Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for general sales associates in the United States. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:

  • There are over 2,159,641 general sales associates currently employed in the United States.
  • 39.8% of all general sales associates are women, while 60.2% are men.
  • The average age of an employed general sales associate is 40 years old.
  • The most common ethnicity of general sales associates is White (58.4%), followed by Hispanic or Latino (18.5%), Black or African American (9.6%) and Asian (7.2%).
  • In 2021, women earned 95% of what men earned.
  • 7% of all general sales associates are LGBT.
  • General sales associates are 58% more likely to work at private companies in comparison to public companies.

General Sales Associate Statistics By Gender

39.8% of general sales associates are women and 60.2% of general sales associates are men.

  • Male, 60.2%
  • Female, 39.8%

General Sales Associates By Gender

GenderPercentages
Male60.2%
Female39.8%

Gender Pay Gap For General Sales Associate

Women Earn 95¢ For Every $1 Earned By Men

male-income
Male Income
$30,561
female-income
Female Income
$29,083

General Sales Associate Gender Over Time

This data shows how men and women predominate in the general sales associate position over time.

Male
Female
100%
80%
60%
40%
20%
0%
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021

General Sales Associate Gender By Year

YearMaleFemale
201057.05%42.95%
201156.72%43.28%
201257.43%42.57%
201357.44%42.56%
201456.52%43.48%
201557.40%42.60%
201657.99%42.01%
201758.30%41.70%
201858.84%41.16%
201957.97%42.03%
202059.36%40.64%
202160.16%39.84%

General Sales Associate Male to Female Ratio

We compared this job title with other job titles to see how gender percentages varied. As you can see, parts counterman and lumber associate have the biggest difference in gender.

Job TitleMaleFemale
BRA Specialist6%94%
Clinique Consultant6%94%
Beauty Consultant6%94%
General Sales Associate60%40%
Cart Associate94%6%
Lumber Associate95%5%
Parts Counterman96%4%

General Sales Associate Statistics By Race

The most common ethnicity among general sales associates is White, which makes up 58.4% of all general sales associates. Comparatively, there are 18.5% of the Hispanic or Latino ethnicity and 9.6% of the Black or African American ethnicity.

  • White, 58.4%
  • Hispanic or Latino, 18.5%
  • Black or African American, 9.6%
  • Asian, 7.2%
  • Unknown, 5.6%
  • American Indian and Alaska Native, 0.7%

General Sales Associate Race

General Sales Associate RacePercentages
White58.4%
Hispanic or Latino18.5%
Black or African American9.6%
Asian7.2%
Unknown5.6%
American Indian and Alaska Native0.7%

General Sales Associate Race And Ethnicity Over Time

Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2010-2019 among general sales associates.

  • White
  • Asian
  • Hispanic or Latino
  • Black or African American

General Sales Associate Race By Year

YearWhiteBlack or African AmericanAsianHispanic or Latino
201066.59%10.04%5.87%14.07%
201164.82%11.06%6.04%14.75%
201264.53%10.57%6.19%15.21%
201363.53%11.08%6.24%15.55%
201463.49%10.69%6.68%15.65%
201562.95%10.73%6.45%16.29%
201662.75%10.40%6.44%16.59%
201762.27%9.96%6.87%16.91%
201862.38%9.72%6.55%17.42%
201962.35%9.67%6.62%17.30%
202059.85%9.67%6.99%17.69%
202158.36%9.64%7.15%18.49%

General Sales Associate Wage Gap By Race

White general sales associates have the highest average salary compared to other ethnicities. Unknown general sales associates have the lowest average salary at $30,165.
$32,000
$31,000
$30,000
Unknown
White
Black or African American
Asian
Hispanic or Latino
EthnicitySalary
Unknown$30,165
White$30,927
Black or African American$30,230
Asian$30,747
Hispanic or Latino$30,744

General Sales Associate JOBS

Average Age of a General Sales Associate

We determined the average age of general sales associates based on ethnicity and gender.

Male
Female

General Sales Associate Age By Race

RaceMale AgeFemale Age
Black or African American32.538
Unknown3731.5
Asian4047
Hispanic or Latino3031
White4343
American Indian and Alaska Native36.539

General Sales Associate Age Breakdown

This chart breaks down the ages of general sales associate employees. Interestingly enough, the average age of general sales associates is 40+ years old, which represents 49% of the population.

40+ years

30-40 years

20-30 years


General Sales Associate Age

General Sales Associate YearsPercentages
40+ years49%
30-40 years18%
20-30 years28%

Types of General Sales Associate Degree Levels

The most common degree for general sales associates is bachelor's degree 36% of general sales associates earn that degree. A close second is high school diploma with 31% and rounding it off is associate degree with 20%.

  • Bachelors, 36%
  • High School Diploma, 31%
  • Associate, 20%
  • Diploma, 4%
  • Other Degrees, 9%

General Sales Associates By Education

General Sales Associate DegreePercentages
Bachelors36%
High School Diploma31%
Associate20%
Diploma4%
Other Degrees9%

General Sales Associate Jobs You Might Like

General Sales Associate Wage Gap By Education

General sales associates with a Masters degree earn more than those without, at $32,806 annually. With a Bachelors degree, general sales associates earn a median annual income of $32,539 compared to $29,771 for general sales associates with an Associate degree.
$34,000
$33,000
$32,000
$31,000
$30,000
$29,000
High School Diploma or Less
Master's Degree
Bachelor's Degree
Some College/ Associate Degree
EducationSalary
High School Diploma or Less$29,043
Master's Degree$32,806
Bachelor's Degree$32,539
Some College/ Associate Degree$29,771

General Sales Associate Employment Statistics

This section highlights information about where general sales associates work. We found most general sales associates work for a private company. In addition, the industry that employs the most general sales associates is the retail industry.

Company Size

We created this chart to show you the average size of companies that typically hire general sales associates.

< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

General Sales Associate Jobs By Employer Size

Company SizePercentages
< 50 employees6%
50 - 100 employees9%
100 - 500 employees12%
500 - 1,000 employees7%
1,000 - 10,000 employees26%
> 10,000 employees40%

The Types Of Companies General Sales Associate Work In

Employees with the general sales associate job title have their preferences when it comes to working for a company. For instance, most general sales associates prefer to work at private companies over public companies.

Education

Public

Private

General Sales Associate Jobs By Sector

Company TypePercentages
Education5%
Public37%
Private58%
Government0%

Top Industries Hiring General Sales Associates

Just based on the number of employees within each industry, we were able to determine the most common industries that employ general sales associates. Those industries include retail, professional and hospitality.

Retail

Fortune 500

Professional

Hospitality

Manufacturing

General Sales Associate Turnover And Employment Statistics

General Sales Associate Unemployment Rate Over Time

The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of general sales associates changed.

  • Unemployment rate

General Sales Associate Unemployment Rate By Year

YearGeneral Sales Associate Unemployment Rate
201011.74%
201110.94%
20129.82%
20138.89%
20147.55%
20157.02%
20166.27%
20176.04%
20185.79%
20195.48%
20208.30%
20218.88%

The Average Number of Years That General Sales Associate Stay in a Job

By looking over 3,270 general sales associates resumes, we figured out that the average general sales associate enjoys staying at their job for Less than 1 year for a percentage of 35%.

Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years

General Sales Associate Tenure

Number or YearsPercentages
Less than 1 year35%
1-2 years34%
3-4 years11%
5-7 years12%
8-10 years3%
11+ years4%

Comparing The LGBT Ratio of General Sales Associates with Other Job Titles

After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to general sales associates.

Job TitleLGBTJob Openings
Launderette Attendant3.66%44,552
Parts Counter Clerk3.76%95,411
Plan Checker5.05%7,041
General Sales Associate7.10%-

General Sales Associate LGBT Demographics

ProfessionPercentages of LGBT Job Openings
Launderette Attendant3.66%44,552
Parts Counter Clerk3.76%95,411
Plan Checker5.05%7,041

Foreign Languages Spoken By General Sales Associates

The most common foreign language among general sales associates is Spanish at 52.6%. The second-most popular foreign language spoken is French at 10.3% and German is the third-most popular at 6.0%.

  • Spanish, 52.6%
  • French, 10.3%
  • German, 6.0%
  • Japanese, 4.3%
  • Arabic, 4.3%
  • Other, 22.5%

General Sales Associate Languages Spoken

Foreign LanguagePercentages
Spanish52.6%
French10.3%
German6.0%
Japanese4.3%
Arabic4.3%
Other22.5%

General Sales Associate Jobs

Recently Added General Sales Associate Jobs

General Sales Associate Heatmaps

Where Do General Sales Associates Earn The Most?

General sales associates earn the most in Hawaii, where the average general sales associate salary is $34,177. The map here shows where general sales associates earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.

Average Salary

Which State Has The Most General Sales Associates?

By looking through more than 3,270 resumes, we found that the most popular places for general sales associates are New York, NY and Houston, TX.

Number of General Sales Associates

Number Of General Sales Associate Jobs By State

RankStateNumber of JobsAverage Salary
1California20,106$31,935
2Texas13,081$28,743
3Florida11,922$24,228
4New York10,753$31,865
5Pennsylvania8,642$30,845
6Illinois7,669$26,534
7Ohio7,341$27,227
8North Carolina6,918$24,006
9New Jersey6,664$30,076
10Georgia6,522$26,594
11Massachusetts5,964$32,481
12Virginia5,657$27,901
13Michigan5,623$28,353
14Tennessee4,329$26,098
15Indiana4,199$25,476
16Washington3,904$28,843
17Maryland3,884$28,529
18South Carolina3,437$25,568
19Wisconsin3,365$28,895
20Missouri3,338$26,729
21Minnesota3,288$26,973
22Arizona3,201$29,189
23Colorado3,114$26,353
24Alabama2,970$26,495
25Connecticut2,523$30,871
26Oregon2,504$28,564
27Kentucky2,449$26,209
28Utah2,265$23,665
29Louisiana2,212$26,217
30Oklahoma1,876$26,403
31Iowa1,796$26,230
32New Hampshire1,694$32,324
33Kansas1,541$26,585
34Mississippi1,517$26,286
35Arkansas1,445$26,666
36Maine1,310$27,053
37West Virginia1,218$23,685
38Nebraska1,095$26,520
39Nevada1,094$28,530
40Idaho1,053$23,866
41Delaware975$26,837
42New Mexico959$27,527
43Rhode Island794$32,221
44North Dakota510$27,926
45Hawaii505$34,177
46Montana478$27,052
47South Dakota459$28,116
48Vermont434$32,517
49District of Columbia381$36,802
50Wyoming314$27,098
51Alaska251$25,615

General Sales Associate Demographics FAQs

How Many General Sales Associate Are There In The Us?

There are over 2,159,641 General Sales Associates in the United States.

What Percentage Of General Sales Associates Are Black?

9.6% of General Sales Associates are Black or African American

What Race Are Most General Sales Associates?

Most a are White, with 58.4% of General Sales Associates belonging to this ethnicity. 18.5% of General Sales Associates are Hispanic or Latino, 9.6% of General Sales Associates are Black or African American, 7.2% of General Sales Associates are Asian, 5.6% of General Sales Associates are Unknown, and 0.7% of General Sales Associates are American Indian and Alaska Native

Are General Sales Associate Jobs Male - Dominated?

Yes, General Sales Associate jobs are male - dominated. 60% of General Sales Associates are male, and 39% are female, so there are more male General Sales Associates than female General Sales Associates in the United States.

How Old Is The Average General Sales Associate?

The average General Sales Associate is 41 years old. 49% of General Sales Associates are 40+ years old or older, 18% are between the ages of 30-40 years, and 28% are between 20-30 years old

Search For General Sales Associate Jobs