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General Sales Manager Careers

Going into stores, you might think sales managers have it easy. After all, they have sales officers and sales associates working on the floor for them. You might think that it's all about telling people what to do, sitting back, and waiting for the day to end. You could not be more wrong.

There is more than meets the eye when it comes to being a general sales manager. For example, did you know that they make an average of $51.03 an hour? That's $106,140 a year!

Between 2018 and 2028, the career is expected to grow 5% and produce 20,600 job opportunities across the U.S.

What Does a General Sales Manager Do

There are certain skills that many general sales managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and customer-service skills.

When it comes to the most important skills required to be a general sales manager, we found that a lot of resumes listed 17.4% of general sales managers included customer service, while 12.0% of resumes included sales goals, and 11.1% of resumes included sales process. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the general sales manager job title. But what industry to start with? Most general sales managers actually find jobs in the retail and media industries.

How To Become a General Sales Manager

If you're interested in becoming a general sales manager, one of the first things to consider is how much education you need. We've determined that 50.4% of general sales managers have a bachelor's degree. In terms of higher education levels, we found that 9.3% of general sales managers have master's degrees. Even though most general sales managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a general sales manager. When we researched the most common majors for a general sales manager, we found that they most commonly earn bachelor's degree degrees or high school diploma degrees. Other degrees that we often see on general sales manager resumes include associate degree degrees or master's degree degrees.

You may find that experience in other jobs will help you become a general sales manager. In fact, many general sales manager jobs require experience in a role such as sales manager. Meanwhile, many general sales managers also have previous career experience in roles such as general manager or sales representative.

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Average Salary
$106,140
Average Salary
Job Growth Rate
5%
Job Growth Rate
Job Openings
89,232
Job Openings

General Sales Manager Career Paths

Top Careers Before General Sales Manager

Top Careers After General Sales Manager

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a General Sales Manager

General Sales Managers in America make an average salary of $106,140 per year or $51 per hour. The top 10 percent makes over $192,000 per year, while the bottom 10 percent under $58,000 per year.
Average Salary
$106,140

Best Paying Cities

City
ascdesc
Average Salarydesc
New York, NY
Salary Range123k - 258k$179k$179,103
Sugar Land, TX
Salary Range99k - 205k$143k$143,046
Baltimore, MD
Salary Range96k - 199k$139k$138,537
Charlotte, NC
Salary Range90k - 185k$130k$129,534
Largo, FL
Salary Range84k - 175k$122k$121,565
San Francisco, CA
Salary Range81k - 173k$118k$118,457
$49k
$258k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
General Sales Manager for Busy Toyota Dealership!
General Sales Manager for Busy Toyota Dealership!
Mile One Automotive
Mile One Automotive
01/12/2021
01/12/2021
$150,00001/12/2021
$150,000
Auto Dealer General Sales Manager Gilmer Texas Location
Auto Dealer General Sales Manager Gilmer Texas Location
Stanleys Auto Repair
Stanleys Auto Repair
11/26/2020
11/26/2020
$90,00011/26/2020
$90,000
General Sales Manager
General Sales Manager
Factory Expo Home Centers
Factory Expo Home Centers
11/07/2020
11/07/2020
$217,35911/07/2020
$217,359
General Sales Manager-Heritage Mazda Towson
General Sales Manager-Heritage Mazda Towson
Mile One Automotive
Mile One Automotive
10/25/2020
10/25/2020
$200,00010/25/2020
$200,000
General Sales Manager
General Sales Manager
Factory Expo Home Centers
Factory Expo Home Centers
09/18/2020
09/18/2020
$217,35909/18/2020
$217,359
See More Recent Salaries

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General Sales Manager Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a General Sales Manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a General Sales Manager Resume

At Zippia, we went through countless General Sales Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Detailed Information

General Sales Manager Demographics

Gender

male

82.0 %

female

15.2 %

unknown

2.8 %

Ethnicity

White

82.7 %

Hispanic or Latino

8.0 %

Asian

4.0 %

Foreign Languages Spoken

Spanish

52.8 %

French

8.7 %

German

4.7 %
See More Demographics

General Sales Manager Education

Majors

Business
42.8 %

Degrees

Bachelors

50.4 %

High School Diploma

17.3 %

Associate

15.3 %

Top Colleges for General Sales Managers

1. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

2. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

3. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

4. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

5. Virginia Polytechnic Institute and State University

Blacksburg, VA • Public

In-State Tuition
$13,620
Enrollment
27,730

6. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

7. Ohio State University

Columbus, OH • Public

In-State Tuition
$10,726
Enrollment
45,769

8. University of Texas at Austin

Austin, TX • Public

In-State Tuition
$10,610
Enrollment
40,329

9. University of Houston

Houston, TX • Public

In-State Tuition
$8,913
Enrollment
37,291

10. SUNY at Binghamton

Vestal, NY • Public

In-State Tuition
$9,808
Enrollment
13,990
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a General Sales Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 17.4% of general sales managers listed customer service on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a General Sales Manager

Some places are better than others when it comes to starting a career as a general sales manager. The best states for people in this position are New York, Virginia, Delaware, and Pennsylvania. General sales managers make the most in New York with an average salary of $153,675. Whereas in Virginia and Delaware, they would average $148,146 and $137,325, respectively. While general sales managers would only make an average of $135,812 in Pennsylvania, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Texas

Total General Sales Manager Jobs:
6,209
Highest 10% Earn:
$224,000
Location Quotient:
1.12
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Delaware

Total General Sales Manager Jobs:
376
Highest 10% Earn:
$230,000
Location Quotient:
1.1
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Virginia

Total General Sales Manager Jobs:
2,531
Highest 10% Earn:
$241,000
Location Quotient:
0.98
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top General Sales Manager Employers

1. Shopko
4.6
Avg. Salary: 
$102,134
General Sales Managers Hired: 
128+
2. Fastenal
3.9
Avg. Salary: 
$101,008
General Sales Managers Hired: 
116+
3. LA Fitness
4.3
Avg. Salary: 
$105,570
General Sales Managers Hired: 
108+
4. Clear Channel Communications Inc
4.7
Avg. Salary: 
$112,980
General Sales Managers Hired: 
76+
5. Macy's
4.4
Avg. Salary: 
$114,379
General Sales Managers Hired: 
61+
6. Verizon Communications
4.7
Avg. Salary: 
$101,870
General Sales Managers Hired: 
53+

General Sales Manager Videos

Updated October 2, 2020