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General Novelty Ltd company history timeline

1985

By the spring of 1985 Ashton had decided to make the retailing of plants and flowers, rather than specialty foods, the centerpiece of his company.

1988

An 80 percent interest in Calloway's Nursery Inc. was acquired by 1988 but was sold off three years later for $13.5 million.

1989

Flower Time was merged into Frank's Nursery in 1989.

1991

Ashton indicated his confidence in General Host's future by raising his personal stake in the company to more than eight percent by 1991.

1994

So, in September 1994, General Host announced that it would sell its interests in the company to another lawn and garden chain for $4.2 million.

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Founded
1984
Company founded
Headquarters
Denver, CO
Company headquarter
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General Novelty Ltd may also be known as or be related to GENERAL NOVELTY LTD and General Novelty Ltd.