Gerber Childrenswear history

The illustration soon became so popular that Gerber adopted it as its official trademark in 1931.

And the company's Consumer Relations Department, begun in 1938 with Mrs.

Gerber began its baby care line in 1960, and now markets more than 350 Gerber and NUK® branded products.

In 1967, the Gerber Life Insurance Company was formed as a subsidiary of Gerber Products Company.

Debbie K. Hills, vice president of children's-wear marketing at Fruit of the Loom, said the company ''started with some of the items and launched expanded programs in 1993,'' but would not disclose earnings for this market.

Gerber Childrenswear, whose products include sleepwear, playwear, bedding and diapers, had sales of $200 million in 1995.

In December 1996, Ann Turner Cook herself was present at the unveiling of Gerber's first new label in more than 40 years.

In 1997, Gerber introduced the Tender Harvest™ line, made with specially selected organic fruits, vegetables and grains.

When Gerber joined the Nestlé family in 2007, the Gerber Nutrition Journey was created to take advantage of the combined research, knowledge and expertise of both companies. As a result of the 2002 FITS study, Gerber developed a program to help children start and stay healthy.

Also in 2003, Gerber introduced a new line of Breast Therapy products, designed to make breastfeeding a more comfortable experience.