General sales manager demographics and statistics in the US
General sales manager demographics research summary. Zippia estimates general sales manager demographics and statistics in the United States by using a database of 30 million profiles. Our general sales manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about general sales managers after extensive research and analysis:
- There are over 97,667 general sales managers currently employed in the United States.
- 14.5% of all general sales managers are women, while 85.5% are men.
- The average general sales manager age is 46 years old.
- The most common ethnicity of general sales managers is White (78.2%), followed by Hispanic or Latino (9.8%), Unknown (4.4%) and Asian (4.1%).
- General sales managers are most in-demand in Greensboro, NC.
- The professional industry is the highest-paying for general sales managers.
- 7% of all general sales managers are LGBT.
On this page
General sales manager demographics by:
General sales manager gender statistics
14.5% of general sales managers are women and 85.5% of general sales managers are men.
- Male, 85.5%
- Female, 14.5%
General sales manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 85.5% |
| Female | 14.5% |
General sales manager gender pay gap
Women earn 85¢ for every $1 earned by men
Male income
$119,046
Female income
$101,484
General sales manager gender ratio over time
This data breaks down the percentage of men and women in general sales manager positions over time. Currently, 14.5% of general sales managers are female.
General sales manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 77.82% | 22.18% |
| 2011 | 77.56% | 22.44% |
| 2012 | 78.04% | 21.96% |
| 2013 | 77.99% | 22.01% |
| 2014 | 76.57% | 23.43% |
| 2015 | 76.20% | 23.80% |
| 2016 | 76.10% | 23.90% |
| 2017 | 75.28% | 24.72% |
| 2018 | 85.27% | 14.73% |
| 2019 | 85.33% | 14.67% |
| 2020 | 84.85% | 15.15% |
| 2021 | 85.51% | 14.49% |
General sales manager related jobs gender ratio
We compared general sales managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| General Sales Manager | 86% | 14% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
General sales manager demographics by race
The most common ethnicity among general sales managers is White, which makes up 78.2% of all general sales managers. Comparatively, 9.8% of general sales managers are Hispanic or Latino and 4.4% of general sales managers are Unknown.
- White, 78.2%
- Hispanic or Latino, 9.8%
- Unknown, 4.4%
- Asian, 4.1%
- Black or African American, 3.2%
- American Indian and Alaska Native, 0.3%
General sales manager race
| General sales manager race | Percentages |
|---|---|
| White | 78.2% |
| Hispanic or Latino | 9.8% |
| Unknown | 4.4% |
| Asian | 4.1% |
| Black or African American | 3.2% |
| American Indian and Alaska Native | 0.3% |
General sales manager race and ethnicity over time
See how general sales manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
General sales manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 82.67% | 3.48% | 3.98% | 7.95% |
| 2019 | 82.66% | 3.47% | 3.88% | 8.11% |
| 2020 | 80.04% | 3.54% | 4.47% | 8.21% |
| 2021 | 78.23% | 3.24% | 4.07% | 9.82% |
General sales manager wage gap by race
According to our data, unknown general sales managers have the highest average salary compared to other ethnicities. Black or african american general sales managers have the lowest average salary at $112,075.
| Ethnicity | Salary |
|---|---|
| Unknown | $125,017 |
| White | $120,625 |
| Black or African American | $112,075 |
| Asian | $119,492 |
| Hispanic or Latino | $118,393 |
Average general sales manager age
See how the average age of general sales managers varies based on ethnicity and gender.
Male
Female
General sales manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 46 | 47 |
| Unknown | 46 | 43.5 |
| Asian | 43.5 | 41 |
| Hispanic or Latino | 46 | 43 |
| White | 48 | 45 |
| American Indian and Alaska Native | 49 |
General sales manager age breakdown
The average age of general sales managers is 40+ years years old, representing 71% of the general sales manager population.
General sales manager age breakdown
| General Sales Manager Years | Percentages |
|---|---|
| 40+ years | 71% |
| 30-40 years | 25% |
| 20-30 years | 4% |
General sales manager educational attainment
The most common degree for general sales managers is bachelor's degree, with 63% of general sales managers earning that degree. The second and third most common degree levels are associate degree degree at 16% and associate degree degree at 9%.
- Bachelor's, 63%
- Associate, 16%
- High School Diploma, 9%
- Master's, 7%
- Other Degrees, 5%
General sales managers by degree level
| General sales manager degree | Percentages |
|---|---|
| Bachelor's | 63% |
| Associate | 16% |
| High School Diploma | 9% |
| Master's | 7% |
| Other Degrees | 5% |
General sales manager jobs you might like
General sales manager wage gap by degree level
According to the data, general sales managers with a Master's degree earn more than those without, at $156,290 annually. With a Doctorate degree, general sales managers earn a median annual income of $146,671 compared to $136,247 for general sales managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $156,290 |
| High School Diploma or Less | $100,824 |
| Bachelor's Degree | $136,247 |
| Doctorate Degree | $146,671 |
| Some College/ Associate Degree | $100,736 |
General sales manager employment statistics
Most general sales managers work for a private in the retail industry.
Company size where general sales managers work
Below, you can see the size of companies where general sales managers work.
General sales manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 10% |
| 50 - 100 employees | 14% |
| 100 - 500 employees | 18% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 26% |
| > 10,000 employees | 23% |
General sales manager jobs by company type
Employees with the general sales manager job title have their preferences when it comes to working for a company. For instance, most general sales managers prefer to work at private companies over public companies.
General sales manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 27% |
| Private | 69% |
| Government | 2% |
General sales manager jobs by industry
The most common industries for general sales managers are retail, automotive and media.
General sales manager industry statistics
| Industry | Percentages |
|---|---|
| Retail | 17% |
| Automotive | 16% |
| Fortune 500 | 12% |
| Media | 7% |
| Manufacturing | 7% |
| Hospitality | 6% |
| Professional | 5% |
| Technology | 5% |
| Telecommunication | 4% |
| Health Care | 4% |
| Transportation | 3% |
| Construction | 3% |
| Government | 2% |
| Finance | 2% |
| Real Estate | 2% |
| Start-up | 1% |
| Insurance | 1% |
| Education | 1% |
General sales manager turnover and employment statistics
General sales manager unemployment rate over time
The unemployment rate for general sales managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
General sales manager unemployment rate by year
| Year | General sales manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 2.41% |
| 2019 | 2.59% |
| 2020 | 4.53% |
| 2021 | 4.76% |
Average general sales manager tenure
The average general sales manager stays at their job for 1-2 years, based on the 16,224 general sales managers resumes in Zippia's database.
General sales manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 10% |
| 1-2 years | 33% |
| 3-4 years | 20% |
| 5-7 years | 18% |
| 8-10 years | 7% |
| 11+ years | 13% |
General sales manager LGBT ratio compared to similar jobs
Review the percent of general sales managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| General Sales Manager | 7.25% | - |
| Advertising Sales Director | 9.54% | 56,824 |
| Business And Marketing Manager | 9.86% | 164,269 |
| Public Relations And Communications Director | 16.11% | 39,568 |
Similar general sales manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Advertising Sales Director | 9.54% | 56,824 |
| Business And Marketing Manager | 9.86% | 164,269 |
| Public Relations And Communications Director | 16.11% | 39,568 |
Foreign languages spoken by general sales managers
The most common foreign language among general sales managers is Spanish at 52.8%. The second-most popular foreign language spoken is French at 8.7% and German is the third-most popular at 4.7%.
- Spanish, 52.8%
- French, 8.7%
- German, 4.7%
- Arabic, 4.2%
- Portuguese, 3.7%
- Other, 25.9%
General sales manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 52.8% |
| French | 8.7% |
| German | 4.7% |
| Arabic | 4.2% |
| Portuguese | 3.7% |
| Other | 25.9% |
