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The average salary for a General Sales Manager in the United States is approximately $118,744 per year, translating to around $57 per hour. This salary can vary based on several factors, including geographic location, years of experience, and industry sector. For instance, states such as California and New York often offer higher compensation due to the cost of living and demand for skilled managers.
In addition to geographical influences, experience plays a significant role in salary determination. Entry-level positions may start lower, but those with extensive experience can command salaries exceeding $150,000 annually. Industries like technology and pharmaceuticals tend to pay more compared to retail or hospitality sectors.
Understanding salary ranges and industry standards helps job seekers target their applications effectively. Utilizing resources such as salary estimates and market reports can guide aspiring General Sales Managers in negotiating their compensation packages.
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The highest-paying states for general sales managers are Maine, Connecticut, and Vermont. The lowest average general sales manager salary states are Tennessee, Kansas, and Georgia.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Connecticut | $152,424 | $73.28 |
| 2 | Michigan | $142,655 | $68.58 |
| 3 | Kentucky | $133,556 | $64.21 |
| 4 | Wyoming | $133,985 | $64.42 |
| 5 | West Virginia | $128,799 | $61.92 |
| 6 | Maine | $157,254 | $75.60 |
| 7 | Washington | $149,276 | $71.77 |
| 8 | New York | $149,294 | $71.78 |
| 9 | District of Columbia | $142,841 | $68.67 |
| 10 | Virginia | $140,954 | $67.77 |
| 11 | Vermont | $149,330 | $71.79 |
| 12 | Minnesota | $139,722 | $67.17 |
| 13 | Wisconsin | $127,124 | $61.12 |
| 14 | Pennsylvania | $131,603 | $63.27 |
| 15 | Maryland | $143,294 | $68.89 |
| 16 | Arizona | $130,973 | $62.97 |
| 17 | South Carolina | $124,934 | $60.06 |
| 18 | New Hampshire | $135,076 | $64.94 |
| 19 | California | $126,995 | $61.06 |
| 20 | Massachusetts | $135,232 | $65.02 |
| 21 | Delaware | $124,199 | $59.71 |
| 22 | Missouri | $127,499 | $61.30 |
| 23 | Utah | $124,586 | $59.90 |
| 24 | Ohio | $116,867 | $56.19 |
| 25 | Nevada | $128,353 | $61.71 |
| 26 | Oregon | $122,576 | $58.93 |
| 27 | Arkansas | $113,736 | $54.68 |
| 28 | Idaho | $124,346 | $59.78 |
| 29 | Texas | $110,151 | $52.96 |
| 30 | Colorado | $121,990 | $58.65 |
| 31 | Alabama | $104,211 | $50.10 |
| 32 | Rhode Island | $120,171 | $57.77 |
| 33 | North Dakota | $116,675 | $56.09 |
| 34 | Alaska | $122,931 | $59.10 |
| 35 | North Carolina | $105,362 | $50.65 |
| 36 | Tennessee | $97,099 | $46.68 |
| 37 | Indiana | $102,472 | $49.27 |
| 38 | Montana | $113,673 | $54.65 |
| 39 | Mississippi | $101,548 | $48.82 |
| 40 | New Jersey | $113,282 | $54.46 |
| 41 | South Dakota | $109,997 | $52.88 |
| 42 | Illinois | $103,190 | $49.61 |
| 43 | Louisiana | $88,668 | $42.63 |
| 44 | Oklahoma | $102,488 | $49.27 |
| 45 | Iowa | $106,508 | $51.21 |
| 46 | New Mexico | $105,965 | $50.94 |
| 47 | Georgia | $92,803 | $44.62 |
| 48 | Florida | $86,795 | $41.73 |
| 49 | Kansas | $94,802 | $45.58 |
| 50 | Nebraska | $99,183 | $47.68 |
| 51 | Hawaii | $68,068 | $32.73 |
The highest-paying cities for general sales managers are Westport, CT, Glen Cove, NY, and Seattle, WA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Westport, CT | $158,046 | $75.98 |
| 2 | Glen Cove, NY | $156,485 | $75.23 |
| 3 | Seattle, WA | $153,414 | $73.76 |
| 4 | Baltimore, MD | $148,819 | $71.55 |
| 5 | Kingman, AZ | $140,432 | $67.52 |
| 6 | San Jose, CA | $136,791 | $65.76 |
| 7 | Las Vegas, NV | $128,616 | $61.83 |
| 8 | Sandy, UT | $125,393 | $60.29 |
| 9 | Denver, CO | $122,694 | $58.99 |
| 10 | Frisco, TX | $119,708 | $57.55 |
| 11 | Hamilton, OH | $114,919 | $55.25 |
| 12 | Greensboro, NC | $107,206 | $51.54 |
| 13 | Birmingham, AL | $105,937 | $50.93 |
| 14 | Chicago, IL | $104,128 | $50.06 |
| 15 | Merrillville, IN | $103,613 | $49.81 |
| 16 | Jackson, MS | $103,123 | $49.58 |
| 17 | Pensacola, FL | $97,436 | $46.84 |
| 18 | Atlanta, GA | $94,027 | $45.21 |
A general sales manager's salary ranges from $71,000 a year at the 10th percentile to $196,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $196,000 | $16,333 | $94 |
| 75th Percentile | $154,000 | $12,833 | $74 |
| Average | $118,744 | $9,895 | $57 |
| 25th Percentile | $91,000 | $7,583 | $44 |
| 10th Percentile | $71,000 | $5,917 | $34 |
The highest paying types of general sales managers are senior sales manager, technical sales manager, and business development sales manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Business Development Sales Manager | $111,309 | $9,276 | $53.51 | 181,115 |
| Sales Account Manager | $58,630 | $4,886 | $28.19 | 163,697 |
| Sales Team Manager | $65,856 | $5,488 | $31.66 | 147,216 |
| Sales/Field Sales Manager | $80,257 | $6,688 | $38.58 | 156,663 |
| District Sales Manager | $81,505 | $6,792 | $39.19 | 108,626 |
| Division Sales Manager | $87,731 | $7,311 | $42.18 | 107,201 |
Top companies hiring general sales managers now:
General sales manager salaries at Meta and Hall | MileOne Autogroup are the highest-paying according to our most recent salary estimates. In addition, the average general sales manager salary at companies like Holman Automotive and Schomp Automotive Group are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $188,755 | $90.75 |
| 2 | Hall | MileOne Autogroup | $178,185 | $85.67 |
| 3 | Holman Automotive | $168,533 | $81.03 |
| 4 | Schomp Automotive Group | $167,354 | $80.46 |
| 5 | The Russ Darrow Group | $164,066 | $78.88 |
| 6 | Napleton Automotive Group | $156,694 | $75.33 |
| 7 | Service Corporation International | $155,236 | $74.63 |
| 8 | Byrider | $139,207 | $66.93 |
| 9 | Amazon | $136,994 | $65.86 |
| 10 | The Catholic University of America | $127,493 | $61.29 |
| 11 | PepsiCo | $124,107 | $59.67 |
| 12 | Audacy | $115,804 | $55.67 |
| 13 | Rose Hills Mortuary | $115,678 | $55.61 |
| 14 | United States Steel | $115,517 | $55.54 |
| 15 | ADT Security Services | $114,860 | $55.22 |
| 16 | Praxair | $114,607 | $55.10 |
| 17 | Rallye Motors | $114,555 | $55.07 |
| 18 | Lithia Motors | $112,286 | $53.98 |
| 19 | IPG Photonics | $112,070 | $53.88 |
| 20 | Central States Mfg | $111,991 | $53.84 |
The average general sales manager salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Professional | $118,527 | $56.98 |
| 2 | Technology | $115,955 | $55.75 |
| 3 | Retail | $112,902 | $54.28 |
| 4 | Media | $107,832 | $51.84 |
| 5 | Automotive | $105,359 | $50.65 |
| 6 | Manufacturing | $98,686 | $47.45 |
The average general sales manager salary has risen by $27,512 over the last ten years. In 2014, the average general sales manager earned $91,232 annually, but today, they earn $118,744 a year. That works out to a 12% change in pay for general sales managers over the last decade.
Compare general sales manager salaries for cities or states with the national average over time.
Compare general sales manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $119,000 | $57.09 | +4.3% |
| 2024 | $114,000 | $54.65 | +1.9% |
| 2023 | $112,000 | $53.61 | +2.5% |
| 2022 | $109,000 | $52.24 | +2.6% |
| 2021 | $106,000 | $50.90 | +3.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Service Corporation International | General Sales Manager-Cemetery & Funeral Home | Carolina, PR | 06/30/2025 | $64,200 |
| Ken Garff Automotive | General Sales Manager | Greeley, CO | 06/30/2025 | $150,000 |
| Napleton Automotive Group | Automotive General Sales Manager | Urbana, IL | 06/29/2025 | $150,000 |
| Alliant Insurance Services | General Sales Manager-Insurance Products | Alpharetta, GA | 06/28/2025 | $36,000 |
| Rosenthal Auto | Automotive General Sales Manager, Luxury New Car Franchise | Chantilly, VA | 06/28/2025 | $150,000 |
| Alliant | General Sales Manager-Insurance Products | Alpharetta, GA | 06/28/2025 | $36,000 |
| W.W. Williams Company | General Sales Manager-Power Generation Product Sales | Dublin, OH | 06/27/2025 | $150,000 |
| W.W. Williams Company | General Sales Manager-Power Generation Product Sales | Dearborn, MI | 06/27/2025 | $150,000 |
| Mitutoyo America | GM of Sales Development | Aurora, IL | 06/26/2025 | $110,000 |
| Harbinger Motors Inc. | Western Regional General Sales Manager | Ione, CA | 06/26/2025 | $150,000 |
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