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Working as a General Manager, Marketing Director

There is more than meets the eye when it comes to being a general manager, marketing director. For example, did you know that they make an average of $35.1 an hour? That's $73,002 a year!

Between 2018 and 2028, the career is expected to grow 6% and produce 150,600 job opportunities across the U.S.

What Does a General Manager, Marketing Director Do

There are certain skills that many general managers, marketing director have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, leadership skills and creativity.

When it comes to the most important skills required to be a general manager, marketing director, we found that a lot of resumes listed 8.7% of general managers, marketing director included seo, while 7.7% of resumes included roi, and 6.9% of resumes included sem. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the general manager, marketing director job title. But what industry to start with? Most general managers, marketing director actually find jobs in the hospitality and technology industries.

How To Become a General Manager, Marketing Director

If you're interested in becoming a general manager, marketing director, one of the first things to consider is how much education you need. We've determined that 53.5% of general managers, marketing director have a bachelor's degree. In terms of higher education levels, we found that 22.3% of general managers, marketing director have master's degrees. Even though most general managers, marketing director have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a general manager, marketing director. When we researched the most common majors for a general manager, marketing director, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on general manager, marketing director resumes include high school diploma degrees or associate degree degrees.

You may find that experience in other jobs will help you become a general manager, marketing director. In fact, many general manager, marketing director jobs require experience in a role such as marketing director. Meanwhile, many general managers, marketing director also have previous career experience in roles such as general manager or marketing manager.

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Average Salary$73,002
Job Growth Rate6%

General Manager, Marketing Director Jobs

General Manager, Marketing Director Career Paths

Top Careers Before General Manager, Marketing Director

Top Careers After General Manager, Marketing Director

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Average Salary for a General Manager, Marketing Director

General Managers, Marketing Director in America make an average salary of $73,002 per year or $35 per hour. The top 10 percent makes over $115,000 per year, while the bottom 10 percent under $46,000 per year.
Average Salary
$73,002

Best Paying Cities

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Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
GM & Director of Product Development & Strategic Marketing
GM & Director of Product Development & Strategic Marketing
Oakridge Global Energy Solutions Inc.
Oakridge Global Energy Solutions Inc.
07/16/2016
07/16/2016
$130,00007/16/2016
$130,000
GM & Director of Product Development & Strategic Marketing
GM & Director of Product Development & Strategic Marketing
Oakridge Global Energy Solutions Inc.
Oakridge Global Energy Solutions Inc.
03/07/2016
03/07/2016
$125,00003/07/2016
$125,000
Manager, Marketing and Demand Generation
Manager, Marketing and Demand Generation
Responsys, Inc.
Responsys, Inc.
03/19/2013
03/19/2013
$69,20203/19/2013
$69,202
Manager, Marketing and Demand Generation
Manager, Marketing and Demand Generation
Responsys, Inc.
Responsys, Inc.
03/19/2013
03/19/2013
$69,20203/19/2013
$69,202
Director of Marketing & General Manager
Director of Marketing & General Manager
Tea Forte Inc.
Tea Forte Inc.
03/11/2013
03/11/2013
$163,01003/11/2013
$163,010

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General Manager, Marketing Director Demographics

Gender

male

62.9 %

female

33.1 %

unknown

4.0 %

Ethnicity

White

72.6 %

Hispanic or Latino

13.1 %

Asian

6.1 %

Foreign Languages Spoken

Spanish

41.9 %

French

22.6 %

Portuguese

6.5 %
See More Demographics

General Manager, Marketing Director Education

Majors

Business
27.7 %
Marketing
17.9 %

Degrees

Bachelors

53.5 %

Masters

22.3 %

High School Diploma

10.2 %

Top Colleges for General Manager, Marketing Directors

1. University of Pennsylvania

Philadelphia, PA

In-State Tuition
$55,584
Enrollment
10,764

2. Northwestern University

Evanston, IL

In-State Tuition
$54,568
Enrollment
8,451

3. University of Southern California

Los Angeles, CA

In-State Tuition
$56,225
Enrollment
19,548

4. University of Texas at Austin

Austin, TX

In-State Tuition
$10,610
Enrollment
40,329

5. Pennsylvania State University

University Park, PA

In-State Tuition
$18,454
Enrollment
40,108

6. SUNY at Binghamton

Vestal, NY

In-State Tuition
$9,808
Enrollment
13,990

7. Northeastern University

Boston, MA

In-State Tuition
$51,522
Enrollment
13,760

8. Lehigh University

Bethlehem, PA

In-State Tuition
$52,930
Enrollment
5,030

9. Bentley University

Waltham, MA

In-State Tuition
$49,880
Enrollment
4,177

10. Carnegie Mellon University

Pittsburgh, PA

In-State Tuition
$55,465
Enrollment
6,483
See More Education Info

Entry Level Jobs For Becoming A General Manager, Marketing Director

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Part Time
Internship
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Top Skills For a General Manager, Marketing Director

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 8.7% of general managers, marketing director listed seo on their resume, but soft skills such as analytical skills and leadership skills are important as well.

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Top General Manager, Marketing Director Employers

1. LA Fitness
4.3
Avg. Salary: 
$33,237
General Manager, Marketing Directors Hired: 
18+
2. First Choice Bancorp
4.5
Avg. Salary: 
$52,998
General Manager, Marketing Directors Hired: 
4+
3. Best Western
4.6
Avg. Salary: 
$24,825
General Manager, Marketing Directors Hired: 
2+
4. Minuteman Press
3.9
Avg. Salary: 
$55,627
General Manager, Marketing Directors Hired: 
2+
5. Dell
4.8
Avg. Salary: 
$89,294
General Manager, Marketing Directors Hired: 
2+
6. The Palms Hotel & Spa
3.5
Avg. Salary: 
$31,152
General Manager, Marketing Directors Hired: 
2+

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Recently Added General Manager, Marketing Director Jobs

Updated October 2, 2020