General manager, marketing director vs marketing director

Differences between general manager, marketing director and marketing director duties and responsibilities

General manager, marketing director example responsibilities.

• Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
• Administer purchases, inventory, scheduling and payroll.
• Create employee schedules, submit payroll weekly, monitor sales, and arrange ice time slots for customers.
• Implement processes and systems to effectively track, measure and increase marketing channel conversions, program ROI, etc.
• Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
• Develop web-based production tool that tie into ERP system to streamline production and gain instant visibility into production and quality statistics.

Marketing director example responsibilities.

• Manage staging of NCAA athletics events.
• Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
• Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
• Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
• Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
• Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
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