Stress level
9.6

Stress level is very high

7.1 - high

Complexity level
9.2

Complexity level is advanced

7 - challenging

Work life balance
3.6

Work life balance is poor

6.4 - fair

General manager, marketing director career paths

Key steps to become a general manager, marketing director

  1. Explore general manager, marketing director education requirements

    Most common general manager, marketing director degrees

    Bachelor's

    69.1 %

    Master's

    12.7 %

    Associate

    11.7 %
  2. Start to develop specific general manager, marketing director skills

    SkillsPercentages
    Digital Marketing12.63%
    SEO9.50%
    Marketing Campaigns8.13%
    CRM5.90%
    SEM5.61%
  3. Complete relevant general manager, marketing director training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New general managers, marketing director learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a general manager, marketing director based on U.S. Bureau of Labor Statistics data and data from real general manager, marketing director resumes.
  4. Research general manager, marketing director duties and responsibilities

    • Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
    • Administer purchases, inventory, scheduling and payroll.
    • Create employee schedules, submit payroll weekly, monitor sales, and arrange ice time slots for customers.
    • Implement processes and systems to effectively track, measure and increase marketing channel conversions, program ROI, etc.
  5. Prepare your general manager, marketing director resume

    When your background is strong enough, you can start writing your general manager, marketing director resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a general manager, marketing director resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable general manager, marketing director resume templates

    Build a professional general manager, marketing director resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your general manager, marketing director resume.
    General Manager, Marketing Director Resume
    General Manager, Marketing Director Resume
    General Manager, Marketing Director Resume
    General Manager, Marketing Director Resume
    General Manager, Marketing Director Resume
    General Manager, Marketing Director Resume
    General Manager, Marketing Director Resume
    General Manager, Marketing Director Resume
    General Manager, Marketing Director Resume
  6. Apply for general manager, marketing director jobs

    Now it's time to start searching for a general manager, marketing director job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first general manager, marketing director job

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Average general manager, marketing director salary

The average general manager, marketing director salary in the United States is $104,933 per year or $50 per hour. General manager, marketing director salaries range between $68,000 and $161,000 per year.

Average general manager, marketing director salary
$104,933 Yearly
$50.45 hourly

What am I worth?

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How do general managers, marketing director rate their job?

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General manager, marketing director reviews

profile
A zippia user wrote a review on Jul 2019
Pros

I have direct impact on building structure into the organisation. Creating policies that make our company safe and efficient. Develop and mentor employees to achieve company goals.

Cons

The only thing that would make my career a little better is the pay.


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A zippia user wrote a review on Jun 2019
Pros

People Busy Money Busy and variety in a job Solving problems


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A zippia user wrote a review on May 2019
Pros

Being the captain of the team and encouraging positive results.

Cons

The company I worked for didn't do a lot to upgrade their processes and got caught up in some greedy business that hasn't paid off for the company.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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