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General sales manager salary

Average general sales manager salary

$118,744

$57.09 hourly rate

Entry-level general sales manager salary
$71,000 yearly salary
Updated January 8, 2025

Understanding General Sales Manager Salaries

The average salary for a General Sales Manager in the United States is approximately $118,744 per year, translating to around $57 per hour. This salary can vary based on several factors, including geographic location, years of experience, and industry sector. For instance, states such as California and New York often offer higher compensation due to the cost of living and demand for skilled managers.

In addition to geographical influences, experience plays a significant role in salary determination. Entry-level positions may start lower, but those with extensive experience can command salaries exceeding $150,000 annually. Industries like technology and pharmaceuticals tend to pay more compared to retail or hospitality sectors.

Understanding salary ranges and industry standards helps job seekers target their applications effectively. Utilizing resources such as salary estimates and market reports can guide aspiring General Sales Managers in negotiating their compensation packages.

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Where can a General Sales Manager earn more?

Compare salary by location
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84k
64k
Columbus, OH$158,046
Atlanta, GA$94,027
Compare salary by company
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Meta$188,755
Central States Mfg$111,991

General sales manager salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com and Payscale, the average salary for a general sales manager typically falls between $70,299 and $144,138.
zippia
$118,744yearly
Salary.com[1]
$144,138yearly
payscale[2]
$70,299yearly

Average general sales manager salary by state

The highest-paying states for general sales managers are Maine, Connecticut, and Vermont. The lowest average general sales manager salary states are Tennessee, Kansas, and Georgia.

  • State view
  • County view
Average salary:

Highest paying states for general sales managers

RankStateAvg. salaryHourly rate
1Connecticut$152,424$73.28
2Michigan$142,655$68.58
3Kentucky$133,556$64.21
4Wyoming$133,985$64.42
5West Virginia$128,799$61.92
6Maine$157,254$75.60
7Washington$149,276$71.77
8New York$149,294$71.78
9District of Columbia$142,841$68.67
10Virginia$140,954$67.77
11Vermont$149,330$71.79
12Minnesota$139,722$67.17
13Wisconsin$127,124$61.12
14Pennsylvania$131,603$63.27
15Maryland$143,294$68.89
16Arizona$130,973$62.97
17South Carolina$124,934$60.06
18New Hampshire$135,076$64.94
19California$126,995$61.06
20Massachusetts$135,232$65.02
21Delaware$124,199$59.71
22Missouri$127,499$61.30
23Utah$124,586$59.90
24Ohio$116,867$56.19
25Nevada$128,353$61.71
26Oregon$122,576$58.93
27Arkansas$113,736$54.68
28Idaho$124,346$59.78
29Texas$110,151$52.96
30Colorado$121,990$58.65
31Alabama$104,211$50.10
32Rhode Island$120,171$57.77
33North Dakota$116,675$56.09
34Alaska$122,931$59.10
35North Carolina$105,362$50.65
36Tennessee$97,099$46.68
37Indiana$102,472$49.27
38Montana$113,673$54.65
39Mississippi$101,548$48.82
40New Jersey$113,282$54.46
41South Dakota$109,997$52.88
42Illinois$103,190$49.61
43Louisiana$88,668$42.63
44Oklahoma$102,488$49.27
45Iowa$106,508$51.21
46New Mexico$105,965$50.94
47Georgia$92,803$44.62
48Florida$86,795$41.73
49Kansas$94,802$45.58
50Nebraska$99,183$47.68
51Hawaii$68,068$32.73

Highest paying cities for general sales managers

The highest-paying cities for general sales managers are Westport, CT, Glen Cove, NY, and Seattle, WA.

RankCityAvg. salaryHourly rate
1Westport, CT$158,046$75.98
2Glen Cove, NY$156,485$75.23
3Seattle, WA$153,414$73.76
4Baltimore, MD$148,819$71.55
5Kingman, AZ$140,432$67.52
6San Jose, CA$136,791$65.76
7Las Vegas, NV$128,616$61.83
8Sandy, UT$125,393$60.29
9Denver, CO$122,694$58.99
10Frisco, TX$119,708$57.55
11Hamilton, OH$114,919$55.25
12Greensboro, NC$107,206$51.54
13Birmingham, AL$105,937$50.93
14Chicago, IL$104,128$50.06
15Merrillville, IN$103,613$49.81
16Jackson, MS$103,123$49.58
17Pensacola, FL$97,436$46.84
18Atlanta, GA$94,027$45.21

General sales manager salary details

A general sales manager's salary ranges from $71,000 a year at the 10th percentile to $196,000 at the 90th percentile.

Average general sales manager salary graph
Average general sales manager salary graph, trends, and summary

What is a general sales manager's salary?

PercentileAnnual salaryMonthly salaryHourly rate
90th Percentile$196,000$16,333$94
75th Percentile$154,000$12,833$74
Average$118,744$9,895$57
25th Percentile$91,000$7,583$44
10th Percentile$71,000$5,917$34

Highest paying general sales manager jobs

The highest paying types of general sales managers are senior sales manager, technical sales manager, and business development sales manager.

Job titleAnnual salaryMonthly salaryHourly rateJob openings
Business Development Sales Manager$111,309$9,276$53.51181,115
Sales Account Manager$58,630$4,886$28.19163,697
Sales Team Manager$65,856$5,488$31.66147,216
Sales/Field Sales Manager$80,257$6,688$38.58156,663
District Sales Manager$81,505$6,792$39.19108,626
Division Sales Manager$87,731$7,311$42.18107,201

Top companies hiring general sales managers now:

  1. Mercedes-Benz USA jobs (21)
  2. Byrider jobs (23)
  3. AutoNation jobs (31)
  4. Finish Line jobs (29)
  5. Macy's jobs (57)

Which companies pay general sales managers the most?

General sales manager salaries at Meta and Hall | MileOne Autogroup are the highest-paying according to our most recent salary estimates. In addition, the average general sales manager salary at companies like Holman Automotive and Schomp Automotive Group are highly competitive.

RankCompanyAverage salaryHourly rate
1Meta$188,755$90.75
2Hall | MileOne Autogroup$178,185$85.67
3Holman Automotive$168,533$81.03
4Schomp Automotive Group$167,354$80.46
5The Russ Darrow Group$164,066$78.88
6Napleton Automotive Group$156,694$75.33
7Service Corporation International$155,236$74.63
8Byrider$139,207$66.93
9Amazon$136,994$65.86
10The Catholic University of America$127,493$61.29
11PepsiCo$124,107$59.67
12Audacy$115,804$55.67
13Rose Hills Mortuary$115,678$55.61
14United States Steel$115,517$55.54
15ADT Security Services$114,860$55.22
16Praxair$114,607$55.10
17Rallye Motors$114,555$55.07
18Lithia Motors$112,286$53.98
19IPG Photonics$112,070$53.88
20Central States Mfg$111,991$53.84

Wage gap by gender, race and education

$120,000$116,200$112,400$108,600$104,800$101,000
MaleFemale

General Sales Manager salary by industry

The average general sales manager salary varies across industries:

  • The average general sales manager salary in the professional industry is $118,527, the highest of any industry.
  • The average general sales manager salary in the finance industry is $115,955.
  • General sales managers in the manufacturing industry earn an average salary of $98,686, the lowest of any industry.

Highest paying industries for general sales managers

RankIndustryAverage salaryHourly rate
1Professional$118,527$56.98
2Technology$115,955$55.75
3Retail$112,902$54.28
4Media$107,832$51.84
5Automotive$105,359$50.65
6Manufacturing$98,686$47.45

High paying general sales manager jobs

General sales manager salary trends

The average general sales manager salary has risen by $27,512 over the last ten years. In 2014, the average general sales manager earned $91,232 annually, but today, they earn $118,744 a year. That works out to a 12% change in pay for general sales managers over the last decade.

Compare general sales manager salaries for cities or states with the national average over time.

Average general sales manager salary over time

Compare general sales manager salaries for individual cities or states with the national average.

General sales manager salary by year

YearAvg. salaryHourly rate% Change
2025$119,000$57.09+4.3%
2024$114,000$54.65+1.9%
2023$112,000$53.61+2.5%
2022$109,000$52.24+2.6%
2021$106,000$50.90+3.5%

Recently added general sales manager salaries

CompanyJobLocationDate addedSalary
Service Corporation InternationalGeneral Sales Manager-Cemetery & Funeral HomeCarolina, PR06/30/2025$64,200
Ken Garff AutomotiveGeneral Sales ManagerGreeley, CO06/30/2025$150,000
Napleton Automotive GroupAutomotive General Sales ManagerUrbana, IL06/29/2025$150,000
Alliant Insurance ServicesGeneral Sales Manager-Insurance ProductsAlpharetta, GA06/28/2025$36,000
Rosenthal AutoAutomotive General Sales Manager, Luxury New Car FranchiseChantilly, VA06/28/2025$150,000
AlliantGeneral Sales Manager-Insurance ProductsAlpharetta, GA06/28/2025$36,000
W.W. Williams CompanyGeneral Sales Manager-Power Generation Product SalesDublin, OH06/27/2025$150,000
W.W. Williams CompanyGeneral Sales Manager-Power Generation Product SalesDearborn, MI06/27/2025$150,000
Mitutoyo AmericaGM of Sales DevelopmentAurora, IL06/26/2025$110,000
Harbinger Motors Inc.Western Regional General Sales ManagerIone, CA06/26/2025$150,000

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