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General sales manager resume examples from 2025

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Updated March 26, 2025
6 min read
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How to write a general sales manager resume

Craft a resume summary statement

A well-written resume summary is basically an elevator pitch. You are summing up your skills and experience in a few sentences to wow recruiters, hiring managers, and decision makers into giving you an interview. Here are some tips to putting your best foot first with your resume summary:

Step 1: Start with your current job title, or the one you aspire to. Are you a passionate manager? A skilled analyst? It's a good starting point.

Step 2: Next put your years of experience in general sales manager-related roles.

Step 3: Now is the time to put your biggest accomplishment or something you are professionally proud of.

Step 4: Read over what you have written. It should be 2-4 sentences. Your goal is to summarize your experience, not recite your resume.

These tips will help you demonstrate why you are the perfect fit for the general sales manager position.

Please upload your resume so Zippia’s job hunt AI can draft a summary statement for you.

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List the right project manager skills

Many resumes are filtered out by hiring software before a human eye ever sees them. A robust Skills section can let recruiters (and bots) know you have the skills to do the job. Here is how to make the most of your skills section:

  1. Start with the job listing. Frequently, the keywords looked for by recruiters will be listed. Be careful to include all skills in the job listing you have experience with.
  2. Consider all the software and tools you use on a daily basis. When in doubt, list them!
  3. Make sure you use accurate and up to date terms for all the skills listed.
These five steps should give you a strong elevator pitch and land you some general sales manager interviews.

Here are example skills to include in your “Area of Expertise” on a general sales manager resume:

  • Customer Service
  • Dealership
  • Customer Satisfaction
  • Sales Management
  • Sales Process
  • Sales Training
  • Sales Growth
  • CSI
  • Inventory Control
  • Sales Reps
  • Vehicle Sales
  • Inventory Management
  • Business Development
  • Sales Associates
  • Payroll
  • Sales Strategies
  • Account Executives
  • Product Knowledge
  • Sales Revenue
  • Customer Complaints
  • Gross Profit
  • Sales Volume
  • Sales Operations
  • Sales Objectives
  • Sales Professionals
  • Product Line
  • Sales People
  • Sales Efforts
  • Customer Retention
  • BDC

Zippia’s AI can customize your resume for you.

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How to structure your work experience

Your employment history is arguably one of the most important parts of your resume. It shows you have experience and foundation in your field to successfully master the general sales manager position. Here is how to most effectively structure your work experience:

  1. List your most recent experience first, followed by earlier roles in reverse chronological order. Employers care about your most recent experience the most.
  2. Start with your job title, company name, city, and state on the left. Align dates in month and year format on the right-hand side.
  3. Include only recent, relevant jobs.

How to write general sales manager experience bullet points

Your resume is your chance to show your biggest accomplishments. Don't just list your job responsibilities, instead take the opportunity to show why you're really good at what you do. Here is how you do that:

  • Start with strong action verbs like managed, spearheaded, created, etc. Your goal is to show what you did and verbs will help demonstrate your contributions.
  • Use numbers to quantify your achievements. Did you save time with a new report? Increase revenue? How large was the team you managed?
  • Keep it concise. You're highlighting your achievements. Consider if all details you are sharing are relevant, or can be written more efficiently.

Here are effective examples from general sales manager resumes:

Work history example #1

Foreman

Six Flags

  • Reviewed plans and drawing with engineers to ensure compliance with OSHA regulations and standards.
  • Complied with safety and health regulations in accordance with State OSHA and the Environmental Protection Agency.
  • Maintained a safe work place by enforcing all company and OSHA regulations.
  • Promoted within company to Crew Supervisor Monitored guest service representatives: positive attitude, pleasant appearance, proper performance.
  • Maintained a CDL Class A driver's license.

Work history example #2

Sales/Marketing

Brookdale Senior Living

  • Provided recommendations to prospects and their families based on findings from healthcare assessments.
  • Handled direct sales and marketing via Internet while assisting family's.
  • Conducted customer service training to direct care staff and train new Sales and Marketing Reps.
  • Maintained the highest move-in numbers over 4 of the sale team representatives.
  • Conducted healthcare need assessments for prospective assisted living residents.

Work history example #3

Branch Manager

SunTrust Banks

  • Led 12 branches with outstanding deposits of $600mm and loans of $142mm.
  • Identified and analyzed competition, both locally and regionally, communicated pertinent information to Sales team.
  • Exercised good judgment when making decisions and interpreting policies and procedures.
  • Enforced the implementation and adherence to policy and procedures.
  • Opened and closed the branch, worked the teller line as needed, and settled the branch ATM.

Work history example #4

General Sales Manager

Rent-A-Center

  • Contacted new and existing customers to discuss how their needs could be met through specific products and services.
  • Identified potential internal management candidates and developed into high performance multi-unit district managers.
  • Served as multi-unit manager, responsible for motivating and developing coworkers to achieve results that increased overall profitability of company.
  • Gained customer business for several locations through outdoor sales advertisement door to door and outbound sales calls.
  • Ranked consistently in the Top 10% of 120 Multi-unit Managers nationally.

Zippia’s AI can customize your resume for you.

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Add an education section to your resume

Here is the best way to format your education section:

  • Display your highest degree first.
  • If you graduated over 5 years ago, put this section at the bottom of your resume. If you lack relevant work experience, the education section should go to the top.
  • If you have a bachelor's or master's degree, do not list your high school education.
  • If your graduation year is more than 15-20 years ago, it's better not to include dates in this section.

Here are some examples of good education entries from general sales manager resumes:

Bachelor's Degree in business

Strayer University, Washington, DC

2005 - 2008

Bachelor's Degree in accounting

University of Illinois at Chicago, Chicago, IL

2011 - 2014

Highlight your general sales manager certifications on your resume

If you have any additional certifications, add them to the certification section.

To list, use the full name of the certification and the organization that issued it, along with the date of achievement.

Here are some of the best certifications to have on general sales manager resumes:

  1. Certified Sales Professional (CSP)
  2. Sales Management
  3. Automotive Sales Professional
  4. Certified Manager Certification (CM)
  5. International Accredited Business Accountant (IABA)
  6. Associate in Insurance Accounting and Finance (AIAF)
  7. Certified Management Accountant (CMA)
  8. Certified Professional, Life and Health Insurance Program (CPLHI)
  9. General Motors Parts Consultant
  10. Certified Aviation Manager (CAM)

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