Post job

General merchandise manager demographics and statistics in the US

General merchandise manager demographics research summary. Zippia estimates general merchandise manager demographics and statistics in the United States by using a database of 30 million profiles. Our general merchandise manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about general merchandise managers after extensive research and analysis:

  • There are over 4,080 general merchandise managers currently employed in the United States.
  • 54.5% of all general merchandise managers are women, while 45.5% are men.
  • The average general merchandise manager age is 44 years old.
  • The most common ethnicity of general merchandise managers is White (67.9%), followed by Hispanic or Latino (14.9%), Asian (6.3%) and Black or African American (6.1%).
  • In 2022, women earned 89% of what men earned.
  • 10% of all general merchandise managers are LGBT.
  • General merchandise managers are 72% more likely to work at private companies in comparison to public companies.
On this page
General merchandise manager demographics by:

General merchandise manager gender statistics

54.5% of general merchandise managers are women and 45.5% of general merchandise managers are men.
  • Female, 54.5%
  • Male, 45.5%

General merchandise manager gender ratio

GenderPercentages
Female54.5%
Male45.5%

General merchandise manager gender pay gap

Women earn 89¢ for every $1 earned by men

male-income
Male income
$118,459
female-income
Female income
$104,957

General merchandise manager gender ratio over time

This data breaks down the percentage of men and women in general merchandise manager positions over time. Currently, 54.5% of general merchandise managers are female.
Male
Female
100%
80%
60%
40%
20%
0%
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021

General merchandise manager gender ratio by year

YearMaleFemale
201051.69%48.31%
201150.95%49.05%
201250.07%49.93%
201350.64%49.36%
201452.63%47.37%
201551.22%48.78%
201652.21%47.79%
201749.36%50.64%
201849.27%50.73%
201947.17%52.83%
202047.29%52.71%
202145.48%54.52%

General merchandise manager related jobs gender ratio

We compared general merchandise managers with similar job titles to see how gender ratios vary. As you can see, district commercial superintendent and street superintendent have the biggest gender ratio gaps.

Job titleMaleFemale
Administrative Assistant To General Manager9%91%
Manager Stylist9%91%
Salon Manager12%88%
General Merchandise Manager45%55%
General Superintendent97%3%
Street Superintendent97%3%
District Commercial Superintendent98%2%

General merchandise manager demographics by race

The most common ethnicity among general merchandise managers is White, which makes up 67.9% of all general merchandise managers. Comparatively, 14.9% of general merchandise managers are Hispanic or Latino and 6.3% of general merchandise managers are Asian.
  • White, 67.9%
  • Hispanic or Latino, 14.9%
  • Asian, 6.3%
  • Black or African American, 6.1%
  • Unknown, 4.3%
  • American Indian and Alaska Native, 0.5%

General merchandise manager race

General merchandise manager racePercentages
White67.9%
Hispanic or Latino14.9%
Asian6.3%
Black or African American6.1%
Unknown4.3%
American Indian and Alaska Native0.5%

General merchandise manager race and ethnicity over time

See how general merchandise manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.

General merchandise manager race and ethnicity by year

YearWhiteBlack or African AmericanAsianHispanic or Latino
201075.63%6.20%5.18%10.72%
201175.46%6.36%5.20%10.44%
201275.12%5.93%5.33%11.52%
201375.62%5.75%5.38%10.88%
201474.52%5.72%5.27%12.23%
201574.53%5.78%5.21%12.15%
201672.20%6.29%5.66%13.37%
201773.55%5.77%5.40%12.87%
201873.12%5.55%5.98%12.73%
201971.74%5.82%6.02%13.81%
202069.98%5.86%5.66%13.70%
202167.93%6.09%6.29%14.90%

General merchandise manager wage gap by race

According to our data, asian general merchandise managers have the highest average salary compared to other ethnicities. Black or african american general merchandise managers have the lowest average salary at $112,658.
$125,000
$122,000
$119,000
$116,000
$113,000
$110,000
Unknown
White
Black or African American
Asian
Hispanic or Latino
EthnicitySalary
Unknown$116,477
White$121,504
Black or African American$112,658
Asian$123,703
Hispanic or Latino$118,269

Average general merchandise manager age

See how the average age of general merchandise managers varies based on ethnicity and gender.
Male
Female

General merchandise manager age by race and gender

RaceMale ageFemale age
Black or African American4245
Unknown4241
Asian4341
Hispanic or Latino4240
White4544
American Indian and Alaska Native4344

General merchandise manager age breakdown

The average age of general merchandise managers is 40+ years years old, representing 64% of the general merchandise manager population.

40+ years

30-40 years

20-30 years


General merchandise manager age breakdown

General Merchandise Manager YearsPercentages
40+ years64%
30-40 years30%
20-30 years6%

General merchandise manager educational attainment

The most common degree for general merchandise managers is bachelor's degree, with 49% of general merchandise managers earning that degree. The second and third most common degree levels are associate degree degree at 22% and associate degree degree at 19%.
  • Bachelor's, 49%
  • Associate, 22%
  • High School Diploma, 19%
  • Diploma, 4%
  • Other Degrees, 6%

General merchandise managers by degree level

General merchandise manager degreePercentages
Bachelor's49%
Associate22%
High School Diploma19%
Diploma4%
Other Degrees6%

General merchandise manager jobs you might like

General merchandise manager wage gap by degree level

According to the data, general merchandise managers with a Master's degree earn more than those without, at $152,731 annually. With a Doctorate degree, general merchandise managers earn a median annual income of $146,237 compared to $128,530 for general merchandise managers with an Bachelor's degree.
$157,000
$146,000
$135,000
$124,000
$113,000
$102,000
$91,000
Master's Degree
High School Diploma or Less
Bachelor's Degree
Doctorate Degree
Some College/ Associate Degree
EducationSalary
Master's Degree$152,731
High School Diploma or Less$101,565
Bachelor's Degree$128,530
Doctorate Degree$146,237
Some College/ Associate Degree$105,194

General merchandise manager employment statistics

Most general merchandise managers work for a private in the retail industry.

Company size where general merchandise managers work

Below, you can see the size of companies where general merchandise managers work.

< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

General merchandise manager jobs by employer size

Company sizePercentages
< 50 employees8%
50 - 100 employees12%
100 - 500 employees14%
500 - 1,000 employees6%
1,000 - 10,000 employees31%
> 10,000 employees30%

General merchandise manager jobs by company type

Employees with the general merchandise manager job title have their preferences when it comes to working for a company. For instance, most general merchandise managers prefer to work at private companies over public companies.

Education

Public

Private

Government

General merchandise manager jobs by sector

Company typePercentages
Education6%
Public20%
Private72%
Government2%

General merchandise manager jobs by industry

The most common industries for general merchandise managers are retail, manufacturing and education.

Retail

Manufacturing

Fortune 500

Education

Hospitality

General merchandise manager turnover and employment statistics

General merchandise manager unemployment rate over time

The unemployment rate for general merchandise managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.

General merchandise manager unemployment rate by year

YearGeneral merchandise manager unemployment rate
20106.02%
20115.17%
20124.50%
20133.74%
20143.19%
20152.83%
20162.57%
20172.68%
20182.15%
20192.22%
20203.68%
20214.01%

Average general merchandise manager tenure

The average general merchandise manager stays at their job for 1-2 years, based on the 2,106 general merchandise managers resumes in Zippia's database.

Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years

General merchandise manager tenure statistics

Number of yearsPercentages
Less than 1 year9%
1-2 years27%
3-4 years18%
5-7 years20%
8-10 years8%
11+ years19%

General merchandise manager LGBT ratio compared to similar jobs

Review the percent of general merchandise managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
Job titleLGBTJob openings
Maintenance Director7.93%65,496
Management Associate8.41%84,397
District Sales Manager9.38%108,626
General Merchandise Manager10.39%-
Co-Founder/Chief Executive Officer11.63%127,949
Controller/Office Manager13.02%53,755
Promotion Manager14.95%8,515

Similar general merchandise manager jobs LGBT demographics

ProfessionPercentages of LGBT Job openings
Maintenance Director7.93%65,496
Management Associate8.41%84,397
District Sales Manager9.38%108,626
Co-Founder/Chief Executive Officer11.63%127,949
Controller/Office Manager13.02%53,755
Promotion Manager14.95%8,515

Foreign languages spoken by general merchandise managers

The most common foreign language among general merchandise managers is Spanish at 59.2%. The second-most popular foreign language spoken is French at 10.2% and Portuguese is the third-most popular at 4.1%.
  • Spanish, 59.2%
  • French, 10.2%
  • Portuguese, 4.1%
  • Mandarin, 4.1%
  • Chinese, 2.0%
  • Other, 20.4%

General merchandise manager languages spoken

Foreign languagePercentages
Spanish59.2%
French10.2%
Portuguese4.1%
Mandarin4.1%
Chinese2.0%
Other20.4%

General merchandise manager jobs

General merchandise manager location demographics

Which city has the most General Merchandise Managers?

By looking through more than 2,106 resumes, we found that the most popular places for general merchandise managers are New York, NY and Denver, CO.
Number of General Merchandise Managers

General merchandise manager jobs by state

RankStateNumber of jobsAverage salary
1California12,327$119,739
2Texas8,985$103,822
3Florida6,609$89,205
4Illinois5,085$133,527
5New York4,797$121,669
6Georgia4,530$93,571
7Ohio4,145$113,258
8North Carolina4,046$108,886
9Pennsylvania3,909$125,955
10Michigan3,663$110,150
11Virginia3,570$115,037
12Massachusetts3,119$121,054
13Indiana3,078$102,374
14New Jersey2,882$132,283
15Missouri2,678$108,113
16Minnesota2,636$115,194
17Maryland2,544$112,362
18Tennessee2,527$106,008
19Washington2,474$125,687
20Arizona2,334$94,777
21Wisconsin2,321$115,091
22Colorado2,282$117,766
23Alabama2,242$102,570
24Kentucky2,013$72,103
25South Carolina1,959$86,850
26Louisiana1,704$86,068
27Iowa1,403$98,141
28Kansas1,316$100,417
29Connecticut1,310$141,178
30Oregon1,225$102,470
31Arkansas1,202$84,555
32Oklahoma1,161$81,296
33Utah1,127$88,131
34Mississippi891$80,922
35Nevada738$94,564
36West Virginia712$87,598
37New Hampshire675$95,510
38Nebraska653$99,317
39New Mexico650$85,678
40District of Columbia531$140,546
41Maine503$110,924
42Idaho499$88,570
43Delaware463$123,939
44Montana453$84,069
45Hawaii375$50,935
46Rhode Island351$126,823
47Wyoming258$83,873
48North Dakota255$100,779
49Alaska249$75,236
50South Dakota244$118,725
51Vermont185$91,641

General merchandise manager demographics FAQs

Search for general merchandise manager jobs

Browse executive management jobs