General manager, marketing director demographics and statistics in the US
General manager, marketing director demographics research summary. Zippia estimates general manager, marketing director demographics and statistics in the United States by using a database of 30 million profiles. Our general manager, marketing director estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about general managers, marketing director after extensive research and analysis:
- There are over 25,186 general managers, marketing director currently employed in the United States.
- 34.7% of all general managers, marketing director are women, while 65.3% are men.
- The average general manager, marketing director age is 44 years old.
- The most common ethnicity of general managers, marketing director is White (67.4%), followed by Hispanic or Latino (15.2%), Asian (6.4%) and Black or African American (6.2%).
- In 2022, women earned 90% of what men earned.
- 10% of all general managers, marketing director are LGBT.
- General managers, marketing director are 70% more likely to work at private companies in comparison to public companies.
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General manager, marketing director demographics by:
General manager, marketing director gender statistics
34.7% of general managers, marketing director are women and 65.3% of general managers, marketing director are men.
- Male, 65.3%
- Female, 34.7%
General manager, marketing director gender ratio
| Gender | Percentages |
|---|---|
| Male | 65.3% |
| Female | 34.7% |
General manager, marketing director gender pay gap
Women earn 90¢ for every $1 earned by men
Male income
$109,085
Female income
$98,040
General manager, marketing director gender ratio over time
This data breaks down the percentage of men and women in general manager, marketing director positions over time. Currently, 34.7% of general managers, marketing director are female.
General manager, marketing director gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 70.70% | 29.30% |
| 2011 | 70.08% | 29.92% |
| 2012 | 69.34% | 30.66% |
| 2013 | 69.83% | 30.17% |
| 2014 | 71.48% | 28.52% |
| 2015 | 70.31% | 29.69% |
| 2016 | 71.13% | 28.87% |
| 2017 | 68.73% | 31.27% |
| 2018 | 68.65% | 31.35% |
| 2019 | 66.81% | 33.19% |
| 2020 | 66.92% | 33.08% |
| 2021 | 65.30% | 34.70% |
General manager, marketing director related jobs gender ratio
We compared general managers, marketing director with similar job titles to see how gender ratios vary. As you can see, district commercial superintendent and street superintendent have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Administrative Assistant To General Manager | 9% | 91% |
| Manager Stylist | 9% | 91% |
| Salon Manager | 12% | 88% |
| General Manager, Marketing Director | 65% | 35% |
| General Superintendent | 97% | 3% |
| Street Superintendent | 97% | 3% |
| District Commercial Superintendent | 98% | 2% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
General manager, marketing director demographics by race
The most common ethnicity among general managers, marketing director is White, which makes up 67.4% of all general managers, marketing director. Comparatively, 15.2% of general managers, marketing director are Hispanic or Latino and 6.4% of general managers, marketing director are Asian.
- White, 67.4%
- Hispanic or Latino, 15.2%
- Asian, 6.4%
- Black or African American, 6.2%
- Unknown, 4.3%
- American Indian and Alaska Native, 0.5%
General manager, marketing director race
| General manager, marketing director race | Percentages |
|---|---|
| White | 67.4% |
| Hispanic or Latino | 15.2% |
| Asian | 6.4% |
| Black or African American | 6.2% |
| Unknown | 4.3% |
| American Indian and Alaska Native | 0.5% |
General manager, marketing director race and ethnicity over time
See how general manager, marketing director racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
General manager, marketing director race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 75.12% | 6.29% | 5.26% | 11.04% |
| 2011 | 74.96% | 6.45% | 5.28% | 10.76% |
| 2012 | 74.61% | 6.02% | 5.42% | 11.83% |
| 2013 | 75.11% | 5.85% | 5.46% | 11.20% |
| 2014 | 74.01% | 5.81% | 5.36% | 12.55% |
| 2015 | 74.02% | 5.88% | 5.30% | 12.47% |
| 2016 | 71.69% | 6.39% | 5.74% | 13.69% |
| 2017 | 73.05% | 5.87% | 5.48% | 13.18% |
| 2018 | 72.61% | 5.64% | 6.06% | 13.05% |
| 2019 | 71.23% | 5.92% | 6.10% | 14.12% |
| 2020 | 69.47% | 5.95% | 5.74% | 14.02% |
| 2021 | 67.42% | 6.19% | 6.37% | 15.21% |
General manager, marketing director wage gap by race
According to our data, asian general managers, marketing director have the highest average salary compared to other ethnicities. Black or african american general managers, marketing director have the lowest average salary at $104,358.
| Ethnicity | Salary |
|---|---|
| Unknown | $107,473 |
| White | $111,554 |
| Black or African American | $104,358 |
| Asian | $113,333 |
| Hispanic or Latino | $108,930 |
Average general manager, marketing director age
See how the average age of general managers, marketing director varies based on ethnicity and gender.
Male
Female
General manager, marketing director age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 42 | 45 |
| Unknown | 42 | 41 |
| Asian | 43 | 41 |
| Hispanic or Latino | 42 | 40 |
| White | 45 | 44 |
| American Indian and Alaska Native | 43 | 44 |
General manager, marketing director age breakdown
The average age of general managers, marketing director is 40+ years years old, representing 64% of the general manager, marketing director population.
General manager, marketing director age breakdown
| General Manager, Marketing Director Years | Percentages |
|---|---|
| 40+ years | 64% |
| 30-40 years | 30% |
| 20-30 years | 6% |
General manager, marketing director educational attainment
The most common degree for general managers, marketing director is bachelor's degree, with 69% of general managers, marketing director earning that degree. The second and third most common degree levels are master's degree degree at 13% and master's degree degree at 12%.
- Bachelor's, 69%
- Master's, 13%
- Associate, 12%
- High School Diploma, 3%
- Other Degrees, 3%
General managers, marketing director by degree level
| General manager, marketing director degree | Percentages |
|---|---|
| Bachelor's | 69% |
| Master's | 13% |
| Associate | 12% |
| High School Diploma | 3% |
| Other Degrees | 3% |
General manager, marketing director jobs you might like
General manager, marketing director wage gap by degree level
According to the data, general managers, marketing director with a Master's degree earn more than those without, at $136,494 annually. With a Doctorate degree, general managers, marketing director earn a median annual income of $131,362 compared to $117,225 for general managers, marketing director with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $136,494 |
| High School Diploma or Less | $95,239 |
| Bachelor's Degree | $117,225 |
| Doctorate Degree | $131,362 |
| Some College/ Associate Degree | $98,235 |
General manager, marketing director employment statistics
Most general managers, marketing director work for a private in the hospitality industry.
Company size where general managers, marketing director work
Below, you can see the size of companies where general managers, marketing director work.
General manager, marketing director jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 20% |
| 100 - 500 employees | 28% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 18% |
| > 10,000 employees | 24% |
General manager, marketing director jobs by company type
Employees with the general manager, marketing director job title have their preferences when it comes to working for a company. For instance, most general managers, marketing director prefer to work at private companies over public companies.
General manager, marketing director jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 26% |
| Private | 70% |
General manager, marketing director jobs by industry
The most common industries for general managers, marketing director are hospitality, manufacturing and technology.
General manager, marketing director industry statistics
| Industry | Percentages |
|---|---|
| Hospitality | 16% |
| Manufacturing | 11% |
| Technology | 11% |
| Fortune 500 | 10% |
| Finance | 8% |
| Professional | 7% |
| Retail | 6% |
| Media | 5% |
| Health Care | 5% |
| Education | 4% |
| Internet | 3% |
| Transportation | 3% |
| Real Estate | 2% |
| Pharmaceutical | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Construction | 1% |
| Energy | 1% |
| Telecommunication | 1% |
| Start-up | 1% |
| Non Profits | 1% |
| Insurance | 1% |
General manager, marketing director turnover and employment statistics
General manager, marketing director unemployment rate over time
The unemployment rate for general managers, marketing director between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
General manager, marketing director unemployment rate by year
| Year | General manager, marketing director unemployment rate |
|---|---|
| 2010 | 6.02% |
| 2011 | 5.17% |
| 2012 | 4.50% |
| 2013 | 3.74% |
| 2014 | 3.19% |
| 2015 | 2.83% |
| 2016 | 2.57% |
| 2017 | 2.68% |
| 2018 | 2.15% |
| 2019 | 2.22% |
| 2020 | 3.68% |
| 2021 | 4.01% |
Average general manager, marketing director tenure
The average general manager, marketing director stays at their job for 1-2 years, based on the 625 general managers, marketing director resumes in Zippia's database.
General manager, marketing director tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 10% |
| 1-2 years | 34% |
| 3-4 years | 19% |
| 5-7 years | 19% |
| 8-10 years | 6% |
| 11+ years | 11% |
General manager, marketing director LGBT ratio compared to similar jobs
Review the percent of general managers, marketing director that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Director, Facilities & Operations | 7.93% | 83,458 |
| Supply Chain Manager | 8.41% | 37,773 |
| Sales And Event Manager | 9.38% | 89,744 |
| General Manager, Marketing Director | 10.39% | - |
| Programming Executive | 11.63% | 71,784 |
| Senior Human Resources Generalist | 13.02% | 47,037 |
| Promotions Director | 14.95% | 8,812 |
Similar general manager, marketing director jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Director, Facilities & Operations | 7.93% | 83,458 |
| Supply Chain Manager | 8.41% | 37,773 |
| Sales And Event Manager | 9.38% | 89,744 |
| Programming Executive | 11.63% | 71,784 |
| Senior Human Resources Generalist | 13.02% | 47,037 |
| Promotions Director | 14.95% | 8,812 |
Foreign languages spoken by general managers, marketing director
The most common foreign language among general managers, marketing director is Spanish at 41.9%. The second-most popular foreign language spoken is French at 22.6% and Portuguese is the third-most popular at 6.5%.
- Spanish, 41.9%
- French, 22.6%
- Portuguese, 6.5%
- Chinese, 6.5%
- Italian, 6.5%
- Other, 16.0%
General manager, marketing director languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 41.9% |
| French | 22.6% |
| Portuguese | 6.5% |
| Chinese | 6.5% |
| Italian | 6.5% |
| Other | 16.0% |
