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Founded in 1908, GM rose to dominate the US auto industry.
By the time 1909 rolled around, General Motors had purchased a half interest in Oakland Motor Car Co.
Fortunately for the Ford Motor Company (1909), William Durant was denied a "buy-out loan" of $9.5 million by his bankers.
In 1910, Durant lost control of the company to a banker’s trust as a result of the $15 million debt incurred through its acquisitions.
In 1911, Charles F. Kettering, with Henry M. Leland, of Dayton Engineering Laboratories Company (DELCO) invented and patented the first electric starter in America.
GM introduced the electric self-starter commercially in its 1912 Cadillac, and this invention soon made the hand crank obsolete.
General Motors began operating in South Africa in 1913 through its wholly owned subsidiary, General Motors South Africa and was a market that briefly had its own local brand, Ranger.
GM products are also currently sold by the company Yanase Co., Ltd. since 1915.
In 1916, GM was reincorporated in Detroit as General Motors Corporation and became a public company via an initial public offering.
In 1917, GM acquired Samson Tractor.
In 1918, GM acquired United Motors, a parts supplier founded by Durant and headed by Alfred P. Sloan, for $45 million.
GMAC had been founded in 1919 to finance and insure the installment sales of GM products and had later expanded into other businesses.
In 1919, the company acquired Guardian Frigerator Company, part owned by Durant, which was renamed Frigidaire.
In 1920, du Pont orchestrated the removal of Durant once again and replaced him with Alfred P. Sloan.
In 1921, Thomas Midgley Jr., an engineer for GM, discovered tetraethyllead (leaded gasoline) as an antiknock agent and GM patented the compound because ethanol could not be patented.
The Yellow Truck & Coach Manufacturing Co. (now GMC Truck & Coach Division), organized in 1925, was among the new American divisions and subsidiaries established.
In 1925, Ethyl Gasoline Corporation was formed by General Motors and Standard Oil Company of New Jersey.
In 1925, under the encouragement of GM President Alfred P. Sloan Jr., GM acquired Vauxhall Motors for $2.5 million.
In 1926, the company introduced the Pontiac brand.
In 1926, GM set up General Motors Group Insurance Program to provide life insurance to employees.
When this shop was sold in 1927, Earl secured a job as head of a new design division at General Motors.
In 1927, after the success of the 1927 model of the Cadillac Lasalle designed by Harley Earl, Sloan created the “Art and Colour Section” of GM, and named Earl as its first director, making Earl the first top executive ever appointed in design of a major corporation in American history.
In 1928, GM became the first car maker to manufacture cars in India.
The year 1929 also put GM in the pilot seat.
The firm prospered, however, and went on to purchase the internal combustion engine railcar builder Electro-Motive Corporation and its engine supplier, Winton Engine, in 1930.
In 1931 GM became the world’s largest manufacturer of motor vehicles.
During the Great Depression, Holden's Motor Body Builders collapsed, which allowed General Motors to acquire Holden, becoming General Motors-Holden [GMH] in 1931.
In 1932, GM acquired Packard.
In 1933, GM acquired a controlling interest in North American Aviation and merged it with the General Aviation Manufacturing Corporation.
In 1935, at the age of 24, Bill Mitchell was recruited by Harley Earl to the design team at GM and the following year he was appointed as Chief Designer of Cadillac.
In 1937 Earl renamed what had been the Art and Color Section the Style Section.
In 1937, Jominy & Boegehold of GM invented the Jominy end-quench test for hardenability of carbon steel, a breakthrough in heat treating still in use today as ASTM A255.
In 1938, GM established Detroit Diesel.
In 1939, the company founded Motors Insurance Corporation and entered the vehicle insurance market.
By 1941 it was making 44 percent of all the cars in the United States and had become one of the largest industrial corporations in the world.
He also put the fins on Cadillacs in the era following World War II, styling the twin curvilinear taillights of the 1948 Cadillac after the twin-boomed tail of the P-38 Lightning, a fighter plane designed by Kelly Johnson.
In 1948, the first fully manufactured Australian car, the Holden 48-215, was released to great fanfare amongst the Australian public.
In 1949, the company opened its own assembly plant and operated under the name Niger/Nigeria Motors.
Effective January 28, 1953, Charles Erwin Wilson, then GM president, was named by Dwight D. Eisenhower as United States Secretary of Defense.
Its iconic Corvette was introduced in 1953.
In 1954, sales of fully imported Holden vehicles into New Zealand began.
By 1955, General Motors was the first company in America to make more than $1 billion in a single year.
In April 1956, Alfred P. Sloan retired as chairman and was succeeded by Albert Bradley.
After World War II, the local production of Chevrolet and Vauxhalls resumed followed by Pontiac in 1959.
In 1962, GM introduced the first turbo charged engine in the world for a car in the Oldsmobile Cutlass Turbo-Jetfire.
In 1965 the plant and its distribution network were split into different companies and renamed as Federated Motors Industries.
In 1966, GM released the Electrovan, the first hydrogen fuel cell car ever produced.
In 1971, in partnership with Boeing, GM's Delco Defense Electronics Division designed the Lunar Roving Vehicle, which traversed the surface of the Moon.
In 1972, GM produced the first rear wheel anti-lock braking system for two models: the Toronado and Eldorado.
GM demonstrated gas turbine vehicles powered by kerosene, an area of interest throughout the industry, but abandoned the alternative engine configuration due to the 1973 oil crisis.
In 1973, the Oldsmobile Toronado was the first retail sold car with a passenger airbag.
In November 1974, Thomas Murphy became CEO of the company, succeeding Richard C. Gerstenberg.
Formed in 1975, General Motors East Africa (GMEA) was the largest assembler of commercial vehicles in the region exporting them from Kenya to East and Central African countries including Uganda, Tanzania, Malawi, Rwanda and Burundi.
In 1979, the company sold Frigidaire, which had between $450 million and $500 million in annual revenues but was losing money.
In 1982, GM formed Industries Mécaniques Maghrébines, which built a plant in Kairouan, Tunisia.
Since 1983, GM and Al-Monsour Automotive have owned General Motors Egypt, which is currently the only manufacturer of traditional GM branded vehicles in Egypt.
In 1984, GM acquired Electronic Data Systems from Ross Perot for $2.5 billion as part of a strategy by CEO Roger Smith to derive at least 10% of its annual worldwide revenue from nonautomotive sources.
In 1985, GM also acquired Hughes Aircraft Company for $5 billion in cash and stock and merged it into Delco Electronics.
The transaction made Ross Perot the largest shareholder of GM; however, disagreements with Roger Smith led the company to buy all shares held by Ross Perot for $750 million in 1986.
In 1986, GM acquired 59.7% of Lotus Cars, a British producer of high-performance sports cars.
In 1987, in conjunction with AeroVironment, GM built the Sunraycer, which won the inaugural World Solar Challenge and was a showcase of advanced technology.
In 1988, GM acquired a 15% stake in AeroVironment.
In 1989, GM acquired half of Saab Automobile's car operations for $600 million.
In August 1990, Robert Stempel became CEO of the company, succeeding Roger Smith.
In 1990, GM debuted the General Motors EV1 (Impact) concept, a battery electric vehicle, at the LA Auto Show.
Buick is strong in China from early introduction by the Canadian Buick sold to the last Emperor of China, later being led by the Buick Regal 1990 subcompact.
In 1991 the company was taken in by a joint venture between General Motors and UACN of Nigeria.
In November 1992, John F. Smith Jr. became CEO of the company.
In 1993, GM sold Lotus Cars to Bugatti.
GM New Zealand was renamed Holden New Zealand in 1994.
GM entered the market for the second time in 1996.
In 1997, GM sold the military businesses of Hughes Aircraft Company to Raytheon Company for $9.5 billion in stock and the assumption of debt.
The Shanghai GM plant was officially opened on December 15, 1998, when the first Chinese-built Buick came off the assembly line.
In February 2000, Rick Wagoner was named CEO, succeeding John F. Smith Jr.
In March 2000, GM gave 5.1% of its common stock, worth $2.4 billion, to acquire a 20% share of Fiat.
In May 2004, GM delivered the first full-sized pickup truck hybrid vehicles, the 1/2-ton Chevrolet Silverado/GMC Sierra.
In 2004, however, it discontinued the Oldsmobile brand.
In 2004, the company debuted a hybrid technology, co-developed with DaimlerChrysler and BMW, in diesel-electric hybrid powertrain manufactured by Allison Transmission for transit buses.
The Cadillac brand was introduced in China in 2004, starting with exports to China.
In 2005, after the partnership with Fiat resulted in a increasingly contentious dispute, GM paid $2 billion to sever its ties with Fiat.
In January 2006, GM introduced the 2006 Saturn Vue Green Line, a hybrid vehicle.
In late 2008, the world's largest rooftop solar power installation was installed at GM's manufacturing plant in Zaragoza.
In 2008, GM Uzbekistan was established, owned 25% by GM. It produced Ravon, Chevrolet, and Daewoo branded vehicles.
The loans would allow the auto companies to continue operating through March 2009, by which time the plan required them to demonstrate “financial viability” or return the money within 30 days.
In June 2009, at the request of Steven Rattner, lead adviser to President Barack Obama on the Presidential Task Force on the Auto Industry, Edward Whitacre Jr., who had led a restructuring of AT&T was named chairman of the company.
In July 2009, after 40 days of bankruptcy protection, the company emerged from the government-backed General Motors Chapter 11 reorganization.
In August 2009, FAW-GM, a joint venture between GM and FAW Group that mainly produced FAW Jiefang light-duty trucks, was formed.
In 2009, the company shut down its Saturn Corporation and Pontiac brands after failing to find a buyer for the brands, and sold Hummer to Tengzhong.
An early prototype of the Personal Urban Mobility and Accessibility vehicle—dubbed Project P.U.M.A. – was presented in New York at the 2009 New York International Auto Show.
In May 2010, the company repaid a $6.7 billion loan from the government ahead of schedule.
In September 2010, Daniel Akerson became CEO of the company.
In 2010 the company officially discontinued both the Pontiac and Saturn brands and sold Saab.
The company returned to profitability in 2010.
In August 2011, GM announced plans to build a $150 million 190,300 square-foot plant in Bekasi, West Java, Indonesia, which would produce 40,000 passenger cars per year for the Southeast Asian market.
In October 2011, the South Korea free trade agreement opened the South Korean auto market to American made cars.
In 2012, PSA Group and General Motors formed an alliance and GM acquired 7% of PSA Group.
A second phase opened in 2012.
The plant opened on March 11, 2013.
The Chevrolet Spark was released in the United States in selected markets in California and Oregon in June 2013.
However, in August 2013, less than twelve months later, sales of Opel ceased due to low sales.
On December 9, 2013 the United States government got out of the auto business, selling its remaining shares of GM stock.
Through the Troubled Asset Relief Program, the United States Department of the Treasury invested $49.5 billion in General Motors and recovered $39 billion when it sold its shares on December 9, 2013, resulting in a loss of $10.3 billion.
The ownership was divested on December 13, 2013, generating gross proceeds of €250 million.
On January 15, 2014, Mary Barra was named chief executive officer, succeeding Daniel Akerson.
The 2014 General Motors recall, which was due to faulty ignition switches, and was linked to at least 124 deaths, was estimated to cost the company $1.5 billion.
In October 2015, the second-generation Volt was launched in the United States and Canada.
GM stopped production of the Chevrolet Sonic in Thailand in mid-2015.
On January 4, 2016, GM invested $500 million in Lyft.
In March 2016, General Motors acquired Cruise, a San Francisco self-driving vehicle start-up, to develop self-driving cars that could be used in ride-sharing fleets.
GM exited the South Africa market in 2017, selling its parts business to Isuzu.
In October 2018, Honda invested $2.75 billion in GM's self-driving car unit, including an initial investment of $275 million, followed by $2 billion within a year.
In November 2018, GM announced it would lay off more than 14,000 employees in North America, comprising 15% of its workforce and 25% of its executive staff in the region.
In March 2019, GM ceased production of the Chevrolet Volt.
In March 2019, the company announced that it would begin production of a new EV model in Lake Orion, Michigan.
The company planned to release these vehicles by Q4 of 2019 as part of initiatives to build a controlled self-driving fleet.
On March 21, 2020, during the COVID-19 pandemic, General Motors began assisting Ventec Life Systems to produce ventilators.
In 2020, GM discontinued the Holden brand due to poor reception and sales, shutting the facilities where they were produced.
In April 2021, GM announced plans alongside with LG to build a $2.3 billion plant to build batteries for electric vehicles.
In 2021, Chevrolet became the first brand to reach 800 wins.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| PACCAR | 1905 | $31.6B | 27,000 | 90 |
| Cummins | 1919 | $34.1B | 57,825 | 542 |
| Caterpillar | 1925 | $64.8B | 97,300 | 831 |
| Mack Trucks | 1900 | $1.5B | 2,000 | 2 |
| Rivian | 2009 | $5.0B | 7,500 | 421 |
| Ford Motor | 1903 | $185.0B | 186,000 | 2,746 |
| Eaton | 1911 | $24.9B | 92,000 | 2,216 |
| Tesla | 2003 | $97.7B | 99,290 | 1,888 |
| Cruise Automation | 2013 | $63.5M | 1,800 | - |
| Harley-Davidson | 1903 | $5.2B | 5,000 | 65 |
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