General Sales Associate Demographics and Statistics In The US
Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for general sales associates in the United States. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:
- There are over 2,159,641 general sales associates currently employed in the United States.
- 39.8% of all general sales associates are women, while 60.2% are men.
- The average age of an employed general sales associate is 40 years old.
- The most common ethnicity of general sales associates is White (58.4%), followed by Hispanic or Latino (18.5%), Black or African American (9.6%) and Asian (7.2%).
- In 2021, women earned 95% of what men earned.
- 7% of all general sales associates are LGBT.
- General sales associates are 58% more likely to work at private companies in comparison to public companies.
General Sales Associate Statistics By Gender
39.8% of general sales associates are women and 60.2% of general sales associates are men.
- Male, 60.2%
- Female, 39.8%
General Sales Associates By Gender
| Gender | Percentages |
|---|---|
| Male | 60.2% |
| Female | 39.8% |
Gender Pay Gap For General Sales Associate
Women Earn 95ยข For Every $1 Earned By Men
General Sales Associate Gender Over Time
This data shows how men and women predominate in the general sales associate position over time.
General Sales Associate Gender By Year
| Year | Male | Female |
|---|---|---|
| 2010 | 57.05% | 42.95% |
| 2011 | 56.72% | 43.28% |
| 2012 | 57.43% | 42.57% |
| 2013 | 57.44% | 42.56% |
| 2014 | 56.52% | 43.48% |
| 2015 | 57.40% | 42.60% |
| 2016 | 57.99% | 42.01% |
| 2017 | 58.30% | 41.70% |
| 2018 | 58.84% | 41.16% |
| 2019 | 57.97% | 42.03% |
| 2020 | 59.36% | 40.64% |
| 2021 | 60.16% | 39.84% |
General Sales Associate Male to Female Ratio
We compared this job title with other job titles to see how gender percentages varied. As you can see, parts counterman and lumber associate have the biggest difference in gender.
| Job Title | Male | Female |
|---|---|---|
| BRA Specialist | 6% | 94% |
| Clinique Consultant | 6% | 94% |
| Beauty Consultant | 6% | 94% |
| General Sales Associate | 60% | 40% |
| Cart Associate | 94% | 6% |
| Lumber Associate | 95% | 5% |
| Parts Counterman | 96% | 4% |
General Sales Associate Statistics By Race
The most common ethnicity among general sales associates is White, which makes up 58.4% of all general sales associates. Comparatively, there are 18.5% of the Hispanic or Latino ethnicity and 9.6% of the Black or African American ethnicity.
- White, 58.4%
- Hispanic or Latino, 18.5%
- Black or African American, 9.6%
- Asian, 7.2%
- Unknown, 5.6%
- American Indian and Alaska Native, 0.7%
General Sales Associate Race
| General Sales Associate Race | Percentages |
|---|---|
| White | 58.4% |
| Hispanic or Latino | 18.5% |
| Black or African American | 9.6% |
| Asian | 7.2% |
| Unknown | 5.6% |
| American Indian and Alaska Native | 0.7% |
General Sales Associate Race And Ethnicity Over Time
Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2010-2019 among general sales associates.
- White
- Asian
- Hispanic or Latino
- Black or African American
General Sales Associate Race By Year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 66.59% | 10.04% | 5.87% | 14.07% |
| 2011 | 64.82% | 11.06% | 6.04% | 14.75% |
| 2012 | 64.53% | 10.57% | 6.19% | 15.21% |
| 2013 | 63.53% | 11.08% | 6.24% | 15.55% |
| 2014 | 63.49% | 10.69% | 6.68% | 15.65% |
| 2015 | 62.95% | 10.73% | 6.45% | 16.29% |
| 2016 | 62.75% | 10.40% | 6.44% | 16.59% |
| 2017 | 62.27% | 9.96% | 6.87% | 16.91% |
| 2018 | 62.38% | 9.72% | 6.55% | 17.42% |
| 2019 | 62.35% | 9.67% | 6.62% | 17.30% |
| 2020 | 59.85% | 9.67% | 6.99% | 17.69% |
| 2021 | 58.36% | 9.64% | 7.15% | 18.49% |
General Sales Associate Wage Gap By Race
| Ethnicity | Salary |
|---|---|
| Unknown | $30,165 |
| White | $30,927 |
| Black or African American | $30,230 |
| Asian | $30,747 |
| Hispanic or Latino | $30,744 |
General Sales Associate JOBS
Average Age of a General Sales Associate
We determined the average age of general sales associates based on ethnicity and gender.
General Sales Associate Age By Race
| Race | Male Age | Female Age |
|---|---|---|
| Black or African American | 32.5 | 38 |
| Unknown | 37 | 31.5 |
| Asian | 40 | 47 |
| Hispanic or Latino | 30 | 31 |
| White | 43 | 43 |
| American Indian and Alaska Native | 36.5 | 39 |
General Sales Associate Age Breakdown
This chart breaks down the ages of general sales associate employees. Interestingly enough, the average age of general sales associates is 40+ years old, which represents 49% of the population.
General Sales Associate Age
| General Sales Associate Years | Percentages |
|---|---|
| 40+ years | 49% |
| 30-40 years | 18% |
| 20-30 years | 28% |
Types of General Sales Associate Degree Levels
The most common degree for general sales associates is bachelor's degree 36% of general sales associates earn that degree. A close second is high school diploma with 31% and rounding it off is associate degree with 20%.
- Bachelors, 36%
- High School Diploma, 31%
- Associate, 20%
- Diploma, 4%
- Other Degrees, 9%
General Sales Associates By Education
| General Sales Associate Degree | Percentages |
|---|---|
| Bachelors | 36% |
| High School Diploma | 31% |
| Associate | 20% |
| Diploma | 4% |
| Other Degrees | 9% |
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General Sales Associate Wage Gap By Education
| Education | Salary |
|---|---|
| High School Diploma or Less | $29,043 |
| Master's Degree | $32,806 |
| Bachelor's Degree | $32,539 |
| Some College/ Associate Degree | $29,771 |
General Sales Associate Employment Statistics
This section highlights information about where general sales associates work. We found most general sales associates work for a private company. In addition, the industry that employs the most general sales associates is the retail industry.
Company Size
We created this chart to show you the average size of companies that typically hire general sales associates.
General Sales Associate Jobs By Employer Size
| Company Size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 9% |
| 100 - 500 employees | 12% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 26% |
| > 10,000 employees | 40% |
The Types Of Companies General Sales Associate Work In
Employees with the general sales associate job title have their preferences when it comes to working for a company. For instance, most general sales associates prefer to work at private companies over public companies.
General Sales Associate Jobs By Sector
| Company Type | Percentages |
|---|---|
| Education | 5% |
| Public | 37% |
| Private | 58% |
| Government | 0% |
Top Industries Hiring General Sales Associates
Just based on the number of employees within each industry, we were able to determine the most common industries that employ general sales associates. Those industries include retail, professional and hospitality.
General Sales Associate Industry Statistics
| Industry | Percentages |
|---|---|
| Retail | 31% |
| Fortune 500 | 17% |
| Professional | 9% |
| Hospitality | 8% |
| Manufacturing | 7% |
| Technology | 4% |
| Education | 4% |
| Transportation | 3% |
| Health Care | 3% |
| Media | 2% |
| Automotive | 2% |
| Non Profits | 2% |
| Finance | 1% |
| Utilities | 1% |
| Construction | 1% |
| Telecommunication | 1% |
| Start-up | 1% |
| Energy | 1% |
General Sales Associate Turnover And Employment Statistics
General Sales Associate Unemployment Rate Over Time
The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of general sales associates changed.
- Unemployment rate
General Sales Associate Unemployment Rate By Year
| Year | General Sales Associate Unemployment Rate |
|---|---|
| 2010 | 11.74% |
| 2011 | 10.94% |
| 2012 | 9.82% |
| 2013 | 8.89% |
| 2014 | 7.55% |
| 2015 | 7.02% |
| 2016 | 6.27% |
| 2017 | 6.04% |
| 2018 | 5.79% |
| 2019 | 5.48% |
| 2020 | 8.30% |
| 2021 | 8.88% |
The Average Number of Years That General Sales Associate Stay in a Job
By looking over 3,270 general sales associates resumes, we figured out that the average general sales associate enjoys staying at their job for Less than 1 year for a percentage of 35%.
General Sales Associate Tenure
| Number or Years | Percentages |
|---|---|
| Less than 1 year | 35% |
| 1-2 years | 34% |
| 3-4 years | 11% |
| 5-7 years | 12% |
| 8-10 years | 3% |
| 11+ years | 4% |
Comparing The LGBT Ratio of General Sales Associates with Other Job Titles
After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to general sales associates.
| Job Title | LGBT | Job Openings |
|---|---|---|
| Launderette Attendant | 3.66% | 44,552 |
| Parts Counter Clerk | 3.76% | 95,411 |
| Plan Checker | 5.05% | 7,041 |
| General Sales Associate | 7.10% | - |
General Sales Associate LGBT Demographics
| Profession | Percentages of LGBT | Job Openings |
|---|---|---|
| Launderette Attendant | 3.66% | 44,552 |
| Parts Counter Clerk | 3.76% | 95,411 |
| Plan Checker | 5.05% | 7,041 |
Foreign Languages Spoken By General Sales Associates
The most common foreign language among general sales associates is Spanish at 52.6%. The second-most popular foreign language spoken is French at 10.3% and German is the third-most popular at 6.0%.
- Spanish, 52.6%
- French, 10.3%
- German, 6.0%
- Japanese, 4.3%
- Arabic, 4.3%
- Other, 22.5%
General Sales Associate Languages Spoken
| Foreign Language | Percentages |
|---|---|
| Spanish | 52.6% |
| French | 10.3% |
| German | 6.0% |
| Japanese | 4.3% |
| Arabic | 4.3% |
| Other | 22.5% |
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General Sales Associate Heatmaps
Where Do General Sales Associates Earn The Most?
General sales associates earn the most in Hawaii, where the average general sales associate salary is $34,177. The map here shows where general sales associates earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.
Which State Has The Most General Sales Associates?
By looking through more than 3,270 resumes, we found that the most popular places for general sales associates are New York, NY and Houston, TX.
Number Of General Sales Associate Jobs By State
| Rank | State | Number of Jobs | Average Salary |
|---|---|---|---|
| 1 | California | 20,106 | $31,935 |
| 2 | Texas | 13,081 | $28,743 |
| 3 | Florida | 11,922 | $24,228 |
| 4 | New York | 10,753 | $31,865 |
| 5 | Pennsylvania | 8,642 | $30,845 |
| 6 | Illinois | 7,669 | $26,534 |
| 7 | Ohio | 7,341 | $27,227 |
| 8 | North Carolina | 6,918 | $24,006 |
| 9 | New Jersey | 6,664 | $30,076 |
| 10 | Georgia | 6,522 | $26,594 |
| 11 | Massachusetts | 5,964 | $32,481 |
| 12 | Virginia | 5,657 | $27,901 |
| 13 | Michigan | 5,623 | $28,353 |
| 14 | Tennessee | 4,329 | $26,098 |
| 15 | Indiana | 4,199 | $25,476 |
| 16 | Washington | 3,904 | $28,843 |
| 17 | Maryland | 3,884 | $28,529 |
| 18 | South Carolina | 3,437 | $25,568 |
| 19 | Wisconsin | 3,365 | $28,895 |
| 20 | Missouri | 3,338 | $26,729 |
| 21 | Minnesota | 3,288 | $26,973 |
| 22 | Arizona | 3,201 | $29,189 |
| 23 | Colorado | 3,114 | $26,353 |
| 24 | Alabama | 2,970 | $26,495 |
| 25 | Connecticut | 2,523 | $30,871 |
| 26 | Oregon | 2,504 | $28,564 |
| 27 | Kentucky | 2,449 | $26,209 |
| 28 | Utah | 2,265 | $23,665 |
| 29 | Louisiana | 2,212 | $26,217 |
| 30 | Oklahoma | 1,876 | $26,403 |
| 31 | Iowa | 1,796 | $26,230 |
| 32 | New Hampshire | 1,694 | $32,324 |
| 33 | Kansas | 1,541 | $26,585 |
| 34 | Mississippi | 1,517 | $26,286 |
| 35 | Arkansas | 1,445 | $26,666 |
| 36 | Maine | 1,310 | $27,053 |
| 37 | West Virginia | 1,218 | $23,685 |
| 38 | Nebraska | 1,095 | $26,520 |
| 39 | Nevada | 1,094 | $28,530 |
| 40 | Idaho | 1,053 | $23,866 |
| 41 | Delaware | 975 | $26,837 |
| 42 | New Mexico | 959 | $27,527 |
| 43 | Rhode Island | 794 | $32,221 |
| 44 | North Dakota | 510 | $27,926 |
| 45 | Hawaii | 505 | $34,177 |
| 46 | Montana | 478 | $27,052 |
| 47 | South Dakota | 459 | $28,116 |
| 48 | Vermont | 434 | $32,517 |
| 49 | District of Columbia | 381 | $36,802 |
| 50 | Wyoming | 314 | $27,098 |
| 51 | Alaska | 251 | $25,615 |