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The differences between general sales managers and regional sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a general sales manager and a regional sales manager. Additionally, a general sales manager has an average salary of $118,744, which is higher than the $82,980 average annual salary of a regional sales manager.
The top three skills for a general sales manager include customer service, dealership and customer satisfaction. The most important skills for a regional sales manager are regional sales, customer satisfaction, and sales process.
| General Sales Manager | Regional Sales Manager | |
| Yearly salary | $118,744 | $82,980 |
| Hourly rate | $57.09 | $39.89 |
| Growth rate | 5% | 5% |
| Number of jobs | 196,210 | 121,934 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 63% | Bachelor's Degree, 77% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
General sales managers are responsible for monitoring the daily operation of the sales team and analyze marketing strategies to improve sales performance and generate more revenues. General sales managers develop strategic plans, adjust sales quotas as needed, identify business opportunities, research current market trends, and evaluate the annual budget. General sales managers also respond to the customers' inquiries and high-level complaints, providing immediate resolutions to ensure customer satisfaction. A general sales manager must have excellent communication and leadership skills to handle the sales department, especially on sales techniques in reaching the business' profitability goals.
A regional sales manager is responsible for monitoring the sales and distribution of goods and services within a specific region. Duties of a regional sales manager also include analyzing expenses and cost estimates, ensuring that operations meet budget goals with the highest quality, researching current market trends for sales performance development, providing sales training, and presenting sales reports. A regional sales manager must have strong leadership and decision-making skills to enforce policies and procedures to boost operations performance.
General sales managers and regional sales managers have different pay scales, as shown below.
| General Sales Manager | Regional Sales Manager | |
| Average salary | $118,744 | $82,980 |
| Salary range | Between $71,000 And $196,000 | Between $53,000 And $129,000 |
| Highest paying City | Westport, CT | San Francisco, CA |
| Highest paying state | Maine | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Professional | Technology |
There are a few differences between a general sales manager and a regional sales manager in terms of educational background:
| General Sales Manager | Regional Sales Manager | |
| Most common degree | Bachelor's Degree, 63% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between general sales managers' and regional sales managers' demographics:
| General Sales Manager | Regional Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 85.5% Female, 14.5% | Male, 81.5% Female, 18.5% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |