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By the spring of 1985 Ashton had decided to make the retailing of plants and flowers, rather than specialty foods, the centerpiece of his company.
An 80 percent interest in Calloway's Nursery Inc. was acquired by 1988 but was sold off three years later for $13.5 million.
Flower Time was merged into Frank's Nursery in 1989.
Ashton indicated his confidence in General Host's future by raising his personal stake in the company to more than eight percent by 1991.
So, in September 1994, General Host announced that it would sell its interests in the company to another lawn and garden chain for $4.2 million.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| GPM Investments | 2002 | $2.0B | 7,500 | 1,932 |
| National Record Mart Inc | - | $250.0M | 1,238 | - |
| BATTERIES & BANDS | 1982 | $5.4M | 150 | - |
| Al's Formal Wear | 1952 | $44.0M | 750 | - |
| Musicland | 1956 | $700.0M | 6,000 | - |
| Seno Formal Wear | - | $1.6M | 45 | - |
| Healthy Back | 1994 | $1.3M | 25 | - |
| Genesco | 1924 | $2.3B | 21,000 | 16 |
| Wash Depot Holdings, Inc. | 1995 | $2.2M | 20 | - |
| Luxury Optical Holdings | 1999 | $25.0M | 250 | - |
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General Novelty Ltd may also be known as or be related to GENERAL NOVELTY LTD and General Novelty Ltd.